PROJECT REPORT

On

TOTAL PRODUCT MANAGEMENT AT THE DISTRIBUTOR AND

RETAILER LEVEL
OF

SUBMITTED BY:
RAMESH SINGH
R.A. PODAR INSTITUTE OF MANAGEMENT
OF MANAGEMENT STUDIES
UNIVERSITY OF RAJASTHAN
JAIPUR
 INDEX

1.) Acknowledgement
2.) Preface
3.) Introduction to Coca-Cola Worldwide
4.) The Top Brass at Coca Cola Worldwide
5.) Bottling
6.) Product Profile
7.) Coca-Cola in India
8.) Terms and Terminology
9.) Research Methodology
10.) Work Process at HCCBPL
11.) TPM in Food and Beverages Industry
12.) Territory Division of Project
13.) Findings
14.) Recommendations
 ACKNOLEDGEMENT

I owe a deep sense of gratitude to the members of the quality department and
other staff of Hindustan Coca-Cola Beverages Pvt. Ltd., Kaladera, Jaipur for
their co-operation in designing and maturing the project “Total Product
Management at the Distributor and Retailer level of Coca-Cola”.

I am thankful to Mr. Pranav Bhatt (Quality Assurance Manager), Mr.

R.S.Rawat (Senior Executive, Quality Assurance) and other officers of the
quality department and other departments at Hindustan Coca-Cola Beverages
Pvt. Ltd. for their sincere support in making this project a success.

And I also pay our sincere regards to our Director Dr. (Mrs.) Gitika Kapoor, Dr.
(Mrs.) Anjila Saxena, Dr. Rajesh Kothari, Dr. Harsh Dwivedi and Dr. Arvind
Kalia for their valuable guidance and suggestions from time to time.

I am also grateful to all the distributors and retailers of Coca-Cola for

extending their valuable support and time for answering our survey questions.
I would like to acknowledge the help of all those who have directly or indirectly
contributed towards making of this project.

It was indeed a wonderful experience to work with Hindustan Coca-Cola

Beverages Pvt. Ltd.

(Raj Gourav Ahari)

 PREFACE

I feel great pleasure in doing my project “Total project Management at the

Distributor and Retailer Level of Hindustan Coca-Cola Beverages Pvt. Ltd.”
with Coca-Cola. Their whole hearted support enabled me to complete this
project.

This project is on “Quality initiatives taken by Coca-Cola” in pursuit of TQM

Phase- III certification for the Kaladera Plant in Jaipur.

In the I phase of the project I collected various samples from the Distributors
and Retailers and surveyed the warehouses along various quality parameters
with the help of questionnaires and observation method.

In the second phase I analyzed the data generated in the I phase, generated
report on its basis and presented the same to the quality department officials
with the help of bar graphs, pie-charts and histograms.
INTRODUCTION TO COCA-COLA WORLDWIDE

The Coca-Cola Company exists to benefit and refresh everyone it touches.

Founded in 1886, the Company is the world's leading manufacturer, marketer,
and distributor of nonalcoholic beverage concentrates and syrups, used to
produce nearly 400 beverage brands. Our corporate headquarters are in
Atlanta, with local operations in over 200 countries around the world. The
Coca-Cola Company exists to benefit and refresh everyone it touches.

The basic proposition of the business is simple, solid and timeless. The
company aims at bringing refreshment, value, joy and fun to its stakeholders,
they successfully nurture and protect brands, particularly Coca-Cola. That is
the key to fulfilling our ultimate obligation to provide consistently attractive
returns to the owners of our business. More than a billion times every day,
thirsty people around the world reach for Coca-Cola products for refreshment.
They deserve the highest quality—every time. Our promise to deliver that
quality is the most important promise we make. And it involves a worldwide,
yet distinctively local, network of bottling partners, suppliers, distributors and
retailers whose success is paramount to our own. Our investment in local
communities in over 200 countries totals billions of dollars in jobs, facilities,
and marketing, the purchase of local goods and services, and local business
partnerships. Always and everywhere, we pursue continuous innovation in the
products we offer, the processes we use to make them, the packages we
develop and the ways we bring them to market.

The Coca-Cola system is one of the most diverse organizations on earth, with
a rich mosaic of talented colleagues who bring a variety of intellectual,
professional, ethnic and cultural perspectives to our enterprise. They reflect
the nations, cultures and languages of the world. Our policy is to foster an
inclusive environment that encourages all employees to develop and perform
to their fullest potential.
SPEECH BY CHAIRMAN
Our workplace must be a place where everyone's ideas and contributions are
valued. Our employees deserve equal treatment under our policies governing
compensation, advancement, health, safety and other aspects of workplace
life. We understand that fairness in the workplace, coupled with the
opportunity to develop individual capabilities, fosters our collective success.

Responsible stewardship of the environment is a top priority for The Coca-

Cola Company. By preserving and enhancing our natural world, we brighten
the future for our planet and for each other. We put this principle into practice
through The Coca-Cola Environmental Management System, known as
eKOsystem. We operate our business as stewards of the environment, with a
commitment to continually move our business toward sustainability: striving to
consume fewer natural resources, and to recover and reuse resources more
extensively. Our commitment to protect the environment extends throughout
our organization, involving officers, managers and employees at all levels. We
are accountable for our actions, conducting assessments of our
environmental performance and taking action toward continuous improvement
in all that we do. Society advances on the strength of community: people
sharing their ideas and resources to reach common goals. We seek to
strengthen local communities worldwide through our support for education,
through partnerships with other organizations and through acts of citizenship
by the people of Coca-Cola.

