Steven Moskowitz

715 Delaware Avenue - Apt. 701

Buffalo, New York 14209
(716) 884-0499
sm789ecc@westpost.net
Business Summary
*Expert packaged goods marketer with progressive levels of responsibility throug
h Marketing Director reporting directly to the President. Experience includes wo
rking in small, medium, large, and entrepreneurial companies, with emphasis in f
ood and kids marketing
*Branded products and more than tripled their sales and profits
*Invented a patented product that sold over $5 million in its first year; capabl
e of running brainstorm and focus group sessions
*Profit-focused and helped save companies over $12 million
Job Summary
2008-2009 Sorrento Cheese Company, Buffalo, New York
Business Team Leader
*Directed managers from Marketing, Manufacturing, Finance, and Trade Marketing t
o develop, execute, and achieve strategic objectives in a self-contained busines
s unit for the Mozzarella and Ricotta Cheese Lines. Presented Marketing Plan to
parent company in France
*Created specialized market programs to capture selected market segments and ret
ailers within specific territories
*Obtained key approvals after presenting Marketing Plan to global CMO in France
(See University Teaching Section for 2005-2008)
2004-2005 Jelly Belly Candy Company, Fairfield, California
Director of Marketing
*Directed seven departments: Product Marketing, New Products, Merchandising & Pr
omotions, Advertising, Creative Services, Event Marketing and Consumer Affairs (
including Customer Service)
*Provided strategic recommendations. Created teams to develop new products and s
treamline current programs. Coached managers on running brainstorm sessions whic
h led to numerous new product and promotional ideas
1999-2003 Impact Confections, Colorado Springs, Colorado
Director Of Marketing
*Reporting to the President/Founder, established and directed all Marketing func
tions for a line of 45 lollipops, hard candies, and novelties
*Developed national TV advertising campaign that put selected products on the co
nfectionery map, generating huge awareness, sales and profits
*Developed a strategic deal that saved the company millions of dollars
1997-1998 Freezer Queen Foods, Buffalo, NewYork
Senior Product Manager
*Responsible for marketing line of more than 40 frozen dinners & entrees, from s
ingle-serve meals to family-style dinners
*Developed new pasta entree line that increased sales and margins, based on dema
nd trends and also the lower costs of manufacturing pastas versus meats
1989-1996 Topps Company, Inc., NewYork, New York
Product Manager/Group Product Manager (Executive Level)
*Developed Ring Pop and Push Pop Lollipops into power brands via product reformu
lations, line extensions, national TV advertising, distribution programs, and co
nsumer research. This success moved Topps into premier status within the confect
ionery industry
*Invented Roller Pop Lollipop, an interactive value-added product that achieved
strong sales and improved line margins based on higher price
*Extensive involvement with sales force in gaining distribution via trade progra
ms, sales promotion material, trade class-specific analyses, and development of
the "Topps Pops" national sales program. Managed Bazooka Bubble Gum
University
Teaching
2005- 2008 Full -Time Marketing Lecturer, California State University in Chico
*Taught four classes per semester of Survey Of Marketing and Sales Force Manage
ment to approximately 175 students combined
*Co-faculty advisor to the American marketing Association, coaching their region
al competition project
*Outstanding performance ratings from both students and faculty

Education
MBA Marketing, Michigan State University, East Lansing, Michigan
*GPA 3.4./4.0 (3.8/4.0 in Marketing)
*Excelled in group presentations
*One of the youngest students to graduate the MBA program
BBA Marketing, Baruch College, City University of New York
*GPA 3.6/4.0 in major (Marketing). Graduated with cum laude honors
*Double-major in Advertising and Journalism, with awards in each,
including a National Advertising Scholarship (awarded to only two students in th
e country)
*Student leader in five organizations including Advertising Society, school news
papers, and radio station
Hobbies &
Interests
* World Travel
* Photography
* Sports
* Reading