HSBC INVEST DIRECT

A Project Report on
Product comparison of HSBC Direct
Invest
with other Brokerage firms
Submitted for the partial fulfillment of MBA of Mahrshi
Dayanand University, Rohtak

Under the Guidance of: Submitted By:

Mr.ANAND CHATURVEDI SAURABH SHARMA

(HSBC Invest Direct Bhopal) ANKUR JAIN

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HSBC INVEST DIRECT

ACKNOWLEDGEMENT

I am thankful to the Milestone Business School, Jabalpur. It is a great pleasure

for me to express my deep sense of respect to my faculty guide for his endless
help, guidance and supervision. I would also like to appreciate the help
forwarded to me in this direction by the college.

I am thankful to Mr. Ketan Bindra (Director), Mr. Sanjay Kapdi (Director)and our
Faculty members.

I am also thankful to my guide Mr. Anand Chaturvedi & Mr. Ravjot Anand for his
kind guidance and support

I owe my sincere gratitude of my company guide no words can express my

gratitude I owe to him. He provided me immense source of Inspiration, guidance
and motivation throughout my project.

Last but not the least I Would like to extend my thanks to the respondents.

Saurabh Sharma & Ankur Jain

MBA (II sem)

Milestone Business
School

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Index

(1).History of HSBC

(2).Principal & values in HSBC

(3).Management profile of HSBC

(4).Products & Service offered

(5)Objective of HSBC Invest Direct

(6) Product comparison of different brokerage firm

(7) Conclusion

(8) Bibliography

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HISTROY OF HSBC
We are the world's local bank.

Headquartered in London, HSBC is one of the largest banking and financial

services organisations in the world. HSBC's international network comprises
around 8,000 offices in 88 countries and territories in Europe, the Asia-Pacific
region, the Americas, the Middle East and Africa.

With listings on the London, Hong Kong, New York, Paris and Bermuda stock
exchanges, shares in HSBC Holdings plc are held by around 220,000
shareholders in 119 countries and territories. The shares are traded on the New
York Stock Exchange in the form of American Depositary Receipts.

Through an international network linked by advanced technology, including a

rapidly growing e-commerce capability, HSBC provides a comprehensive range
of financial services: personal financial services; commercial banking; corporate,
investment banking and markets; private banking; and other activities.

Group History

The HSBC Group has an international pedigree which is unique. Many of its
principal companies opened for business over a century ago and they have a
history which is rich in variety and achievement. The HSBC Group is named
after its founding member, The Hongkong and Shanghai Banking Corporation
Limited, which was established in 1865 to finance the growing trade between
China and Europe.

Group history 1865-1899

2000 to present 1980 - 1946 – 1900 - 1865 -
day, 1999 1979, 1945 1899
1865-1899

The HSBC Group is named after its founding member, The Hongkong and
Shanghai Banking Corporation Limited, which was established in 1865 to
finance the growing trade between Europe, India and China.

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The inspiration behind the founding of the bank was
Thomas Sutherland, a Scot who was then working for
the Peninsular and Oriental Steam Navigation
Company. He realised that there was considerable
demand for local banking facilities in Hong Kong and on
the China coast and he helped to establish the bank
which opened in Hong Kong in March 1865 and in
Shanghai a month later.

Soon after its formation the bank opened agencies and branches around the
world. Although that network reached as far as Europe and North America, the
emphasis was on building up representation in China and the rest of the Asia-
Pacific region. HSBC was a pioneer of modern banking practices in a number of
countries. In Japan, where a branch was established in 1866, the bank acted as
adviser to the government on banking and currency. In 1888, it was the first
bank to be established in Thailand, where it printed the country’s first banknotes.

From the outset trade finance was a strong feature of the local and international
business of the bank, an expertise that has been recognised throughout its
history. Bullion, exchange, merchant banking and note issuing also played an
important part. By the 1880s, the bank was acting as banker to the Hong Kong
government and also participated in the management of British government
accounts in China, Japan, Penang and Singapore. In 1874 the bank handled
China’s first public loan and thereafter issued most of China’s public loans.

By the end of the century, after a strong period of growth and success under the
leadership of Thomas Jackson (chief manager for most of that period from 1876
to 1902), the bank was the foremost financial institution in Asia.

1900-1945

In the early years of the twentieth century, HSBC

widened the scope of its activities in the East. It became
increasingly involved in the issuing of loans to national
governments, especially in China, to finance
modernisation and internal infrastructure projects such
as railway building. The First World War brought
disruption and dislocation to many businesses but the
1920s saw a return to prosperity in the East as new
industries were developed and trade in commodities such as rubber and tin

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soared. The bank’s new head office in Hong Kong (1935) and the new buildings
at major branches such as Bangkok (1921), Manila (1922) and Shanghai (1923)
reflected this confidence. In contrast the political outlook in China grew
increasingly uncertain. Throughout the 1930s, in keeping with its long-standing
connections with government finance in China, the bank took a leading part in
efforts to stabilise the Chinese national currency.

In the Second World War, the majority of the bank’s staff in the East became
prisoners of war as the Japanese advanced through Asia. The chief manager,
Sir Vandeleur Grayburn and his designated successor died while prisoners in
Hong Kong. The bank survived under the guidance of its London Advisory
Committee who were empowered to act as a Board of Directors in 1943, and
under the leadership of Arthur Morse who became Chairman and Chief Manager
of the bank at the same time. With most of the branch network shut down the
bank adjusted to wartime conditions whilst always making plans to return to its
home.

1946-1979

After the Second World War HSBC quickly restored its head office powers and
functions to Hong Kong. In the immediate post-war period the bank quickly took
on a key role in the reconstruction of the Hong Kong economy. Its support for the
skills and experiences of newcomers to Hong Kong was especially vital to the
upsurge in manufacturing in this period.

In its other markets, however, the bank needed to make

major readjustments. Most of the mainland offices in
China were closed between 1949 and 1955, leaving
only the Shanghai office to continue its long and
eventful service. These changes carried the risk that the
bank was over-concentrating its interests in Hong Kong.
The bank addressed this concern by diversifying its
business in a series of alliances and acquisitions.

In the Asia-Pacific region, key additions were the

Mercantile Bank in 1959; a controlling interest in Hang

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Seng Bank Limited in 1965; and the formation of a merchant bank arm, Wardley
Limited, in 1972.

The history of the Mercantile Bank stretched back to its foundation in Bombay
(now Mumbai) in 1853 and the bank was particularly strong in the Indian sub-
continent and Malaysia.