We support education because of its power to expand opportunities for

individuals and increase understanding between cultures. We partner with
national and international organizations to alleviate economic disadvantage
and help improve the quality of life in local communities. Together with our
local bottling partners, we strengthen communities by giving with our hands
and our hearts, as partners in the promise of a better life.
There's never been a better time to be a part of The Coca-Cola Company.
Our people are dedicated to strengthening relationships with stakeholders and
communities everywhere.
E.neville Isdell
Chairman, Board of Directors, and Chief Executive
Officer

The Coca-Cola Company E.neville Isdell leads The Coca-Cola Company into
the new century with a firm commitment to the values and spirit of the world's
greatest brand. He was elected chairman and chief executive officer in
February 2000 and is the 11th person in the history of the Company to hold
this title.

Under E.neville Isdell leadership, we have positioned The Coca-Cola

Company for growth, guided by our mission to provide branded beverages
that refresh people around the world, anywhere, any time, everyday. By
moving key decision-making closer to local markets, we have spurred
innovation, accelerated growth and fostered deeper connections to
consumers. Simply put, we are closer than ever to you.
A talented and highly experienced worldwide management team coordinates our
new, nimble and entrepreneurial network.

Across more than 200 countries ... more than 100 languages ... a multitude of
cultures and geographies, The Coca-Cola Company strives to be a special
part of people's lives. This privilege comes with a responsibility. We have
chosen to take a leadership role, knowing that our differences make us
stronger in our business and in our communities - each and every day.
We embrace our commitment to diversity in all its forms at The Coca-Cola
Company as a core value. Diversity - of race, gender, sexual orientation,
ideas, ways of living, cultures and business practices - provides the creativity
and innovation essential to our economic well-being. Equally important is a
highly motivated, healthy and productive workforce that achieves business
success through superior execution and superb customer satisfaction.
In today's volatile economic environment, this kind of performance requires
unprecedented commitment to the principles of integrity and leadership. We
are intent on keeping that commitment.

Although Coca-Cola® was first created in the United States, it quickly became
popular wherever it went. Our first international bottling plants opened in 1906
in Canada, Cuba and Panama, soon followed by many more. Today, we
produce nearly 400 brands in over 200 countries. More than 70 percent of our
income comes from outside the U.S., but the real reason we are a truly global
company is that our products meet the varied taste preferences of consumers
everywhere.

Board of directors

E. Neville Isdell
Chairman, Board of Directors,
and Chief Executive Officer
The Coca-Cola Company

Herbert A. Allen
President and Chief Executive Officer
Allen & Company Incorporated
(a privately held investment firm)

Ronald W. Allen
Consultant to, Advisory Director,
and former Chairman of the Board,
President, and Chief Executive Officer,
Delta Air Lines, Inc.

Cathleen P. Black
President
Hearst Magazines

Warren E. Buffett
Chairman of the Board and
Chief Executive Officer
Berkshire Hathaway Inc.
(a diversified holding company)

Barry Diller
Chairman of the Board and
Chief Executive Officer
InterActiveCorp (IAC)

Donald R. Keough
Chairman of the Board,
Allen & Company Incorporated

Maria Elena Lagomasino

Chairman and Chief Executive Officer
J.P. Morgan Private Bank

Donald F. McHenry
Distinguished Professor in the Practice of Diplomacy
and International Affairs at the School of Foreign Service,
Georgetown University

Robert L. Nardelli
Chairman of the Board, President, and
Chief Executive Officer
The Home Depot, Inc

Sam Nunn
Co-Chairman and Chief Executive Officer,
Nuclear Threat Initiative (NTI)

J. Pedro Reinhard
Executive Vice President and
Chief Financial Officer
The Dow Chemical Company

James D. Robinson III

Co-founder and General Partner,
RRE Ventures and Chairman,
RRE Investors,
LLC (private information technology venture investment firms)

Peter V. Ueberroth
Investor and Chairman,
Contrarian Group,
Inc. and Co-Chairman,
Pebble Beach Company

James B. Williams
Chairman of the Executive Committee, former Chairman of the Board and
Chief Executive Officer
SunTrust Banks, Inc.

SENIOR MANAGEMENT - FUNCTION HEADS

Harry L. Anderson
Director, Supply Chain and Manufacturing Management
Vice President, The Coca-Cola Company
Jean-Michel R. Arès
Chief Information Officer
Vice President, The Coca-Cola Company
Ralph Carlton
Managing Director, Corporate Strategy and Planning
Vice President, The Coca-Cola Company
J. Alexander M. Douglas Jr.
Chief Customer Officer
Senior Vice President, The Coca-Cola Company
Gary P. Fayard
Chief Financial Officer
Executive Vice President, The Coca-Cola Company
Charles B. (Chuck) Fruit
Chief Marketing Officer
Senior Vice President, The Coca-Cola Company
Ingrid Saunders Jones
Chairperson, The Coca-Cola Foundation
Senior Vice President, The Coca-Cola Company
Cynthia P. McCague
Director, Human Resources
Senior Vice President, The Coca-Cola Company
Patricia V. Powell
Senior Vice President, Quality Division
The Coca-Cola Company
Danny L. Strickland
Senior Vice President
Chief Innovation/Research and Development Officer
The Coca-Cola Company
Clyde C. Tuggle
Senior Vice President
Worldwide Public Affairs and Communications
The Coca-Cola Company
Bottling

One of our great strengths is our ability to conduct business on a worldwide

scale while maintaining a local approach. At the heart of this approach is our
bottling system.

Before any one of our nearly 400 brands is consumed by anybody around the
world, it has to be produced, packaged and distributed. Since we reach six
billion consumers in over 200 countries, our bottling system has to be the
best.

Our bottling partners are local companies - some independently owned, some
partially owned by The Coca-Cola Company - so they are rooted in their
communities, thinking and acting locally. They are employers, purchasers of
local goods and services, good neighbors, and, of course, producers of the
world's most popular beverages.

