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Job Training &

Volume 35, No. 5


May 2011

Placement Report
f o r p ro f e s s i o n a l s w h o s u p p o r t e m p l o y m e n t f o r p e o p l e w i t h d i s a b i l i t i e s

Think Market Share –


Not Unemployment Rates
By Allen Anderson

A
fundamental ability of job that they can’t control, but they regions, highly competitive profes-
developers is to gain should never be allowed to domi- sional markets, and areas with
access to the job market. nate thinking and actions. This chronically high unemployment.
Job developers must earn the right breeds negativity and lack of action. The effect of an, “it’s the reces-
to be considered as a resource The economy is the best example of sion/economy attitude” is that
person to employers. this principle. The combination developers tend to accept their “lot
This requires excellence in the described above works in a robust in life” no matter how little it is, or
job developer’s engagement with economy – and it also works in an they expect that somehow they
potential employers, so that economy in recession! will train candidates differently
employers see them as a current Job developers must remind and expect them to take care of
and future partner who can resolve themselves that large groups of continued on Page 3
employment issues for them. motivated candidates are waiting
This ability can be enhanced for the opportunity to work, Featured Inside
through an understanding of the job whether in good times or bad. A
developer’s role in direct selling and in developer’s ability to help them is  Investigate an Employer’s
partnership building with employers. Financial Stability
predicated on a sound selling
The employment organization’s  Are Online Profiles
approach and on partnership build-
the New Résumé?
foundation for success is built on ing with employers. How develop-
 Free Job-seeking
several critical components: ers view the factors they can
Resource Launches
control – versus what they can’t –
 Demystify Career
v First, the organization needs to will dictate capacity and efficiencies Decision-making
be able to produce service users who in good and bad economies.  Cutting Job Training
are motivated to go to work. Job Doesn’t Make Sense
developers and the agencies they Market Share Strategic Plan  Out of Work? Out of Luck
work at must become known as When developers are asked why  What’s New in AT?
organizations that offer motivated they are getting fewer jobs for peo-  Real JOBS NY Lives
and work-focused individuals. ple with employment barriers dur- Up to its Name
v Second, in developers’ relation- ing a recession, they often report,  APSE Announces Partnership
ships with employers, they must “there are fewer jobs and a signifi- INSERTS
work hard at truly understanding cantly higher unemployment rate.”  Training Connection:
employers’ problems in order to offer This can be interpreted as a belief Workplace Differences
the right solutions and the right that they, and the candidates they & Values for Individuals
candidates. The goal lies in adding represent, cannot compete in a with Autism
value to employers through the tighter market.  Training Tool-Kit: Test Your
hiring of people with disabilities. Why not? There are many mar- Job-Seeking Clients’
Job-Search IQ
kets that job developers succeed in
Factors We Can Control  Workplace Connection:
that are always tight regardless of
Asperger’s Syndrome at Work
Everyone has factors in their job the economy. This includes rural

