ROBERT KOHLHASE

rk7bda4c@westpost.net * San Francisco, CA 94116

CORE COMPETENCIES
Senior Software Product Manager, Application Designer, and Business Analyst. Ex
perience includes:
> Product management (4+ years): product roadmaps, market and product requiremen
ts documents (MRDs and PRDs), release planning, QA test plans, competitive analy
sis
> User interface (UI) and user experience (UX) design (10+ years): task workflow
s, information architecture, visual conventions, wireframes, personas, scenarios
, error handling, reporting, export
> Requirements analysis (10+ years): requirements gathering, systems analysis, u
se cases, functional specifications, business rules, business process redesign
> Website management: web analytics, search engine optimization (SEO), single si
gn-on (SSO)
> Development methodologies (10+ years): agile/iterative methodologies such as S
crum, traditional "waterfall" methodologies, project management best practices
> Backend / business logic design (10+ years): data modeling, entity-relationshi
p diagrams (ERDs) and table diagrams, transactional and data warehouse schemas,
data profiling and analysis, object-oriented analysis, APIs (for credit card pro
cessing, geocoding, and other services), extract, transform and load (ETL)
> Application development (10+ years): SQL, Oracle RDBMS, PL/SQL, triggers, stor
ed procedures, SQL Server Management Studio, Toad, ERwin, UML
> Desktop applications: Visio, PowerPoint, Excel, Snagit, Microsoft Project

WORK EXPERIENCE (Smaller projects omitted)

(Various clients), San Francisco Bay Area 8/2009 to present
Supported ventures in project management software, restaurant customer relations
hip management (CRM), healthcare data management, remote delivery of health serv
ices, and other areas. Responsibilities varied by client, for example:
* Guided client from rough feature concept to an implementable datamodel and pro
cess flow.
* Improved on client's original vision of features, to make them more flexible a
nd effective.
* Led stakeholders in prioritizing features and developing product roadmap with
minimal time-to-market.
* Performed website search engine optimization and identified user experience im
provements.

Med-Vantage Inc, San Francisco - Senior Technical Product Manager 10/2007 to 7/2
009
Managed technical features (e.g. geocoding, complex search, distributed query, s
ite administration, web analytics, and ETL) within a suite of healthcare web app
lications for patients, healthcare providers, and insurers.
* Contributed clear, comprehensive PRDs and a proactive involvement with the dev
elopment process. This resulted in high product quality, less rework, and effici
ent use of engineering resources.
* Created extensive product roadmaps and strategies, which enabled better archit
ectural decisions, more effective team communication, earlier identification of
technical challenges, and more realistic scoping.
* Leveraged development experience when doing competitive analysis, vendor selec
tion, and complex feature design (e.g. distributed query processing, geocoding a
rchitecture), reducing dependence on engineering staff.

(Various clients), San Francisco Bay Area 8/2005 to 8/2007

Supported ventures in web-based customer relationship management (CRM), online r
ole-playing game services, social networking, project management software, and o
ther areas. Responsibilities varied by client, for example:
* Improved client's datamodel and administration features to better handle compl
ex business scenarios.
* Provided real-world perspective to stress-test and improve client's financial
transaction process flows.
* Collaborated on features and positioning to make product more credible with en
d-users and affiliates.

GetActive Software, Berkeley (acquired by Convio) - Product Manager 5/2004 to 5/

2005
Managed features for credit card transactions, fraud detection, crediting, and p
ayment web analytics, for web-based fundraising and CRM suite for nonprofit orga
nizations.
* Found ways to make transactions more secure and reliable, by proactive self-tr
aining in VeriSign API.
* Identified weaknesses in legacy features; drove effort to build fixes and enab
le higher payment success rates.
* Monitored fundraising traffic on nights and weekends during the fundraising ru
sh following the 2004 Asian tsunami. Application successfully processed $30 mil
lion of donations in three weeks.

(Self-employed), San Francisco Bay Area 10/2002 to 4/2004

Researched and evaluated ideas for new web-based businesses and services. Did e
xtensive self-training in technical areas including agile/iterative development,
web service architecture, object-oriented design patterns, UML, and the Java pr
ogramming language.

Genentech Inc., South San Francisco - Project Lead 4/1999 to 9/2002

Led project to build Oracle sales tracking application for loading, verifying an
d analyzing sales and distribution data.
* Designed highly flexible application which completely replaced four legacy sys
tems and eliminated dozens of longstanding problems with data accuracy, transpar
ency, and timeliness.
* Created feature-rich tools for loading and researching data, raising users' pr
oductivity by about 30%.
* Implemented development and testing best practices that resulted in zero signi
ficant bugs, in any of the three major releases. Managed three to five develope
rs.
* Gathered all requirements and designed all UIs and software components.

NextCard Inc., San Francisco - Data Modeler 10/1998 to 4/1999

Collaborated on additions to database backend of financial services website.
* Worked on crucial features such as CRM, customer account management, and dynam
ic product offering.
* Modeled process flows and performed capacity planning, to evaluate responses t
o RFP for web-based services.

Fabrik Communications, San Francisco - Project Lead 12/1996 to 5/1997 and 9/1997
to 4/1998
Led development of Oracle datamart and billing engine for an email service provi
der. Supervised one developer.
* Created sophisticated features for configuring promotion and discount features
, which were crucial in helping the client differentiate themselves from competi
tors.
* Designed fast running billing architecture that allowed client to win importan
t new customers who demanded features that had been impossible under the legacy
billing logic.

Vivid Studios, San Francisco - Database Technical Lead 1/1996 to 6/1996

Collaborated on design and development of Oracle backend for content management
system for website directory service. Analyzed requirements including use cases
for site-review workflow and database extensibility features. Wrote detailed m
odule designs and supervised one developer.

Charles Schwab, San Francisco - Database Technical Lead 10/1994 to 4/1995

Designed and built Oracle datamart to hold legacy data for producing monthly bro
kerage customer statements. Wrote project workplan. Analyzed requirements and
data mappings. Designed and built database, ETL tools, and automated data profi
ling tools. Supervised one developer.

Cisco Systems, San Jose - Programmer/Analyst 5/1994 to 11/1994

Designed and built marketing analytics datamart and tools to detect patterns in
product orders. Created project plan. Analyzed data sources and gathered requi
rements. Designed and built database, ETL, and data analysis components.

Oracle Corporation, Redwood Shores 9/1986 to 2/1993

* (Employee in Oracle's Consulting Group, conducting projects for Oracle's clien
ts. Small projects omitted.)
* Syntex Pharmaceuticals, Palo Alto (acquired by Roche) - Technical Lead - Co-le
d development of pharmaceutical clinical trial data analysis system. Helped dev
elop project plan, defined UI standards, and estimated and assigned tasks. Hel
ped supervise seven developers.
* (Oracle Corporation Internal Project), Redwood Shores - Technical Lead - Senio
r developer for an in-house salesforce automation (SFA) system. Designed comple
x components. Helped supervise five developers.
* University of California, Davis, Davis - Programmer/Analyst - Designed and bui
lt tape library management and software license tracking applications.
* Mips Technologies, Mountain View - Programmer/Analyst - Designed and built app
lication that used time-dimensioned business metadata to control data warehouse
reporting rollups.
* Grubb & Ellis, San Francisco - Project Lead - Designed and built mission-criti
cal commercial real estate property tracking system. Supervised three developer
s.

EDUCATION
Bachelor of Arts Degree, San Francisco State University. Graduated Magna Cum La
ude, Phi Beta Kappa. 1986
Microsoft Word Formatted Resume Available on Request