Hang Seng Bank, in contrast, was a local Hong Kong bank established in 1933.
These developments were complemented by the purchase of The British Bank
of the Middle East in 1959 and the establishment of the Hongkong and Shanghai
Banking Corporation of California in 1955.

By the 1970s the bank had firmly developed a policy of expansion by acquisition
or formation of subsidiaries with their own identities and expertise.

1980-1999

During the 1980s HSBC concentrated on moving into those markets where it
was not yet fully represented. In the United States this expansion centred on the
purchase of Marine Midland Bank. After taking a 51 per cent interest in the bank
in 1980, full ownership was completed in 1987. In Europe the bank sought a
similar investment and in 1987 it took a 14.9 per cent share in Midland Bank in
the UK. A co-operation agreement between HSBC and Midland allowed the two
banks to consolidate and rationalise their international activities by reciprocal
transfers of business.

The formation of HSBC Holdings plc in 1991, creating a

holding company for the entire Group with its shares
quoted in London and Hong Kong, showed that the
Group viewed Europe, and the London market in
particular, as a vital part of its future development. This
strategy was made clear when HSBC Holdings
announced that it would make a recommended offer for
full ownership of Midland. The final offer, which became
unconditional in July 1992, valued Midland at £3.9 billion and lifted the Group’s
total assets from £86 billion in 1991 to over £170 billion in 1992. HSBC’s
acquisition of Midland created one of the largest financial organisations of its
kind in the world.

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HSBC continued to grow through strategic acquisitions in both the developed
and emerging markets: purchases in Argentina and Brazil in 1997 were
balanced by the addition of the Republic New York Corporation to the HSBC
Group in 1999. In November 1998 the Group announced the adoption of a
unified brand, using HSBC and the hexagon symbol everywhere it operates, with
the aim of enhancing recognition of the Group and its values by customers,
shareholders and staff throughout the world.

2009

In 2009, HSBC garnered accolades and awards, released solid financial results,
provided honest assessments of the economic landscape, supported victims of
natural disasters in the developing world, and reaffirmed its position as the
world's leading international emerging markets bank.

Our Vision:
As a member of HSBC family which has been serving its millions of customers
worldwide since 1865, to take our place among Turkey’s most powerful, most
profitable, most admired leader banks.

Our Mission:
Having regard to ethical values; to meet its customers financial needs in the
fastest and most appropriate way, to continue innovative works in order to
achieve: human resource with superior qualities, technological infrastructure and
service packages.

Our Values:
1) To exceed customer expectations in service quality.
2) To be a pioneer in the implementation of technologies those create distinction
for its customers, employees and shareholders.
3) To keep its reliability at the utmost level with the contribution of its strong
capital structure and liquid assets.
4) To make a positive contribution to the community
5) To respect meritocracy during hiring processes, improving knowledge and
skills of its employees, creating the mostly preferred work environment.

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HSBC INVEST DIRECT

AN OVERVIEW

HSBC Invest Direct (India) Limited (HIDL) is listed on the Bombay Stock
Exchange Limited and National Stock Exchange Limited. HIDL through its
Subsidiaries offer a comprehensive range of value-added products and services
backed by a professional service orientation for retail and corporate customers.
The business activities undertaken by HIDL through its subsidiaries include

(i) Securities Broking;

(ii) Investment Advisory;
(iii) Distribution of financial products;
(iv) Portfolio Management Services and
(v) Securities related financing (NBFC).
Legal Name: HSBC InvestDirect (India) Limited
Telephone: 022 - 67897777

* Formerly known as IL&FS Invest smart limited

RETAIL BROKING

We are a full service broking house offering end-to-end trading solutions to our
customers. With us, you can trade in the Cash & Derivative segments through
NSE and BSE. You can even customize your trading experience by choosing
any of our 3 online trading platforms, depending on your trading needs. Our
Relationship managers, Trading calls and various Advisory reports help your
trading experience to take informed decisions.

Online Trading
Branch Trading
NRI Services

Mutual Fund Distribution Services

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Sound Investment Advice, backed by incisive analysis

Due Diligence is the fundamental basis of all sound investment decisions ,
allowing us to deliver superior solutions. Our investment solutions are backed by
in-depth analysis generated by top-drawer analytic team.
As a part of our Mutual Fund Distribution Services, our team of experts across
India helps you in selecting the right scheme from the offerings, matching your
needs, goals and risks. In addition to this, we also help you constantly monitor
your MF portfolio, making changes according to your changing needs as per the
market scenario, in order to make your money work for you.

At HSBC InvestDirect Securities (India) Limited*, our expert teams of

relationship managers interact with you on a regular basis to discern your
changing needs, in tune with the changing environment. Most of us require some
assistance in making selections appropriate to our individual needs. We need
sound advice from people who have expertise to decipher the financial jargon of
investment options available today. Our team helps you customize and execute
plans, based on your individual needs towards wealth maximization.

Wealth management

Wealth management is an investment advisory discipline that incorporates

financial planning, investment portfolio management and a number of
aggregated financial services. High net worth individuals, small business owners
and families who desire the assistance of a credentialed financial advisory
specialist call upon wealth managers to coordinate retail banking, estate
planning, legal resources, tax professionals and investment management.
Wealth managers can be independent certified financial planners, MBAs, CFA
Charterholders or any credentialed professional money manager who works to
enhance the income, growth and tax favored treatment of long-term investors.
One must already have accumulated a significant amount of wealth for wealth
management strategies to be effective.
Wealth management can be provided by large corporate entities, independent
financial advisers or multi-licensed portfolio managers whose services are
designed to focus on high-net worth customers. Large banks and large
brokerage houses create segmentation marketing-strategies to sell both
proprietary and nonproprietary products and services to investors designated as
potential high net-worth customers. Independent wealth managers use their
experience in estate planning, risk management,and their affiliations with tax and

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legal specialists, to manage the diverse holdings of high net worth clients. Banks
and brokerage firms use advisory talent pools to aggregate these same services.
The events of 2008 in the financial markets caused investors to address
concerns within their portfolios. "The past 18 months have challenged traditional
thinking about investing and asset allocation, diversification, and correlation. For
individual investors, risk tolerances have been tested, investment assumptions
have been overturned, and fundamental truisms have been questioned
[1] For this reason wealth managers must be prepared to respond to a greater
need by clients to understand, access, and communicate with advisers regarding
their current relationship as well as the products and services that may satisfy
future needs. Moreover, advisors must have sufficient information, from objective
sources, regarding all products and services owned by their clients to answer
inquiries regarding performance and degree of risk-at the client, portfolio and
individual security levels. "This state of affairs poses a dilemma for wealth
managers, who, for a generation, have adhered to the core principles of asset
allocation and earned their keep by preaching the mantras of 'buy and hold',
'invest for the long term', and when things get tough, 'stay the course'."
[2]Today wealth management advisors must have access to an objective
content repository. This repository must contain a current and readily available
profile of the clients holdings.

