Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Government
Online – 2009
Contents
INTRODUCTION ......................................................................................4
Indians Are Increasingly Accessing The Government Online ...................6
Government Has A Large Web Presence.................................................8
Government Web Initiatives: Impact ....................................................10
Long Way To Go ...................................................................................14
METHODOLOGY ...................................................................................47
Appendix A: Parameters Used In The Study..........................................50
Appendix B: Government Websites' Ranking ........................................53
21%
17%
10% 49.4 Regular Internet Users (Millions)
40.8
34.9
% Growth YoY
31.7
Source: 1JuxtConsult
With a plethora of websites across central, state, local and corporate
bodies, the government has emerged as the single largest producer,
consumer, and disseminator of information in India, with websites that
serve millions of people each day.
5.0
2.9
2.6 1.4
1.0
Indianrailways.gov UPSC Ministry of Ministry of Ministry of
website Corp Affairs Finance Personnel
Source: 1Goidirectory.nic.in
MCA21 dramatically
reduced compliance
costs for Indian
Corporates
Government
Web Initiatives: Impact
The projects that Central & State governments have rolled out have had
tremendous impact on the end user – the Indian citizen. Here, we analyze
two examples of Central & State driven e-governance projects.
Case Study: MCA21 Project for Ministry of Corporate Affairs
The implementation of the MCA21 project for taking the corporate record
filing and access process online has had a tremendous impact on the time
and costs involved for citizens, corporates and the government alike. A
snapshot of the time saved for corporates is illustrated below.1
10
Solution
The solution was a joint effort by NIC and private companies which rolled
out 46 eSeva centres which served as single point of contact for payment of
taxes, delivery of certificates, bill payments, document clearance, granting
of licences and permits, asset licensing, forms submission and all other
relevant government services.
eSeva was an excellent example of PPP (Private Public Partnership), well
before the term entered the common lexicon with the government
providing the data, premises, management and the private players
contributing the software, hardware and payment infrastructure.
This project was also an early example of an optimal revenue sharing
arrangement between the government and private players which
successfully ensured that the project was sustainable for all players while
also providing the services at the lowest possible cost to the citizens.
Impact
The scheme has been a tremendous success and has drastically reduced the
time and cost involved for citizens in interacting with the government.
12
India ranks 113th
on the United
Nations global
e-Governance index
Long Way To Go
India ranks 113th on the United Nations e-governance readiness
Index, which is lower than most economically comparable countries
including the BRIC grouping.
India
86%
China
57% Russia
50% 51% 45%
38% Brazil
USA
World
India China Russia Brazil USA World
Research-Tourism
Research-
8% Queries
Tax/Finance 10%
11%
32% Greivances
Research-
Records/Utilities
100% 3%
Total
36%
Research-Policies/
Regulations Base: 772
While Indians are increasingly interacting with the government online, the
web experience leaves much to be desired.
Our study conducted in August 2009 of 70 Central and State government
websites indicates a majority of Government Websites lack in fundamental
‘experience’ parameters.
Most of the web properties have issues around navigation, content
presentation, user-experience, design etc. These factors directly impact how
a citizen interacts with the website and how ‘useful’ the website is to him 15
to meet his / her objectives.
Heuristic Analysis
of Government Portals
Webchutney performed a heuristic analysis on 35 state government and
35 central government websites using a proprietary framework that
incorporated over a hundred parameters1 to assess the compliance of
government websites with globally accepted best practices and standards
in website design and functionality.
37%
44% 43%
56% 63% 57%
16
1
Refer Appendix A
Best Performing Websites in Webchutney 2009
Government Web Presence Survey
Central Government
Ministry of Power: Informative
sections for Children, Consumers, Election Ministry of Road
Teachers and Students and Commission Transport & Highways
investment opportunities for
private companies. Important
3
1 2
links for users like FAQs, Contact
Us, Feedback, and Sitemap. Ministry of Power
Ministry of Road Transport
and Highways: Information is clear, organized and user-friendly. From
traffic data to road safety, information hierarchy has been given ample
attention to make the website user friendly.
Election Commission: Well-designed layout to navigate through vast
amount of information. Clear headers for quick access.
State Government
Tamil Nadu: E-services for citizens
and businesses include grievance Tamil Nadu
redressal, transport, land record Gujarat
Delhi
and welfare schemes. Local
language version of the site 3
1 2
equally citizen-friendly
Delhi User-oriented website with
services categorised for citizens,
employees and businesses separately. Features like 'Application Status
Finder', payment of bills, vehicle, marriage, ration card, passport registration
etc. are easily used.
Gujarat: Offers newsletter subscription to keep abreast with latest
developments in Gujarat. Information hierarchy, and site navigation offer 17
easy access to information.
Under Performing Websites in Webchutney 2009
Government Web Presence Survey
Central Government
Ministry of Statistics and
Ministry Ministry of Rural
Programme Implementation: of Steel Development
Inconsistent fonts, colours, and
flashing distracting design make 3 2
navigation a cumbersome
experience. Linked and non linked 1
text are difficult to distinguish. Ministry of Statistics
& Programme Implementation
Ministry of Rural
Development: No search feature
on the website for quick access to government initiatives in rural affairs.
