Submitted to: Efforts

by:
Ms. Kareena Bhatia Sumedha
Gupta A02
Sanjita
Tandon A14
Kumar David
A27

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 Rahul Kr
Gupta A34
Harsha Sood
A44
Amity School of Business, Noida, U.P

ACKNOWLEDGEMENT

On the Successful Completion of this Project we would like to express

my gratitude to everybody who assisted and guided us in completing this
Project and making our Project a memorable and successful one.

We wish to extend our deep and sincere thanks to Ms. Kareena Bhatia
whose Constructive Ideas, Inspiration to work hard and set high targets
actuated us to learn a lot by going through this Project.

We are extremely grateful to her who rendered her valuable advice and
kind assistance at every step and helped me in accomplishing this
Project successfully.

We are beholden to our Family and Friends for their blessings and
encouragement.

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Company Name: HCL

Site:
http://www.hcltech.com/retail+consumer/eCommerce/

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 Table of Contents

1.History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2.Aim of the Website. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

3.HCL eCommerce CoE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-8

4.HCL eCommerce Service range . . . . . . . . . . . . . . . . . . . . . . 9-10

5.Advantages & Disadvantages of the Website . . . . . . . . . . . .11-12

6.Profit & Loss after launch of HCL eCommerce Website . . . 13

7.Suggestions how to improve this Website . . . . . . . . . . . . . . .14-16

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 HISTORY

The 3-decade-old enterprise, founded in 1976, is

one of India's original IT garage start-ups.
According to HCL Online sales have seen
exponential growth in the last few years. As this
channel finally achieves a significant percent of
sales of many retailers, most of them are re-
evaluating their overall Cross Channel strategy and
deciding how best to align the marketing sales
processes and support systems across the
traditional store front and the online channel.
Getting the e-commerce end of your business off
the ground isn't a walk in the park, but it's also not

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as difficult as you may think - as long as you
strategize.

So along with the Swiftly growing website

http://www.hcl.in ,HCL developed the Next
Generation eCommerce website
http://www.hcltech.com/retail+consumer/eCommer
ce/.

Aim of the Website

• To provides Full lifecycle IT services for eCommerce

and eBusiness to address supply side and buy side
needs of retailers and consumer product
manufacturers.

• To Create a Multichannel buying experience through

a Robust Multichannel framework.

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 • To help the retailers and consumer product
manufacturers in leveraging Next Generation
eCommerce and eBusiness technologies.

• Providing Product Information and 24*7 online

Support to Customers.

• email Marketing with Social Networking.

• Providing rich Personalization with Live Chat.

HCL eCommerce CoE

HCL has eCommerce CoE which has capabilities in

providing SOA based integrated back end
eBusiness solutions, Web 2.0 technologies and
creating a multichannel buying experience through
a robust Multichannel framework.

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With the help of above structure HCL is able to rich in
Competences of Internet application development &
assurance, user experience design, web content
management, packaged enterprise applications,
enterprise application integration& SOA has helped
retailers and consumer product manufacturers in
leveraging Next Generation eCommerce and
eBusiness technologies.

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• A Complete E-Commerce Website with options for selecting
delivery date and time and different modes of payment.

• A new, fresh and improved look and feel of the website.

• The time to place an order was brought down from 8 min to less
than 1 min.

• A cost effective application tailor-made for Wellcome chain of

stores, giving them a competitive advantage in the retail market.

HCL's eCommerce Service Range

• eCommerce Functional components:

 Order Management,
 Catalog Transaction Reporting,
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  Business Intelligence.

• Business to Consumer(B2C):

 Personalization,
 Live Chat,
 Community,
 email Marketing Social Networking.

• Business to Business(B2B):

 Collaboration,
 Product Information Management,
 Customer Web Store,
 Promotions Management.

• Design & Blue Print, Application Development

& Integration, Application Management,
Automation & Performance Testing, Application
Deployment, Application Porting & Migration.

