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Benefits of Rapid Prototyping Supporting Concurrent Engineering along

the Product Development Process


Carlos Eduardo Saura
State University of Campinas - UNICAMP – BRAZIL

Dr. Prof. Franco Giuseppe Dedini


Departament of Mechanical Project
State University of Campinas - UNICAMP – BRAZIL

ABSTRACT: This document has an objective to demonstrate the benefits of the use of Rapid Prototyping
supporting the concurrent engineering and design inside a developer enterprise our outside it through whole
product development chain compound by all range of companies’ size that are part or command this chain.
The rapid prototypes are applied in several forms as for the understanding of conceptual project, intentions of
marketing, a functional analysis or of rabbet of parts, or simply to assist the visualization of the product on
the part of the involved engineers of the companion this development.
1 INTRODUCTION We intend, therefore in this text to explain as
Rapid Prototyping (R.P.), that current it consists of
Nowadays the global market demands a bigger different techniques for which the product
degree of quality, rapidity in the technological (prototype) can be manufactured, is used in the
evolution, delivery of new issues and in the aesthetic numerous and constant involvements among the
update of the products. This impels, on forceful departments of a company our among companies in
way, the products development companies, to search product development chain, contributing in the
complementary abilities inner and out of the scope different development phases of one determined
of company. Creating at the same time one internal product. As well as in the blockages to the use,
concurrent development process that usually mix occurred errors, and finally the experience acquired
with a chain of small and medium companies also for the use of the R.P. as a valorous design tool for
responsible by part of the development process and the development of the product.
participant into concurrent engineering and design Inside of the target of the advanced R.P., the
process. interdisciplinary knowing gains a main significance
In some extreme cases we evidence: the company and is the base for a soft integration of the research
that commands the development process is only the results into industrial process. As we know, few
product patent owner, or either, owner of the technologies are enough versatile in it assists to the
mother-idea and all the remainder of the project and manufacturing of toys, plastics parts,
development process is executed by a developers mechanical parts, and others as the R.P.
chain companies, this demands of all a deep sense of
work in group, much more of that when the project
was restricted to the walls of an unique company, 2 DEVELOPMENT OF PRODUCT DESIGN
and when you do it in concurrent way the efforts of 2.1 Definitions
all involved are very strong to maintain everything
working well.
The Rapid Prototyping or Free Form Fabrication, Some definitions for the process of product
as also it is known, has demonstrated, to be applied development:
in some phases of the product development,
"it is the process from which information on the
innumerable advantages and an enormous potential.
market are transformed into the information and
Being able to be used for the understanding of
necessary benefits for the manufacturing of a
conceptual project, intentions of marketing as for an
product with commercial ends" (Clark &
internal department resolutions or as still for a test
Fujimoto-1991).
of public, a functional analysis or for a test assembly
of parts, or simply for better assists the visualization "the systematic activity necessary since the
of the product by the engineers of the company identification of the marketing/needs of the users
involved in the product development.
until sold of products capable to satisfy these already can be invalidated, and effectuated
necessities - an activity that embody product, investments already can totally be made unusable
processes, people and organization". Total due to a concept change. The challenge then is
Design of Pugh (1990, p.5). succeed to manage the involved uncertainties in a
The fast and discerning development of products process of product development, where the decisions
has become one of the key processes for the of bigger impact necessarily are taken in the
competitiveness of the companies. The constant beginning of the process where a bigger number of
increase of the competition, fast technological degrees of uncertainties and alternatives exist.
changes, reduction of the products life cycle and
greater requirement by the consumers, demand of
the companies agility, productivity and high quality 2.2 Integrating companies in a same product project
that necessarily depend on the efficiency and In a basic consideration of the process of product
effectiveness of the company in this process. development, we come across with the existence of
The development process originates essentially two main factors that influence all the activities intra
interactive and necessarily multidisciplinary or extra company, are they:
activities, using a great amount of methodologies, a) Technological factor: materials, tools and
systems, tools and solutions making with that advanced technologies of design e
professionals/companies of different areas, would be manufacturing.
obligatorily taken to talk among it selves so that the b) Organizational factor: culture, structure,
diverse partial visions over the development and people.
products process could be shared by all involved. Currently the majority of the development
This process is widely enhanced by the use of processes involves more that only the proper
Concurrent Engineering that is a systematic company owner of the initial idea. It reach, in many
approach to the integrated, concurrent design of times, the creation of a product development chain,
products and their related processes, including endowed of effectiveness, integrated and