May 2011 Visit JTPR’s website at www.impact-publications.com  JTPR 1


On the Job
JOB TRAINING & PLACEMENT REPORT

Investigate an Employer’s Editor – Mike Jacquart


Publisher – Scott Kolpien
Circulation – Matt Deets

Financial Stability Designer – Laura Miller

M
COPYRIGHT © Impact Publications, Inc.
any job seekers fail to are unable to get straight answers 2011. Job Training and Placement Report
(ISSN1041-1488, USPS 665-490) is published
realize that while from employers, Pounds recom- monthly by Impact Publications, Inc., E502
employers are investi- mends some additional strategies State Road 54, Waupaca, WI 54981-9502,
Phone: 715-258-2448, Fax: 715-258-9048,
gating them, they should be doing for obtaining key information: e-mail: info@impacttrainingcenter.net.
the same to ensure that their target POSTMASTER: Send address corrections to
organizations are a promising fit.  For public companies, you Job Training and Placement Report, E502
State Road 54, Waupaca, WI 54981-9502. No
This oversight can be very can get a snapshot of financials part of this newsletter may be reproduced in any
problematic down the road, through their required filings with form or by any means without written permis-
according to Marcia Heroux the U.S. Securities and Exchange sion from the publisher, except for the inclusion
of brief quotations in a review which must
Pounds, author of the recently Commission at www.sec.gov. Look credit Job Training and Placement Report as
released book I Found a Job!: at the company’s revenues and the source, and include the publisher’s phone
number, address, and subscription rate. Yearly
Career Advice from Job Hunters earnings, and compare them with a subscription rate is $149.00. Periodicals postage
Who Landed on Their Feet. year earlier. Look at the trend over paid at Waupaca, WI 54981. Material accepted
“Before seriously considering a five years. Recognize, of course, for publication is subject to such revision as
is necessary in our discretion to meet the
new job – especially if you are that nearly every company took a requirements of the publication. The infor-
leaving a (current) job – learn hit in the recession in 2008–2009. mation presented in JTPR is from many
everything you can about a com- The question is: Has the company sources for which there can be no warranty or
responsibility as to accuracy, originality or
pany’s financial condition,” Pounds started to recover since then? Ask completeness. The publication is sold with
explains. “Many job seekers in this what the company’s strategy has the understanding that the publisher is not
engaged in rendering product endorsements
recession have found a job, only to been to weather the recession. or providing instructions as a substitute for
be laid off again. Sometimes, it was  Do an Internet search to see appropriate training by qualified sources.
avoidable with a bit of research what has been written about the Therefore, JTPR and Impact Publications,
Inc. will not assume responsibility for any
that pointed to red flags.” company, especially in the archives actions arising from any information
Pounds encourages job seekers of your local newspaper, which published in JTPR. We invite constructive
to ask employers questions about may offer more information. criticism and welcome any report of inferior
information so that corrective action may
revenue and year-to-year growth be taken.
to achieve a better understanding
of the company’s financial status.
“Many job seekers feel uncom- the marketplace. Also
fortable posing such questions, but realize that acquisitions
as long as you ask them diplomat- and mergers mean the
ically, an upfront business owner company will likely be
or manager will credit you for reorganizing certain
being thorough,” she says. departments for
For job seekers still hesi- “synergies,” which
tant to engage in usually results in layoffs
such a discus- somewhere in the com-
sion, or bined companies.
More advice on how to better
navigate the job market can be
 Is the potential employer in found in I Found a Job! which is
an acquisition mode? That could available at www.amazon.com,
be a good sign, showing that the major bookstores and from the
company is positioned to take publisher (www.jist.com or
advantage of opportunities in 1-800-648-JIST). 