It's a big job, and sometimes it's done quite creatively. In Indonesia, for
instance, boats transport Coca-Cola® and our other brands between the
many hundreds of islands that make up that nation. In the Amazon, where the
main road is often the river itself, water-borne distribution is also common. In
some of the higher elevations of the Andes, Coca-Cola is sometimes
transported by four-legged power. Across much of Africa, bottlers deliver to
thousands of family-run kiosks and home-based stores on which local
economies depend.

Coca-Cola® originated as a soda fountain beverage in 1886 selling for five

cents a glass. Early growth was impressive, but it was only when a strong
bottling system developed that Coca-Cola became the world-famous brand it
is today.
1894 … A modest start for a bold idea

In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain

beverage called Coca-Cola impressed the store's owner, Joseph A.
Biedenharn. He began bottling Coca-Cola to sell, using a common glass
bottle called a Hutchinson.
Biedenharn sent a case to Asa Griggs Candler, who owned the Company.
Candler thanked him but took no action. One of his nephews already had
urged that Coca-Cola be bottled, but Candler focused on fountain sales.

1899 … The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build
a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F.
Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-
Cola across most of the United States -- for the sum of one dollar. A third
Chattanooga lawyer, John T. Lupton, soon joined their venture.

1900-1909 … Rapid growth

The three pioneer bottlers divided the country into territories and sold bottling
rights to local entrepreneurs. Their efforts were boosted by major progress in
bottling technology, which improved efficiency and product quality. By 1909,
nearly 400 Coca-Cola bottling plants were operating, most of them family-
owned businesses. Some were open only during hot-weather months when
demand was high.

1916 … Birth of the Contour Bottle

Bottlers worried that Coca-Cola's straight-sided bottle was easily confused
with imitators. A group representing the Company and bottlers asked glass
manufacturers to offer ideas for a distinctive bottle. A design from the Root
Glass Company of Terre Haute, Indiana won enthusiastic approval. The
Contour Bottle became one of the few packages ever granted trademark
status by the U.S. Patent Office. Today, it's one of the most recognized icons
in the world - even in the dark!

1920s … Bottling overtakes fountain sales

As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in
the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a
huge hit starting in 1923. A few years later, open-top metal coolers became
the forerunners of automated vending machines. By the end of the 1920s,
bottle sales of Coca-Cola exceeded fountain sales.

1920s and '30s … International expansion

Led by Robert W. Woodruff, chief executive officer and chairman of the
Board, the Company began a major push to establish bottling operations
outside the U.S. Plants were opened in France, Guatemala, Honduras,
Mexico, Belgium, Italy and South Africa. By the time World War II began,
Coca-Cola was being bottled in 44 countries.

1940s … Post-war growth

During the war, 64 bottling plants were set up around the world to supply the
troops. This followed an urgent request for bottling equipment and materials
from General Eisenhower's base in North Africa. Many of these war-time
plants were later converted to civilian use, permanently enlarging the bottling
system and accelerating the growth of the Company's worldwide business.

1950s … Packaging innovations

For the first time, consumers had choices of Coca-Cola package size and
type-the traditional 6.5 ounce Contour Bottle, or larger servings including 10-,
12- and 26-ounce versions. Cans were also introduced, becoming generally
available in 1960.

1960s … New brands introduced

Sprite®, Fanta®, Fresca® and TAB® joined brand Coca-Cola in the 1960s.
Mr. Pibb® and Mello Yello® were added in the 1970s. The 1980s brought diet
Coke® and Cherry Coke®, followed by POWERaDE® and Fruitopia® in the
1990s. Today scores of other brands are offered to meet consumer
preferences in local markets around the world.

1970s and '80s … Consolidation to serve customers

As technology led to a global economy, retail customers of The Coca-Cola
Company merged and evolved into international mega-chains. Such
customers required a new approach. In response, many small and medium-
size bottlers consolidated to better serve giant international customers. The
Company encouraged and invested in a number of bottler consolidations to
assure that its largest bottling partners would have capacity to lead the
system in working with global retailers.

1990s … New and growing markets

Political and economic changes opened vast markets that were closed or
underdeveloped for decades. After the fall of the Berlin Wall, the Company
invested heavily to build plants in Eastern Europe. As the century closed,
more than $1.5 billion was committed to new bottling facilities in Africa.

21st Century … Think local, act local

The Coca-Cola bottling system grew up with roots deeply planted in local
communities. This heritage serves the Company well today as consumers
seek brands that honor local identity and the distinctiveness of local markets.
As was true a century ago, strong locally based relationships between Coca-
Cola bottlers, customers and communities are the foundation on which the
entire business grows.
PRODUCT PROFILE

The Coca-Cola Company's Brands (as of 12/31/02)

A
A&W *
Ades Alive
Almdudler Ambasa
American Andifrut
Andina Nectar Aqua
Aquactive Aquana
Aquarius Aqvaris
Arwa Aybal
B
Bacardi Mixers Barq's
Beat Belte
Beverly Bibo
Bimbo Bimbo Break
Bistrone Bjare
BlackFire Bom Bit Maesil
Bonaqua/Qa BPM
Bright And Early Burn
Buzz
C
caffeine free Coca-Cola caffeine free Coke
light/diet Coke
Cal King Calypso
Canada Dry * Canning's

