Hitwise Custom Report for Top Visited U.S.

Broadcast Network TV Show Websites (Week ending April 30,

2011)

Rank Network Website Market Share Of Visits Previous Week

1 FOX American Idol 28.80% 1
2 ABC Dancing with the Stars 6.76% 2
3 CBS NCIS 4.85% 4
4 NBC The Voice 4.58% 11
5 CBS Survivor 4.47% 3
6 FOX Glee 3.91% 5
7 FOX America's Most Wanted 2.49% 8
8 ABC Grey's Anatomy 1.95% 9
9 NBC The Office 1.77% 19
10 CBS The Big Bang Theory 1.56% 18
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major
commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending April 30, 2011 (Sunday –
Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending April 30, 2011)

Rank Network Website Total Visits Market Share Of Visits Previous Rank
1 CBS www.cbs.com 6,387,112 26.99% 1
2 *FOX Aggregation *FOX Aggregation 5,683,859 24.01% 2
3 ABC abc.go.com 5,245,830 22.16% 3
4 NBC www.nbc.com 3,808,853 16.09% 4
5 The CW Television Networkwww.cwtv.com 2,534,526 10.71% 5
6 MyNetworkTV www.mynetworktv.com 7,929 0.03% 6
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The
CW and MyNetwork) for the week ending April 30, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users. *
includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Including PBS
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending April 30, 2011)
Rank Network Website Market Share Of Visits Market Share Of Visits Previous Rank
1 CBS www.cbs.com 6,387,112 25.09% 1
2 *FOX Aggregation *FOX Aggregation 5,683,859 22.33% 2
3 ABC abc.go.com 5,245,830 20.60% 3
4 NBC www.nbc.com 3,808,853 14.96% 4
5 The CW Television Networkwww.cwtv.com 2,534,526 9.96% 5
6 PBS Online www.pbs.org 1,790,934 7.03% 6
7 MyNetworkTV www.mynetworktv.com 7,929 0.03% 7
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The
CW and MyNetwork) plus PBS for the week ending April 30, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet
users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

 Top Visited U.S. Broadcast Network TV Show Websites ranked by demographics Top Visited U.S. Broadcast Network TV Show Websites r
March 2011 March 2011
Among Women Among Men
Rank Network Website Market Share Of Visits Previous Week Rank Network Website
1 CBS NCIS 10.43% NA 1 FOX Glee
2 ABC The Bachelor 10.31% NA 2 CBS NCIS
3 FOX Glee 10.29% NA 3 CBS Hawaii Five-0
Among Women, 25-34 Among Men, 25-34
1 CBS NCIS 15.74% NA 1 NBC The Office
2 FOX Glee 13.01% NA 2 CBS Survivor
3 CBS Blue Bloods 12.97% NA 3 FOX Glee
Among Women, 35-44 Among Men, 35-44
1 CBS Survivor 12.69% NA 1 CBS Survivor
2 FOX Glee 9.84% NA 2 FOX Glee
3 ABC The Bachelor 9.42% NA 3 CBS The Big Bang Theory
Among Women, 45-54 Among Men, 45-54
1 FOX Glee 12.14% NA 1 CBS NCIS
2 CBS NCIS 11.68% NA 2 ABC The Bachelor
3 ABC The Bachelor 10.31% NA 3 CBS Survivor
Among Women, 55+ Among Men, 55+
1 ABC The Bachelor 19.68% NA 1 CBS NCIS
2 CBS NCIS 13.48% NA 2 NBC Who Do You Think You Are?
3 NBC Who Do You Think You Are? 12.04% NA 3 CBS Survivor
Source: Rankings based on market share of U.S. visits among conversion demographics from custom Source: Rankings based on market share of U.S. visits among conversi
category of television network websites among six major commercial broadcast networks (ABC, CBS, category of television network websites among six major commercial br
NBC, FOX, The CW and MyNetwork) for the week ending April 2, 2011 (Sunday – Saturday) from the NBC, FOX, The CW and MyNetwork) for the week ending April 2, 2011
Experian Hitwise sample of 10 million U.S. Internet users. Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise Source: Experian Hitwise

