STORMY JADE CLEMENTS

405 N. Pine Street * Anaheim, California 92805 * (714) 469-6989 * sc5fd928@westp

ost.net
Driven, results-oriented leader with demonstrated talent for cultivating exponen
tial growth
Rapidly acquire sector expertise through insightful product, market, industry, a
nd competitor analysis
Leverage technical and marketing acumen to develop winning multi-channel, multi-
media campaign strategies
Highly accomplished marketing leader with 15+ years of experience driving growth
through innovative and successful approaches to branding, product development,
and advertising.
Proven ability to create and manage multi-channel campaigns utilizing new media
and groundbreaking tactics, aligned with overall strategy and crafted for enhanc
ed positioning and focus on target B2B and B2C audiences.
Adept at all aspects of creative and collateral development including advertisin
g, literature, POP, and product packaging. Able to close the loop on all efforts
, following through with analytical reporting and evaluation of campaign ROI. Ma
rketing expertise includes:
* Brand Promotional Strategies* Multi-Channel Campaigns* Sales Collateral Develo
pment* Product Manufacturing* Consumer Segment Analysis *Public & Media Relation
s* Results & ROI Analysis* Media Traffic Management* Distributor / Supplier Rela
tions* Market Penetration Strategies *Market / Industry Analysis* Website Develo
pment* Project Planning & Management* Online Surveys & Web Tools* Team Building
& Leadership
PROFESSIONAL EXPERIENCE
GALLEHER CORP., Subsidiary of ITOCHU Corp. - Santa Fe Springs, CA
2008-2010
Marketing Manager
Lead marketing, product line development, and branding for $130M flooring manufa
cturer and distributor serving the residential and commercial sectors, overseein
g product creation and design for multiple production facilities in Asia. Spearh
ead end-to-end marketing strategy development and execution for 13 distribution
branches throughout the SW US, managing marketing, display and sample creation,
and fulfillment team responsible for 100+ product lines. Manage product design,
production, quality assurance, importing, product launch, merchandising, and adv
ertising / PR / promotional activities, serving as liaison to facilities in Asia
. Collaborate with sales team to analyze market penetration and develop winning
approaches to increase sales volume; partner with retailers to implement product
displays and marketing campaigns. Direct inventory and demand forecasting activ
ities to facilitate product movement. Gather and analyze competitive intelligenc
e to manage pricing. Communicate daily with manufacturing facilities, suppliers
/ contractors, retailers, and brokers; routinely present sales and marketing met
rics to executive leadership. Selected Accomplishments:
* Instrumental in launch of competitive private label line, Reward Hardwood Floo
ring, with 100+ SKUs.
* Introduced mystery shopping for retailers to collect feedback on merchandising
and service quality.
* Directed $2 million annual budget
* Launched consumer and trade websites featuring online ordering and pricing for
substantial cost savings.
* Developed the industry's first online event, achieving the company's highest o
ne-day sales volume.
* Pioneered the "Buy a Floor, Plant a Tree" initiative in tandem with the Arbor
Day Foundation to promote a corporate image of environmental stewardship through
proactive reforestation.
NORMAN SHUTTERS - Santa Fe Springs, CA
2004-2008
Marketing Manager
Directed marketing activities for $180M subsidiary of home furnishings manufactu
rer; holding full responsibility for marketing program strategy and an annual bu
dget of $200K. Drove brand equity through innovative advertising campaigns acros
s multiple channels including Web, trade publications, and sales and product col
lateral. Aligned activities and creative materials to overall brand strategy, en
suring consistency of message. Managed tracking and reporting of leads, marketin
g and promotion results, and customer loyalty and satisfaction. Collaborated wit
h sales, leading cross-functional teams to execute sales and marketing initiativ
es such as new consumer Website and online surveys. Forged strategic alliances a
nd managed vendors / partners. Selected Accomplishments:
* Drove brand awareness through advertising, public relations, and media managem
ent to rank the company as the 2nd most-recognized among competitors; received i
nnovation award for 2006 marketing campaign.
* Enhanced distribution channels with Home Depot, JC Penney, Smith+Noble, and Bu
dget Blinds.
* Invited to serve on and lend expertise to editorial board of Window Fashions M
agazine.
* Implemented online photo storage and management system, streamlining transmiss
ion of graphics, photos, and logos to customers and increasing usage of ads and
images in media outlets.
JAMES HARDIE BUILDING PRODUCTS - Mission Viejo, CA
2000-2003
Marketing Project Manager
Led cross-functional teams in new product management from concept through launch
for $1B building products manufacturer. Directed teams representing R&D, engine
ering, manufacturing, external vendors, agencies, and consultants. Prepared pro
ducts for launch, developing business case, market research, pricing, and market
ing strategy. Selected, negotiated, and contracted with post-manufacturing vendo
rs. Selected Accomplishments:
* Developed comprehensive customer certification program covering product and te
chnical knowledge, manufacturing, installation, sales, and marketing, used to ce
rtify 4000+ customer employees.