Cappy Capric
Carvers Chafresco
Chaho Charrua
Cheers Cherry Coke
Chinotto Chinotto Light
Chippewa Ciel Chivalry Citra
Coke II Coca-Cola
Cocoteen Cresta
Cristal Crush *
Crystal Cumberland Gap
D
Dannon * Dasani Water
Delaware Punch DESCA
diet A&W * diet Almdudler
diet Canada Dry * diet Charrua
diet Cherry Coke diet Coke/Coca-Cola light
diet Coke/Coca-Cola light diet Crush *
with lemon
diet Dr Pepper * diet Fanta
diet Inca Kola diet Kia Ora *
diet Krest diet Lift
diet Lilt diet Mello Yello
diet Minute Maid Soft diet Mr Pibb
Drink
diet Nestea Cool diet Nestea/Nestea Light
diet Oasis * diet Schweppes *
diet Sprite/Sprite Light diet Squirt *
diet Tai diet Vanilla Coke
Disney Hundred Acre Disney Xtreme Coolers
Wood
Dorna Dr Pepper *
Drim
E
Eight O'Clock Eight O'Clock Fountain
Eight O'Clock Litro Pack Emblem
FG H
Georgia H2OK
Georgia Club Hanul Yeon Cha
Georgia Gold Hawai
Gini * Hi Spot *
Gira Hi-C
Gold Spot Hit
Grand Blue Horizon
Grapette Huang
Guarana Jesus

I J
Ice Cold Mix Jaz Cola
Ice Dew Jet Tonic
Ice Mountain Jinmeile
Inca Kola Jolly Juice
Itu Joy
Izvorul Alb Jurassic Well

K L

Kapo Axion
Kapo Leafs
Kapo Super Power Lift
Kia Ora * Lilt
Kilimanjaro Limca
Kin Limonade
Kin Light Linnuse
Kinley Love Body
KMX
Kochakaden
Koumi Soukai
Krest
Kuat
Kuat Light
Kuli
 M N

Maaza Nagomi
Mad River Nalu
Magnolia
Fanta Namthip Water
Finley
Magnolia Funchum Natua
Fioravanti
Magnolia Zip Five Alive
Nectarin
Manzana Mia Nescafe
Fontana Fraser & Neave
Marocha Nestea
Master Chill Nestea Cool
Freezits Fresca
Master Pour Nestle
Mazoe
Frescolita Nevada
Freskyta
Meijin New Vegitabeta
Frestea
Mello Frisco
Nihon Alps Mori No
Mizudayori
Frugos Fruit Labo
Mello Yello Nordic Mist
Mer Tree
Fruit Northern Neck
Fruitia
Mezzo Nusta
Fruitopia
Miami Fruitopia Tea

Mickey Mouse
Fruktime Frutina
Migoro-Nomigoro
Milo
Frutonic Funchum
Minaqua
Minute Maid
Minute Maid Juice To
Go
Minute Maid Soft Drink
Mireille
Mr Pibb
O P

Oasis * Paani
Odwalla Parle
OK Pepe Rico
COCA-COLA IN INDIA
Old Colony * Pilskalna
Coca Cola in India- Planet Java
Play
Pocket Dr
Poiana Negri
Poms
Ponkana
 Ponkana Litro Pack
Pop
Portello
POWERade
POWERade Light
After a 16 years absence, coca cola returned to India on October 26,1993
Private Label
with its launch in Agra.An engagementPulp
in March 1993 with the Parle Group
gave the company instant ownership ofPumpthe nation’s top soft drinks brands,
with access Qto parle’s 53-plant botteling
R network, and a base for rapid

introduction of the company’s international brands. This network remains

Qoo
India’s largest Ramblin' Root
soft drink bottling and distribution Beer
infrastructure, reaching out
Quatro
too Indian consumers Real Gold
through a universe of over 8000000 retail outlets
spread across the country. Red Flash
Red Lion

As the leading producer and marketer Refresh Tea in India, the company
of soft drinks
Rimzim
leads the flavoured, carbonated soft drink market . the Coca-cola Company’s
products in India include the company’sRio international brands- Coca cola,
Ripe Nsoft
sprite and fanta, as well as India’s leading Ready
drink brands, Thumps Up
Limca and Maaza- brands acquired fromRisco
the Parle Group in 1993.
Riwa

Brands in India:- Roses *

Royal Tru
S T
1. Coca-Cola
Samurai Tab
2. diet Coke®
Santiba Tab Clear
3. Sprite®
Santolin Tab X-Tra
4. Fanta®
Sarsi Tahitian Treat *
5. Schweppes
Saryusaisai Tai
6. Thums Up®
Schweppes * Tasters Choice
7. Limca®
Seagrams * Tavern
8. Maaza®
Seasons Tea World Collection
9. Citra™
Seiryusabo Thums Up
10. Gold Spot®
Seltz Tian Yu Di
11. Kinley™ water
Sensation Tiky *
12. Sunfill™ concentrate
Sensun Top
13. Shock™
Senzao Toppur
14. RIMZIM®
Shock Tropical
Bottling Information
Simba Tuborg
Simply Apple Turkuaz
Simply Orange Tutti *
Slap
Smart
 Sokenbicha
Solo *
Sonfil
Soonsoo
Sparkle
The Coca-Cola Company received approval from the government in July 1996
Sparletta
to set up aSparletta
holding Iron
company
Brew to invest US$700 million in downstream
operating subsidiaries
Splash to engage in the preparation, packaging, sale and
distribution ofSport
beverages.
*
In July 1997, the holding
Sports Plus company was permitted by the government to
operationalize its bottling subsidiaries.
Sprite
The bottling subsidiary
Spur * currently owns and operates twenty-six bottling plants
and sixty distribution
Squirt * centers across India. In addition, it uses 20 contract
packers to augment its production
Stoney Ginger Beer capacity and cater to the increasing
demand for its
Sunwide portfolio of beverages.
Valley
To reach India's 300 million soft-drink consumers, the company distributes its
Sunfill
products in over 700,000
Sunkist * retail outlets, serviced via trucks, converted three-
wheelers, tricycles
Supa and pushcarts.
Superkools
Employment/Economic
Surge Impact
The Coca-Cola system in India directly employs over 7,000 workers. For
every direct U V
job in the system, seven indirect jobs are created in the supply
chain.
Over the pastUrge Vanilla
nine years, The Coca-Cola Coke has invested US$827
Company
Vegitabeta
million in India, US$805 million of which has been invested in its bottling
subsidiary. VICA
Vita

