@twatan

 #GATwi,er101    

A Practical Introduction To
@twatan  #GATwi,er101    
@twatan  #GATwi,er101    
@twatan  #GATwi,er101    

The plan for tonight:

 Tell you who I am
 Define Twitter
 Learn how to leverage Twitter for
business
 Look at examples
 Play a game
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If you have any questions

 Tweet them @twatan
 Raise your hand
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Who is @Twatan?
  Twitter + Natan = Twatan = Producer of
@ShortyAwards
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Let’s define Twitter

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What is Twitter?
  Oxford Dictionary:
  (of a bird) give a call consisting of repeated light tremulous
sounds.
  talk in a light , high-pitched voice:
  Example: old ladies in the congregation twittered
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What is Twitter.com?
  Follow your interests
  Instant updates from your friends, industry experts, favorite
celebrities, and what’s happening around the world.
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Who Tweets?
  A small hard-core group (2.2%) have accounted for 58.3% of
all tweets, while 22.5% have accounted for about 90% of all
activity. (Sysomos 2010)
  8% of Americans use Twitter, 25% of them tweet everyday
(Pew Research 2010)
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Twitter for Business

You don’t need to tweet.
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Twitter.com on business
  Twitter connects businesses to customers in real-time.
  Businesses use Twitter to quickly share information with people interested in
their products and services, gather real-time market intelligence and feedback,
and build relationships with customers, partners and influential people.
  From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to
reach an engaged audience.

But how?

Check  out  Twi,er’s  business  page:  

 h,p://business.twi,er.com  
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360i’s Twitter Whitepaper

  Twitter is primarily for people not corporations
  90% of tweets come from consumers
  Only 12% of consumer tweets mention a brand
  Twitter is largely a reflection of everyday conversation
  But only 1% of consumer tweets that mention a brand are part
of a conversation with that brand

BRAND  

Download  the  full  report:  

 h,p://www.360i.com/Twi,erWhitepaper  
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Promoted Tweets
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Business uses
 Twitter is a real-time phone book that talks
back to you
 Twitter as a source of inside sales
 Twitter for market research
 Twitter for customer service
 Twitter for town halls
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Check  out  Twi,er’s  directory  

h,p://twi,er.com/#!/who_to_follow/interests  
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Listorious  
h,p://listorious.com  
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WeFollow.com  
h,p://wefollow.com  
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Twellow  
h,p://twellow.com  
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@twatan  #GATwi,er101    
@twatan  #GATwi,er101    
@twatan  #GATwi,er101    

Twitter for Sales Force

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Building leads and contacts

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Twi,er.com  search  
h,p://search.twi,er.com  
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Customer Service
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http://bit.ly/ChatSched

@DavidSpinks  
h,p://mashable.com/2009/12/08/twi,er-­‐chat/  
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Create a Twitter Town Hall

 Chose a time, topic and tag
 Chose a format
 Launch the chat and promote it to your
community
 Grow the chat by changing up the format,
bringing in guests and promoting
participants
@DavidSpinks  
h,p://mashable.com/2009/12/08/twi,er-­‐chat/  
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Examples
No big brands
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ShortyAwards.com/categories
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My own example
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Travel
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Art
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Design
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Science
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Music
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Nursing
Ronivin  Pagtakhan  @ronnievinn    
Ronivin  is  a  clinical  instructor  &  
nursing  lecturer  at  the  MAPUA   Ma1hew  Browning  
InsZtute  of  Technology  School  of   @Ma1hewBrowning  
Health  Sciences  in  the  Philippines,   Ma,hew  Browning  is  CEO  and  
and  before  that  was  a  Nursing   founder  of  YourNurseIsOn.com  
Instructor  at  the  University  of   an  online  healthcare  
Manila.  He  has  6  years  of  teaching   communicaZons  pladorm  
experience  and  has  served  as  a   which  offers  two-­‐way  
local  board  examinaZon  reviewer   messages  via  voice,  SMS  and  
for  5  years.  He’s  a  co-­‐author  of  a   email  for  real-­‐Zme  response  
published  book  for  nursing  review   capture.  Ma,hew  worked  as  a  
Ztled  “NaZonal  Board  Exam  Review   Registered  Nurse  in  various  
Notes.”  Ronivin  graduated  from  the   ConnecZcut  healthcare  
University  of  the  Philippines,   faciliZes  for  10  years  afer  
Manila  with  a  Bachelor  of  Science   receiving  his  Masters  degree  in  
in  Nursing  and  is  now  working  on   Nursing  from  Yale  University.  
his  Masters  of  Arts  in  Nursing   Since  then  he’s  been  working  
Thesis.  Ronivin  tweets  about  his   on  his  nursing  startup  for  the  
experiences  as  a  nursing  scholar.   past  6  years.  Ma,hew  tweets  
about  health  care  and  
technology.  
@twatan  #GATwi,er101    

Food
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Let’s play a game

The ultimate ice-breaker
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Takeaways
 Twitter is about conversations
 Twitter is a free real-time directory for all
different kinds of people
 You don’t need to tweet to gain business
value from Twitter
 If you are going to tweet, be genuine and
talk with people not @ them
@twatan  #GATwi,er101    

THANK YOU!
@twatan  #GATwi,er101    

Keep in touch! Questions?

natan.edelsburg@gmail.com
646-528-7202
@twatan
@twatan  #GATwi,er101    

Sources
 http://business.twitter.com/basics/what-is-twitter
 http://business.twitter.com/
 http://www.quora.com/What-percentage-of-Twitter-accounts-are-active-users-that-have-tweeted-at-least-once-
in-the-past-week-month?q=what+percentage+of+Twitter+users+tweet%3F
 http://www.sysomos.com/insidetwitter/twitter-stats-2010/
 http://blog.360i.com/pov/360i-whitepaper-twitter-the-consumer-marketer-dynamic
 http://wefollow.com/
 http://blog.360i.com/pov/360i-report-on-twitters-new-promoted-tweets-ad-platform
 http://www.twellow.com/
 http://appexchange.salesforce.com/results?type=Apps&keywords=twitter
 http://www.salesforce.com/crm/customer-service-support/social-networking/
 http://www.youtube.com/watch?v=0v7ffh5jVbQ
 http://mashable.com/2009/12/08/twitter-chat/
 http://bit.ly/ChatSched