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As 2010 comes to an end you might be reviewing the work that your team developed, and
the processes by which they did so. Here at ZEDO, we are spending time doing just that,
as well as making some plans and setting expectations for 2011. We wanted to take a
moment to share, with the online advertising community, some of the things that we
came up with. We hope that these are helpful insights to internet publishers, specifically
ad operation teams, on how to prepare for 2011. Here are 5 Ad Operations tips for 2011:
5. Stay abreast with industry innovations and don't be afraid to experiment a little
Ad operations is a dynamic industry. What may have been good for you a couple of years
ago may not necessarily work today. The industry as a whole is taking shape from the
unorganized mess that it was a few years ago to one that now offers standards and
guidelines for all to follow. In the ever evolving world of ad operations it vital that you
keep yourself aware of the latest offerings from various solution providers. Be it work
flow management tools, innovative rich media formats or video technology integration,
every publisher needs to adapt accordingly in order to maintain their competitive edge.
Lastly, be sure to clean out old reporting templates, archive old files and reports. Start out
the year afresh!