Community Involvement Vital

Vitaleight
The Coca-Cola Company in India supports O Jagriti (Awakening) Learning
Vitingo organizations, such as CRY,
Centers (JLC), managed by India's well-known
Pratham, Prayas and Literacy India. The program provides education at the
W Y
primary level to underprivileged children, as well as computers and training for
teachers. Over 1,800 students per year have benefit from the program.
Wannabe Yangguang
Working with state and district governments, our company provides support to
Water Salad Youki
primary health centers in areas where our bottlers are located.
Wink * Yumi
Winnie the Pooh
In 2002, in partnership with The St. John's Ambulance Brigade (Associate of
Z
Red Cross), we conducted health camps for those who live in poverty-stricken

Zip
 * In Select Markets

urban areas to sensitize the community on pertinent issues such as

HIV/AIDS, communicable diseases, immunization, hygiene and sanitation,
and reproductive and child health. Free health check-ups and medicine were
provided, with over 10,000 people benefiting from the campaign.

The company supports a rainwater harvesting project as part of a major

government initiative to combat water scarcity and reduce ground water tables
across the country. We are analyzing options for rainwater harvesting at our
major bottling plants. Along with the Resident Welfare Association of Greater
Kailash, our company installed four rainwater harvesters. The Chief Minister
of Delhi unveiled one of the rainwater harvesting units in a dedication to local
residents.
Several of our bottling plants provide safe drinking water to local villagers
through the organization of water tankers, bore wells and hand pumps.
The company has funded India's first national polio eradication drive, as well
as a national drought relief program.

Sponsorships
The company sponsors a unique national radio program for women called
"The HER Show" (Health Education and Recreation). The 30-minute weekly
program informs and educates housewives on primary health and education
issues.
We sponsored a one-day "Mother & Child Health district Mela" in Ghaziabad.
Several hundred women and children from five villages received free medical
check-ups and consultation.
With a large work force complemented by a vast network of indigenous
suppliers ,the company not only contributes to the development of the soft
drink industry ,but to the development of related industries and the economy
as a whole.
Over the past 5 years , coco-cola India has led the Indian Soft drink industry
through a series of innovative industry initiatives . These include upgradation
of technical infrastructure and talent ,enhancement of quality standards ,
improvement in the distribution systems and stimulation of local entrepreneurs
in the marketplace to the benefit of the consumers.
Brands In India

COCA-COLA®

Coca-Cola is the most popular and biggest-selling soft

drink in history, as well as the best-known product in the
world. Created in Atlanta, Georgia by Dr. John S.
Pemberton, Coca-Cola was first offered as a fountain
beverage by mixing Coca-Cola syrup with carbonated
water.
Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola
was being sold in every state and territory in the United States. In 1899, the
company began franchised bottling operations in the United States.
Today, you can find Coca-Cola in virtually every part of the world. The Coca-
Cola Company has nearly 400 beverages in its portfolio.

FANTA®

A favorite in Europe since the 1940s, Fanta was acquired

by The Coca-Cola Company in 1960. Fanta Orange is the
core flavor, representing about 70% of sales, but other
citrus and fruit flavors have their own solid fan base.
Consumers around the world, particularly teens, fondly
associate Fanta with happiness and special times with
friends and family. This positive imagery is driven by the brand's fun, playful
personality, which goes hand in hand with the bright color (particularly
orange), bold fruit taste, and tingly carbonation.
Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta
distribution was increased in the U.S. in 2001 with the return of four flavors:
orange, strawberry, pineapple and grape. Orange, the biggest seller, is now
available in most of the country.

KINLEY™
Introduced in India in August 2000, Kinley is purified
bottled water. In a country where many people are
concerned about reliable drinking water, Kinley delivers a
product that is safe and suitable for consumers and their
families.Within ten months of its launch, Kinley had
emerged as India's number two packaged water and is
currently the number three Coca-Cola product in India.
Especially popular among adults who seek a better quality of life and a
healthier lifestyle, Kinley is available in a range of packaging including 500 ml,
1 liter and 2 liter PET bottles, and 5 liter, 15 liter, 20 liter and 25 liter bulk jars
for in-home consumption

LIMCA®

Light and Lemony

This thirst-quenching beverage features a fresh, light
lemon-lime taste and fun-loving attitude. It's a home-
grown, national treasure in India, where it was
acquired by The Coca-Cola Company in 1993. The
product's invigorating taste and cloudy look haven't
changed, but the brand has been revitalized with a new marketing campaign.
Limca continues to build a loyal following among young adults who love the
lighthearted way it complements the best moments of their lives. It's also
become a hit in many Persian Gulf countries. Grab a Limca and go.
MAAZA®

"Yaari-Dosti Taaza Maaza"

With the real fruit taste kids love, plus added calcium, Maaza's tagline, "Yaari-
Dosti Taaza Maaza" means "Friendship moments with fresh Maaza" in Hindi.
Maaza was introduced in India in 1984 as a noncarbonated mango fruit drink.
It was acquired by The Coca-Cola Company in 1993 and is currently available
in three flavors, mango, pineapple and orange -- plus added calcium.