Management Profile

Mr. Hardeep Singh

Chairman

Ms.Naina Lal
Kidwai Mr.Manassie Mishra

Director Managing Director&

CEO

Dr.Ajay Dua

Director

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Products offered
Retail products Wholesale product
(1).Distribution of IPO, GOI Bonds (1). Equity and Derivatives Broking
and Mutual fund
(2).Depository services (2). Debt Market Transactions
(3).Distribution of IPO, GOI Bonds (3). Depository
and Mutual fund
(4). Equity placement / Merchant
Banking
(5). Distribution of IPO and Mutual
fund

Channels for servicing Retail clients

Branches
Business associates (Sub-brokers)
Online Trading Platform
Call and Trade

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Brokerage Firms in India and Brokerage Charges Comparison to

get Best Brokerage

(A)Kotak Securities Stock Trading / Kotak Securities Demat / Kotak

Securities Brokerage

Incorporated in 1994, Kotak Securities Limited, the leading stock broking house
of India is 100% subsidiary of Kotak Mahindra Bank. Company offering includes
stock broking through the branch and Internet, Investments in IPO, Mutual funds
and Portfolio management service. It also offers portfolio management services
to high net worth individuals and corporate customers. Kotak securities also
distributes a range of financial products, including company fixed deposits,
mutual funds, initial public offerings, secondary debt, equity, and small savings
schemes.

Most of the services provided by the company are available though its internet
portal. In early 2009 company launched Saxo's global trading platform in India.
This platform provide direct access to equities, ETF's and REITS spanning 24
stock exchanges across the USA, Europe, Asia and Australia.

Kotak Securities is a corporate member of both Bombay Stock Exchange (BSE)

and National Stock Exchange (NSE). Currently, Kotak Securities is one of the
largest broking houses in India with wide geographical reach.

Kotak offers different account types according to users requirement:

1. Super Derivatives:-Super Derivatives account is specially made for those

investors who are averse to taking risks and trade high volumes in futures and
options.Risk would be reduced in this account as account is mainly focused on
derivative investments. Kotak has dedicated teams for technical and derivative
analysis. Kotak’s analyzing team analyzes various parameters of derivative data,
so investor need not to waste their time on data analyzing. An investor gets
access to both dealers and experts so they can speak to them directly via
phone/chat. This opportunity gives investor to know the rationale behind a

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particular position or strategy at all times, identify opportunities and know details
on market movements etc. In Super Derivatives account an investor also will be
able to use advanced strategies. Kotak’s experts suggest strategies to their
investor’s positions where the risk return ratio is much lower.

One can activate Kotak securities Super Derivatives account with minimum
amount Rs. 25 lakh as margin, by way of cash or stock. For Derivative
brokerage - Futures is .05% both sides and for Derivative brokerage - Options is
0.05% or Rs 150 per contract whichever is higher (both sides). Delivery
Brokerage is 0.45%.

2.AutoInvest:-AutoInvest is a unique Online Trading Account which provide

investment planning in Gold ETFs (Exchange Traded Funds), Equities and
Mutual Funds to their customers. Gold ETFs are mutual fund schemes that will
invest the money collected from their investors in standard gold bullion.

Kotak's advisor gives the recommendation according to investor's risk capability

and investment plans. Minimum investment of Rs 5000 required for AutoInvest
account.

3. Kotak Gateway:-Kotak Gateway account opens the gateway to a world of

investing opportunities for beginners. Kotak Gateway user can trade anywhere,
anytime using internet. Kotak also offers call and trade facility.

Kotak Securities provide SMS alert, research report, free news and market
updates to the account holders. Best feature of Kotak gateway is call and trade
facility. Anybody can activate Kotak Gateway account with any amount between
Rs 20,000 to 5, 00,000. This can be in form of cash deposit or the value of the
shares you buy. Brokerage will be charged based on the account type. For
intraday trading brokerage is .06% both sides for less then 25 lakhs and .023%
for more then 25 crores.

4. Kotak Privilege Circle:-Kotak Privilege Circle is the premium investment

account offed by Kotak Securities. Along with Kotak Gateway account benefits
Kotak provides independent market expertise and support through a dedicated
relationship manager and a dedicated customer service desk which provides
assistance in opening accounts, handling day-to-day problems, and more. They

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provides KEAT premium which is an exclusive online tool that lets you monitor
what is happening in the market and view your gains and losses in real-time.

One can activate Kotak Privilege Circle account with any amount more than Rs.
10,00,000 as margin, by way of cash or stock. For intraday trading brokerage is .
06% both sides for less then 25 lakhs and .03% for more then 25 crores.

Brokerage and Account opening fees:

Brokerage:

1. For Intra-day trading, Kotak brokerages are from 0.02% to 0.06% both sides.

2. For delivery trading, Kotak brokerages vary from 0.18% to 0.59% based on
the amount of total trades.

Advantages of Kotak Securities Online Trading

1. Through its web portal company provides a single platform for investments in
equities, Mutual Funds and currency derivatives. Available margin can be used
for any of the three segments.

2. Saxo's global trading platform provided by the company allows direct access
to equities, ETF's and REITS spanning 24 stock exchanges across the USA,
Europe, Asia and Australia.

3. In late 2008 company launched an interesting ‘Smart Order’ feature to its

online trading portal. While placing an order to buy or sell stocks at BSE and
NSE, customer can choose this option. Once selected, this option offers
customers the best available price between BSE and NSE. This option is
available to all the customers of the company.

4. Kotak also provides a Call & Trade facility to its customers wherein they can
place and track their orders through phone when they are away from home.

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5. Kotak Securities provide daily SMS alerts, market pointers, periodical
research reports, stock recommendations etc.

6. Kotak provides exclusive online tool to monitor what is happening in the

market and also investor can view gains/losses in real-time.

7. Customer support chat helps customers to resolve issues faster.

8. Kotak securities have Citibank, HDFC Bank, UTI Bank and Kotak Mahindra
Bank as designated banks for its trading account. Investors holding account with
these banks can easily integrate the brokerage account with Kotak.

Disadvantages of Kotak Securities Online Trading

1. Slow website response time.

2. Demo of the online trading portal is not available.

Networth Stock Broking

Incorporated in 1993, Networth Stock Broking Limited (NSBL) is one of the major
stock brokers in India. Networth offers premium financial services and
information. NSBL is a member of the National Stock Exchange (NSE) and the
Bombay Stock Exchange (BSE).

