C-LEVEL MARKETING / COMMUNICATIONS / PUBLIC RELATIONS

Results-oriented marketing and communications professional combining an MBA and

over 30 years of successful departmental and B2B/B2C program management, and wit
h an emphasis on branding and growing market share. Also an educational and expe
riential background in financial management, with a focus on market analytics an
d research, and on building and sustaining customer relationships. Excellent awa
rd-winning writing, advertising, presentation, and multi-media skills. A seasone
d negotiator, contract and project manager with great energy.
KEY STRENGTHS
Multi-Media Marketing * Sales * Communications * Strategic Planning * Co
nsulting
Media & Public Relations * High-Tech Industry and Consumer Product/Services Ex
perience
Customer Acquisition and Retention * Problem Solving * C-Level Management Le
adership

PROFESSIONAL EXPERIENCE
TWIN PINE CASINO & HOTEL, Middletown, CA
2006-2010
Californias newest gaming/hotel/entertainment/dining destination (Napa Valley ar
ea)
Marketing & Guest Services Director (CMO)
* Member of the 3-person executive management team.
* Provided theme design and branding of its new $40M facility, created new mult
i-media advertising programs, established an in-house ad agency function, develo
ped new website and social media network, created successful affinity marketing
programs with regional wineries and associations, designed and launched an exten
sive customer service and retail operation, expanded primary market coverage by
300%. Hotel RevPAR was highest in the county.
* Achieved three consecutive annual records in revenues, revenue growth and tot
al guest visits over the previous 12 operating years, despite a severely restric
tive economy.
NET ADVANTAGE, Santa Fe, NM
2003-2006
Professional marketing/communications/public relations consulting service
President and Consultant (CEO)
* Broad-based consulting to various clients and industries, including entertain
ment, health care, food services, hotel/hospitality, gaming, retail, nonprofits.
* A founding partner (marketing and communications) of Casino Pathways, LLC (NM
); a senior partner with EVO Business Advisory Services (OR).
* As contracted CMO for two gaming operations, increased market share by 20%, i
mproved revenues and revenue growth, strengthened branding programs, and provide
d in-house ad agency services while reducing budgeted marketing expenditures by
an average of 10% annually.
* Provided copywriting and media release services to other clients; re-designed
packaging and marketing collaterals; directed special events; provided a framew
ork for strategic and budget planning; developed advertising campaigns, producti
on and media buys.
TESUQUE PUEBLO, Santa Fe, NM
2002-2003
Tribal Administrator for Camel Rock Casino and Camel Rock Suites
Marketing and Communications Director (CMO)
* Responsibilities and duties were similar to those described herein for Twin P
ine Casino & Hotel.
* Developed a comprehensive marketing plan that increased first-year revenue by
8% and market share by 5%. Brought entertainment bookings in-house at a cost s
avings of $110,000. Restructured outside advertising agency agreement at a cost
savings of $65,000 while significantly improving the media buy in the local mar
ket. Created five affinity/co-op marketing programs with local merchants. Incr
eased bus and shuttle traffic by 20% and increased tourism ad budget by 15% for
improved out-of-state exposure. Increased hotel advertising and web presence th
at resulted in increased RevPAR by 36% within six months compared to the previou
s year.
SAN FELIPE CASINO HOLLYWOOD and
HOLLYWOOD HILLS SPEEDWAY, Algodones, NM
2001-2002
Gaming/Restaurant/Travel Center and New Mexicos Largest Auto Racing Facility
Marketing and Communications Director (CMO)
* Responsibilities and duties were similar to those described herein for Twin P
ine Casino & Hotel.
* Provided theme design and branding for a major entertainment expansion, inclu
ding a 1,100-seat theater. Presented initial proposal and then led the developm
ent of a 10,000-seat racetrack stadium featuring national and regional auto raci
ng, outdoor concerts and other special events. Brought entertainment bookings a
nd advertising creative/preparation in-house, resulting in a 2-year savings of o
ver $100,000. Increased revenues by 31% in two years (includes speedway revenue
s.)
u Marketer of the Year recognition by the New Mexico Marketing and Advertising C
ouncil.
FUTURES FOR CHILDREN, INC., Albuquerque, NM
1998-2001
International Nonprofit Organization for Youth Education & Healthcare
Director of Marketing and Communications
Director of Annual Giving
* Provided all marketing and advertising materials and services in-house, inclu
ding annual fund solicitations, the donations of which grew by 8% annually. Cre
ated and led the raffle/fundraiser of two house giveaways that raised over $25,0
00 each. Wrote, directed, edited and produced a 20-minute solicitation video, w
hich featured celebrity Ted Danson and was distributed worldwide.
THE McBRIDE FOUNDATION, Albuquerque, NM
1995-1997
National Nonprofit Organization Connecting At-Risk Youth with Colleges and Unive
rsities
Executive Director (COO)
* Wrote the program and business plan for College Bound and Career Bound, inclu
ding its college student training manual. Provided all training programs for 14
0 universities and colleges nationwide, achieving a 900% growth in the foundatio
ns business base.

EDUCATION
M.B.A., Finance and Economics, University of Tennessee, Chattanooga, TN
Bachelor of Science in Marketing, University of Arizona, Tucson, AZ
Postgraduate Programs Completed at Princeton Univ., Cal-Berkeley and the Univ. o
f Michigan

A more detailed resume can be obtained by going to http://pdavisresumewebsite.yo

lasite.com.