THUMS UP®

Strong Cola Taste, Exciting Personality

Thums Up is a leading carbonated soft drink and most

trusted brand in India. Originally introduced in 1977,
Thums Up was acquired by The Coca-Cola Company
in 1993.Thums Up is known for its strong, fizzy taste
and its confident, mature and uniquely masculine attitude. This brand clearly
seeks to separate the men from the boys.
Its tag line says it all: "Thums Up, I Want My Thunder."
 TERMS AND TERMINOLOGY

1.) DOD- DESPATCH OUT DATE- The date at which the product must
leave the factory warehouse and reach retail outlet. If any product is
going to attain its DOD in a week’s time then it must be communicated
to the manger of the warehouse & the stock should be cleared as soon
as possible.
2.) Focus Stock- The stock whose DOD is less than 15 days away.
3.) BBD- Best Before Date- The date before which the product is fit for
consumption. BBD stock can’t be sold in market.
4.) Clearance Stock- The stock which is between the Focus & BBD
stage.
5.) Quality Distributor Audit- Company’s quality auditor pays regular
visits to the warehouses of the distributor and the retailer to check
whether all the quality parameters are met or not.
6.) RGB- Refill Glass Bottle. These bottle are made up of glass.
7.) PET- These bottle are made of plastic.
 RESEARCH METHODOLOGY

For the purpose of the study surveys were conducted at the distributor and
retailer warehouses across different cities of Rajasthan. The survey sheet (a
sample copy is attached) were prepared according to the objectives of the
project and was administered accordingly. The data gathered through this
exercise became the primary data. The survey sheet was accompanied by
discussions with dealers and retailers which provided an in-depth view of the
problems and challenges faced by them on the quality issues. Detailed notes
were prepared on the basis of these discussions.

Thus questionnaires and discussions were the two main

tools/instruments used.

The methodology was used to gather information and data related to the
quality problems faced by the distributors and retailers of coca-cola so as to
minimize the lead time of the product from factory to the point of purchase.

Some of the other sources used for the report were –

Company Documents- The documents provided by the company gave an

insight of the quality initiative of coca cola as well as provided the company
profile and the organizational chart. It also helped in generating the broad
parameters of the survey and the analysis thereafter.

Discussions- To prepare the guidelines of the study and to get the general
idea of the working of the organization and its different departments various
discussions and brain storming sessions were held with different departmental
heads at the kaladera plant.
Flow Diagram

Reception of
Potable Water

Demineralization &
Standardization of
Water

Adjustment of pH

Mixing of Concentrate

Addition of sugar &

syrup in the concentrate

Chemical Testing Preparation &

Clarification
of Sugar
Syrup

Bottling
HCCBP ltd is operating a bottling plant for the manufacture of sweetened
aerated beverages in kaladera industrial estate developed by RIICO, near
Kaladera village, Chomu Tehsil of Jaipur district, Rajasthan Plant is spread
over an area of about 20 acres.

The topography of the area is fairly flat. The elevation of the site is 492meters
above the mean sea level. The nearest towns are chomu & Jaipur. There is
no major river near the site and nearest water body in Mandha, Siker located
across. 12 KM north of the site. There several small and medium scale
industries around the plant.

Products Manufactured & Capacity:

Line1 - 600 bottles per minute (BPM) Returnable glass bottle (RGB) Multi
serve line.
Line2 - 400 bottles per minute (BPM). 300 ml Returnable Glass bottles (BPM)
Line 3 - 150 bottles per minute (BPM) 2lt. &500 ml mobile.
Major raw material - treated water, concentrate, sugar& carbon dioxide.
Raw Water Treatment - To get treated water for processing operations raw
water is conti9noeslu coagulated, flocculated and classified and then passed
through and carbon and micron filters.
Waste water treatment & disposal - Waste water from the facility is treated in
an ETPC capacity 960/dayconsisting of primary, secondary and tertiary
treatment units. Secondary treatment 70% of effluent is used for horticulture
inside the plant premi9ses and remaining 30% is used in processing units
after tertiary treatment (220 m/day capacity)
Domestic effluent is treated in specific tanks and disposed through soap pits.
Infrastructure & Utilities:-
1. Land and area
The facility is spread over 81000 square meter
2. Manpower
A total of 156 personnel will be employed for all activities Including
Production, warehouse administration, security and maintenance out of that
72 are full time.
3. Water supply and treatment
Water requirement are not by 3 bore wells on the site. Raw water is
disinfected by chlorine and treated in a reverse osmosis unit of 25 meter qub/
hour capacity to give treated water used for beverage making. Another steam
of Raw water id passed through disinfection, sand filtration plant and softening
plant to get soft waster which is used for bottle washing, boiler make up and
other uses.
3. Power- connected load for the plant will be 1660 kva, which will be fulfilled
by DG sets Max demand of the plant will be 1580 KVA.
Steam - steam requirements of the facility will be met by 2 boilers of 3 TPH &
2 TPH capacities respectively. One boiler and bottle washing. The system
includes fuel tanks, water feed tank and pump, and steam distribution and
condensate return system.
Fuel- Furnace oil will be used for power generating sets. Maximum for
consumption firing peak capacity will be 2500 lts./day in two boilers.
Consumption will be 4000 lts. /day and diesel & FO have separate tank farms.
HSD is stored in one tank of 50 MT capacities. Tank farm layout for diesel is
given in.
Compressed Air – The compressed air system consists of two sir compressor
and associated equipment such as sir dregs, filters etc. There are two
compressors with 1000 gm rating.
Chilling Plant- The chilled brine system of ammonia refrigeration section and
ammonia to propylene glycol system shall use ammonia as the primary
working fluid with glycol reticulation to the process users is syrup room and
beverage chillers.
Equipment includes- compressed, ammonia receivers and condensers, glycol
chillers, 30meter square glycol tank & associated pumps.
Material storage facilitated & warehouses - Various material handled
(including product raw materials) are given caustic, carbon dioxide, HSD and
FO are stored in dedicated storage vessels worth secondary containment
dyke areas. Carbon dioxide storage tank layout.

