ELLEN L.

DOLLARD
339 Mountain View Road
Skillman, New Jersey 08558
H - (609) 333-0628 e-mail - ed81b368@westpost.net
Senior results-oriented professional with expertise in leadership, human resourc
es, project management, marketing and financial planning/analysis. Proven abilit
y to lead large union and non-union teams on multi-faceted high-profile projects
, on time and within budget. Consistently think outside the box for process imp
rovement to improve results.
Experience and Accomplishments
Public Service Enterprise Group, New Jersey's largest electric and gas utility
1998 - 2009
Public Service Electric & Gas, Newark, NJ
Project Leader, SAP Change Management and Training 2007 - 2009
Responsible for 5-person change management team and 40-member training team cons
isting of line-of-business experts both union and non-union for a $160 million C
RM system implementation.
* Led training initiative charged with training 3,000 end-users in 7,000 SAP rol
es. This started with the purchase and set up of new PCs and other equipment f
or 22 rooms of 12 seats and ended with the decommissioning of these same rooms a
nd equipment. This was completed on time and within budget.
* Led the development of approximately 30 different training manuals that averag
ed 250 pages long of which 7,000 were reproduced.
* Ensured that several practice labs were up and running smoothly which kept end
-users current prior to "go-live." This also involved purchasing the equipment
and getting rooms set up.
* Established a SharePoint site for end users to be able to retrieve the latest
documents, which saved over fifty thousand dollars in distribution costs, time,
and materials due to eliminating the need for full reprints of manuals.
Co-Chair of PSEG Women's Network, an internal network for about 500 PSEG women
2006 - 2009
* Conducted approximately eight annual "Lunch 'n Learns" on various topics such
as "Women and Politics", "Women's Leadership", "Finance for Women", "Developing
your Elevator Speech", etc.
* Created a SharePoint site for the Women's Network which resulted in revolution
izing the signing up process for all meetings throughout the company.
* Developed an internal mentoring program for women called "Reaching Out" where
50 women signed up to mentor others on specific topics.
Manager, Gas Forecasting 2004 - 2007
Responsible for managing associates that produced the company's gas forecast whi
ch ultimately got presented to Wall Street in revenue and earnings projections.
* Initiated and developed model to estimate daily gas revenue. Previously no me
thodology was available to determine this, as only monthly data was used.
* Earned responsibility for final review of Accounting's revenue numbers as a re
sult of persistent evaluation and analysis of each month's reported gas revenue.
As a result, my team was able to make revisions prior to close which would hav
e otherwise resulted in millions of dollars of variance errors.
Manager, Marketing 2002 - 2006
Led various marketing initiatives such as the development of a business case for
our billing and payment options. This position was partly coincident with the
Manager, Gas Forecasting position.
* Led a team of business and technical professionals in analysis of new service
offering of customer broadband internet access via electric power lines. Develo
ped financials that showed technology not ready for deployment, saving $500K-$1M
M that would have been spent on a pilot.
Workforce Diversity Manager - Nominated leadership position 2001-2002
Met diversity goals by seeking out diverse candidate pools in the community and
explaining affirmative action laws to field managers. Partnered with schools and
training organizations to recruit diverse candidates.
* Directed a team in the development of a Career Guide, which assisted internal
and external candidates in acquiring positions within PSE&G by aiding in resume
writing, interviewing, and taking entry-level tests. This guide has been the mo
st downloaded item on pseg.com annually since implementation.
* Served as lead for the development of a recruitment brochure that was used and
copied by other groups within corporate PSEG.

Ellen Dollard, Experience and Accomplishments (continued)

PSEG, Appliance Service Business, Newark, NJ 1998 - 2001
Group Product Manager, Appliance Service Marketing
Directed internal and external staff in the development of competitive strategie
s and internet direction. Managed a $5 million budget, analyzed product issues,
evaluated profitability, phone sales, determined sales targets, and introduced n
ew products.
* Led marketing group responsible for appliance service contracts, repairs, and
replacements. Increased sales 54% in two years.
* Consistently exceeded revenue and household enrollment goals for appliance ser
vice contracts while staying within budget by creating targeted direct mail prog
rams and closely managing vendors.
Product Manager, Appliance Service Contracts
* Increased the base number of small business service contracts by 37% in one mo
nth by revising the targeting methodology.
Block Drug Corporation, An International Consumer and Dental Products Co., Jerse
y City, NJ 1995 - 1998
Product Manager, Professional Dental Products
1998 - Received Best Product Manager Award for overall job performance.
* Managed internal and external staff for several oral health care products mark
eted to dentists and consumers: developed strategies, managed profit and loss s
tatements, created marketing materials, implemented marketing plan. Created dire
ct mail and telemarketing programs targeted to dentists.
* Managed all multi-brand professional programs such as dental conventions and p
roduct catalogs.
Associate Product Manager, Sensodyne Toothpaste
* Reworked professional sampling program that resulted in significantly improved
customer satisfaction, while delivering the same number of samples at 20% less
cost.
* Participated in the successful launch of Sensodyne Extra Whitening Toothpaste.
* Developed consumer and professional marketing materials including in-store dis
plays, free standing inserts, and packaging. Participated in the development of
strategy for national television advertising.
Assistant Product Manager, Professional Dental Products and Licensing and Acquis
itions
1996 - Received Marketing Award for creativity and overall job performance.
* Served on team that evaluated a periodontal licensing product that ultimately
led to a $25+ million dollar deal over a ten year period with Block assuming all
marketing and earning a royalty.
* Evaluated potential licensing/acquisition products in the consumer and dental
oral health care arena.
* Developed a convention program that increased sales 68% from prior year.
Visual Research Communications, Inc., Marketing Research/ Video Production Compa
ny, Metuchen, NJ Account Manager 1994 - 1995
Church & Dwight Co., Inc., A Consumer Products Company, Princeton, NJ
1989 - 1993
 Assistant Product Manager/Marketing Assistant
* Developed several new product introductions for Arm & Hammer Laundry Detergent
.
* Analyzed sales, developed presentation materials for sales force, developed fr
ee standing inserts, in-store displays, and product introduction promotions.
Prince Manufacturing, A Tennis Products Company, Lawrenceville, NJ 198
7 - 1989
Marketing Research/Sales Forecasting
Education/Other
MBA, Rutgers University Graduate School of Management, New Brunswick, NJ 1995
BS Business Administration (Marketing), Drexel University, Philadelphia, PA 1
986
Landmark Education "Curriculum for Living" graduate, 2008.
PSE&G Leadership Academy program graduate, December 2004, which provided leaders
hip training for a select group of 23 employees.
LEAD program of Women Unlimited, Inc. graduate, October 2002, a one-year leaders
hip program for selected mid-level high potential women.
Computer Skills: Microsoft Office Products, SharePoint, SAP.