2 JTPR Visit JTPR’s website at www.impact-publications.com  May 2011


Market Share cont’d from Page 1 Editor’s Notebook
Special thanks can be counted on to provide solid
themselves. In so doing, job devel- go out to Allen articles each and every year.
opers abdicate their role to address Anderson, a long- In fact, Allen’s contributions to
changes in the economy. time JTPR contrib- this newsletter date back farther
With this attitude, too many utor who provides than me, and I’ve been editing
developers have assumed a reac- an outside-the-box perspective JTPR since 2004!
tive role that gives in to circum- about how unemployment rates are Next month, watch for a State
stances – rather than as a not necessarily a telltale sign of the of APSE article from Executive
proactive one that addresses jobs that are actually available in a Director Laura Owens. The Q&A
circumstances head-on. given community. The graphic that will bring readers up to speed
The long history of having a accompanies the cover article (on with what has been going on in
backlog of well-trained and moti- page 4) is a particularly unique this key organization during the
vated candidates who want to work piece that can be replicated in most past year, which is especially
in bad – or good – times proves any agency. vital for those of you unable to
that this reactive approach does attend APSE’s annual conference
not work. It need not be this way. in June.
Here is a telling example: El Finally, don’t forget to visit our
Centro, California and Yuma, blog to stay current on supported
Arizona, in October 2009 had the employment news that crops up
number-one and two highest before we get a chance to publish
unemployment rates in the U.S. (at again next month. The address is
30.4% and 30.2% respectively). impactpublishing.wordpress.com.
Statistics like these certainly could
lead to negative attitudes about
employment opportunities and job
development activities. Allen is one of those special Mike Jacquart, Editor
contributors that are treasured to (715) 258-2448
Proactive Perspective busy editors like me because they mike.jacquart@impacttrainingcenter.net
However, there is another per-
spective. Both El Centro and Yuma
had job openings in October 2009. Consider another location: A As a result, job developers must
Both never had “no jobs,” despite Midwestern state places 6,500 per- improve their strategies and direct-
30.4% and 30.2% unemployment. sons with disabilities in employ- selling skills to improve their mar-
In fact, for the 3rd quarter 2009, El ment during 2009-2010. This was a ket share. Gaining market share is
Central had 9,528 new hires, of good number considering that this the guide for operating strategi-
which 2,322 were new jobs. state was among the top five states cally – not seeking explanations for
Yuma, meanwhile, had 7,630 in the U.S. in unemployment. poor or mediocre performance
new hires, of which 4,345 were But here is the question: In this based on an unemployment rate.
new jobs that were added to exist- same state for 2009, there were Organizations need a plan for
ing employment. 1,590,624 jobs filled, of which improving market share, not an
Consequently, the question is 793,411 were new jobs. Are 6,500 excuse for why they are excluded as
not how to deal with 30% unem- persons with disabilities an accept- in “blaming” the unemployment rate.
ployment, for which there is no able level for the entire year when
obvious solution, but rather what there were 1,590,624 jobs filled? Summary
is the organization’s selling strategy This state example demonstrates Tragically, recessions teach too
to gain market share of the job that the numbers of jobs for people many of those involved in job
openings that do exist. What share with employment barriers are too development that when the going
of the 4,345 or 7,630 jobs does the marginal in terms of the percentage gets tough, job developers and
organization know about, and how of the total job market. If developers their agencies stop.
do they increase market share for doubled the total number of jobs, it
continued on Page 4
their candidates? would still be a statistical blip.

May 2011 Visit JTPR’s website at www.impact-publications.com  JTPR 3


Market Share cont’d from Page 3 consider how they can do more The accompanying article and
business with those employers in employer/assessment grid below
Instead, it’s vital to evaluate and the future. directs planning to do just that. 
refocus on job-market penetration Organizations need to build plans
to bring in new employers, even Allen Anderson is a long-time contributor to JTPR
and hold capability to gain market and president of DTG-EMP, which specializes in
share. Organizations need to though the market is much more job development and marketing skills training
review the numbers, and types of competitive. Organizations should for professionals placing people with employment
barriers. Allen may be reached at allen@employ-
employers they have now – and strive to be players, not spectators. mentoutcomes.com or visit www.dtg-emp.com.

Employer/Employment Assessment Grid

M
aximizing the opportunities that are avail- • Therefore, an organization that employs more
able with existing or potential employers is than 50 people is likely to have more potential jobs
the first place that agencies should focus on with all three pay scales.
to gain more market share.
This article is designed to develop an approach to L1 L2 L3

Employer Employee Size


assess an agency’s current status with employers in

>50
order to build strategies to increase business with
employers they already do business with. It’s a lot
easier to grow existing employer relationships than it
10-50
M1 M2 M3
is to create new ones.
Let’s consider a way for agencies to assess their
existing employer situations in relation to their
employment objectives.
<10

S1 S2 S3
Building a Grid
Appearing within this article is a grid with a verti-
cal and horizontal axis. The vertical axis illustrates
three sizes of organizations based upon their total 1 Pay Scale 2 Pay Scales 3 Pay Scales
number of local employees. These have been arbi-
Employer by Pay Scales
trarily set at:
• Small – Less than 10 employees; To use the grid effectively, the first step is to build
• Medium – Between 10 and 50 employees; and the grid as described above.
• Large – More than 50 employees.
• Place two pages of flip chart paper together on
The horizontal axis illustrates the range of pay the wall and draw an account assessment grid with the
scales that have been secured through an agency’s appropriate labels for each axis.
employment efforts. There are three pay scales: • Then, write the name of each existing employer
• Level 1 – Minimum wage; in a given territory on a separate Post-it® Note.
• Level 2 – Minimum wage plus $3/hr. above mini- • Place each note in the appropriate segment on the
mum; and grid. For example, if ABC employer had 45 local
• Level 3 – Greater than minimum wage plus $3/hr. employees, and they offered pay scales in two wages
above minimum. (minimum wage and minimum to plus $3.00), this
employer would be positioned as a medium (M) size
This grid is based on several assumptions: and a level (2) or M2.
• The larger the base of local employees, the more
likely the potential to place a greater number of cli- An agency will then have an instant portrait of an
ents; and employer territory. If all of the job developers in an
• The more local employees there are, the more organization complete this exercise, chances are the
likely the range of all three pay scales employed. portraits will look quite different.

