Tod Windsor

106 Shawn Court

Granville, Ohio 43023
office: 740.587.1179
mobile: 740-814-6093
tw51d788@westpost.net
Proven track record of success in company turnaround, marketing management, new
product development, and sales management in both B2B and retail consumer channe
ls.
Summary of Achievements
* Overhauled an entire marketing and sales program taking revenue from flat to >
15% annual growth
* Led sales and manufacturing teams to create a global product line and marketin
g programs
* Implemented a sales and brand awareness program increasing sales over 30% in a
single year
* Led the fastpaced development of an offshore product resulting in first year sa
les 242% of plan
Skills & Assets
* Creative idea person with the ability to see the big picture yet sweat the det
ails
* Encourages others, builds teams, and gives credit where due
* Decisive decision-maker willing to take responsibility for actions
* Technically adept and a very quick learner
Professional Experience
2008 - 2010 National Shelter Products Granville, OH
Business Unit Manager, 2009-2010 (Regional Sales Manager, 2008-2009)
Responsible for nationally managing the sales and marketing of building wrap pro
ducts for this Issaquah, WA-based company. Products are custom-printed to order
and sold wholesale distribution for residential and commercial construction.
2001 - 2008 MFM Building Products Corp Coshocton, OH
Director - Sales & Marketing 2002-2008 (Marketing Manager, 2001-2002)
MFM manufactures waterproofing membranes for the building industry and Peel & Se
al brand roofing. Responsible for all marketing, advertising and sales force man
agement.
* Overhauled entire company image, marketing program, product line and sales for
ce
* Increased sales and profitability through strategic pricing and product positi
oning
* Implemented direct customer sales and mobile product demo programs
* Secured major retail and private label accounts
1997 - 2001 Ansell Occupational Healthcare Coshocton, OH
Global Product Manager, 1999-2001 (CE Product Manager, 1997-1999)
Ansell is a world leader in protective products. Responsible for the global crit
ical environment, pharmaceutical and disposables segments.
* Created global product line, literature, and media programs for the CE market.
* Sourced and introduced multiple lines of critical environment and disposable g
loves
* Secured approvals with NFPA, IBM, Intel, AMD, Conexant, and Fujitsu
1993 - 1997 Rain Bird Sprinkler Mfg. Corp. Tucson, AZ
Marketing Manager  Commercial Division (1995  1997)
Responsible for domestic and international marketing, sales budget and profit an
d loss statement. Managed a marketing, product management and technical service
team of eleven. Expanded the marketing team by recruiting new hires.
* Implemented sales and brand awareness programs that helped produce the largest
revenue increase in six years
* Created, organized, and sponsored events for major customers influencing loyal
ty and building longterm partnerships
Product Manager - Irrigation Control Systems (1993  1995)
Managed the commercial irrigation controller line.
* Outsourced controller software and hardware new product development
* Streamlined product line by discontinuing poor performing products, leading to
increased profitability, improved delivery, and higher overall product quality

1991 - 1992 Price Pfister, Inc. Pacoima, CA

Manager, New Product Development
Managed all product development, ensuring product integrity and conformance to s
trategic timing, positioning and profitability. Additionally managed the wholesa
le distribution channel through independent sales representatives.
* Led the fastpaced introduction of an innovative offshore product resulting in f
irst year sales 242% of plan
* Authored the company's first longterm product strategy used for establishing ma
nufacturing and engineering budgets, capital expenditures and staffing levels
1988 - 1990 Powers Process Controls Skokie, IL
Commercial Products Manager
Responsible for managing the highly profitable plumbing products line.
* Grew sales and increased profitability by over 6% with strategic pricing
* Streamlined product offering reducing order response time from six weeks to on
e
1985 - 1988 Kohler Co. Kohler, WI
Product Manager  Competitive and Midrange Faucets and Fittings(1987  1988)
Responsible for the management of six lines, including new product development,
promotions, sales training and strategic planning. Managed a product launch budg
et in excess of $1 million.
* Designed and implemented a handson training program for direct sales people
* Launched the important new Coralais single control faucet line
Senior Market Analyst  Bathing Products (1985  1987)
* Managed the whirlpool bath and Environment/Masterbath product lines.
* Led project teams in an aggressive new product development schedule of 12 new
products per year, tripling the product offering in two years
1981 - 1983 Sheridan Heritage Center - Director Sheridan, WY
Education
1983 - 1985 Northwestern University - Kellogg School of Management
Master of Management (MBA) in Marketing, Finance and Transportation
Interned at Fel-Pro, Inc. in Skokie, IL. Yellow Freight Transportation Fellowsh
ip recipient.
1977 - 1981 Stanford University - BA, American Studies
Stanford Ski Team, StanfordinBritain, parttime work for Stanford Alumni Associatio
n
2007 Central Ohio Technical College - Guest Instructor, Technical Writing
2001 Leadership Coshocton County - Graduate
1990 University of Chicago, Graduate School of Business - Strategic Planning
1989 University of Wisconsin, School of Engineering - New Product Development
Professional Affiliations
2008 - present Committee Member, Granville Troop 65, Boy Scouts of America
2002 - 2008 Vice President & Trustee, Coshocton County Airport Authority
2003 - 2008 Elder, Presbyterian Church of Coshocton, Chair of Strategy Committe
e
2001 - 2007 Board of Governors, Coshocton Town & Country Club
2000 - present Secretary & Director of Training, Coshocton Gun Club, Inc.
2000 - 2005 President & Trustee, First Step Center for Family Violence, Coshoct
on, OH
1983 U.S. Design Patent #433,847 for PACJACTM folding boot jack
Personal Interests
Flyfishing, skiing, and camping.. Certified NRA Instructor.