NSBL provide the retail broking services all over the India, Middle East, Europe
and America. NSBL has 156 branches across the India. They are growing
exponentially because of their strong support; technology drives operations,
research team and network of experts. Online trading is one of the important
platform provided by NSDL.

Trade In: BSE and NSE

Online Stock Trading Platforms:

Networth offers 2 different online trading platforms to its customers:

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1.N-Easy (Website based trading):-It is a powerful and user friendly browser

based online stock trading platform. This website based trading platform is for
delivery based low volume trader or investor who keeps moving from one place
to another.

As this is a website based trading environment, there is no need to install any

software and trading can be done absolutely anywhere there is internet.

2. N-Swift (Installable software based trading):-It is an advanced and

interactive online stock trading platform. This platform requires installation based
application which is made available by Networth. User has to install this software
application on his computer. It’s mostly suited for high volume traders.

Trader can watch market prices while they trade. The application is highly
integrated which enables the user to place orders in live environment. The user
screen is fully customizable by the user to display information based upon his
preferences.

Service charges

1. N-Easy Trading

* View Only Account: Charges are Rs. 500 per month, Rs. 1200 per Qtr or Rs
4500 p.a.

* Trading Account: Free but user access charge of Rs. 150 pm, applied if
brokerage from the client in a month is <Rs. 1250.

2. N-Swift Trading

* View Only Account: Rs. 750 per month, Rs. 2000 per Qtr or Rs 6000 p.a

* Trading Account: Free but user access charge of Rs. 300 pm, applied if
brokerage from the client in a month is <Rs. 5000.

Advantages of Networth

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1. Trader can make off-market orders entry even while the market is closed.
Orders will be released as soon as the market opens on the following day.

2. Brokerage rates are negotiable.

3. No demat account transaction fees.

4. No annual account maintenance charges for demat and trading account.

5. They provide facility to apply online for IPO’s and Mutual Funds.

Geojit Stock Trading / GeojitDemat / Geojit Brokerage

Incorporated in 1987, Geojit BNP Paribas (Geojit) is one of the major stock
brokers based in India. Geojit is based in Kochi, Kerala and has the strong
presence in Gulf.

Geojit BNP Paribas is cash equity and derivatives broker with extensive
experience in Portfolio Management Services and the distribution of financial
products: mutual funds and life insurance.

Geojit provides stock trading at NSE and BSE stock exchanges through a strong
network of around 500 branches and its state of art online trading portal.

Geojit BNP Paribas is a stock market listed company and its stock are traded at
NSE (GEOJIT) and BSE (532285).

Over the years the name of the company got changed from Geojit Securities Ltd.
to Geojit Financial Services Ltd. (GFSL) and finally to Geojit BNP Paribas
Financial Services LTD in April 2009.

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Trade In: BSE and NSE

Online Stock Trading Platforms:

Geojit offers 2 different online trading platforms to its customers

1.Gold Platform:-Gold Platform is an online browser based (website) stock

trading platform provided by Geojit BNP Paribas. This platform is suitable for low
volume stock market investors who want flexibility to trade any where they go.
This Platform is offered absolutely FREE to all online customers. Gold Platform
is ideal for those investors who are generally on move and may not be able to
use their own computer for trading. Stock quotes in this web based application
refreshes every second and provide latest update from the market.

2. Platinum Platform:-Platinum Platform is an Installable terminal based trading

platform provided by Geojit BNP Paribas. This trading terminal is suitable for
high volume intraday traders, who take advantage of minor movements in the
price. Quotes are refreshes and orders are executed much faster then other
browser based trading websites.

Brokerage and Account opening fees

Account opening fees: Rs 600/- one time non refundable

Dematerialisation charges - Nil + courier charges @ Rs.35

Rematerialisation charges - Rs.10 for every hundred securities or part thereof ;}

or Rs.10 per certificate, whichever is higher} + courier charges Rs.35 per scrip

Custody Charges - Nil

Brokerage

1. For delivery based trading, Geojit brokerage is from 0.10% to 0.30%.

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2. For Intra-day trading, Geojit brokerage is 0.01% to 0.03%.

3. For F&O trading, Geojit brokerage is Rs 30 to Rs 75 per lot.

Advantages of Geojit BNP Paribas

1. Investors can place orders via phone by calling customer care (Toll free) or
through respective branch.

2. Company has list of preferred backs including HDFC Bank, ICICI Bank,
Citibank & Federal Bank, Punjab National Bank, Union Bank of India, Bank of
India and IDBI Bank.

3. Facility to place online orders in Post-close session of NSE and BSE.

4. Daily market calls, Research Reports, Demat Holdings, change of Platform,

etc are available though SMS.

Disadvantages of Geojit BNP Paribas

1. Company doesn’t offer 3 in 1 trading account like other popular brokers.

Investor has to use banking services from other banks.

2. Slow website response time.

Religare Stock Trading / ReligareDemat / Religare Brokerage

Religare provide its service in three different segments including Retail, Wealth
management and the Institutional spectrum. Company offers wide range of
services including equities, commodities, insurance broking, wealth advisory,
portfolio management services, personal finance services, Investment banking
and institutional broking services. Religare retail network has more than 900
locations in 300 cities and towns in India.

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Religare provides the online gateway to their investors so investor can trade
online in Equities, Commodities, apply for IPOs, invest in Mutual Funds, and buy
Insurance.

Religare Securities Limited (RSL) is a subsidiary company of Religare

Enterprises Ltd and involve in equity related services include online trading at
BSE and NSE, Derivatives, commodities, IPO, Mutual fund, Investment banking
and institutional broking services.

`People who wonder where Religare word came from, it's a Latin word
meaning 'to bind together'.

Type of Account

Religare offers its wide range of financial services though a sophisticated and
customized trading platform - R-ACE (Religare Advanced Client Engine). Below
are 3 flavors of R-ACE accounts available to the investors.

1. R-ACE (Basic):-R-ACE (Religare Advanced Client Engine) the basic online

trading account provided by Religare. Investor can trade and access their
account information online and over the phone as well. This account comes with
a browser based online trading platform and no additional software installation
needed.

2. R-ACE Lite (Advanced):-R-ACE Lite is the advanced trading platform for the
investor of Religare. This trading account provides the entire feature of R-ACE
(Basic) account. In addition it also provides real-time streaming stock quotes and
alerts. This trading platform is also browser based and no software installation is
needed.

3. R-ACE Pro (Professional):-As the name indicates this account is for high
volume traders. Along with the features from above 2 accounts, this account also
comes with Trading Terminal software which needs to install on your computer.
This terminal directly connects the investor to stock market and having all
industry standard Treading terminal features including technical charting (intra-
day and EOD), multiple watch list, advanced hot-key functions for faster trading,
derivative chains, futures & options calculator etc.

