PROFILE

Lorena Ramos wears the hat necessary to sell a product. Highly motivated to garn
er results, she develops relationships with distributors to gain acceptance of a
portfolio of products, adeptly energizes teams of sales representatives and imp
lements team building skills to execute results-oriented marketing plans.
EXPERIENCE BACARDI, USA, MARKET MANAGER, SEAL BEACH, CALIFORNIA, 2007 TO APRIL
2010
Managed territory coverage plans in the Los Angeles South Bay region as well as
Ventura, San Luis Obispo and Mono counties.
*MARKETING Executed marketing programs and sell-ins in accordance with Bacardi
Marketing Code. Shared product and brand marketing knowledge through sales aid
es and staff training seminars. Directed a marketing agency representative to
target key potential accounts.
*DISTRIBUTION Grew volume and distribution through long term relationships with
customers. Supported distributor sales force with coaching and development of
distributors' sales representatives and managers.
*ACCOUNT MANAGEMENT Created business plans for all existing and new accounts. E
xecuted a sales budget and managed a sales force of up to 40 representatives.
NESTLE USA, RETAIL SALES REPRESENTATIVE, MIRA LOMA, CALIFORNIA, 2005 TO 2007
Developed and executed plans to meet sales goals and strategies in Las Vegas and
Los Angeles market.
*SALES PRESENTATIONS Delivered thorough sales presentations and marketing progra
ms with confidence, proposed creative sales and marketing concepts to management
. Managed demos for the entire western region.
*SALES RELATIONS Cultivated strong relationships with account store personnel,
executed promotionally effective marketing and sales programs at the store level
.
*SALES PREDICTIONS Crafted timely sales forecasts for assigned accounts and cle
ared all account deductions promptly.
TEAM ENTERPRISES USA, HISPANIC MARKET MANAGER, HUNTINGTON BEACH, 2004-2005
Administered 40 to 50 Los Angeles-area accounts, assuring top performance in eac
h.
*INVENTORY Tracked performance and market trends, encouraging each account to s
ell The Bacardi Portolio. Developed and maintained relationships with key accoun
t managers, monitored inventory to ensure brand visibility.
*MAXIMIZATION Developed sales by creating and administering marketing programs
tailored for each account. Scheduled and conducted promotions to Bacardi Stan
dards. Upheld dominant, permanent signage.
*BUSINESS TO BUSINESS Motivated local distributors' sales force. Conducted wait
-staff training and product knowledge seminars, Hired and trained promotional
specialists on brands and execution guidelines.
EDUCATION
University of Southern California - Marshall School of Business, Bachelor of Sci
ence in Business Administration with an emphasis in Global Management, 2003
SKILLS
Word for Window Programs, Microsoft Works, Excel, Powerpoint, Outlook, Adobe Pho
toshop Fluent in written and spoken Spanish