Michele Anina Wright

mwright@5150-productions.com
Objectives:
To obtain a contract/freelance position utilizing my front-end design and market
ing experience in combination with my technical programming and back-end experie
nce.

Design and Programming Experience:

13+ years HTML coding, website development, graphic design and animation
11+ years interface design, Javascript programming, PERL/CGI, UNIX/LINUX server
administration, and creative/banner ad creation
8+ years custom software design, PHP, LAMP environment, mySQL database design an
d architecture, and FLASH (animation and scripting)
6+ years ecommerce programming including Miva Merchant setups, and Search Engine
Optimization

Employment/Clients:
Lead Software Developer/Technology Officer, 6 Degrees Media, August 2004 - Prese
nt
- Designed custom software platform which allows the creation of multi-page webs
ites without no technical skills. Software includes functionality to register do
main names via eNom API, build multi-page websites via customized WYSIWYG editor
, create navigation bar using WYSIWYG editor to link pages together, create a fu
ll sequential autoresponder including a timed broadcaster and use that with a cu
stomizable front-end email collection form, create and add audio to pages, abili
ty to run split-testing of all pages on each website, ability to view full track
ing of visitors/split-testing statistics/autoresponder signups and conversions o
n each website.
- Set up full custom server on LAMP environment, designed entire database archit
ecture, created entire front-end UI, all graphic design and images used and crea
ted entire PHP backend.
- Built full affiliate program from the ground up so customers of this software
can download banners, buttons and text links to re-sell the software as an affil
iate. Customers can view full tracking of their affiliate statistics, signups an
d cancellations.
- Built front end programming to translate all registered domain names (and page
s within each individual website) to generated on-the-fly pages created via impo
rting data from the database.
- For client build full customer tracking and reporting system to search/sort an
d modify client data. Built front end billing system to view successful payments
, declined payments, give refunds and credits to customer accounts. Built intern
al autoresponder and broadcaster to be able to communicate with customers. Built
full affiliate program tracking statistics so clients can view what affiliates
are doing, view payments due to clients, and log and track checks that go out to
clients.
- Consulted with client to continually update the technology platform to keep so
ftware up-to-date, drive the direction of the software given new technologies av
ailable and ensure customers get the most possible out of their membership.
- Software created using PHP and Smarty Template front-end, mySQL backend and SV
N for version control.
Web Developer, 5150 Productions, January 2000 - Present
- Clients include Dauphine Press (e-commerce website selling letterpress in addi
tion to secondary static site marketing their custom line of letterpress), Kover
Roos (e-commerce website selling Patio Furniture Covers), Hi-Tech Audio (marketi
ng and informational site on audio console services) and many others.
- Created unique web development solutions for clients ranging from custom websi
tes to custom software solutions to full marketing collateral to e-commerce webs
ites.
- Determined the appropriate look and feel, style, layout, design, and organizat
ional flowchart for sections of the websites based on the client's product and u
ser base.
- From initial .PSD comp, created all graphics, html (hand-coded), and programmi
ng elements (JavaScript, CSS, XHTML) required to provide the client with the mos
t efficient and optimized site possible.
- Backend work included PHP, mySQL, CGI, PERL, server set-up, UNIX programming a
s needed for opt-ins, custom price calculators, custom database search front-end
s, custom autoresponders via customer database, e-commerce functionality and oth
er programming elements.
- Created animations, banner ads, creatives, e-mail initiatives, and other dynam
ic art pieces using Flash and other animation programs.
- Created custom solutions for clients in Flash ranging from custom audio player
s to custom interactive product demonstrations.
- Performed SEO work such that client websites would retain the best position po
ssible for their particular industry or keyword set. Continued to monitor the pl
acement of client sites in the search engines to continually update SEO settings
and retain top placements.
- Worked closely with clients to make sure that their website coordinated seamle
ssly with other marketing campaigns such that they received the best lead genera
tion, and ROI.
- Maintained websites for clients and consulted on new technologies that could b
e used and new functionality that could be added to provide a better online expe
rience for customers.
Graphic Artist/Programmer, Paramount Digital Entertainment, January 1997 - March
2000
- Designed and maintained web sites for Bristol-Myers Squibb including Excedrin,
Clairol, SeaBreeze and WomensLink. For these sites PDE acted as the production
manager and I acted as the designer/programmer.
- Created style and layout of all websites from Photoshop comp to fully function
al website. Maintained all updates and new features of all websites once sites w
ere completed.
- Created all art pieces, animations, front-end html, and all programming includ
ing PERL scripts, Flash Objects, CGI scripts, CSS and JavaScript.
- Created custom database and programming elements for Clairol including "Hairca
re Prescription", "Haircolor Prescription, "Herbal Bouquets", "Time Tease" as we
ll as worked on design, layout and art for the site.
- Worked with AOL and VH-1 to market and design banner ads for Clairol and SeaBr
eeze.
Creative Director, Decent Designs, June 1995 - January 2000
- Founded the company, Decent Designs, Inc., whose clients include Oracle, Hewle
tt-Packard, Charles Schwab, SGI, Paramount Studios and many others.
- Determined the appropriate format, style/image, layout, graphic pieces, front-
end programming elements (HTML, CSS, JavaScript, Java), and other elements requi
red to provide the client with a site, software application or print materials t
ailored to each individual company.
- Created user interface, logos, graphics, animations, banner ads and CGI/PHP sc
ripts for many Intranet sites and Intranet applications.
- Did backend work including relational database design, flat-file database desi
gn, cgi-programming and e-commerce work.
- Designed multimedia sites and applications for clients, including but not limi
ted to 3D and 2D graphics, logos, animations, Shockwave/Flash applets, Quicktime
, Streaming Video and VOD, HTML, Perl, and JavaScript.
- Created print and marketing materials including business cards, letterhead and
envelopes for many of our clients.
Education:
B.S. Biology
Pennsylvania State University (1990-1994)
G.P.A: 3.86
M.S. Immunology and Molecular Biology
Northwestern University (1994-1995)
G.P.A: 3.98
Work Samples:
http://www.5150-productions.com (online portfolio)
References:
Available on Request