4 JTPR Visit JTPR’s website at www.impact-publications.com  May 2011


Quick Ideas
In the News
Are Online Profiles the Free Job-seeking
New Résumé? Resource Launches

I S
pringboard Consulting, a
s the traditional résumé going 3. Talk the talk. Incorporate company whose mission
the way of the dinosaur? key industry terms to describe is to mainstream disability
Some human resources (HR) your skills and positions of inter- in the workplace, announces it is
managers interviewed recently est so hiring managers can more launching an online employment
by OfficeTeam think so. easily find you online. center for connecting qualified
More than one-third (36%) 4. Make the right connec- candidates with disabilities with
of respondents said it’s at least tions. Be selective about who you employers who are looking for
somewhat likely résumés will allow into your social networks qualified candidates.
eventually be replaced by because potential employers may The idea is to match employ-
profiles on social and business contact these individuals for ers who are unsure of where to
networking sites. insights on you. Contacts also locate such candidates, and peo-
“The résumé continues to be could alert you to job openings. ple with disabilities who are
an important job-hunting tool, 5. Keep it fresh. Regularly unsure which companies are
but it’s also useful for profession- update your profile and be active truly committed to recruiting
als to create online profiles that professionally. Post useful advice and retaining them.
highlight their expertise and or comment on articles on The center is free to qualified
qualifications,” said OfficeTeam LinkedIn and industry forums. candidates with disabilities.
Executive Director Robert Resumes should be sent to
Hosking. “As hiring managers Additional tips for presenting www.consultspringboard.com/
turn increasingly to the Internet yourself professionally can be employment-center. Questions
for information about prospec- found in Business Etiquette: The should be addressed to info@
tive hires, job seekers should New Rules in a Digital Age at consultspringboard.com.
keep their online profiles current www.roberthalf.us/
and behave professionally.” BusinessEtiquette, a new guide Source: Springboard Consulting LLC
OfficeTeam offers five from OfficeTeam’s parent com- (http://consultspringboard.com). 
tips for creating an impressive pany, Robert Half. 
online profile:

1. Get the picture. Make sure Subscribe to JTPR Now!


the photos that are visible in your YES! Please start _____ or renew _____ my subscription to Job Training and Placement Report. If I’m not
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Book Review

Demystify Career Decision-making


H
igh school graduates can wealth of strategies for obtaining it. and skills and education.
be mystified about what to To help readers better understand In addition to his advice for
do next. Moreover, many what they want, Shatkin: making tough career decisions,
other people already in the work- Shatkin also discusses the follow-
ing world dream about pursuing v Introduces readers to the ing topics:
another path, but few are certain nine most important components
about what other kinds of careers of an ideal job — and explains v 2011’s hottest industries and
are better suited for them. why selecting a job title isn’t one job market trends;
According to renowned occupa- of them; v How to reroute your career
tional expert Laurence Shatkin, v Helps readers assess their key without starting from scratch;
that’s because people often don’t skills and interests; and v Nine ways to earn a living
spend enough time considering v Explains the connection using the skills and knowledge you
what they’re good at, between work values already possess;
what their interests are and motivators and v The benefits of securing
and what’s important career choice. employment in a non-traditional
to them. occupation; and
That’s a dilemma he Based on these fac- v What green jobs are and how
helps resolve in his tors, Shatkin connects to find them.
newest book, Overnight readers to a world of
Career Choice. In this career options through Overnight Career Choice, Second
guide, Shatkin gives more than 280 current Edition, is available at www.ama
readers a process for job descriptions with zon.com, major bookstores, and
identifying their ideal information on earn- from the publisher (www.jist.com
career, as well as a ings, growth, openings or 1-800-648-JIST). 

