MARIANNE BOLAND

22905 Hayden Cell: (248)435-4713

Farmington, MI 48336 mb6bad5c@westpost.net

FIELD SALES REPRESENTATIVE

Highly motivated sales professional in the food industry with outstanding experi
ence providing leadership skills to help achieve and exceed targeted profitabili
ty growth. Demonstrated ability to identify and capitalize on market opportunit
ies and develop strategies that increase value and brand visibility. Creative a
nd dynamic team player with proven capacity to build and develop new and existin
g markets through exceptional interpersonal and communication skills.
CORE COMPETENCIES
? Route Sales ? Customer Satisfaction ? Highly Persistent
? Self Management ? Excel Customer Expectations ? Whatever- it- takes attitude

PROFESSIONAL EXPERIENCE

Edy?s Grand Ice Cream, Plymouth, MI 2005-2009

FIELD SALES REPRESENTATIVE
Present ice cream and freezer program to all potential selling locations. Respo
nsible for new account set up. Develop professional store level relationships wi
th store director and key personnel. Built strategic partnership with customers
and maximized revenue opportunities in these accounts. Solid communication with
store personnel in order to obtain weekly orders, consistently put orders into
Intermec?s hand-held device, coordinate with merchandiser to consistently have p
roduct available for customers. Call on, and secure, new accounts in all channe
ls of business while maintaining compliance within the profitability model. Crea
te, present and support business review by account
Key Achievements:
* Top sales producer within the New Channels division; grew territory sales 15%
in highly competitive market.
* Cold calling expertise resulted in opportunities for major business at a chain
of stores.
* Established alliances with major food service companies such as Service System
s Associates at the Detroit Zoo, Olympia Entertainment at Joe Louis Arena and wi
th Levy Restaurants at Ford Field.
* Delivered service well above expectation during shortage on key holiday weeken
d at Meijer, preventing lost sales, resulting in highly satisfied customer.
* Received the 2005 ?Pyramid Award? for outstanding contribution achievement wit
hin the first year with the company.
* Highly effective at challenging customer display resets, completing tasks ahea
d of plan.
* Strong positive customer relationships lead to opportunities to increase displ
ay space, leading to increased sales.
Odwalla Juice Company, Oak Park, MI 1998-2005
DISTRIBUTOR MANAGER
Responsible for the State of Michigan?s Odwalla sales by selling new accounts an
d furthering relationships with existing accounts. Worked closely with assigned
distributor(s) to sell new accounts, add cooler placements or upgrade cooler si
ze, place bar racks etc., managed coolers within the market. Prospect and sell n
ew distribution. Develop actionable sales plans to deliver budgeted volume for a
ssigned area. Make daily store calls every week to ensure proper product rotati
on, mix, cooler utilization, POS and customer support. Successfully executed Mid
-West promotional strategies. Build same store sales with secondary placements,
cooler upgrades, in-store promotions. Primary ?sales? contact for all key accou
nts.
Key Achievements:
* Developed a new market spanning from Metro Detroit, Ann Arbor, Lansing, along
with Toledo, Ohio. Successfully managed four major market distributors in Michi
gan, which generated 30 to 40% growth in sales.
* Grew customer base from 12 to 400 and increased retail sales from $422,500 a y
ear to $2.3M.
* Joined sales in coordinating sales blitz; directly responsible for and increas
e of 40 accounts in one week.
* Customer base consisted of major grocery chains and specialty stores like Whol
e Foods, Busch?s to Kroger?s and Farmer Jacks.
* Planned, organized and supervised company participation in the special events,
such as Novi Health Expo, National City Bank Run, Detroit Marathon, Midwest Yog
a Conference.

Rocky Mountain Fresh & Natural, Denver, CO 1997

SALES REPRESENTATIVE
Sold specialty food items for regional distributor; territory covered mountain s
ki resorts and downtown Denver. Responsible for increasing order volume from ex
isting customer base. Introduced specialty food items to customers, provided sa
mples, assisted with selection and merchandising at retail locations. Retail loc
ations included mountain ski resorts like Vail, Breckenridge, Beaver Creek, and
downtown Denver.
Key Achievements:
* Increased customer base from 10 to 45 in three weeks.
* Increased customer?s delivery size by 10%.
Odwalla Juice Company, San Francisco, CA 1995-1997
SALES REPRESENTATIVE-TASTING COORDINATOR-MERCHANDISER
Maintained and serviced exclusive route in San Francisco, delivered and stocked
merchandise, developed and improved store placement, responsible for increasing
sales volume. Tasting coordinator, responsible for scheduling product tasting,
monitored and coordinated over 85 tastings per month. Supervised and trained ove
r four tasting representatives. Merchandiser assisted route sales personnel and
responsible for implementing product promotions and displaying of merchandise.

EDUCATION
Bachelors Degree, Business Marketing,
University of Phoenix, Southfield, MI
A.A.S Degree, Culinary Arts
A.A.S. Degree, Food Service Management
Oakland Community College, Farmington Hills, MI