Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
July 2009
Executive Summary
Total baby care market in India valued at INR XX bn in 20--; Estimated to reach INR YY bn
Market Market dominated by unorganized sector with organized sector making up a% of total market
Market comprises of four segments baby food, skin care, toiletries & diapers and hair care
Market is presently restricted to urban areas and fast expanding to rural areas
Drivers:
–
PLE
Increase in disposable income
Challenges:
– Competition from cheaper substitutes
M
Drivers & – Birth rate – Cultural aspects
Challenges –
–
SA
Increasing working women population
Introduction of innovative products and
reduction in prices
Baby Milk
PC
Baby Food Baby cereals INR XX mn
Gaming
Baby Snacks
Soap
Massage Oil
Powder
Skin Care INR YY mn
Creams
Lotions
Baby Wash (liquid)
Hair Oil
Hair Care INR AA mn
Shampoos
Source:
PLE
•In India the baby food industry is governed by
M
2,000
1 and Company 3
Source:
PLE
•Disposable diaper market is at a nascent stage,
1,000
U
AM
•Majority of Diaper brands are imported
S
0
2008 2012
Source:
Challenges
Birth Rate
Regulations on Infant Food Promotion
Increasing Working Women
Population
E
b%
L
includes Company U,V and W
MP
•In baby toiletries segment, the diapers are
primarily dominated by imported brands
•Market comprises of mainly urban areas a%
Others Company 7
Company 4 w% z%
v%
Company 6 y%
x%
u%
Company 3
Company 5
Source:
Company Name Food Skin Care Toiletries Hair Care Business Description
Company R • R’s baby range of products made with Ayurvedic herbs and
plant extracts
• Baby products include U,V and W
• R is targeting rural areas for expansion
Financial Performance:
• The company reported total income of INR XX bn and a net
loss of INR YY mn in FY- -
Source:
SAMPLE BABY CARE MARKET – INDIA . PPT 10