Q 3.

You have been asked to make a presentation on Edunxt, the technology enabled
learning platform, to prospective students. Develop an outline of a presentation,
explaining your choice of visual aids and your style of delivery.(10 marks).

What is Edunext?

· EduNxtTM is the next generation learning system that fully integrates

technology with modern teaching techniques to create a virtual classroom where
students sitting at different geographies can learn from distinguished faculty and each
other

· EduNxtTM was launched by SMU-DE in May 2009 by Steve Ballmer, CEO

Microsoft Corp. USA and Anand Sudarshan, CEO Manipal Education to fulfill the
following objectives-

Objectives:

· Take the fruits of online learning to all the Distance Education students of
SMU-DE spread across various geographies.

· Impart quality education through cutting edge technology

· Create a sense of togetherness among the members and different stakeholders

of the huge SMU community within the platform

Benefits

· Easy to use delivery system.

· Enables a collaborative and interactive environment for learning including

small group mentoring, virtual classrooms, simulation, self-study content, recorded
presentations and shared browsing.

· EduNxtTM functions on the principle of 3As + 4Cs.

· (The 3 As of Affordability, Accessibility and Appropriateness are the guideline

to scaling up EduNxtTM across distributed learning. The 4Cs of Content,
Collaboration, Communication and Computing are the basis of developing
EduNxtTM into a means of disseminating education among the not-so-privileged or
the infrastructure – challenged)

· EduNxt supports all courses offered by SMU-DE.

The EduNxt Edge

· First of its kind learning environment in India : innovation from Manipal

Education thus shifts the education paradigm from being ‘faculty-centric’ to a
‘learner-centric’ environment.

· Manipal Education is partnering with Microsoft, BSNL and netbook OEM

suppliers , thus infusing technology into both teaching delivery and learning
enablement,

· EduNxt empowers students with anywhere, anytime access. Students will now
experience a ‘portable campus’, ‘carry along mentors’ and will have access to over
one million online books and journals – all at their fingertips!

· We see this innovation providing significant impetus to the higher education

enrollment rate, employability and positively influence the economy of our country.”

· Manipal Education is partnering with Microsoft, BSNL and netbook OEM

suppliers in an effort to provide quality affordable education coupled with computer
access and connectivity, enabling an enriching personalized learning experience for
all its students.

Highlights

Self Learning Material (SLMs)

* Assignments

* Project Guidelines

* Course Guide

* Multiple Choice Questions (MCQs)

* Lecture Session Presentations

* Case Studies & Case lets

* Discussion Groups on specific topics

* Contact faculty members at SMU DDE

Important Links
· Log on to EduNxtTM at: http://edunxt.smude.edu.in
· Experience EduNxtTM at: http://www.smude.edu.in/edunxt
· YouTube channel at: www.youtube.com/edunxt
Q4. Imagine that you have bought a pack of ready to eat food manufactured and

marketed by a well-known Fast Moving Consumer Goods multi-national, during your

regular weekly visit to a neighbouring supermarket. On opening the pack, you find to

your dismay that the contents are spoilt and are not in a condition to be eaten.

Write a routine claim letter to the Vice President, Marketing of the company, asking

for an adjustment or some kind of action.(10 marks).

To, 24th October 2010.

The Vice President (Marketing)

Fast Moving Consumer Goods
Bangalore, Karnataka.

Dear Sir,

Subject : Inferior quality of Ready eat food

This is to inform that we are regular customer of Fast moving consumer goods which is
multinational brand. I am writing this in regard of my experience with super market of Fast
moving consumer goods at M.G. Road Bangalore.

We had purchase ready for eat food from super market yesterday. But after opening the
packet we found that the contents of the food were spoiled and not in a position to eat. It was
expired and then also it was available for sale. This type of stale food is harmful for health
and we are not happy with the service provided by your staff.

I served the food for my guest which let me down as it was stale food. I would kindly request
you to take appropriate action against that food and beverages department. I would request
you to refund my money.

I am really upset with it as I had lot of faith in Fast moving Consumer goods. This experience
will force to think about it in a negative way about the supermarket.

I kindly request you to give high priority to our complaint and take appropriate action which
would be useful for consumer.

Wishing a kind cooperation from you.

Sincerely,
Mr/Ms-Macho
B – 207, Collosseo Ventures
Behind Hindustan Petrol Pump
Jayanagar, Bangalore - 560037
Q5. As a student of management, write a report to the Director of your institute,
suggesting how the library facilities and procedures may be improved. (10 marks).

Business Report

To,

The Director
Alliance Business school
Kankapura Road, Anakel
Bangalore.

Date: 25th October 2010.

All students of MBA would require effective usage of library facilities from time to time till
the completion of Management Programme. Since we all are working professional, I take
this opportunity to give some service improvement plan for improvement in our library
system which would be beneficial for students in learning the concept and preparation of
audit and reports. Online access to library needs to be introduced which would enable student
to have free access to latest edition of books available one the database library with details
explanations.

