Ross Thomson Resume

rt6a2b3a@westpost.net
www.rossthomsoncreative.com
Objective: To lead a creative team in producing compelling advertising solutions
that approaches the target audience in relevant, yet surprising ways. Communica
tion that goes beyond the page and lives in the one space you canat buy a" the m
ind.
Vox Medica: 2008 a" April 2010 EVP, Chief Ideation Officer.
On joining the company worked with the new President to radically change the way
Vox Medica did business. Designed and implemented an entirely new business mode
l and visual identity integrating PR, market access, education and learning and
brand recognition. New structure cut running costs in a08 by 20%.
Agency doubled its expected revenue growth going into 09. Realized unprecedented
organic growth within existing business and moved the company from a recognized
solid project shop to an agency of record for 60% of business.
Vox became A.O.R. for Wyeth (Pfizer,) Lundbeck, Dendreon, Cephalon, Kowa and Ans
ell.
Launched Provenge, the first FDA approved acancer vaccinea for Dendreon (approve
d in prostate cancer).
Rebranded Ansellas entire global surgical and exam glove range. Launched new GAM
MEX AMT brand globally.
Launched The Hatchery, an in-house creative initiative designed to encourage fre
sh thinking among Vox team members with diverse skill- sets and perspectives. An
online version allows staff to cross-pollinate ideas within the organization an
d to benefit clients.
Creative awards include:
International Mobius Award: Gold. RX Club: Silver, Clio RX: Bronze. Addyas: Silv
er (2), MarCom: Gold, RX Awards of excellence (8), Med Ad News: Nomination, 2010
.

Grey Healthcare Group: 2004 a" 2007 EVP, Chief Creative Officer, Worldwide.
GHG is one of the worldas top five healthcare communications companies with 42 o
ffices in 21 countries.
Was responsible for directing and inspiring the worldwide creative team, includi
ng a staff of over 60 writers, art directors an interactive division in the NYC
office.
Creative brand steward on several multi-million dollar US and global brands ensu
ring the creative idea was consistently on strategy through multimedia channels
such as TV, print, interactive and Web.
Agency achieved double-digit growth year after year from 2004 - 07. GHGas most s
uccessful year ever was 2006.
Developed and ran interactive creative evaluation workshops and seminars for cli
ents such as Pfizer, Wyeth, GSK, Genentech and others. The benefit was a more fo
cused, productive creative dialogue and process between agency and client. This
workshop became part of Wyethas marketing excellence program. Through this time
GHG Wyeth business grew from one account to five becoming 30% of the NY agencies
revenue.
Creative awards include:
Med Ad News: Gold (4), The Globals Awards: Gold (4), RX Club: Gold (2), Silver,
MM&M: Gold (3), Silver (2). RX Awards of Excellence: (40+).
Agency awards include:
Nominated Med Ad News 2005 Agency of the Year, Most Admired Agency and Best Glob
al Network.
Cogent Elliott: 1999 a" 2004 Creative director, copy.
One of the largest independent consumer advertising agencies in the UK.
Led the creative department responsible for national and international clients i
ncluding Cadbury, General Motors, Marconi and JBB.
Launched a new brand of cookie by acrash landinga an eighty-foot high cookie in
the middle of Trafalgar Square. Unbelievably Fudgy Object made the national head
lines both in press and radio. BBC Radio 1 sent an OB unit to investigate the tr
affic stopping attraction.
1576: 1998 a" 1999 Freelance copywriter
A small, highly respected UK creative agency. Worked across the agencies portfo
lio of brands. An innovative media campaign for Blood Donors won national awards
after The National Ambulance Service was persuaded to run posters for the first
time on their vehicles.

McCann-Erickson Scotland: 1995 - 1998 Creative director / board director

Appointed sole Creative director to oversee the creative, design and production
department, as well as traffic and studio. Clients included Scottish Courage bre
wers and AT&T. Successfully launched the NFL in Europe. Guerilla campaign aTipsy
Taxia funded by City of Edinburgh encouraged festival revelers to take a cab ho
me instead of driving.
Faulds Advertising: 1992 a" 1995 Senior copywriter
The largest agency in Scotland.
Worked across the agencyas main accounts including the re-launch of The British
Broadcasting Corporationas Radio Scotland. The BBC experienced an astonishing 80
% per cent increase in listeners. Campaign won IPA Effectiveness Award, Gold.
Publicis London: 1982 - 1991 Senior copywriter
Publicis London is a top five UK agency. Worked across the agencyas major nation
al and multinational clients including Johnson and Johnson, Nestle, Renault, Phi
lips, Schweppes and Allied Breweries / Anheuser- Busch. Operated as a creative a
trouble-shootera on multi-national accounts throughout the agencyas European net
work.
Consistently won major awards throughout my consumer advertising career includin
g: Cannes Lion, D&AD, Creative Circle, Eurobest, Epica and Regional.
Other accomplishments:
Wrote Collinas Trip to Upside Down Town, a book designed to bring some joy to si
ck children. Distributed to over 200 childrenas hospitals in the US specializing
in cancer treatment. Board member of the Upside Down Town Charity, www.upsidedo
wntowncharity.com
Nominated for the 2010 Med Ad News HEART Award.
Co-authored the book Advertitisa*. aEssential reading for anyone in pharmaceutic
al marketing searching for brilliant medically inspired creative in an environme
nt ever-governed under a microscope of scrutiny.a www.advertitis.com
I have sat on numerous creative awards juries and am currently a board member of
the international Global awards. My articles and ideas have been published in s
uch magazines as MM&M, PharmaVoice, Med Ad News, PM360, etc.
Education: 1977-1981
Metropolitan University, Manchester, United Kingdom. BA, (Hons) Graphic design.