manufacture and support. This approach is intended synchronized participation of some companies in the
to cause the developer, from the outset, to consider intention of the success of the development process.
all elements of the product lifecycle from concept The collaborative environment among companies
through disposal, including quality control, cost, for development of products became a new
scheduling and user requirements. paradigm in current engineering. The collaboration
Integrated Product Development is a philosophy that inter-companies allows to a bigger sharing of
systematically employs a teaming of functional information and use of methods and technologies as
disciplines to integrate and concurrently apply all concurrent engineering, virtual prototyping, pre-
necessary processes to produce an effective and production tests, management of total quality and
efficient product that satisfies the customer's needs, mainly the physical Rapid Prototyping that is the
these teams no necessarily is composed by internal target of our studies. The results are an increase of
employs, sometimes we need the support of external the product quality and reduction in the cost of the
person from others companies that its part of life cycle.
product development process. Supplier involvement in the design of a product
is generally regarded as being of substantial benefit.
Benefits of Concurrent Engineering and Integrated Early supplier involvement is a means of integrating
Product Development include: suppliers’ capabilities in the buying firm’s supply
• 30% to 70% less development time, chain system and operations state that the suppliers
• 65% to 90% fewer engineering changes, must be involved in the product design process in
• 20% to 90% less time to market, order to optimize their special skills and processes.
• 200% to 600% higher quality, Although more research is needed to quantify the
• and 20% to 110% higher white collar benefits, it is generally agreed that early supplier
productivity involvement in the design provides an environment
in which product components can be designed
It is fact that in the process of product separately and simultaneous by different suppliers
development the degree of uncertainty in the using the suppliers design expertise. As a result, the
beginning is well high, decreasing with the time, but manufacturing cost and production time for
it is exactly in the initial phase that we determine the individual parts can be reduced and the overall cost
most of constructive solutions. It must be considered and time from product design to market can be
that the modification cost increases exponentially to lowered. In addition, later problems in the operation
the along the development cycle, therefore to each of the supply chain can be diminished.
alteration, a bigger number of taken decisions
The relationship between a product assembler a material deposition that successively one to goes
and their part suppliers has been called a design forming the object. Each deposited layer can be, or
chain but, more properly, can be called a product not, followed for some necessary sub-process
development chain, since all the activities associated (removal of material, tension alleviation).
with product development are carried out in the For being a manufacture based on layers the
chain. These activities include: design, prototyping, Rapid Prototyping system is capable to produce
and testing. parts of complex geometry and forms that are
A suitable definition of a product development impracticable or impossible, or to much expensive
chain can be defined as: to construct with traditional systems.
A product development chain is a system through Rapid Prototyping is particularly used to
which organizations develop products and services manufacture prototypes for visualization or
to meet customer requirements. communication of ideas in development groups
through touching and feel visualization of complex
structures, exhibition of marketing, currently with a
3. THE RAPID PROTOTYPING ASSISTING THE bigger and bigger force, which had the evolution of
CONCURRENT ENGINEERING IN PRODUCT the diverse processes, as functional prototypes.
DEVELOPMENT PROCESS
3.1 The Rapid Prototyping into product 3.2 Rapid Prototyping minimizing the cost of delay
development process.
Normally, product development projects have
As we saw in the research and development four objectives:
process of a new product, it has a phase where - Develop a product with a certain set of
designers and engineers come across themselves features and performance levels, as listed in a
with the necessity to foresee the real behavior of its product specification (performance objective);
project. The traditional way would be the - Satisfy a target unit manufacturing cost for the
construction of prototypes or reduced models for resulting product (cost objective);
assays in laboratories, where measurement - Development budget for the project (expense
instruments strategically distributed would collect objective); and
tensions data, deformations, speeds, forces, etc. - Adequate the project within a given time
However, the methodology of construction and (schedule objective).
assay of diverse prototypes usually consume much We are taught to manage each of these objectives
more time and resources that would be the desirable, - performance, cost, expense, and schedule - to its
not being, therefore the ideal solution in cost/benefit target and to control variances of each one. In doing
terms. this, we lose sight of the fact that some of these
In this case we lay hold of the technology of objectives may be far more important than others. If
we could cut a week out of the schedule, we might
Rapid Prototyping, because without the use of this
decide that the week is not that important. Just how
technology, it would be necessary to construct a
important is a week of schedule compared to
conventional physical prototype, be used a great
development expense?
