CAROLINE A.

JOHANSSON
2846 Fleetwood Drive Electriccaj@gmail.com
San Bruno, CA 94066 (415)602-1204
PROFILE
Results-driven Professional with over 15 years experience coordinating administr
ative functions and special projects with a high degree of efficiency. Expertise
in licensing plus contract administration and contract negotiation within the c
onsumer electronics, automotive and video game market segments.
STRENGTHS
Marketing & Sales: Outstanding presentation skills, with proficiency in MS Power
Point and proven ability to provide high-level corporate presentations and sales
support.
Business Administration: Exceptional aptitude for business administration functi
ons and demonstrated ability to improve procedures; develops professional memos,
agendas, spreadsheets, financial reports, forecasts, proposals and budgets.
Event Planning: Coordinates domestic/international travel arrangements and itine
raries, event set-up and meeting room booking, corporate functions, trade shows
and seminars. Advanced audio/video skills including game console set-up.
Project Management: Effectively collaborate across multiple functional areas/bus
iness units to marshal both internal and external resources throughout the sales
and product cycle.
Global Team Leadership: Strong manager, with demonstrated ability to recruit and
lead successful teams, providing support and inspiration to achieve organizatio
nal goals.
EXPERIENCE
ASKPATTY.COM
[2009]
Ask Patty.com, Inc. is the premier automotive website for women. The website, bl
og and Second Life venue provide a safe place for women to get advice on car pur
chases, maintenance and other automotive related topics.
National Sales Manager Online Sales and Marketing April 2008 – October 2009
• Increases AskPatty.com’s network of Certified Female Friendly car dealerships throu
h online demonstrations and sales of the AskPatty.com online training and co-mar
keting program.
• Provides customers with search engine optimization techniques to improve their w
ebsite’s organic search engine results through use of a private labeled website and
RSS feeds to AskPatty.com content.
➢ Handles all administrative functions pertinent to resellers; drafts, negotiates
and generates client contracts and correspondence, updates and maintains leads i
n AskPatty.com CRM system.
➢ Currently the top national reseller of the AskPatty.com Certified Female Friendl
y training program.
➢ Member of AskPatty.com’s Automotive Advice Advisory Panel offering online advice to
women about mobile electronics, GPS, connectivity, in-car entertainment and tele
matics in vehicles.
GRACENOTE, INC.
[2008]
Gracenote is a leader in global digital entertainment technology and provides di
gital media management solutions for the Automotive, Consumer Electronics, Mobil
e, Portable and Software markets.
Consultant Global Sales and Marketing January – March 2008
• Developed Gracenote mid-range automotive business outlook and identified new are
as of opportunity through market research, competitive analysis and strategy rec
ommendations.
➢ Compiled complex data sets into pivot tables used for research analysis and crea
ted C-level executive summary outlining market drivers and inhibitors.
➢ Provided strategic business development recommendations and analysis of current
sales and marketing practices.
DOLBY LABORATORIES LICENSING CORPORATION
[1997 – 2007]
Subsidiary of Dolby Laboratories, Inc., a Fortune 500 firm and leader in develop
ment of audio signal processing systems and manufacturer of professional equipme
nt for the entertainment industry.
Senior Sales Manager U.S. Sales, Consumer Division 2006 – 2007
• Provided leadership for a newly created U.S. sales division, tasked with increas
ing the sales of Dolby technologies and cultivating business relationships withi
n key accounts and defined market segments.
• Managed and directed sales teams comprised of sales administrative support and f
ield application engineers, including ground-up recruiting, establishment of goa
ls, and co-development of new compensation structure.
• Developed and executed account plans and design win strategies with agreed reven
ue goals and targets, in line with the overall market segment strategy; forecast
revenue streams and manage pipelines.
• Oversaw contractual relationships and negotiations with outside counsel and othe
r consultants.
Director Automotive Business Unit, Consumer Division 2005 – 2006
• Developed and implemented business strategy to grow the market of Dolby technolo
gies among both Automotive Manufacturers (OEM) and Automotive (aftermarket) comp
anies.
• Developed both one year and five year revenue forecasts in collaboration with op
erational VP, finance, and market research resources; prepared quarterly updates
for senior management and board of directors.
• Provided leadership for the segment, including recruiting, managing, training an
d developing teams of marketing specialists, account managers, global product ma
nagers and technical marketing engineers.
Senior Account Manager Consumer Licensing Division 2002 – 2005
• Generated licensee market forecasts and account plans.
• Prepared recommendations on business development issues such as licensing fees a
nd pricing, marketing strategies, and formulating technical and business directi
on for the division.
➢ Secured five design wins with major automotive OEM’s for the adoption of Dolby Pro
ogic II, establishing branded presence of Dolby Pro Logic II and DVD-Audio in ov
er 20 vehicles worldwide.
Manager Consumer Licensing Administration 1997 – 2002
• Reviewed licensing applications submitted by consumer electronics manufacturers,
evaluating financial information, marketing and engineering / technical capabil
ities; handled escalated licensing matters.
• Selected, trained, managed and evaluated twelve licensing support personnel.
➢ Implemented key cost-saving initiatives, including electronic filing systems and
a secure extranet website.
AFFILIATIONS
• IP Pro – Intellectual Property Professionals • Women in Technology
EDUCATION
MICHIGAN STATE UNIVERSITY
Bachelor of Arts