* Supported transition to online Customer Relationship Management (CRM) system.
* Created $6M customer loyalty tracking system with 3000+ membership, realizing
85% redemption rate.
EARTH CORPORATION - San Fernando, CA 1995-2000
Marketing Director
Created and implemented B2B and B2C marketing strategies for $20M office product
s manufacturer; developed branding and positioning for literature, advertising,
Web, and trade publication channels. Collaborated cross-departmentally to execut
e marketing strategy, partnering with technical and manufacturing division manag
ement to cultivate the brand message of innovative and differentiated manufactur
ing. Selected Accomplishments:
* Conceptualized and built trade-show booth featuring working conveyor belt to s
howcase manufacturing.
* Created private-label sales program for customers to leverage in product brand
ing initiatives.
* Held writing and editorial position for company-published trade magazine.
HERBALIFE CORPORATION - Century City, CA
1993-1995
Senior Marketing Manager
Managed marketing collateral and campaign development for $700M nutritional supp
lement brand, collaborating with medical, legal, and product manufacturing to de
velop packaging, sales, and marketing materials. Ensured adherence to country-sp
ecific regulations for nutritional supplements and product claims in tandem with
 Legal Department. Managed creative staff of 13 in product collateral developmen
t. Selected Accomplishments:
* Managed marketing strategy for 14-country expansion, with 5 - 15 products laun
ched in each country.
* Authored and produced distributor sales manuals for worldwide sales operations
.
STERLING SOFTWARE CORPORATION - Chatsworth, CA
1989-1993
Marketing Manager
Spearheaded branding, advertising, and marketing strategy development for $500M
software developer, collaborating with application developers and senior executi
ves to design products aligned with target markets.
EDUCATION AND CREDENTIALS
MBA Degree, Marketing Concentration * LOYOLA MARYMOUNT UNIVERSITY - Los Angeles,
CA
Finalist, Ethics Case Competition; MBA Student Body Council, Communications Chai
rperson
Entrant in Boston College Corporate Citizenship Competition; Tutor, Peace Corps
Fellows Program
BA Degree in Journalism, Print Media Concentration * UNIVERSITY OF SOUTHERN CALI
FORNIA - Los Angeles, CA
Executive Scholars Program * NORTHWESTERN UNIVERSITY - Evanston, IL
Advanced training in Marketing, Product Development, Finance, and Supply Chain M
anagement
Technical Proficiency: Windows, Mac OS; Microsoft Office Suite (Word, Excel, Acc
ess, PowerPoint), MS Project
********************************************************************
COVER LETTER
Dear Corporate Recruiter:
Winning marketing and product development strategies rely upon the expertise of
a seasoned marketing professional with proven success promoting business and mar
ket share growth through insightful promotional, product development, and launch
activities. With an exemplary track record of full course market penetration, p
roduct management, and channel capitalization, my tenure with your client's firm
will be characterized by consistent innovation and dramatic impact to the botto
m line.
As my resume illustrates, I possess an array of marketing and product management
expertise including:
-Intuitive ability to understand the key drivers of an industry and market segme
nt, precisely pinpointing the most effective product development and marketing s
trategies to exceed sales performance goals and surpass the competition.
-Complete management of projects from conception through execution and evaluatio
n, consistently maximizing budgetary expenses and realizing significant results;
business and technically savvy approach to leveraging partner relationships and
executing winning multi-channel campaigns.
-Market and industry demand research, competitor evaluation, and product / progr
am mix analysis to originate and confirm strategy soundness and ensure tangible
ROI; collaborate with R&D, engineers, and manufacturing specialists to align all
product development efforts to brand strategy.
-Highly developed communication and relationship-building skills, managing vendo
rs and business partners, forging strategic alliances, and fostering B2B and B2C
consumer brand recognition; lead teams by example and foster personal accountab
ility for success.
My career has been a consistent track record of performance and achievement, del
ivering measurable contributions to the bottom line. In my recent tenure with Ga
lleher Corp. (a subsidiary of Itochu Corp.), I achieved the largest one-day sale
s volume in the company's 73-year history through innovative and effective e-com
merce initiatives. As Marketing Manager with Norman Shutters, part of the world'
s largest manufacturer of window coverings, I drove double-digit growth through
brand equity development and competitive positioning, realizing 85-100% growth f
or each of the first five years of operations. My proven ability to create strat
egies that produce a dramatic impact on the success of the organization will hel
p take your client's business to the next level.
In closing, I look forward to discussing how my skills, experience, and talents
will contribute to your client's success marketing professional. Thank you for y
our consideration.
Sincerely,
Stormy Clements