Network TV Show Websites ranked by demographics
March 2011
Among Men
Market Share Of Visits Previous Week
12.50% NA
10.47% NA
7.94% NA
Among Men, 25-34
20.85% NA
13.34% NA
9.95% NA
Among Men, 35-44
15.08% NA
11.77% NA
9.83% NA
Among Men, 45-54
13.34% NA
9.96% NA
9.46% NA
Among Men, 55+
13.85% NA
12.66% NA
12.46% NA
share of U.S. visits among conversion demographics from custom
es among six major commercial broadcast networks (ABC, CBS,
) for the week ending April 2, 2011 (Sunday – Saturday) from the
n U.S. Internet users.
Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week ending
April 30, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Week
1 Nick Spongebob 14.34% 1
2 Comedy Central South Park 7.68% 2
3 Comedy Central Tosh.0 3.14% 6
4 Cartoon Network Adventure Time 3.10% 5
5 Cartoon Network Ben 10: Ultimate Alien 3.07% 3
6 Nick Victorious 2.81% 4
7 Nick iCarly 2.45% 7
8 MTV 16 and Pregnant 2.32% 12
9 Nick Big Time Rush 2.25% 8
10 Disney Channel Phineas and Ferb 1.95% 9
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week
ending April 30, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's
Programming (Week ending April 30, 2011)

Rank Network Website Market Share Of U.S. Visits Previous Week

1 Comedy Central South Park 14.57% 1
2 MTV 16 & Pregnant 4.40% 2
3 Comedy Central The Daily Show 3.30% 3
4 MTV Real World: Las Vegas 2.42% 6
5 Lifetime Army Wives 2.19% 5
6 MTV America's Best Dance Crew 1.93% 4
7 FOX News O'Reilly Factor 1.90% 12
8 VH1 Love & Hip Hop 1.86% 9
9 Oxygen Bad Girls Club 1.85% 8
10 MTV Jersey Shore 1.56% 7
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week
ending April 30, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show
Websites Overall (Week ending April 30, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Week
1 FOX American Idol 10.87% 2
2 Nick SpongeBob 8.58% 1
3 Comedy Central South Park 4.60% 3
4 ABC Dancing with the Stars 2.55% 10
5 Comedy Central Tosh.0 1.88% 6
6 Cartoon Network Adventure Time 1.86% 6
7 Cartoon Network Ben 10: Ultimate Alien 1.84% 4
8 CBS NCIS 1.83% 15
9 NBC The Voice 1.73% 35
10 Telemundo La Reina del Sur 1.72% 8
Source: Rankings based on market share of U.S. visits among custom category of television network websites
from among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and
cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim,
AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX,
Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT,
Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 30, 2011
(Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Late Night Talk Show TV Show Websites Overall (Week
ending April 30, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 Comedy CentralThe Daily Show 30.40% 1
2 Comedy CentralThe Colbert Report 11.85% 3
3 TBS Conan 11.45% 2
4 NBC The Tonight Show with Jay Leno 10.21% 4
5 ABC Nightline 8.67% 6
6 CBS Late Show with David Letterman 7.61% 7
7 NBC Late Night with Jimmy Fallon 5.63% 9
8 PBS Charlie Rose 2.98% 8
9 E! Chelsea Lately 2.73% 12
10 E! The Soup 2.50% 11
DNR = Did not rank
Source: Rankings based on market share of U.S. visits among custom category of television network websites
from ABC, CBS, NBC and TBS for the week ending April 30, 2011 (Sunday – Saturday) from the Experian
Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Morning Broadcast Network Talk Show TV Show
Websites Overall (Week ending April 30, 2011)