PDF documents uploaded with volumes of data for simple contact support.
Ministry of Steel: Visual noise distracting for the user. Page design and
information layout are different on each web page, with no links to Home
page or global navigation bars.
State Government
Sikkim
Sikkim: Information overload on
the home page with blinking 3 2
graphics. Page headings and
website branding are inconsistent Chattisgarh
1 Uttarakhand
on different pages.
Uttrakhand: Website is full of
PDF documents which take time to load and make navigation difficult. No
support service or interactive features for users
Chhattisgarh: The website has been organized as per content available
with the government, not as per the user's requirement. Current session has
18 to be terminated to browse through different pages, due to absence of
links to Homepage or global navigation scheme.
Ensuring ‘Citizen Delight’ with Online
Government – The Building Blocks
Navigation
Information
Searchability Hierarchy
Successful
e-Presence for
the Government
Design
User
Aesthetics
Experience
Support
Services
Our study of select Indian government websites indicated that while the
government has made a credible effort in developing websites, most of
them lack in fundamental 'experience' parameters with issues around
navigation, content presentation, user experience and design. These factors
directly impact how a citizen interacts with the website and how ‘useful’
the website is to him to meet his / her objectives.
Our recommendations to improve usability in government websites suggest
immediate attention towards citizen-centric efforts which include
implementation of best practices and mandatory measurement metrics.
Existing requirements should include: privacy, security protocols,
accessibility, information quality, multi-lingual support, digital rights,
copyright, and performance results, scheduling content to be posted; and
categorizing information. An independent, third party entity must measure
customer satisfaction and usability of these websites using expert views, 19
heuristic studies and citizen feedback.
Navigation
One of the key considerations in website design is the presentation of the
information and tools on the property. Of these, information is the primary
driver for most users to access a government site. The presentation of this
information has to be in an intuitive and user friendly manner with due
regard to ease of access and layout. Some of the factors that are to be kept
in mind while designing the navigation elements are:
1. Are there hints to help users navigate through the length and breadth
of the website?
2. Can they go to related pages easily?
3. Does a site map exist?
4. Can they figure out where they are at any time, with the help of
Breadcrumbs (navigation path)?
Report Card
Compliance with Best Government
Navigation Standards Websites (Navigation)
Rank Website of
1 Government of Tamil Nadu
Compliant 2 Ministry of Power
44%
56% Non Compliant 3 Government of Gujarat
4 Government of Kerala
5 Government of West Bengal
Barriers to Navigation
%Yes %No
Is there more than one way to navigate the site? 100
Is the sitemap consistent with high-level navigation? 26 74
Is the site free from extraordinarily long pages? 53 47
Is the site free from broken links? 1 99
Is the local/global navigation scheme consistently
applied across the site? 53 47
Is the linked text different from the non-linked text? 36 64
Is the home page link inactive on the home page? 37 63
Does the structure of the site match the way users think? 56 44
Does the site provide top link at the bottom
of the long pages? 21 79
Does the site have a site map? 33 67
Does the site contain a ‘related links’ page? 50 50
Does the navigation help identify position on the site? 20 80
Are the navigation options clear? 57 43
Navigation bars at the top and at the bottom
of the page for easy access? 31 69
Are the links to non-web files identified as such? 24 76
Are the links that go off site clearly identified? 100
Are the links clearly marked? 27 73
21
Navigation should be Consistent
Inconsistency in navigation implies that users must re-learn the navigation
scheme for each section or page. Inconsistent navigation also makes it
difficult for users to identify their position on the site and makes it difficult
to navigate back to previous pages.
No navigation path
(breadcrumbs) specified
to identify the current
position on the site
with inconsistent
navigation schemes.
Local and
Global
navigation
remains clear
Like items are and consistent
grouped together throughout
with user centered the site
labels for easy
access
Clear
navigation
Links are options
distinguished from facilitate easy
non-linked text identification
of desired
tasks
23
Search
The extent of information made available by the central, state, local
governments on the internet has been increasing exponentially over the
years. The number of portals on which this information is distributed has
also been growing at a rapid pace. According to the National Informatics
Centre, there are approximately 6,363 documents on the National Portal of
India and about 5,999 state government document on the various portals*.
This surfeit of information can often hinder the ability of a citizen to quickly
access the most relevant information that he/she wishes to access.
Search as a feature is critical to enable citizens to cut through the clutter
and increase efficiency of the government websites in providing relevant/
useful information and services.
Our study indicates that only 37% of all government websites comply with
Search functionalities.
Report Card
Compliance with Best Government Websites
Search Standards (Search)
Rank Website of
1 Ministry of Women &
37% Child Development
Compliant
63% Non Compliant 2 Central Information
Commission
3 Government of Daman & Diu
*Source: Access to Government Information in the digital Environment by Dr. Paramjeet K. Walia
Our study also indicated that several key aspects related to
searchability were missing in most government sites included in
the study.