WHAT IS TPM ?

• A SYSTEM DESIGNED FOR LOCAL MARKETS

• TO IDENTIFY & PRIORITIZE ISSUES
• TO MINIMIZE TIME & TEMPERATURE EXPOSURE
• FROM THE MANUFACTURE, STROAGE & HANDLING OF OUR
PRODUCTS
• TIME & TEMPRATURE MANAGEMENT OF ALL PRODUCTS
ESPECIALLY PET PACKS AND OTHER SENSITIVE ATTRIBUTES
SUCH AS FLAVOUR & COLOUR
THE 4 PRODUCT LIFE CYCLE

PRODUCTION

WAREHOUSING

DISTRIBUTION

TRADE & MERCHANDISING

4 PHASES OF TPM

EDUCATE

EXECUTE

MONITOR
 MAINTAIN

TPM
IN
FOOD & BEVERAGES INDUSTRY

CLASSIFICATION OF GOODS

DURABLE GOODS PERISHIABLE GOODS NON-DURABLE GOODS

FOOD PRODUCTS & BEVERAGES

In managerial economics one of the classifications of goods is

Durable goods
Non-durable goods
Perishable goods
Food products & beverages (carbonated & non-alcoholic) falls in category of
perishable goods as these are susceptible to contamination.
According to Ross, Total Product Management is integration of all functions
and processes within the organization in order to achieve continuous
improvement of quality of product, or in other words, maintaining quality at
every stage (procurement, processing, storage, logistics & retailing.)

TPM at Hindustan Coca-Cola Beverages Ltd., Jaipur

Product Portfolio
RGB (Reusable glass bottles)
Coca-Cola, Fanta, Sprite, Limca, Thums-up, Kinley soda, Maaza, Sport
Cola, Canada Dry
PET (0.5 lit, 1.5 lit, 2 lit)
Coca-Cola, Fanta, Sprite, Limca, Thums-Up
Can (330 ml)
Coca-Cola, Fanta, Sprite, Thums-Up
Tetra Pack (200 ml)
Maaza

Parameters of TPM

BBD (Best Before Date) – It is the date which assures consumer that product
is fit for consumption.
PACKAGING MATERIAL BEST BEFORE DATE
(BBD)
RGB 180 DAYS
PET (2 Lit, 1.5 Lit) 90 DAYS
PET (0.5 Lit) 60 DAYS
CAN (except diet coke) 60 DAYS
TETRA PACK 180 DAYS

TPM at Processing Level

Testing product for

Gas volume
Appearance
pH
Packaging material

TPM at Warehouse Level

Following FIFO system

Keeping an eye on focus, clearance & dispose stock
Monitoring for BBD & DOD

TPM at Distributor & Retailer Level

Continuous monitoring for BBD & DOD

Maintaining FIFO system
Avoiding sunlight exposure
Technological advancement and globalization resulted entire world as global
village . The only way to survive in global market is to offer best quality of
product and services . Total quality management , just in time , economic
order quantity , E.R.P, M.R.P And Total product management are important
tool which can ensure best quality product
aggressive marketing strategies and heavy advertising can sale product
once but its quality which is responsible for frequent purchase
Total product Management is need of hour and each company has to ensure
quality wise its product are best
 Territory Division of the Project

JAIPUR UDAIPUR JODHPUR AJMER

The project was divided into four categories namely Jaipur, Jodhpur, Udaipur
and Ajmer. I was assigned the Udaipur division, which included the areas of
Udaipur, Chittorgarh, Mt. Abu, Alwar, Bhilwara, Dholpur and other parts of
eastern and north eastern Rajasthan.

FINDINGS
With the help of questionnaires we found out the average age of PET and
RGB at the distributors and retailers warehouse at the places we toured. The
findings of the various distributors and retailers have been complied in the
charts below.

AVERAGE AGE OF COCA-COLA PRODUCTS AT THE

DISTRIBUTOR LEVEL
 A ve rage A g e o f Pe t 500 m l o n RA C K

100
89
90

80

70 67
64
58
60

46
AVERAGE AGE ( in days)

50 44 44

40

30

20

10

0
Coca- F a n ta T-U P S 1p r it e L im c a K . S o d a A G G R EG R A TE
C o la
SKUs
 A v e r a g e A g e o f t h e P e t 1 .5 l & 2 l o n R A C K S - J a ip u r

70

60 60
60 57 56

50 47 47
44 45

40
AVERAGE AGE ( in days )

30

20

10

0
c o c a - c o la f a n t a 2 l F a n t a 1 . 5 LK . S o d 1a T - U P 2 L L im c a 2 L L im c a 1 . 5ALG G R E G R A T E
SKU
AVERAGE AGE OF COCA-COLA PRODUCTS AT THE RETAILER LEVEL

AVERAGE AGE OF RETAILERS '04

JUICE&COLD DRINKS 46

RESTAURANTS 52
PET 500 ML

STD/PAAN 43

GROCERIES 38

0 10 20 30 40 50 60
AVERAGE AGE (IN DAYS)
 AVERAGE AGE OF RETAILERS

JUICE&COLD DRINKS 29

STD/PAAN 89
RGB

Average Age

RESTAURANT 81
S

GROCERIES 58

0 10 20 30 40 50 60 70 80 90 100
 C o m p ete tiv e a n a ly sis o f R G B

120

100 97

80
Days

60 54

40
29

20 16

0
2003 20 04 Q uarter'03 Q u arter'04
 C o m p e titiv e a n a ly s is o f P E T

90 85
82
80

70

60

50
Days

40
30
30 27

20

10

0
2 003 20 04 Q ua rter'03 Q u art er'0 4
 Competetive analysis of Kinley water

120
112
107
104
100

80
Days

60

45

40

20

0
2003 2004 Quarter'03 Quarter'04
 Competetive analysis of CAN

80 79

78

76 75 75

74
Days

72

70
70

68

66

64
2003 2004 Quarter'03 Quarter'04
 S a le p e r d a y in M a y '0 4 in d iffe r e n t A r e a s