In the News

Cutting Job Training Doesn’t Make Sense


A
recent House proposal to At the same time, the House- (Editor’s note: While persons
cut funding for programs passed Continuing Resolution with disabilities were not specified in
providing critical job includes drastic cuts to adult, dis- the CLASP report, one would
training to unemployed and under- located worker and youth pro- deduce that this action would be
employed workers is highly coun- grams under the Workforce detrimental for this population as
terproductive during this time of Investment Act (WIA). These cuts well. Contact your local legislators
persistently high unemployment, would sharply reduce or eliminate and let them know that cutting job
CLASP, the Center for Law and funding for summer jobs for training is wrong! Tell them that
Social Policy, said recently. youth, job and training assistance investing in job training pays for
Investment in job training works. for unemployed and underem- itself in the long run as un- and
According to the U.S. Department of ployed workers, and support for underemployed persons become
Labor, more than two-thirds of one-stop career centers. solid, taxpaying citizens that contrib-
adults and three-quarters of dislo- To read a short summary of the ute greatly to the economy.) 
cated workers who completed train- report, go to http://www.clasp.org/ Source: CLASP. Editor’s note: This article first ap-
ing programs during 2008-2009 issues/pages?type=basic_skills_ peared on our blog at impactpublishing.wordpress.com.
landed jobs in what was arguably the and_workforce_training&id=0003 Subscribe (for free) and you’ll receive an email when
there is a new post. This way, you won’t miss out on
most difficult job market in decades. #ARRA2. any timely news that crops up between issues of JTPR.

6 JTPR Visit JTPR’s website at www.impact-publications.com  May 2011


In the News

Out of Work? Out of Luck


I
n a public meeting held currently employed candidates up job opportunities to the unem-
recently, the U.S. Equal will be considered. ployed, it is profoundly disturbing
Employment Opportunity The use of employment status that the trend of deliberately exclud-
Commission (EEOC) examined to screen job applicants could seri- ing the jobless from work opportuni-
the impact of employers consider- ously impact people with disabili- ties is on the rise,” said Christine
ing only those currently employed ties, according to Joyce Bender, an Owens, Executive Director of the
for job vacancies. expert in the employment of peo- National Employment Law Project.
According to Helen Norton, ple with disabilities. Materials from the Commission
Associate Professor at the This restriction would also dis- meeting, including statements and
University of Colorado School of proportionately affect a number of biographies of witnesses, may be
Law, employers and staffing other groups, other officials testified. found at www.eeoc.gov/eeoc/meet-
agencies have publicly advertised They cited certain racial and ethnic ings/2-16-11/index.cfm. 
jobs in fields ranging from elec- community members, and women,
Source: EEOC (www.eeoc.gov). Editor’s note:
tronic engineers to restaurant particularly older women and those This article first appeared on our blog at impact-
and grocery managers to mort- in non-traditional occupations. publishing.wordpress.com. Subscribe (for free) and
you’ll receive an email when there is a new post.
gage underwriters with the “At a moment when we all should This way, you won’t miss out on any timely news
explicit restriction that only be doing whatever we can to open that crops up between issues of JTPR.

Assistive Technology

What’s New in AT?


