James T.

Acerra
16 Carnelian Way
San Francisco, CA 94131
H: (415) 641 – 1618 / C: (415) 269 – 6196
jtacerra@gmail.com
SKILLS & QUALIFICATIONS – Marketing Management:
· 18 years working in a management/supervisory capacity
· 16 years experience with all major elements of the marketing mix
· Extensive direct Client contact including Powerpoint presentations
· Success in generating new business and growing account base
· Excellence in persuasive writing skills including white papers
· Analytical and creative thinker in brand development campaigns
· Accomplished in developing marketing strategies and tactics
· Detail oriented manager with exceptional leading and coaching skills
· Managed media planning and buying processes for traditional and online media
EXPERIENCE:
2001 to March 2009–Associate Operations Manager, Corporate Security Service, Inc.
San Francisco, CA
· Provided effective and efficient Client services for 43 accounts
· Managed new business development process including special events
· Developed the written response to all RFPs from prospective clients
· Created, wrote and edited all job post orders and job descriptions
· Managed various human resources requests from 180 employees
· Supervised scheduling and logistics for all accounts and special events
Major Accomplishments:
- Secured two prestigious new accounts (Tiffany & Co. and The Palace Hotel
)
- Reduced overtime levels to company all time low of 4%
- Developed first online recruitment advertising plan
2000 to 2001 – Account Planning Director, MPG, San Francisco, CA
Accounts: All Advantage.com, eVoice, Foster Farms, Isuzu and Picture People
· Directed and managed strategic planning process
· Wrote, developed and presented integrated communications plans
· Served as primary contact for media planning and buying requests
· Developed marketing strategy briefs for Clients and new business prospects
· Planned and implemented targeting and testing strategies with defined metrics
1998 to 2000 – Media Consultant, Bates USA, New York, NY
Accounts: Baan, EDS, Mapquest.com, T. Rowe Price and Wendy’s
· Collaborated with cross functional teams in marketing strategy development
· Advised Agency and Clients on marketing and media tactics and implementation
· Analyzed marketing research for product positioning and brand development
· Created marketing and media competitive analysis reports
· Administered white papers to Agency and Client management teams

1997 to 1998 – Associate Media Director, Berenter Greenhouse Webster, New York, NY
Account: Sterling Optical (Corporate and Franchise Owned Stores)
Major Accomplishments:
- Conducted media training program for the media department
- Created the first media planning and buying guide for the Agency
- Developed the first marketing and advertising trends document for the Ag
ency
1996 to 1997 – Media Supervisor, Bozell Worldwide, New York, NY
Accounts: Merrill Lynch, Bahamas Tourism, Renaissance Hotels and Wise Cheez Doo
dles
Major Accomplishments:
- Developed first Merrill Lynch online media plan
- Managed first media campaign targeted to female investors
- Designated contact for first Merrill Lynch marketing plan targeting youn
g, affluent investors
- Created media plan for new product launch of Wise Cheez Doodles Heads br
and
- Established unified media plan development process for Renaissance Hotel
properties
1995 to 1996 – Media Supervisor. Partners & Shevack Advertising, New York, NY
Accounts: Gulf Lite & Wizard, O-Cedar, Reckitt & Colman and Sega Channel
Major Accomplishment:
- Worked with Managing Director to develop marketing and advertising-media
plans
resulting in the Gulf-Lite and Wizard barbecue brand assignments

1991 to 1995 – Media Director, Linett & Harrison Advertising, Inc., Millburn, NJ
Accounts: Prudential, Campbell Soup, International Paint, Home Life Insurance, S
aint Peter’s College, Seiko Optical, Mountainside Hospital and UJB Financial
Major Accomplishments:
- Instrumental in winning 3 of the top 6 accounts for the Agency
- Implemented media relations strategies resulting in media coverage on the
Agency
- Delivered marketing and media plans at new business presentations and Cl
ient meetings
- Developed the first media training document for the Agency
1988 to 1991 – Media Supervisor, McCaffrey & McCall Advertising, New York, NY
Accounts: Bacardi, Greater New York Savings Bank, Hotel Macklowe and Westvaco
Major Accomplishments:
- Promoted to Media Supervisor after one year of service in the company
- Maintained Bacardi Imports leading position as the number one selling di
stilled spirits brand
- Worked on the marketing/advertising plans for the grand opening of the M
acklowe Hotel
1986 to 1988 – Media Planner, Young & Rubicam, New York, NY
Account: US Army (Regular, Reserve and ROTC)
Major Accomplishments:
- Promoted two times during the first nine months of employment
- Appointed as Agency media and communication liaison for ten Field Accoun
t Executives
EDUCATION:
MBA–Keller Graduate School of Management, DeVry University, San Francisco, CA
- Concentration: Marketing
- Anticipated Graduation Date: Spring 2011
Bachelor of Science-Journalism – University of Maryland, College Park, MD
- Major: Public Relations with minor in Marketing