Heidi Hockett Lowe

2311 Stampede Drive * Gillette, Wyoming 82718

Ph: 307.299.8017 * email: hl8e083e@westpost.net
Executive Leadership
Experienced professional with a global publicly traded Fortune 500 company focus
ed on:
* Corporate Public Relations
* Global Media Relations
* Crisis & Corporate Communication
* Re-branding, Marketing
* IPO, Merger & Acquisitions Communications * Project Management
* Policies / Procedures Development
* Executive Event Planning
* Presentations / Facilitation
* Joint Venture Negotiations
Cloud Peak Energy ~formerly Rio Tinto - Gillette, WY 8.2006 to Pres
ent
Manager, Public Relations & Community Affairs
(Cloud Peak Energy - Third largest coal supplier in the US; Rio Tinto is one of
the world's leading mining and exploration companies with annual revenues of ov
er$1.3B and 100,000+worldwide employees)
Overview: Developed and guided strategic corporate community relations and publi
c relations program including all aspects of external relations, community relat
ions, crisis and internal and external communications, corporate events planning
/sponsorships and media relations. Key activities include but are not limited to
:
* Chief Spokesperson & Crisis Communication Officer; member of the Mine Disaster
Management and Recovery Team encompassing (three states and five mine sites), d
eveloped press releases, directed and provided oversight to media relations thro
ughout the U.S., Europe and Australia, wrote, responded and strategically placed
media information regularly with trade magazines and responded to crisis situat
ions including the 2006 mine fatality.
* Led and implemented communications, community relations, re-branding, marketin
g, and media relations for merger/acquisition and related IPO process from Rio T
into Energy America to Cloud Peak Energy, developed target audience maps for emp
loyees, stakeholders, and community and media outlets. Oversaw alignment with co
mmunications and media relations across business units, geographies, and functio
nal groups.
* Implemented corporate contributions policy by designing and distributing compr
ehensive three-state, five-region Community Needs Assessment to adequately measu
re critical issues, challenges and opportunities present in each community.
* Coordinated CEO and Trade Magazine interviews, and oversaw all VIP tours inclu
ding three-day media tour of 16 journalists from Mongolia, Governor's and Senato
r's tour etc.
* Monitored and leveraged daily news cycles; responded with rapid response capab
ility.
* Provided strategic public relations programs to executives in order to secure
opportunities to enhance Cloud Peak Energy's reputation.
* Establish trusting relationships with various internal and external stakeholde
rs including executive management, business unit management, consumers, elected
officials, employees and media; including reporters and editors (Coal Age, Argus
Coal etc)
* Counseled the CEO and other executives on key messaging strategies, and issue
management for external and/or internal audiences.
* Monitored regulatory issues with government relations managers to asses the im
pact to our company.
* Leveraged ongoing opportunities for strategic community partnerships or sponso
rships, as well as speaking opportunities for company executives or specialized
departments.
Disability Resource Management 2000-2008
Chief Executive Officer-Health Program Administrator
(A boutique company that was awarded a license to operate by Department of Heal
th and the State of Wyoming; Supervised the compliance of all administrative fun
ctions and policies with applicable regulatory agencies. Providing contract nego
tiations, policy and procedures, upheld the American with Disabilities Act for a
ll clientele who received Medicaid Waiver benefits. The company was the largest
for- profit in six county regions built with a solid foundation for profitable g
rowth. The company was merged in 2008 and subsequently sold in 2010.)
Overview: Founded organization in 2000 after identifying a community need for he
alth care administrative services. Established policy and procedure and was awar
ded license to operate by the Department of Health and the State of Wyoming. Com
pany competed for contracts and clientele. I managed daily operations including
budget administration, program development, staffing, public relations, company
communications and policy oversight. I provided contract negotiations, policy ad
ministration, budgetary oversight and upheld all health care regulatory rules.
* Developed and expanded revenue performance; Grew business from the ground up t
o over $1M annually, Company was region's largest privately operated organizatio
n in six county region.
* Awarded license to operate by Department of Health and the State of Wyoming; s
upervised the compliance of all administrative functions and policies with appli
cable regulatory agencies.
* Improved patient care, avocation and implemented the organizations mission, vi
sion, values and goals; including policies, procedures and standards. Met all st
ate and federal regulatory requirements and had responsibility for all inspectio
ns, surveys, and reviews to ensure state and federal certifications and license
to operate.
Academic Achievement
* Masters Degree, Communications & Mental Health Counseling - Montana State Univ
ersity, 2010
* Masters Degree, Business Management - University of Mary, 2004
* Bachelor's Degree, Pre-Law, Criminal Justice - Weber State University, 2000
Community & Professional Affiliations
* Recipient of "2008 Community Achievement Award from the Wyoming Mining Associa
tion"
* Chairman Campbell County Resource Advocacy & Education Board (2006-Present)
* Campbell County Economic Development Board Member (2006-Present)
* Volunteer ~Campbell County Police Department Crisis Response Team (2008 to Pre
sent)
* Housing Development Taskforce-Member (2007 to Present)
* Mine Technology Endowment fundraising Campaign Member (2009)
* Mine Technology Degree Program Design Committee (2009)