Rank Network Website Market Share Of U.S. Visits Previous Rank

1 NBC The Today Show 93.83% 1
2 ABC Good Morning America 6.11% 2
3 CBS The Early Show 0.08% 3
Source: Rankings based on market share of U.S. visits among custom category of television
network websites from ABC, CBS and NBCfor the week ending April 30, 2011 (Sunday – Saturday)
from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network News TV Websites (Week ending
April 30, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 FOX News O'Reilly Factor 17.86% 1
2 MSNBC Rachel Maddow Show 12.49% 2
3 FOX News America's Newsroom 10.56% 4
4 MSNBC The Last Word 9.19% 8
5 MSNBC Hardball with Chris Matthews 7.80% 3
6 FOX News On The Record with Greta 6.99% 9
7 FOX News Happening Now 5.78% 11
8 MSNBC Morning Joe 5.78% 6
9 MSNBC Meet the Press 4.88% 7
10 FOX News America's News HQ 3.50% 17
Source: Rankings based on market share of U.S. visits among custom category of cable television network
websites from CNN, FOX News and MSNBC for the week ending April 30, 2011 (Sunday – Saturday) from the
Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (month of March
2011)

Rank Network Website Market Share Of U.S. Visits Previous Month

1 Nick SpongeBob 14.91% 1
2 MTV Jersey Shore 4.55% 2
3 Comedy Central South Park 4.12% 3
4 Comedy Central Tosh.0 3.22% 9
5 Nick iCarly 2.81% 6
6 Nick Big Time Rush 2.70% 7
7 Nick Victorious 2.57% 5
8 Disney Channel Phineas and Ferb 2.25% 4
9 Comedy Central The Daily Show 2.06% 13
10 ABC Family Pretty Little Liars 1.99% 8
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the month of
March 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's
Programming March 2011

Rank Network Website Market Share Of U.S. Visits Previous Month

1 MTV Jersey Shore 8.46% 1
2 Comedy Central South Park 7.67% 2
3 Comedy Central The Daily Show 3.84% 4
4 ABC Family Pretty Little Liars 3.70% 3
5 Lifetime Army Wives 3.49% 25
6 MSNBC Rachel Maddow Show 2.80% 15
7 VH1 Basketball Wives 1.89% 11
8 Oxygen Bad Girls Club 1.85% 8
9 MTV Skins 1.55% 10
10 Food Network Barefoot Contessa 1.54% 9
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the month of
March 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Websites (month of March
2011)

Rank Network Website Market Share Of Visits Previous Month

1 FOX American Idol 28.69% 1
2 ABC Dancing with the Stars 6.13% 25
3 CBS NCIS 4.29% 3
4 CBS Survivor 4.16% 5
5 FOX Glee 3.63% 2
6 ABC The Bachelor 3.00% 4
7 ABC Grey's Anatomy 2.01% 6
8 CBS CSI: Miami 1.93% 12
9 CBS Criminal Minds 1.74% 21
10 FOX America's Most Wanted 1.72% 9
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major
commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the month of March 2011 from the
Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall
(month of February 2011)
Rank Network Website Market Share Of U.S. Visits Previous Month

Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six
major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites
Source: Experian
from 30 leading Hitwise
commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central,
Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick
at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the
month of February 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.
 Hitwise Custom Report for Top Visited Children's Shows TV Websites (Week ending April 30, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 Nick Spongebob 32.53% 1
2 Cartoon Network Adventure Time 7.04% 4
3 Cartoon Network Ben 10: Ultimate Alien 6.96% 2
4 Nick Victorious 6.38% 3
5 Nick iCarly 5.57% 5
6 Nick Big Time Rush 5.10% 6
7 Disney Channel Phineas and Ferb 4.43% 7
8 Cartoon Network Star Wars: The Clone Wars 3.63% 8
9 Nick The Penguins of Madagascar 3.42% 9
10 Cartoon Network MAD 3.26% 10
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from
Nickelodeon, Disney Channel, Cartoon Network and Nick Jr for the week ending April 30, 2011 (Sunday – Saturday) from the
Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise