Michael Gross

2228 Stonecrest Path

New Braunfels, Texas 78130
Home Phone: (830) 632-9724
Cell Phone: (210) 995-4852
Email:
Highly skilled, dynamic, and results-driven professional with board experience i
n the highly competitive telecommunications industry. A quick learner with exten
sive expertise in operations, marketing, business development, negotiations, and
relationship development. Proven track record of increasing revenue streams, ex
panding market share, and improving customer service in growing businesses. Team
leader with exceptional communication skills and creative problem-solving appro
ach. Market-driven manager adept at promoting both individual and organizational
growth and achievements.
PROFESSIONAL STRENGTHS
General Management
Operations Management
Profit and Loss
Marketing
Business Development
Product Launches
Project Management
Product Management
Budgets
Strategic Planning
Customer Service
Contract Negotiations
Pricing
Team Building
Process Improvement
Employee Growth
Product Analysis
Strategic Planning
SELECTED ACHIEVEMENTS
* Developed and implemented strategic plan for a division of the organization;
created marketing plans and product training materials, cultivated excitement ar
ound the offering, analyzed market trends and products, launched new services, d
irected technology enhancements, minimized expenditures, monitored customer grow
th, produced and presented policies for approval, increased customer satisfactio
n, coordinated financial documents to prove business cases, created and managed
project plans. Results: Increased free cash flow by $2 million and EBITA by $1 m
illion in twelve months.
* Directed the expansion of a business providing new products two different mar
ket segments simultaneously; exceeded existing company's customer service, analy
zed market data, developed and implemented marketing plans, supervised five mana
gers and a team of 106; oversaw the feasibility study and construction of the fa
cilities; negotiated franchise agreements, programming contracts, and interconne
ction agreements. Results: Increased customer base by 207% and drove competition
out in of one of the communities.
* Coordinated and deployed a product to new market segments using the company's
current capital infrastructure: developed marketing plan, coordinated launch, a
nalyzed and set pricing strategies, assessed technologies; acquired beta test cu
stomers; oversaw marketing materials and designed the marketing strategy for the
 product. Results: Achieved 15% over budgeted customer penetration with a demand
for a business solution.
* Spearheaded the restructuring of a critical company product; increased the pr
oduct's offering by 51%; negotiated contracts, directed the design of marketing
materials, and notified customers; informed community officials, defined the str
ategic direction and focus for the product for the following three years. Result
s: Increased the product's revenue by $1 million in nine months and increased an
cillary product penetration by 13% in six months.
* Actively managed and sold the Board of Directors on the upgrade of a product
affecting five market segments; developed business case, created and implemented
marketing plans, directed engineering and construction upgrades; assessed equip
ment and content providers; negotiated contracts and scheduled technical trainin
gs. Results: Increased the take rate of the product by 330% and revenue for the
department more than 20%. Created customer loyalty and compelled the competition
to sell at a rate below market value.
PROFESSIONAL EXPERIENCE
GVTC, New Braunfels Texas
2004 - 2010
Product Manager
S & T TELEPHONE COOPERATIVE ASSOCIATION, Brewster, Kansas
1998 - 2004
Cable Television Division Manager
2003 - 2004
Assistant General Manager
2001 - 2003
Subsidiary Manager
1999 - 2001
CATV and Fiber Technician
1998 - 1999
EAGLE COMMUNICATIONS, Hays, Kansas
1995 - 1998
CATV Technician
SHERWIN WILLIAMS - COMMERCIAL DIVISION, Longmont, Colorado
1993 - 1995
Operations Manager
EDUCATION and TRAINING
Bachelor of Science, Management, Fort Hays State University, Hays, Kansas
Certified Product Manager, Association of International Product Marketing and Ma
nagement
Certified Product Marketing Manager, Association of International Product Market
ing and Management
Pragmatic Marketing Certified, Pragmatic Marketing
EPM Live: GVTC
Practical Product Management: Pragmatic Marketing
Requirements That Work: Pragmatic Marketing
Business Writing Basics for Professionals: Skill Path
Powerful Practical Leadership: GVTC
Time Management and Organizational Skills: National Seminars Group
Microsoft Project 1 & 2: New Horizons
Leadership Secrets the Santa Claus Way: GVTC