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Brokerage and Account opening fees

Religare offers three kinds of accounts as above. Below are detail about fees
and activation charges for each account:

1. R-ACE

Account activation charges Rs.299/-.

Minimum margin of Rs.5000/- required.

2. R-ACE Lite

Account activation charges Rs.499/-.

Minimum margin of Rs.5000/- required.

3. R-ACE Pro

Account activation charges Rs.999/-.

Minimum margin of Rs.10,000/- required.

4. Brokerage at Religare:-On the basis of volume and frequency of trading,

Religare provide different options for brokerages. On the broader way they
divided into three categories:

* Classic Account

Intraday brokerage varies from 0.03% to 0.05%.

Delivery brokerage varies from 0.30% to 0.50%.

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Derivatives brokerage varies from 0.3% to 0.5%.

* Classic Plus

Fees: Rs 600

Validity Period 6 Months

Intraday brokerage varies from 0.03% to 0.05%.

Delivery brokerage varies from 0.30% to 0.50%.

* Freedom Account

In this payment plan, investor has to pay a fix amount in advance for Monthly
(Rs 500), Quarterly (Rs.1400), Half-yearly (Rs 2500) or Annual Subscription (Rs
4000). This one time payment enable account holder to trade for Rs. 3,00,000
intraday & derivative trading and Rs. 40,000 of delivery based trading for zero
brokerage.

* Trump Account

Trump account has four payment options, Trump Plus, Trump Super, Trump
Star and Trump Super Star plan.

Trump Plus has annual subscription fees of Rs 2,500, Brokerage on Delivery

Trades is 0.25% and Brokerage on Intraday Trades & F&O Trades is 0.025%.

Trump Super has annual subscription fees of Rs. 15,000, Brokerage on Delivery
Trades is 0.15% and Brokerage on Intraday Trades & F&O Trades is 0.015%.

Trump Star has annual subscription fees of Rs. 50,000, Brokerage on Delivery
Trades is 0.10%, Brokerage on Intraday Trades is 0.01% and Brokerage on
Future Trades is 0.008%.

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Trump Super Star has annual subscription fees of Rs. 1,00,000, Brokerage on
Delivery Trades is 0.10% and Brokerage on Intraday Trades & F&O Trades is
0.005%.

Advantages of Religare

1. Religare gives interest on unutilized cash when investor is waiting to make

next trade or online investment.

2. They provide intraday reports and historical charting.

3. Varity of fee structure to fulfill need of different type of investors.

(D) IDBIPaisaBuilder Stock Trading / IDBIPaisaBuilderDemat /

IDBIPaisaBuilder Brokerage

Idbipaisabuilder.in is a multi purpose online stock trading website from IDBI

Capital Market Services Ltd., a leading provider of financial services in India and
is a 100% subsidiary of Industrial Development Bank of India (IDBI).

Idbipaisabuilder.in allows investing in equity shares, derivatives (futures &

options) mutual funds & IPO's in India Stock Markets. You can buy or sell
securities on NSE and BSE Stock exchanges.

Type of Account

Paisa Power Classic Account

Paisa Power Classic Account is online stock trading account for beginners and
low volumn traders in India Stock Market. It allows investor to invest in Equity,
Mutual Funds and IPOs online. Following are few popular features of this
account:

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Online trading account for investing in Equities and Derivatives.

Short learning curve helps you to start quickly.

Easy to use features.

Evaluate & buy mutual funds schemes online and check on fund rankings
through our performance map.

Apply for IPO’s online. No paper work or check required for applying in IPOs.

Integration of: Online trading + Bank + Demat account

Trading is available in both BSE and NSE.

Paisa Power Streaming Account

Paisa Power Streaming Account for online trading is for high volume and
frequent equity traders. As classic account this account also provides investment
options in Stocks, Mutual Funds and Initial public offers online. Following are few
popular features of this account:

Live refreshing equity prices, which enable you to keep track of every price
movement as soon as it takes place.

Setting price alerts on the scripts in order to notify you as soon as your scrip
reaches a particular price point.

Multiple market watches, message window and trading window.Evaluate & buy
mutual funds schemes online and check on fund rankings through our
performance map.

Apply for IPO’s at the click of a button without any of the hassle of tedious
paperwork and processes involved in an offline IPO application.

Trading is available in both BSE and NSE.

Advantages of IDBIPaisaBuilder

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Idbipaisabuilder.in enables you to set up a single integrated 3-in-1 account that
links your Bank, Demat and Trading accounts.

All your transactions are online which means absolutely no paperwork involves.

You can invest anywhere, at absolutely anytime, even when the market is
closed. All your orders are confirmed immediately with no delays.

Trade over Phone (ToP) facility is available in addition to internet trading. ToP
allows you to place orders or check order status on phone.

Idbipaisabuilder.in website is 'Verisign Certified', which ensures complete

confidentiality of your transactions with highest security.

Help documents and demos are available to invest in equity, mutual funds and
IPO’s which helps you to get familiar with the process on investing through
Idbipaisabuilder.

(E) Standard Chartered-STCI Capital Markets Ltd Stock Trading / Standard

Chartered-STCI Capital Markets Ltd Demat / Standard Chartered-STCI
Capital Market

Standard Chartered – STCI Capital Markets Limited (formerly UTI Securities

Ltd), is a leading broking company in India, provides a wide range of financial
services including Investment Banking, Institutional Equity & Derivative Broking,
Fixed Income, Research, Retail Equity, Portfolio Management, Distribution of
financial products and Depository services.

On 11 January 2008, Standard Chartered Bank Ltd (SCBM) acquired 49% stake
in UTI Securities Limited from Securities Trading Corporation of India (STCI).
Accordingly, the name of the company was changed from ‘UTI Securities
Limited’ to ‘Standard Chartered – STCI Capital Markets Limited’.

Standard Chartered – STCI Capital Markets Limited is registered as a trading

and clearing member with Bombay Stock Exchange Limited (BSE), National

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Stock Exchange of India Limited (NSE) and MCX Stock Exchange Limited. The
Company is also registered as Depository Participant with Central Depository
Services (India) Limited (CDSL) as well as National Securities Depository
Limited (NSDL).

Trade In: BSE and NSE

Type of Platforms:

STCI offers 3 different online trading platforms to its customers:

1. Easy Trade:-Easy Trade is a powerful and user friendly browser based online
trading website for beginners. It provides unique integrated account which link
banking, broking, and demat accounts. Trader can get the latest stock quotes,
unlimited access to trading history, current order status, access to all back end
reports and data.

