Axel Johnson AB

Corporate presentation 2011

HISTORY

The trading company A. Johnson & Co. was founded in 1873 by Axel
Johnson. Industry, ocean shipping and trade were the core businesses
during most of the 20th century.

In 1988 Axel Johnson AB built a new business within trade with consumer
products through the acquisition of the Saba Group which included
Dagab, Saba Trading, Hemköp and Åhléns.

Axel Johnson is today a fourth and fifth generation family enterprise

owned by Antonia Ax:son Johnson with family.
Axel Johnson AB – a part of the Axel Johnson Group

AXEL JOHNSON AB AXEL JOHNSON INC. AXFAST AB

Turnover: 59 billion SEK Turnover: 20 billion SEK Turnover 270 million SEK
(2010) (2010) (2010)
Trade and services Products and services Real estate for trade,
Head office in Sweden In the areas of energy distribution and offices
and environment
Head office in Sweden
Head office in the U.S

Three groups
The Axel Johnson Group consists of three legally and financially
independent groups of companies with a common owner,
Antonia Ax:son Johnson and family. The Axel Johnson Group also has
ownership interests in Nordstjernan AB.
Axel Johnson AB
Axstores
Axel Johnson Department-
Axfood Mekonomen
International and specialty
Nordic listed Scandinavia's
Business-to-business Stores within
trade food retail fashion, beauty, Leading listed
and distribution of and wholesale home ware and car parts chain.
industrial media. Ownership29%
company-.
products in Europe. Ownership:
Ownership:46%
Ownership:100% 100%
Turnover: 59 billion SEK
(2010 in partly and fully
owned companies.)

Novax Servera R&S AB Employees: 17.000

Svensk
Wholesaler and (2010 in partly and fully owned companies)
Develops and BevakningsTjänst
invests specialist in the restaurant Security solutions
in companies with and food service to companies and
growth sectors. private individuals
Potential. Ownership:100% Ownership:100%
Ownership: 100%

• Axel Johnson builds and develops businesses within trade services in the European market, with
a main focus on the Nordic region.

• The goal is to be the leader in our markets and to be in the forefront of new developments within
trade.

• Through its operations Axel Johnsons wants to be a positive force for change in the communities
of which it is a part.
Brand portfolio

5
 Our values
Our common culture and values are characterized by respect for people,
businesses and relationships.

We… Resulting in…

put customer first increased sales

have great trust in our employees while at responsible and engaged employees that
the same time we expect considerable maximizes results.
responsibility.

care about people, relations and resources.
seek new ideas and constantly strive to
change.
Long-term sustainable businesses, cost
effectiveness, motivated staff and satisfied
customers.
that we are in the forefront of development
and that we keep, attract and inspire old and
new customers.
AXEL JOHNSON INTERNATIONAL

Axel Johnson International specializes in business-to-business trading and distribution of

industrial products and consumer goods in Europe.

Axel Johnson International comprise four business areas:

AxFlow - fluid handling
AxIndustries - industrial components
AxImage - photo and information
Forankra - lifting and lashing equipment

All companies are among the market leaders within their sector.

Turnover SEK 5.2 Billion Employees 2.000

(2010) (2010)
AXFOOD

Axfood is one of the Nordic region’s largest publicly listed companies in the food sector, with both
retail and wholesale operations. Retail sales are conducted through the proprietary food store
chains Willys, Hemköp and PrisXtra, and wholesale operations are conducted through Dagab and
Axfood Närlivs.

Axel Johnson owns approximately 46 percent of Axfood.

Every week, nearly 2.5 million customers visit the Axfood stores.

Turnover SEK 34.4 Billion Employees 6.900

(2010) (2010)
AXSTORES

Axstores (formerly the Åhléns Group) is one of the leading retailing companies in Sweden specializing
in consumer goods within fashion, beauty, home and media.

The company is well positioned, commanding significant market shares in its niche sectors, attracting
more than 360 000 visitors a year every day.

At the end of 2010 Axstores operated a total of 389 department stores and stores in Sweden, Finland
and Norway.

Turnover SEK 6.7 Billion Employees 3.600

(2010) (2010)
MEKONOMEN

Mekonomen is Sweden’s largest car parts chain, with customer offerings both for private and
corporate sectors. With 230 shops and nearly 1,400 affiliated workshops, the
objective is to make the CarLife easier for all customer groups.

Mekonomen is listed on the Stockholm stock exchange and since August 2006 Axel Johnson
owns 29 percent of the shares.

Mekonomen’s competitive advantages consist of a network of stores, partner stores and

workshops with extensive geographical coverage, efficient logistics and a high degree of
service.

Turnover SEK 3.3 Billion Employees 1.500

(2010) (2010)
NOVAX

Novax is an investment company with focus on growth companies within consumer-related

retail, services and business-to-business trade.

The investment strategy is based on a long-term ownership commitment with a clear owner
position and board representation.

Turnover* SEK 1,1 Billion

(2010)

*Turnover in fully and partly owned companies

SERVERA

Servera is Sweden’s leading wholesaler and specialist of food, beverages and restaurant equipment
for private restaurants as well as the public sector, such as schools and hospitals.
The company’s 17,000 customers cover the entire range of professional kitchens, from the
neighborhood day-care center to trendy, luxury restaurants.
The business concept is to offer the professional food service market a complete range of speciality
products and services.

Turnover SEK 7.7 Billion Employees 1.800

(2010) (2010)
SVENSK BEVAKNINGSTJÄNST

Svensk BevakningsTjänst is the third largest security company in Sweden. With more than 2,000
highly trained employees, the company provides 24-hour security to companies, public authorities and
private individuals.

Services include alarm devices, surveillance, personal protection, fire protection, advisory services and
training.

Turnover SEK 0.75 Billion Employees 2.000

(2010) (2010)