Library Timings

The library needs to be open from 9 a.m. to 8 p.m. on all the working days, and from 9.30
a.m. to 6 p.m. on Saturdays, Sundays and other holidays.

Membership

Any person above 18 years of age, should become the member of the Library. Separate
membership is necessary for Reading Room and Lending Section. For membership one has to
apply on prescribed forms. The membership will be provided under certain conditions.
Applications for any kind of membership must be accompanied with two passport size
photographs (4.5cm x 3.5cm).

Two books can be borrowed at a time for a period of 14 days, which can be extended for
another 14 days either by phone, or by post or by personal visit. Membership of the Lending
division is free, but the borrower has to deposit the amount equal to one and half time of the
price of the book. A fine of 10 Rupees per day is charged per book per day for late return.
When the borrower wishes to cancel the membership, he/she gets back the money, through a
cheque, without any deduction.
We need more computers, and video equipment for the students to be able to create active
reports.

The Library needs a budget to purchase current, updated reference books for the students to
use for research.

· Library catalogue with Author, title and subject for readers.

· Online access to e-books and publications.

· Permanent membership card for students for taking books at home for reading.

· Regular updates of books on Technology, Management, Engineering and

Finance section.

· Audio/Video recorded lectures on DVD.

· Seminar/webinar on latest technology.

· In-house availability of online, foreign journals and periodic journals.

· Newsletter of library needs to be published every month.

· Improve Services

· Improve study and research environment

· Easier use for faculty, students

· Improve teaching services

· Lengthen hours of opening

· Improve access to technology-based collections and services.

· Involve faculty and students in developing alternatives

· Consultation

· Focus Groups

· Surveys

· Other

Q6. Case Study (10 marks).

The Power of Nonverbal Communication

Soon after I graduated from engineering college, I accepted a position with the Sundaram
Foundry, a medium-sized firm located in a small town in Tamil Nadu. It was a good position,
since I was the assistant to Mr.Vishwanath, the General Manager and president of this family
owned company, Although there were many technical problems, the work was extremely
interesting and I soon learnt all about the foundry business.

The foundry workers were mostly older men and were a closely knit team. Many of them
were related and had been in the foundry for several years. Therefore, they felt that they knew
the business in and out and that a technical education had no value. In fact, Mr.Vishwanath
had mentioned to me even at the time of my joining, that I was the only engineer ever to be
employed in the foundry. He also let me know that the foundry workers, although a good
group, were very clannish, since they had been working together for several years. Therefore,
it would probably take them some time to accept me.

I introduced myself to the group of foundry workers, a few days after my joining. As I went
around in turn, I felt them eyeing me coldly. As I went down the main aisle of the foundry, I
heard them talking to each other in low voices and laughing. I found their behavior to be very
childish and felt that it was best to ignore these signs of hostility. I thought that if I ignored
them, they would automatically stop these antics.

A few weeks after this incident, I happened to visit the enamel shop. As I entered, I noticed a
worker cleaning the floor with a hose, from which water flowed at high pressure. I was aware
that it was the practice to clean the shop at least once a week.

I turned my back on the worker and was busy near a dipping tank, when I suddenly felt the
force of a stream of water hitting me. I was almost knocked down by the pressure and slipped
on the wet floor. When I turned around, the worker looked away in the other direction, as if
he had not noticed this happening. However, I was pretty sure that he had intentionally turned
the hose on me.

1. What message did the foundry workers and the new engineer convey to each
other through their non-verbal behavior?

The foundry workers were not happy with new engineer working with them. The
foundry workers were laughing at new engineer as there was age difference between
the foundry workers and engineers. The foundry workers are creating an atmosphere
where new engineer should immediately leave the job. There were lot of technical
issues since it was a family business the foundry workers were not willing to
understand that new engineer can resolve the technical issues. The foundry workers
were mostly older men and were a closely knit team. Many of them were related and
had been in the foundry for several years. Therefore, they felt that they knew the
business in and out and that a technical education had no value. In fact, Mr.
 Vishwanath had mentioned to him even at the time of my joining, that he was the only
engineer ever to be employed in the foundry. He also let me know that the foundry
workers, although a good group, were very clannish, since they had been working
together for several years. Therefore, it would probably take them some time to accept
him.

1. What do you suggest that the engineer should do, after the hosing incident?

It relates to engineer visit to anamel shop where he found that worker cleaning the
floor with a hose from which water flowed from a high pressure since he was busy in
dipping tank suddenly he notice that force of stream of water hitting him and he felt
down but then also when he looked at the worker he was looked somewhere else
nothing happened. It was done intentionally by the workers. It is a sign of insecurity
by workers as they feel new engineer might trouble them or take their jobs, this
happens in many organization when you are new to the organization none of the old
employees would talk properly as it is a matter of concern for them.. My suggestion
would be new engineer should not react to such situation and he should speak to
Vishwanath about the incidents. As he had said it will take some time for them to
accept the new engineer. He should keep his cool and should behave in normal way
with foundry workers as nothing has happened.