2. Advanced Trade:-Advance Trade is an Applet-based system, designed

specially for active traders. Advance Usec gives access to their traders to view
live streaming quotes which enables them to keep track of real-time price
movement. Multiple market watch, message window and trading window, all in
one screen help customers to track individual stocks and make timely trades
when investing online.

3. Super Trade:-Super Trade is an advanced, customizable online trading

platform built exclusively for active traders. It offers professional and
complimentary tools which enable their user to view streaming, intraday, daily
and weekly charts, personalized quick stock quote lists and real-time updates.

Brokerage and Account opening fees:

STCI Capital Markets offers three kinds of platforms as above. Below are detail
about fees and activation charges for each account:

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1. Easy Trade

Account activation charges Rs.499/-.

2. Advance Trade

Account activation charges Rs.799/-.

3. Super Trade

Account activation charges Rs.2499/-.

How to open account with STCI Capital Markets?

For online trading with STCI Capital Markets, investor has to open an account.
Following are the ways to open an account with STCI Capital Markets:

* Call them at phone number provided below and ask that you want to open an
account with them.

* Visit their website and fill a form. Representative from STCI Capital Markets will
contact you.

* Visit one of their branches. Click on the below link and find out your nearest
branch. Just select the place near you and you'll find a manager to assist you
there.

http://www.contentlinks.asiancerc.com/scwmnew/branchlocator.asp

* From the mobile phone type "ACCOUNT" for 3-in-1 to and send it to 57575.
Representative from Standard Chartered – STCI Capital Markets will contact you
shortly for fulfilling all account opening formalities.

* You can send them an email at

enquiries@standardcharteredcapitalmarkets.com for 3-in-1 Account and
accounts@standardcharteredcapitalmarkets.com for 2-in-1 Account.

Advantages of STCI Capital Markets Ltd

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1. They provide intraday reports and historical charting.

2. Varity of fee structure to fulfill need of different type of investors.

3. User can access sector-wise information to track sectors and individual scrips
within the sector.

4. STCI provides "Quick Mail" tool so user can resolve all the problems online.

1. Website: www.standardchartered-wealthmanagers.co.in

2. Email: customercare@standardcharteredcapitalmarkets.com

3. FAQs: http://www.contentlinks.asiancerc.com/scwmnew/faq.asp

4. Demo: http://www.contentlinks.asiancerc.com/scwmnew/demo.asp

5. Phone: GSM / CDMA: Local Area Code + 60005050

HSBC InvestDirect Stock Trading / HSBC InvestDirectDemat / HSBC

InvestDirect Brokerage

HSBC InvestDirect (India) Limited (HIL) is one of the India's leading financial
services organizations providing varied range of services through its subsidiaries
to Individual and Corporate customers. HIL is listed on the Bombay Stock
Exchange Limited (BSE) and National Stock Exchange Limited (NSE).

HSBC InvestDirect offers various services that include equity broking, wealth
management, IPO distribution and portfolio management services. HSBC
InvestDirect has around 240 offices in 80 cities around the country.

Trade In: BSE and NSE

Online Stock Trading Platforms:

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(F) HSBC InvestDirect offers 3 different online trading platforms to their

customers:

1. SmartSTART:-SmartStart is a powerful browser based Trading platform for

beginners. SmartStart trading platform allows their investor to flexibility of trading
on both the NSE & BSE via a single screen.

Features:

1. Trade on NSE & BSE

2. Simple order entry for Equity & Derivatives

3. Fully Customizable display

4. User friendly Get Quote screen

5. Seamless 3-in-1 proposition

6. Live order status

7. Track your orders real-time

8. Dynamic buying power

9. Works behind a Proxy

10. Back office access

2. SmartInvest:-SmartInvest is a browser-based trading platform for customers

who transact occasionally. It is ideal for investors who believe in the Buy and
Hold approach towards investment in equities. It gives the benefit of real-time
streaming data with the flexibility of trading on any Internet capable system.

Features

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1. Instant access to account with no wait time

2. Works behind a Proxy

3. Live Streaming quotes

4. Multiple Watch lists

5. NSE & BSE Access

6. Single order form for Cash and FnO

7. Point and Click order entry

8. Hot Key Functions

9. Back Office access

3. SmartTRADE:-SmartTrade is an EXE based desktop software designed for

active traders who transact frequently to capture short-term price movements.
This platform gives more personalized investment options to the investors.
Following are few popular features of SmartTrade account.

(G) Angel Trade Stock Trading / Angel Trade Demat / Angel Trade
Brokerage

Angel Group has emerged as one of the top 3 retail broking houses in India.
Incorporated in 1987, it has memberships on BSE, NSE and the two leading
commodity exchanges in India i.e. NCDEX & MCX. Angel is also registered as a
depository participant with CDSL.

Angel's retail stock broking house offering a gamut of retail centric

services.

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* Ebroking

* Investment Advisory

* Portfolio Management Services

* Wealth Management Services

* Commodities Trading

Trade In: BSE and NSE

Trading Platforms:

Angel Trade provides 4 trading platforms, 2 are browser based & 2 are
application based.

1. Angel investor:-It is a browser based trading platform. The rates are updated
on clicking the refresh button. This facility ensures it is not blocked by firewall.
Thus it is useful for investor who needs to access information from places where
firewall blocks such data.

2. Angel Trade:-It is a browser based trading platform. The rates are updated
automatically. This platform is useful for investors & traders to access market
from different terminals.

3. Angel Diet:-It is an application based trading platform where rates are

updated automatically. All segments are available on a single screen. This is
ideal platform for the daily traders.

4. Angel Anywhere:-It is an application based trading platform where rates are

updated automatically. This is ideal for investors & traders who are inclined
towards trading based on charts & technical tools.

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Brokerage and fees

1. Account opening fees:

Stock trading account - Rs 575/-

Demat account - Rs 200/-

Commodity trading - Rs 625/-

2. Brokerage:

For trade up to the range of Rs 1 - 3 Crore:

Cash Based: 0.50%

Day trading: 0.05%

Derivatives: 0.05%

For trade more than Rs 3 Crore, brokerage is about 0.03%.

Advantages of Angel Trade

1. User friendly browser-based / application based online trading platform.

2. The auto square off time is at 3:15 and an investor can buy up to 4 times the
value in his account.

3. Trading account can be linked with popular private banks like HDFC Bank,
ICICI Bank, UTI bank etc.

4. Trading is available in both BSE and NSE.

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Disadvantages of Angel Trade

1. Online money transfer from trading account to bank account is not available:

Trading account can be linked with popular private banks like HDFC Bank, ICICI
Bank, UTI bank etc. A trader can transfer money from his bank to the trading
account online. But the reverse transactions are not yet available online.

