Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Amneet Dhillon Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews 28/10/2010 Competent / 14/02/2011 Competent/
Used an None
interview in the
healthy living
project.
questionnaires Competent / 14/02/2011 Competent /
28/10/2010 Used in I.C.T to Redbridge
create a Media CVS
questionnaire project.
for DIDA.
focus groups 28/10/2010 Basic / None 14/02/2011 Basic / None
photography 28/10/2010 Competent / 14/02/2011 Competent /
Used in I.C.T to Research
take images for location
DIDA.
filming Competent / 14/02/2011 Competent /
28/10/2010 Had to film in None
media for the
Healthy Living
Project.
recording and other 28/10/2010 Basic / None 14/02/2011 Competent /
forms of observation Used at
different
locations in
London where
we had to
record the
location and
point out the
health and
safety
procedures that
could take
place.
secondary research

ratings / circulation Basic / None 14/02/2011 Competent /

figures/ Hits/ Box 28/10/2010 Video games
Office
sales.
− audience and 28/10/2010 Basic / None 14/02/2011 Competent /
market profiles Researching
target
audiences for
video games.
− information about Competent / 14/02/2011 Competent /
events, places and 28/10/2010 Had to create a For the
people
flyer in DIDA so Redbridge CVS
people would we had to find
know about my information out
organisation. about the
people and for
the locations
we had to find
out information
on how to get
to each
location.
identifying likely Basic / None 14/02/2011 Basic /
sources 28/10/2010 Looking for the
website for
Redbridge
CVS.
identifying and Basic / None 14/02/2011 Basic / Finding
following-up leads out information
28/10/2010 about
Redbridge
CVS.
sifting, collating and Basic / None 14/02/2011 Competent /
storing the 28/10/2010 Putting stuff on
information obtained blog and
embedding it.

quantitative
research

quantitative research Competent / 14/02/2011 Competent / I

Used in DIDA had to research
to find sales figures
28/10/2010 information for certain
about my games.
organisation in
all aspects.
qualitative research

qualitative research Competent / 14/02/2011 Competent /

28/10/2010 Used in DiDA None
to explain my
organisation.

researching the
content for a
production
• identify accurately 28/10/2010 Competent / 14/02/2011 Competent /
what you need to Used in DiDA We had to
find out to find out what research
I need to find information for
 out for my our
organisation. Beachcombing

• identify how and Competent / 14/02/2011 Competent / I

where you are likely 28/10/2010 Used in looked at the
to get the necessary
Product Design Redbridge CVS
information
and ICT to find website to find
out where out information.
important
information is
needed from.
• recognise and 28/10/2010 Basic / None 14/02/2011 Basic / None
follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Basic / None 14/02/2011 Competent /

information obtained 28/10/2010 Set out the
accurately
research I’ve
found and pick
out the main
points.
• collate (that is, sift Competent / 14/02/2011 Competent /
through, analyse, Used in None
evaluate and
28/10/2010 Product Design
organise) the
information obtained to evaluate my
work.
• store the 28/10/2010 Advanced / 14/02/2011 Advanced /
information so that it Save files into Save files into
is easily accessed
my document my document
so that they so that they
can be stored can be stored
for later use. for later use.
researching a
media product

• what the audience Competent / 14/02/2011 Competent /

(or market) is for the Used in None
product
28/10/2010 Product Design
to find a target
audience for
my product.
• how large that Basic / None 14/02/2011 Basic / None
audience (or market)
is
28/10/2010

• what an audience Competent / 14/02/2011 Competent /

thinks of a product Used in None
28/10/2010 Product Design
to get feedback
from an
audience
• how the product 28/10/2010 Basic / None 14/02/2011 Basic / None
compares to other
similar products