DAVID A.

FISHER
CAREER OBJECTIVE
I am presently seeking a position as Director or VP of Sales, National Sales Man
ager, Global Account Sales Manager, or Regional Sales Manager with an organizati
on providing electronic/electrical components, modules, or sub systems to Commer
cial, Industrial, and Military OEM's.
PERSONAL SUMMARY
Account Management and Technical Sales Professional with broad market experience
in electronic components and modules. Key Attributes: Strategic mindset, analy
tical, detailed, and a creative problem solver. I am self directed, goal orient
ed, and use my leadership skills to develop the teamwork needed for complex issu
e resolution. . I offer a very strong track record of new business development.
Key skills also include in depth understanding of the "Complex Sale" environme
nt. Versatile knowledge base across technical, operational, and sales aspects o
f the business provide for very effective interfacing with multiple departments
and management levels within the customer and within the company.
PROFESSIONAL EXPERIENCE
Vitex LLC, Distributor, Wayne, NJ 2008- 2009
Products Sold: Fiber Optic Digital Video & Audio Interconnect Modules, Matrix Sw
itches, Fiber Optic Transceivers, Filters, and LED's.
Sales Manager, Fiber Optic Interconnect, Fiber Optic Transceivers.
Responsible for all Marketing and Sales initiatives nationwide. Greenfield sale
s development of Fiber Optic Digital Interconnect Modules and Matrix Switch prod
ucts for Digital AV applications.
* NBO's $2 Million for $4.5 Million company
* Won design programs with System Architects, System Integrators, HD Display Com
panies
* Initiated applications for Adtran and Motorola Cable Access Group for Optical
Transceiver Product Line.
CTS ELECTRONIC COMPONENTS, Bloomingdale, IL 2000 - 2008
Products Sold: Frequency Control & RF Products - OCXO, TCXO, VCXO, VCSO, Clock G
enerators, Timing Modules, Clocks, Crystals, RF Synthesizers, RF Front End Modul
es, and Ceramic Filters. Also, Resistors, Heat Sink & Thermal Management soluti
ons.
Global Account Manager, Alcatel-Lucent, Nortel, Andrew Corp; also Regional Sales
Mgr. - Canada.
Full sales responsibility and single point of contact leadership position for $3
0 Million in sales revenue. Managed sales staff of 5 Direct Employees and 25 Ma
nufacturers' Representatives. Key developer of all objectives, strategies and a
ctions. Leader of business development and contract negotiations. Key high leve
l role in demand fulfillment. Developed procedures and processes to improve acc
ount business or to resolve systemic issues with the company.
* Increased sales for Global Accounts by 40% over last 3 years, and more than do
ubled sales over last 5 years.
* Established NBO's of $100Million for Global Accounts.
* Canadian region NBO's increased to $20 Million from $3 Million.
* Developed Contract win and competition "lock out" strategies - 80% share on hi
gh end timing solution.
* Initiated & Chaired cross department teams for contract fulfillment and demand
management.
* Set up roundtable conferences with internal component designers and the custom
er to improve module know how.
* Regained preferred supplier status for both Lucent (lost by previous account o
wners).
* Regained preferred supplier status for Nortel (lost by previous account owners
).
* Took unscripted lead roles in managing Celestica, Flextronics, and other EMS p
roviders to secure business.
* Managed Celestica directly on 1 year temporary basis.
* Re focused CTS into growth market segments
* Initiated chipset reference design wins to stimulate business at the OEM, and
for the overall market.
* Developed Component to Module strategy to increase sales.
* Deployed strategies and tactics to increase share of business beyond contract
award.

DAVID A. FISHER
Page 2
C-MAC INDUSTRIES, MICROCIRCUIT GROUP, Montreal, Canada 1995 - 2000
Products Sold: Hybrid Microelectronic Circuits; Thick Film, LTCC. DC/DC Power S
upplies. Frequency Control Products - OCXO, TCXO, VCXO, Clocks, Crystals.
Lucent Account Manager, Motorola Strategic Sales, Northeast & Midwest Regional M
gr.
Full sales responsibility for Lucent North America, Motorola Midwest, and Tyco.
Managed Regional Sales activity in Northeast & Midwest teamed with Reps.
* Grew New Business opportunity to $100 Million across all C-MAC product lines.
* Developed Lucent sales from $0 to $6 Million contract win in 2 years.
* Established partnership opportunity for Lucent Line Card chipset circuit.
* Positioned CMAC for Lucent/Agere hybrid opportunities for Laser Transceivers.
* Won design slots and captured contracts for Lucent business in Asia
* Developed Tyco from $0 Sales to $2Million in 1+ year, additional NBO's to $10
Million.
* Set up joint development partnership with Tyco/Intel DC/DC Converter for high
end Server Market. Sales, $17 Million potential, market expansion to $50Million
.
* Brought in new circuit assembly opportunities at Tyco - $10 Million sales pote
ntial.
* Developed $70 Million in new opportunities for Motorola Base Stations, Telemat
ics, and Mobile Phone applications.
* Won outsource agreements with Motorola for LTCC VCO's, and for Automotive Sens
ors.
* Initiated first DC/DC converter design win for C-MAC at DEC.
* Established telecom line card hybrid opportunity with Tellabs.
PHILIPS MICROELECTRONICS, New Berlin, WI 1993 - 1995
Products Sold: Thick Film Hybrid Microelectronic Circuits and Custom Resistor Ne
tworks.
Markets Served: Telecommunications, Medical, Industrial, Data Processing, Instru
mentation.
Positions: Northeast Regional Sales Manager; Account Manager, Nortel; Strategic
Sales, AT&T.
Highlights: Established new AT&T Business, $4 Million; Won first Nortel Contract
, $4 Million.
PHILIPS TECHNOLOGIES, Cheshire, CT. 1990 - 1993
Products Sold: Laser Transceivers, Optical Lenses, CD Drive Mechanisms, Hybrid M
icroelectronic Circuits
Positions: NY Metro Regional Sales Manager; Strategic Sales, AT&T, ILC, Marconi.
PHILIPS AIRIPAX, Cheshire, CT. 1983 - 1990
Products Sold: Electric Motors, Circuit Protectors, Relays, Thermal Switches, Pr
ogrammable Tachometers, Speed Sensors, and Hermetic Sealed Metal Packages.
Positions: Northeast Regional Sales Manager, Strategic Account Sales AT&T.
SINGER - KEARFOTT DIVISION, Little Falls, NJ. 1980 - 1983
Products Sold: Servo Systems and Motion Control Components: Stable Platforms, Ac
tuators, Resolvers, Motors, Tachometers, and Gyros.
Positions: Field Sales Engineer, Northeast.

EDUCATION, TRAINING, AFFILIATIONS

B.S., Management and Marketing, Fairleigh Dickinson University
Graduate credit work toward MBA, Fairleigh Dickinson University, Madison, NJ
College credit work in Electronics, Montclair State University, Montclair, NJ
Infocomm Member
Previously Associated with IMAPS/ISHM, AMA