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 • User Interface & Web site Response time
optimization Infrastructure:

 24x7 support,
 Managed hosting services,
 PCI compliance.

Advantages & Disadvatages of the

Website

Advantages to the Company:

• It helps the company in expanding the Services
offered to the Customers.
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 • It Enables the Company in cross and up- selling.

• It helps the Company in reducing running costs by

50%.

• This Website helps the Company in lowering

Manpower costs.

• It helps the Company to reach Narrow market

segmets that are widely scattered throughout the
world.

Advantages to the Customers:

• Provides the Customers a wider range of choices
than traditional commerce technology.

• Customers are Updated with latest Technologies & its

features.

• The site creates a multichannel buying experience

to Customers through a robust Multichannel
framework.

• It saves Time & Money to Customers with no traffic

jams, no crowds, and do not have to carry heavy
shopping bags.

Disadvantages to the Company:

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 • Data protection and the integrity of the system that
handles the data are serious concerns. Computer
viruses are rampant, with new viruses discovered
every day. Viruses cause unnecessary delays, file
backups, storage problems, and other similar
difficulties. The danger of hackers accessing files and
corrupting accounts adds more stress to an already
complex operation.

• The availability of product details, catalogs, and

other information about a business through its
website makes it vulnerable to access by the
competition.

• The Company sometimes had trouble in recruiting

and retaining employees with the technological,
design and business process skills needed to create
an effective electronic commerce presence.

Disadvantages to the Customers:

• Security continues to be a problem for Customers.
Customers have to feel confident about the integrity
of the payment process before they commit to the
purchase and mention Personal Information about
him.

• No reach to Rural People.

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 Profit & Loss after Launch of HCL’s E-
commerce Website

• HCL’s consolidated net profit rose to Rs 330 core

($68 million) after the launch of this website,
compared to Rs 158 crore ($33 million) before
launch of this website.

• During the quarter, the company’s revenues soared

21 percent to Rs 2,914 crore ($600 million).

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 Suggestions how to improve this
Website

• Ensure unique page metadata:

Each page on your site must have relevant metadata
based on the keywords Customer is trying to rank
for.

• Optimize images in each Page of this

site:
Optimize images for Customer attraction ensuring all
images are
of high quality if possible.

• Unify homepage versions:

If this sites have multiple versions of their homepage
which will result in poorer performance then do
check if required for it.

• Improve navigation:

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 The idea behind improving navigation is to keep
pages and category pages close to the main root.
This will help search engines find and index the page
quicker.

• Improve loading times:

The time taken to load a page is important and for
increasing conversion rates. To test how quickly or
not your pages are loading and to view helpful
suggestions use a page analyzer.

• Add site maps:

An HTML site map and XML site maps will help both
potential customers and search engines. The XML
site map is useful in indicating to the engines which
pages are available on the site and to ensure as
many as possible get into the index. The HTML site
map is used to allow customers to find product and
category pages quickly.

• Find and fix 404 pages:

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 Error pages resulting from old product pages or badly
configured files might have some SEO value and
should therefore be fixed. If you're using Google
Analytics you can easily find these pages and fix or
redirect them to a more appropriate page.

• Encourage customer reviews:

Customer reviews for product pages can help
persuade potential customers to make purchases
and they can also be very useful for SEO. Because
search engines will see fresh content every time they
visit the page it will make the product page more
important and increase its crawling rate (i.e. how
often search engines visit the page).

• Encourage link sharing:

One of the most important parts of SEO is building
the number of links pointing to inner pages. If you
have many pages a smart strategy is to use your
customers to spread the word by encouraging
sharing. Embedding a social sharing button such as
AddThis or ShareThis will give customers sharing
tools which are free and easy to use.

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• Make small changes and test:
The Company shouldn't make huge changes to an
established site. By making too many changes at
once, company will find it hard to understand and
analyze what has worked and what hasn't. Consider
making small changes and always test the outcome
before continuing with further changes.

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