600

500

400

300
PRODUCTS

200

100

0
T o n k R o a dR a j a P a r kM a l v i y a N aS gt a rt i o n R o aS d o d a l a C -s c h e m e
AR EAS

T h u m s Cu po c a - c Lo il ma c aS p r i t eM a a z a
 SHARE OF DIFFERENT BRANDS IN RAJASTHAN

Limca
20%

Sprite
5%

Fanta Thumsup
8% 55%

Coca-cola
12%

Thumsup Coca-cola Fanta Sprite Limca

 TOTAL PRODUCT MANAGEMENT AT DIFFERENT LEVEL

Production:-

• Management should be efficient enough in order to minimize the

wastage and to increase and optimize the productivity.
• Proper training should be given to the worker.
• Proper material holding from the raw material to the finished goods.
• Production is done in such a way that the product is made should have
proper label, date of manufacturing and it should be hygiene and the
packaging should be proper.

Warehouse:-

In warehouse the goods are kept properly. It should be kept clean in

shade not in open and direct sunlight should not fall on stock specially on
Limca and Fanta because it change the colour and taste. Proper board should
be made for every lot of stock.

The board contains the following:-

1) Lot number
2) Date of manufacturing
3) Date of Dispatch (DOD)
4) Best before date (BBD)
5) Quantity of goods

Distribution:-
• Note arrival time of truck and departure time from plant
• Check conformity of brand/pack against indent
• Note date code & segregate date wise and tag
• Select cool – ventilated area of low temperature
• Move older lot for first out dispatch
Improve storage condition – godown/layout
• Check stock against target& trend
• Decide order – dispatch schedule by brand/pack
• Ensure fifo practice by agent
• Create awarness of TPM specifically PET- maaza- sprite
• Rationalise route and brand time table (small vehicle)
• Do not kill or over order stocks
• Personality supervise date code – check – all products
• BBD lapse is a direct revenue hit
• Report high risk stock – take suitable action
• Demonstrate – educate – enforce FIFO at pos along with the daily
route activity
• Be polite but firm about agent’s and retailer’s negligence . Don’t let
replacement be taken for granted

ROLL OUT PLAN

• Make deadlines
• Dispatch schedule of distributors – firm numbers
• Direct route sale plan
• Calculate stock level against plan
• Work reorder plan for brand pack or action of cxcess stock well in
advance
 FOR EXAMPLE:-

BOARD FOR RGB MONTH MARCH ‘05

PATICULERS THUMPS UP COCA-COLA LIMCA SPRITE FANTA
LOT NO. 1ST 1ST 3RD 1ST 4TH 2ND
DATE OF MFG. 02/03/05 04/03/05 03/03/05 02/03/05 04/03/05
DATE OF DISPATCH 02/06/05 04/06/05 03/06/05 02/06/05 04/06/05
BEST BEFORE DATE 02/09/05 04/09/05 03/09/05 02/09/05 04/09/05
QUANTITY OF GOODS 500 250 150 120 80

FIFO method should be follow while placing the stock so it is easy for shipping
department at the time of dispatch, so the old stock is not remain in
warehouse and become BBD stock. FIFO method is strictly followed in
shipping department. The stock is reach to the distributor point with in
dispatch out date (DOD) is half of best before date (BBD). DOD is very
important. It is the maximum time allowed for reaching the goods from
production to distributor.

Proper receiving of goods from company and maintain the record of each
stock.
The following step is maintained:-
1) Record for stock received.
2) Stock is placed in such a way that FIFO method is follow.
3) Ageing analysis board should be maintained regularly.
4) Proper ventilation and lighting should be there.
5) Place should be free from insects and pests.
6) Dry and proper temperature should be maintained.
7) Proper management of product delivery to retailer.
We do the retailer’s survey in which we see the manufacturing date of
each brand present at retailer’s shop. From this we conclude that this
product is BBD or not, if it is BBD then, it means that the sale of this flavor
is not very good and this flavor is not liked by the consumer. If the product
is fresh not BBD then the sale of product is good because in this business
the flavor is most important element. In this survey we inform the
distributor to replace the BBD product. This process helps management to
decide which flavor is more popular & which is less popular.
We also conclude that Thumsup and Limca (RGB) flavor are more wanted
or sale at juice center. 2L PET is more at provision store and department
store. In rural area RGB’s Selling is more because it cost Rs. 35 and give
2L in comparision to 300 ml and 500 ml and the quantity is also sufficient
for family members. In this summer sale of 2L PET of Thumsup and Limca
is more because in comparison of 300 ml and 500 ml, 2L cost less.
 RECCOMENDATIONS

After the completion of two months on the project the above findings were
presented to the officials of Coca-Cola along with various recommendations
based on the findings of the project. The recommendations were based on a
case to case basis of various distributors and retailers and follow up action
was also taken on various occasions.

As it has been depicted in the graph above the average age of the products
had declined in an average in 2003 as compared to 2002 which is necessary
for the TQM Phase III Certification for which the Kaladera plant was striving.

The above report generated by us was presented to the higher authorities of coke to
lay claims for the certification, the decision on which was pending while we finished
the project.