amount of manual tools, specialized staff, and To be wise shoppers for time compression, we
expensive machining-tool. The conventional method need answers to such questions. It is not good
would burden in terms of time and in the relative enough to manage each of the four objectives to its
quality of the similarity to the real product. target independently; being blind to the fact that one
The prototype then is tested in the purpose to target may be a thousand times more important to
adjust it to the specifications of the project. Then profitability than another. In fact, the typical project
corrections and revisions of the project that show manager manages project expense very carefully but
necessary are made, and frequently the next is usually less concerned with schedule slippage,
prototype is constructed with the appropriate which usually has a far larger profit impact.
modifications. Rapid Prototyping is the manufacture Effective developers and project managers do not
of the model for a known process as Solid Freeform manage their projects blindly to the four targets.
Fabrication (SFF). In this technique the parts are Instead, they regard the four objectives as a
produced by material addition, instead of deforming balancing act. They are actively looking for
or removing material (forges tooling, electro- opportunities to trade off one against the other,
erosion, etc.). gaining net advantage. They can always find more
In the Rapid Prototyping, initially a solid model expense money to buy some time at a bargain price.
(3D model generated in CAD) of an object is And they will refuse to delay a project to add
decomposed, in layers. Each layer is constructed by another product feature if the price (in time) is too
dear.
3.3 The Product Developers Chain and the Rapid sometimes owner of Rapid Prototyping apparatus.
Prototyping However now we came across with a new facet of
the R.P. approach on CE, it is being took to small
Evidencing today a bigger and bigger use of
and medium companies and becoming a valorous
prototypes elaborated in the R.P., since the
tool of development with great potential not only
beginning of the product development process, in
internment, but also for inter-companies
chains of development product companies. Theses
development. Its profits are measurable since the
prototypes these that necessarily transmit faithful the
difference of the time of execution of a conventional
forms of the real product and that also can support a
prototype, passing through the possibility of error
good portion of the mechanical strengths inherent to
and correction in the beginning of the project to a
the real part.
low cost, as selling a product that still only exists
Small or medium companies participant of
conceptually in the project, being showing on a
development teams are using effectively and more
physical form to the future buyer. The set of
prematurely the R.P., therefore they see in these
companies that are part of product development
prototypes a visual and three-dimensional media
chains that had adopted R.P. as one of its main tools,
among the participants of Concurrent Engineering
consider extremely themselves rewarded using of
process and a certification of the routes defined in
this technology.
the product project.
After about three years working together on
bureau of the Ministry of the Science and
5. REFERENCES
Technology of Brazil, that has an objective of,
rendering services in R.P., spread out this Adler, P.S., 1995, "Interdepartmental interdependence and
coordination: the case of the design/manufacturing
technology. We attend about 140 companies, using interface ", Organization Science, 6, 2, 147-67.
the process of Selective Sintering Laser (SLS). In
this process the diversity of materials that can be Clark, K.B., Fujimoto, T., 1991, Product Development
Performance, Harvard Business School Press, Boston, MA.
used in this process is significant when it is
compared with the other processes, even so they Macbeth, D.K., Ferguson, N., 1994, Partnership Sourcing: An
Integrated Supply Chain Management Approach, Financial
have availability of some materials, we work almost Times/Pitman Publishing, London.
that exclusively with nylon, and been similar,
therefore it is what more it interested the customers. Saura, C.E, 1997, “Assessing Brazilian Industries’ Product
Development Process for Concurrent Engineering” -
Various evidences could have been made together ISPE/CE97 - Fourth ISPE International Conference on
the purchasers companies of R.P. services, such as: Concurrent Engineering: Research and Applications
a) The biggest incidence of companies (96%) is Trygg, L.D., 1991, "Engineering design - some aspects of
on companies to the plastic area, due to many product development efficiency", doctoral dissertation,
Department of Industrial Management and Economics,
times, the constant modifications during the Chalmers University of Technology, Gothenburg.
project and to the cost and complexity of
material. Winch, G.M., Voss, C.A., Twigg, D., 1991, "Organisation
design for integrating technologies", Warwick Business
b) Exist specialized offices of design and project, School Research Paper, 9.
that are part of some chains of development
Womack, J.P., Jones, D.T., Roos, D., 1990, The Machine
project, and that stimulate the R.P. use as a that Changed the World, Rawson Associates, New
media, of equalization of language on the York, NY.
product.
c) R.P. is a technology that many small and
medium companies, holds some knowledge,
but that they had still never used. However
after the initial experiment they pass no more
to develop products without the R.P.
d) The basic development chain that we find in
companies of some areas (domestic utilities,
cabinets, electro-electronic, etc.), thus it is
formed:

4. CONCLUSION
The greater and conscientious use of the R.P. has
brought many benefits to Concurrent Engineering
Process to develop products on great companies,

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