This means money, a trader gets after selling shares doesn’t get credited in his
bank account directly. The trader has to call Angel Trade and request for the
deposit. This takes couple of working days.

This way angel trade is kind of behind with ICICIDirect where 3 accounts (Bank
account, trading account and demat account) are connected so seamlessly that
no manual interfere requires. In ICICIDirect, a trader gets the money back into
his ICICI Bank account as soon as the trader settle down.

(H) HDFC Securities Stock Trading / HDFC Securities Demat / HDFC

Securities Brokerage

HDFC Securities(HDFCsec) is Equity Trading Company of HDFC Bank. HDFC

Securities provide both online trading and trading on phone. The HDFC
Securities trading account has a unique 3-in-1 feature that integrates your HDFC
Securities trading account with your existing HDFC bank savings account and
existing Demat account. Funds / shares are seamlessly moved from the linked
Demat/Bank account to execute the transactions.

HDFCsec provides Cash-n-Carry on both NSE and BSE, Day trading on both
NSE and BSE, Trade on Futures & Options on the NSE and Online IPO
Investment.

Features on HDFC Securities Online trading

1. Seamless Transactions - By integrating your accounts, we ensure minimal

waste of time during movement of your funds and shares.

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2. Speed - Orders are placed electronically, so proceeds are available instantly.

3. No manipulation - To prevent any mismanagement, we will send you an

email confirmation, the minute your order is executed.

4. Safety and Security - HDFC Securities offer the highest level of security such
as 128-bit encryption technology.

5. Dedicated and Separate contact numbers - for trading over the phone as
well as for customer care.

Brokerage and fees

1. Rs. 799/- (Including trading account, bank account and DP account with
HDFC)

Please note: HDFC Bank savings account required a quarterly minimum balance
of Rs. 2,500/-. If you already have Saving account or DP account with HDFC,
you could link them with trading account.

MotilalOswal Securities Stock Trading / MotilalOswal Securities Demat /

MotilalOswal Securities Brokerage

Incorporated in 1987, MotilalOswal Securities Ltd is a well diversified financial

services firm offering a range of financial products and services such as Wealth
Management, Broking & Distribution, Commodity Broking, Portfolio Management
Services, Institutional Equities, Private Equity, Investment Banking Services and
Principal Strategies.

Company have a diversified client base that includes retail customers (including
High Net worth Individuals), mutual funds, foreign institutional investors, financial
institutions and corporate clients. They are headquartered in Mumbai and as of
September 30th, 2009, had a network spread over 576 cities and towns

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comprising 1,257 Business Locations operated by them. As at September 30th,
2009, company had 5,80,667 registered customers.

Type of Account

1.MOSt E-Broking

MOSt E-Broking is complete online stock trading solution for Indiaian stock
market.

Following are the features of MOSt E-Broking account:

* Easy single screen trader with instant trade confirmation similar to exchange
based trading terminals.

* Access to various online reports like margin report, Demat A/c details, trades
executed, turnover report, net position report with mark to market profit/loss and
realized profit.

* Online transfer funds through HDFC Bank.

5Paisa Stock Trading / 5Paisa Demat / 5Paisa Brokerage

5paisa is Online Stock Trading Company of India Infoline Securities Private Ltd.,
Owner of popular business portal Indiainfoline.com. Besides high quality
investment advice from an experienced research team, the site offers real time
stock quotes, market news and multiple tools for technical analysis.

Trade In: BSE and NSE

Trading Terminals:

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5Paisa offers 2 different online trading terminals to its customers:

1.Investor Terminal (IT)

Investor Terminal is 5Paisa's equity trading terminal for low volume trader. This
is web based terminal and could access from anywhere. This product provides
limited features in comparison of Trader Terminal, which is another product
provided by 5Paisa.

2.Trader Terminal (TT)

Trader Terminal is design for high volume equity traders or day traders. Trader
Terminal provides high volume trading with powerful interface and fast order
execution.

Brokerage and Account opening fees

1- Account opening fees: Rs 500/- one time non refundable.

2- 5 paisa offer competitive rates. They charge only 5 paisa for Rs 100 of trade
done, which is 0.05%. brokerage. In case of trade that result in delivery, they
charge an additional 0.20% for back office and securities handling.

Advantages of 5paisa

1. Very fast execution speed.

2. Rates are very competitive then other providers.

3. Easy online fund transfer facility from leading Banks including ICICI, HDFC,
CITI and UTI banks.

4. Free facility of subscribing to mutual funds, equity IPOs and other investment
products.

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Disadvantages of 5paisa

1. No intra-day tick by tick charts in Investor Terminal (IT).

2. Investing in IPO and Mutual Funds is not so easy like in ICICIDirect.

3. Learning 5paisa Trading Terminal is little hard.

Indiabulls Stock Trading / IndiabullsDemat / Indiabulls Brokerage

Indiabulls is India's leading Financial Services and Real Estate Company having
presence over 414 locations in more than 124 cities. Indiabulls Financial
Services Ltd is listed on the National Stock Exchange, Bombay Stock Exchange,
Luxembourg Stock Exchange and London Stock Exchange.

Type of Account

1.Indiabulls Equity Trading Account:-Indiabulls Equity Trading Account is

standard Online trading account from India bulls and along with online trading it
also provides priority telephone access that gives you direct access to your
Relationship Manager and full access to 'Indiabulls Equity Analysis'.

Application Trading Terminal(Need Installation)

1.PowerIndiabulls

Power Indiabulls trading terminal is the most advanced new generation trading
platform with great speed. This trading terminal is built in JAVA.

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Power Indiabulls is extremely reach in features including Live Streaming Quotes,
Fast Order Entry and execution, Tic by Tic Live Charts, Technical Analysis, Live
News and Alerts, Extensive Reports for Real-time Accounting.

Brokerage and fees

1. Account opening fees :Rs 1200/- (One time non-refundable) as below:

250/- Equity Trading Account opening charge

200/- Demat Account opening charge

750/- Software changes

Advantages of Indiabulls Equity Trading Account

1. Brokerage is less compare to other online trading companies.

2. Provide trading terminal 'powerbulls', a java based software. It's very fast in
terms of speed and execution.

Sharekhan Stock Trading / SharekhanDemat / Sharekhan Brokerage

Sharekhan is online stock trading company of SSKI Group, provider of India-

based investment banking and corporate finance service. ShareKhan is one of
the largest stock broking houses in the country. S.S. KantilalIshwarlal Securities
Limited (SSKI) has been among India’s leading broking houses for more than a
century

Sharekhan's equity related services include trade execution on BSE, NSE,

Derivatives, commodities, depository services, online trading and investment
advice. Trading is available in BSE and NSE. Along with Sharekhan.com

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website, ShareKhan has around 510 offices (share shops) in 170 cities around
the country.

Share khan has one of the best state of art web portal providing fundamental
and statistical information across equity, mutual funds and IPOs. You can surf
across 5,500 companies for in-depth information, details about more than 1,500
mutual fund schemes and IPO data. You can also access other market related
details such as board meetings, result announcements, FII transactions,
buying/selling by mutual funds and much more.

Trade In: BSE and NSE

Type of Account

ShareKhan Classic account

Allow investor to buy and sell stocks online along with the following features like
multiple watch lists, Integrated Banking, demat and digital contracts, Real-time
portfolio tracking with price alerts and Instant credit & transfer.

1. Online trading account for investing in Equities and Derivatives

2. Free trading through Phone (Dial-n-Trade)

1. Two dedicated numbers for placing your orders with your cellphone or
landline.

2. Automtic funds tranfer with phone banking (for Citibank and HDFC bank
customers)

3. Simple and Secure Interactive Voice Response based system for

authentication

4. get the trusted, professional advice of our telebrokers

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5. After hours order placement facility between 8.00 am and 9.30 am

3. Integration of: Online trading + Bank + Demat account

4. Instant cash transfer facility against purchase & sale of shares

5. IPO investments

6. Instant order and trade confirmations by e-mail

7. Single screen interface for cash and derivatives

ShareKhanSpeedTrade account

This accounts for active traders who trade frequently during the day's trading
session. Following are few popular features of SpeedTrade account.

1. Single screen interface for cash and derivatives

2. Real-time streaming quotes with Instant order Execution & Confirmation

3. Hot keys similar to a traditional broker terminal

4. Alerts and reminders

5. Back-up facility to place trades on Direct Phone lines

Brokerage

Some stock trading companies charge direct percentage while others charge a
fixed amount per Rs 100. Sharekhan charges 0.5% for inter day shares and
0.1% for intra day or you could

Advantages of Sharekhan

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1. Online trading is very user friendly and one doesn't need any software to
access.

2. They provides good quality of services like daily SMS alerts, mail alerts, stock
recommendations etc.

3. Sharekhan has ability to transfer funds from most banks. Unlike ICICI Direct,
HDFC Sec, etc., so investor not really needs to open an account with a particular
bank as it can establish link with most modern banks.

Disadvantages of Sharekhan

1. They charge minimum brokerage of 10 paisa per stock would not let you trade
stocks below 20 rs. (If you trade, you will loose majority of your money in
brokerage).

2. Lots of hidden rules and charges.

3. They do not provide facility to book limit order trades during after-hours.

4. Classic account holders cannot trade commodities.

5. Cannot purchase mutual funds online.

(K) ICICIDirect Stock Trading / ICICIDirectDemat / ICICIDirect Brokerage

ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along

with stock trading and trading in derivatives in BSE and NSE, it also provides
facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE
and NSE.

Trade In: BSE and NSE

Type of Account

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ICICIDirect offers 3 different online trading platforms to its customers:

1. Share Trading Account:-Share Trading Account by ICICIDirect is primarily for

buying and selling of stocks in BSE and NSE.

This account allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot
Trading, Buy Today Sell Tomorrow and Call and Trade on phone.

ICICIDirect.com website is the primary trading platform for this trading account.
They also provide installable application terminal based application for high
volume trader.

2. Wise Investment Account:-Along with stock trading and IPO investing in BSE
and NSE, Wise Investment account also provide options to invest in Mutual
Funds and Bonds online.

Online Mutual funds investment allows investor to invest on-line in around 19

Mutual Fund companies. ICICI Direct offers various options while investing in
Mutual Funds like Purchase Mutual Fund, Redemption and switch between
different schemes, Systematic Investment plans, Systematic withdrawal plan and
transferring existing Mutual Funds in to electronic mode. This account also
provides facility to invest in Government of India Bonds and ICICI Bank Tax
Saving Bonds.

3. Active Trader Account:-Active Trader account gives more personalized

investment options to the investors. It allows investor to use online and offline
stock trading. It also provides with independent market expertise and support
through a dedicated Relationship Manager from ICICI.

Brokerage and fees

1. Account opening fees :Rs 750/- (One time non-refundable)

2. Brokerage : ICICIDirect.com brokerage varies on volume of trade and

inclusive of demat transaction charges, service taxes and courier charges for

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contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425%
for squared off trades and 0.4% to 0.85% on delivery based trades.

Advantages of ICICIDirect

1. 3-in-1 account integrates your banking, broking and demat accounts. All
accounts are from ICICI and very well integrated. This feature makes ICICI the
most interesting player in online trading facility. There is absolutely no manual
interfere require. This is truly online trading environment.

2. Unlike most of the online trading companies in India which require transferring
money to the broker's pool or towards deposits, at ICICIDirect you can manage
your own demat and bank accounts through ICICIdirect.com. Money from selling
stock is available in ICICI bank account as soon as the ICICIDirect receive it.

3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings
Schemes all from one website. General Insurance is also available from ICICI
Lombard.

4. Trading is available in both BSE and NSE.

Disadvantages of ICICIDirect

1. Getting access to ICICIDirect.com website during market session can be

frustrating.

2. ICICIDirect brokerage is high and not negotiable.

3. Not all stocks are available under Margin Plus.

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Comparision

s.no. firm brokerage brokerage

charges in charges in
intraday delivery
1 kotak securities 0.02%- 0.18%-
stock trading 0.06% 0.59%
2 Religare 0.03%- 0.3%-0.5%
0.05%
3 HSBC Invest 0.03%- 0.3%-0.4%
Direct 0.04%
4 standered 0.05% 0.50%
chartered-STCI
Capital Market
Ltd.Stock
Trading
5 Angel Broking 0.05% 0.50%
6 5Paisa Stock 0.05% 0.50%
Trading
7 Sharekhan 0.10% 0.50%
Stock Trading
8 ICICIDirect 0.02%- 0.4%-
Stock Trading 0.0425% 0.85%

Conclusion

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I hope the effort at our end will be of use for all the trading community of India
and they will be able to make use of the available info.

Bibliography
(1) www.hsbc.co.in

(2) www.hsbcinvestdirect.co.in.

(3) www.brokerage firm.com

(4) www.nseindia com.

(5) www.rediffmoney.com

(6) www.moneycontrol.com

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