VICTORIA SELTSER

39-09 Garvey Pl. * Fair Lawn, NJ 07410 * Phone: 201-321-6722 * vs88be7e@westpost

.net
SUMMARY
Highly accomplished business professional with over 10 years of diverse IT profe
ssional experience encompassing business analysis, business process management s
trategy, and project management in Sales & Marketing within the pharmaceutical i
ndustry. A talent for analyzing problems, developing and simplifying procedures,
and delivering on expectations through timely, cost-effective and award-winning
solutions. Sharp analytical abilities and interpersonal communication skills wh
ich facilitate success in attaining commitment and teamwork.
Specialties
Business Analysis, Project Management, Change Management, Relationship Managemen
t, Business Strategies, Optimization and Process Re-engineering, Agile Analysis
Professional Experience
NOVARTIS PHARMACEUTICALS a" E. HANOVER, NJ 1999 to June 2010
Business Analyst / IT Project Leader, Incentives Compensation Management (ICM)
2007 to June 2010
Served as a liaison among business stakeholders to understand business problems
and opportunities in the context of requirements and recommend solutions that en
abled the organization to achieve its goals. Established a shared and commonly u
nderstood language between business and IT.
Administration and management of Sales Incentive Compensation system for Novarti
s, servicing 6500+ US based field associates with quarterly payout of $40 millio
n utilizing a custom .Net application, MS Excel reporting and Oracle 10g/PL/SQL.
Key Results:
* Plan and model the ICM system configuration to drive company strategy and incr
ease field motivation through effective compensation design and goal setting.
* Accurately administered the IC Program throughout the thousands of calculation
s and dozens of special cases and exceptions with consistent on-time quarterly p
ayouts delivery, quarterly and monthly reports and analytics for the entire fiel
d force.
* Interpreted, modeled and redesigned business processes, workflows and general
business requirements into functional specifications for development or applicat
ion evaluation.
* Served as intermediary between the IT organization and lines of business to al
ign with IT solutions.
* Designed and implemented processes adapted to accommodate frequently evolving
business situations such as changing sales models, incentive plans, sales force
structure, and technology requirements
* Enabled Novartis to successfully launch new business initiative (CCI a" Custom
er Centric Initiative) and meet the needs of geographical tailored Incentives Co
mpensation Plans.
* Partnered with the business in identifying functionality gaps and executing ke
y business process improvements through the use of IT solutions. Prioritized sys
tem enhancements based on scope, business criticality, budget, and resources.
* Led and coordinated the work of the onshore/offshore development team.
* Developed project plans, operations project plans, schedules and resource esti
mates for multi-scale projects.
* Managed Risk logs, Issue Logs, Change Requests, Project Status, and Lessons Le
arned Logs.
* Established the proper communication channels and information flows between No
vartis and an outsourced vendor that led to increased efficiencies, reduced cost
s and better customer service.
* Led multiple work streams in the migration of the existing software system to
an outsourced provider, participated in the RFP, development, project planning,
and implementation.
* Served as a single point of contact for second level Help Desk escalation. Coo
rdinated with the Help Desk, IT, outsourced vendors, and business management for
issue resolution.
* Performed "ad hoc" reporting utilizing advanced Oracle SQL queries to support
business inquiries for critical performance metrics.
Sales & Marketing Business Analyst / IT Project Leader, Web Development & Suppor
t 1999-2007
Designed, developed, and implemented several web-based systems in support of cro
ss-functional business processes for the Novartis Field Force utilizing J2EE (EJ
B, Servlets, JSP), BEA Weblogic and Oracle 8i/9i/10G technologies. Serviced and
supported the broader Sales Operations organization and initiatives including Bu
siness and Field Analysis, Field Management Services, Event Management, and Sale
s Training.
Key Results:
* Led design, development and deployment of First Line Management Dashboard. Coo
rdinated development with team of offshore programmers and external vendor resou
rces, distributed, prioritized and reviewed work, developed project plans and ma
naged the end-to-end project activities.
* Successfully rebuilt, redeployed and migrated multiple Sales web applications
to Novartis standard technology platform.
* Designed, developed and deployed the Sales Organization Intranet, providing en
terprise-wide communication vehicle to the Sales Community.
* Planned, directed, led and managed physician targeting clean-up process which
was adopted by all Novartis sales associates resulting in increased sales effect
iveness. Became a Subject Matter Expert, and Solution Consultant.
* Created and maintained training materials for several Sales Force web-based ap
plications. Facilitated interactive training sessions for selected groups of sal
es associates.
* Analyzed results of operations and processes to discover ways to redesign thos
e processes for more efficient ways to utilize them.
* Coordinated the work of several technical consultants. Worked closely with dev
elopment teams while simultaneously establishing strong relationships with busin
ess community.
* Developed timelines and managed workloads to meet individual project needs.
* Supported all field force expansions and product launches by partnering and co
llaborating with Business, Sales, and various IT departments.
* Collaborated and pooled resources from different departments of global enterpr
ise infrastructure and performed complete assessment of project risk as well as
proactively created response plan for each high-level risk to ensure the risk is
managed successfully for various projects.
STRATEGIC NETWORK DESIGNS, INC a" CLARK, NJ 1997-1999
System Development Analyst
Key Results:
Designed and developed Business Information Management System utilizing object o
riented techniques. Participated in functional designs, responsible for applicat
ion coding and product implementation. Provided technical assistance and support
to SNDas internal and external clients on a wide range of customer built applic
ations and systems.
ASCOP CORPORATION - NEW YORK CITY, NY 1993-1997
System Development Analyst
Key Results:
Responsible for the design, development, enhancements, and maintenance for corpo
rate applications for this international trading firm. Systems provide real time
access to information for shipments, cost, customers and cash flow. Extensive i
nterface with users to ensure system integrity, as well as analysis, design, tes
ting along with software troubleshooting.
Technical Experience
J2EE(EJB, Servlets, JSP), XML / XSL, JavaScript, HTML, DHTML, CSS, JDBC, Oracle
8i/9i/10G, PL/SQL, Ajax, RSS, Eclipse, BEA Weblogic 8.1, Excel (VBA, Access, Piv
ot table), Word, Microsoft Power Point, MS Project
Education
MOSCOW STATE UNIVERSITY a" MOSCOW, RUSSIA
Bachelor of Science in Computer Science and Engineering 1988