Gustavo Lora Business Development Specialist

1135 Big Bend Crossing Drive, Valley Park, MO 63088

(314) 302-9303 (h) (347) 276-2785 (m) gustavo.lora@att.net

Driving product sales with strategic marketing campaigns that attract new busine
ss,
producing increased sales and improved market positioning
Professional Profile
Savvy veteran marketing, product, and project management expert with no nonsense
approach to project management; offers 13+ years experience and in-depth unders
tanding in marketing principles including branding, market research, strategy de
velopment and program planning, sales team management, and the product life cyc
le including product introduction, growth, maturity, and decline. Possesses exp
ertise in the product development life cycle; involves product conception, defin
ition, development, release, and post-release measures. Produces clear-cut busi
ness plans, effective project management, and properly facilitates product visib
ility, sales, and market positioning. Dedicated to getting the job done right a
nd executing the strategies to exceed the client’s expectations, thereby ensuring co
mpany’s revenue objectives are met. Skillfully analyzes client’s needs, market trends,
innovative technology, and competitor’s product lines to leverage the company’s market p
lacement and staying power; provides superior client services and willing to go
above and beyond.
Qualifications Summary

- Marketing Strategies - Marketing Analysis - Product Management - Brand

Management
- Customer Relations - Business Development - Product Launch - Sales
Team Building
- Project Management - P & L / Budgeting - Branding/Imaging - Lifecy
cle Management
Employment History & Achievements

Product Manager
Laser Technology Inc
2005-Present
Field measurement instrumentation manufacturer that designs associated accessori
es to provide applied measurement solutions.
Managed product development, marketing effort, project management, and retained
authority over 23 sales management and sales team professionals to ensure achiev
ement of company’s strategic revenue objectives by identifying and meeting customer
equipment needs; directly involved in product line development throughout all st
ages of life cycle. Lead ISO 9001:2000 Internal Auditor
Held responsible for the development of business plans, lifecycle management, an
d product market positioning for products and product lines. Collaborated in cr
afting, implementing, and enforcing the SCRUM based specification-driven enginee
ring process, whereby product development decisions are created solely from esta
blished business objectives.
Compiled business and functional requirements based on feedback from customers,
created product-marketing materials, and developed effective market and customer
analysis to understand market trends, product requirements, and competitive off
erings within key markets. As lead ISO auditor, coordinated and managed all proj
ect objectives including time-line scheduling, team personnel supervision, and r
esource facilitation.
Represented company at both global and domestic conferences/trade shows in order
to launch new products into the marketplace to develop and maintain vendor rela
tionships while assessing the competitor’s product lines to better leverage the comp
any’s global market positioning.
Highlighted Accomplishments:
* Increased sales revenues by $12.4M through market research, analysis and recom
mendations for new products, which offered cost effective product building costs
for the company and cost savings to clients.
* Revitalized company’s market positioning with the release of 14 new major products
to the traffic safety & public safety markets within the last four years of ten
ure; new products had not been released for eight years prior to employment.
* Participated in the development and market introduction of the first ever low
cost laser speed device.
* Develop and implement product launch plans that effectively motivated sales te
am on new, updated, and upgraded products.

Marketing & Operations Manager

All Pro Movers, LLC 2002-
2005
Full-service moving, storage, and truck rental company; provides services to res
idential and commercial clients locally and nationally.
Managed all business operations and 34 personnel; directed and coordinated busin
ess activities to ensure monthly goals and company policies were met. Planned,
organized, and controlled the operational functions to maximum efficiency includ
ing maintaining quality standards and production schedules by properly integrati
ng facilities, materials, and labor operations.
Monitored and developed budget reports/financial files for each assigned product
; communicated recommendations for long-term planning strategies to general mana
gement team and negotiated contracts with vendors.
Reorganized the entire workforce by geographical region in order to optimum use
of its capabilities and insuring adequate continuity of technical and managerial
skills.
Highlighted Accomplishments:
* 17% rise in profits established in 8-month period by implementing client refer
ral program.
* 40% increased productivity created through employee referral program.

Marketing Research Analyst

Adirondack Direct 1999-
2002
Commercial furniture wholesale business & direct marketing company; provides fur
niture and accessories to wide-variety of customers including churches, schools,
offices, government agencies, and institutions.
Gathered data regarding competitors and analyzed pricing, sales, methods of mark
eting, and distribution to provide management with recommendations and informati
on needed to make decisions on the promotion, distribution, design of company’s own
products. Performed forecast analysis using statistical data based on past and
current sales to predict future sales outcomes; created marketing materials.

Marketing Manager
Accurate Flannel Bag Company 1996-
1999
Manufacturer and custom designer of commercial and industrial textile packaging
materials
Built and managed portfolio of new business accounts by creating successful mark
eting campaigns utilizing the combination of marketing, analytical, and relation
ship management skills.
Oversaw and directed all aspects of office management including recruitment, sup
ervision of office staff, vendor relations, and approval of all expenses. Proce
ssed and maintained all company revenue and receivables, in addition to preparin
g management reports and account analysis.
Determined demand for products and services offered by the firm and its competit
ors. Developed pricing strategy with focus on maximizing market share, profits,
and customer satisfaction; collaborated with product management and sales teams
to monitor trends regarding the development of new products and services.
Academic Credentials & Professional Development
Bachelor of Science, Business Administration/Marketing, SUNY, Stony Brook Univer
sity, Stony Brook, NY - 1999
Improving Your Project Management Skills: The Basics for Success - American Mana
gement Association
Fundamentals of Finance and Accounting for Nonfinancial Managers - American Mana
gement Association
Successful Product Management - American Management Association
Technical Project Management - American Management Association
Time Management Skills - Mountain States Employment Group
Numerous Online Marketing Seminars - Pragmatic Marketing