What is it? handheld video magnifier designed physical, motor control, neurologi-
iCommunicate for individuals with low vision. cal or upper extremity disabilities
What does it do? iCommuni- How does it work? The unit or spinal cord injury to control an
cate is a symbolic and director magnifies images between 1.5 and Apple iPad with a switch.
selection communicator program 17 times their original size. It How does it work? It has two
and prompter for people with com- comes with a carrying case, switch input jacks. When a switch
munication or cognitive disabilities. detachable stand, and more. is plugged into one of the jacks, the
How does it work? The program Who makes it? The manufac- input becomes a tap or touch for
allows individuals to use their turer is in China. There are five any iPad application (app) pro-
Apple iPad, iPhone or iPod Touch distributors in the U.S. To find out grammed for switch access.
as a communicator and cognitive more, go to www.abledata.com, the Who makes it? RJ Cooper &
aid. The user selects a picture and “100 most recently added prod- Associates, 27601 Forbes Road, Suite
the associated audio clip will play. If ucts” link in the upper right on the 39, Laguna Niguel, CA 92677, (800)
no audio recording is available, it home page, and then scroll down 752-6673, www.rjcooper.com. 
has a text-to speech feature. to this product.
Who makes it? Grembe Apps, Source: ABLEDATA (www.abledata.com),
www.grembe.com. What is it? iPad Cordless which adds more than 1,000 assistive tech-
Switch Interface nology products to its database each year.
ABLEDATA records are provided for infor-
What is it? Aukey Portable What does it do? This is a mational purposes only. Products contained
Video Magnifier switch control interface designed in ABLEDATA have not been examined,
What does it do? This is a to enable individuals with severe reviewed or tested.

Job Training and Placement Report is published monthly. For subscription information contact: Job Training and Placement Report, E502 State Road 54, P.O. Box
322, Waupaca, WI 54981. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required,
the services of a competent professional should be sought. (From a Declaration of Principles jointly adopted by a committee of the American Bar Association and
a Committee of Publishers.) Job Training and Placement Report does not necessarily endorse any products or services mentioned.

May 2011 Visit JTPR’s website at www.impact-publications.com  JTPR 7


Program Model

Real JOBS NY Lives Up to its Name


F
or Jill Shepherd, who has Institute (WDI) and the New “Location matters,” notes
battled depression and York Association of Psychiatric Stephen Traver, WDI Director of
alcoholism, overcoming Rehabilitation Services Vocational Services. “They [per-
the barriers that stood in her way (NYAPRS). sons with psychiatric disabilities]
to finding a job seemed like an Based out of Schenectady are more likely to come to a pro-
impossible task. When conven- County Community College and gram that is not housed in a men-
tional methods of obtaining SUNY Adirondack, Real JOBS NY tal health setting.”
employment did not work, vocational counselors provide Recent employment figures is
Shepherd enrolled in the Real recovery-oriented and person- one of the clearest measures of the
JOBS NY program, which she centered planning, individualized program’s success, according to
credits with changing her out- case management, and referrals to Traver. Among those enrolled in
look on life. the services and supports that can Real JOBS NY during 2009-2010,
“Before starting the program, I help clients achieve short-term 64% were employed at least three
was in serious trouble – in a state employment goals as well as months after being placed in a job.
of panic, without a job and nearly career aspirations as part of a The national average for similar
broke,” explains Shepherd, who long-term recovery. programs is only 9%.
now works as a retail cashier. Participants have access to a “More than two-thirds of people
“The program gave me the skills broad array of services, including with psychiatric disabilities want to
and encouragement to land on those at local community colleges. work, and only 12% are afforded
my feet again. Working has that opportunity,” notes Oscar
helped with my self-esteem and Jimenez, Director of
quality of life.” Community and Economic
Shepherd is one of approxi- Development with NYAPRS.
mately 75 people with psychi- “Programs like Real JOBS NY
atric disabilities who have been are vital to change this unjustifi-
placed in jobs after rolling in able disparity.”
Real JOBS NY – a collaboration Real JOBS NY is funded by
of the Burton Blatt Institute the U.S. Rehabilitation Services
(BBI) at Syracuse University, Administration “Projects with
Workforce Development Industry” grant. 

In the News

APSE Announces Partnership


A
PSE (formerly the of finding qualified workers. to all of the career tools and
Association for Persons in Through this collaboration, informational resources and 24/7
Supported Employment) APSE members have the opportu- connection to the job listings
has recently partnered with nity to offer the people with dis- offered by GettingHired.com.
GettingHired.com, a private sector abilities they serve with an easy to APSE member organizations
initiative helping to lead the effort use, free resource in finding will also have the ability to post job
in closing the employment gap for employment located at http://www. openings and to search the data-
people with disabilities while help- GettingHired.com/apse. base of talented people with dis-
ing employers meet the challenge APSE members will have access abilities at GettingHired.com. 

8 JTPR Visit JTPR’s website at www.impact-publications.com  May 2011

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