25
Search is Critical with relevant
Search Results
Search results should have clear titles and summaries so users can identify
information most relevant to them. Users often cannot determine the
relevance of the search result unless they click on the link, and this can lead
to wastage of time.
In the anticipation of “The Indian Budget 2009-10” and its aftermath, the
average monthly page views of the Finance Ministry Portal
(http://finmin.nic.in/) hovered around 458,000.1 The website carries
significant amount of critical information for users, but ironically, does not
employ a search facility to access and utilise this information efficiently.
Similarly, the Indian Railways portal is an important source of information
for millions of people in their daily lives. Although a Search option is
available, the link is not live and is a disappointing feature for the user.
Most of the government portals fare poorly on search parameters. A couple
of examples are illustrated below.
1
Vizisense July, 2009
Below is the example of Central Information Commission's
website which provides well-rounded, robust and user-friendly
search options.
27
Information Hierarchy
Content is the lifeline of any good website. The presentation of content on
a web page should reveal a clear information hierarchy—an indication of
the level of importance of the content. This helps users find high priority
content and important navigation paths easily. Without clear information
hierarchy, content may appear cluttered on the web site and users have
difficulty deciding where they will get the most value.
Our study indicates that only 57% of all government websites comply with
information hierarchy best practices.
Report Card
Compliance with Information Best Government Websites
Hierarchy Best Practices (Information Hierarchy)
Rank Website of
1 Government of Tamil Nadu
57% Compliant 2 Ministry of Urban
43% Non Compliant Development
3 Ministry of Power
28
Our study also indicated that content was treated poorly in
many government sites.
%Yes %No
The Uttarakhand
state portal has NIC
as the dominating
brand.
The Home
page is
cluttered with
links and
information.
User centered
labels help save
time in
completing
tasks
Information is
presented in a
manner that
facilitates
easy scanning.
31
Design Aesthetics
The ability of a website to appeal and engage a user is the key to attracting
the attention of a visitor. This is usually a function of the design aesthetics
of the website. Half of the surveyed government websites fail to meet the
best-in-class standards of website design.
There is no consistency in site design, use of color, font and other important
aesthetics across all Indian State and Ministry portals. The use of distracting
and irrelevant graphics and inconsistent typography is prominent in a
majority of the websites tested. It is imperative for the Government to
consider a complete make-over for such websites and incorporate Web 2.0
standards of minimalistic, simple and clean design to ensure website recall
and usability.
Report Card
Compliance with Design Best Government Websites
Aesthetics Standards (Design Aesthetics)
Rank Website of
1 Ministry of Power
50%
Compliant 2 Government of Gujarat
50% Non Compliant 3 Government of Kerala
4 Government of Orissa
5 Government of Tamil Nadu
The Election
Commission of
A subjective survey of appeal of the website design
India exposed
offers very
useful
low levels of 'appeal' from a citizen's point ofinformation
view. to
citizens through a
Inconsistent and sub-par use of content display well laid out
formats prevent the
user from clicking through and exploring the website.
content structure
and clear
information
The vast majority of the government websites have tremendously
underutilised the ability of the internet to deliverheirarchy
an interactive
32 experience for the user.
Results of effective use of
aesthetics and branding in site design
%Yes %No
33
The Ministry of Labour website fails to meet several of the design
guidelines that are necessary for any portal to be effective in
appealing to users.
Extensive/
over-use of
colour in the
website
Visual noise in
the website
with flashing
multicolored
‘NEW’ and
‘UPDATED’
shout-outs
Inconsiderate
site design leads
to eye-strain for
the user due to
excessive text
and unappealing
aesthetics
34
An analysis of the Ministry of Power website, which exudes
simplicity of design, makes it a good example for most government
websites to follow.
Simple yet
memorable site
branding
Report Card
Compliance with Best Government Websites
Support Standards (Support)
Rank Website of
1 Ministry of Corporate Affairs
31% Compliant 2 Election Commission of India
69% Non Compliant 3 TRAI
4 Government of Tamil Nadu
5 Ministry of Labor &
Employment
Not a single one of the surveyed sites provided the safety and security
policy which is an absolute essential as part of the website design.
%Yes %No
37
Several government websites have low
levels of service support
‘Government Telephone
Directory’ is a very useful
additional feature for
citizens
Report Card
Compliance with Best Government Websites
User Experience Standards (User Experience)
Rank Website of
1 Ministry of Corporate Affairs
33% Compliant 2 Government of Gujarat
67% Non Compliant
5 Ministry of Law & Justice
%Yes %No
41
An example of Ministry of Statistics and Programme
Implementation website-malfunction in Firefox.
Horizontal scrolling
text overlaps
Global navigation links vertical navigation
disappear and become links making all
inaccessible when the Ministry intersecting text
of Statistics and Programme illegible
Implementation website is
accessed from Firefox or
Chrome web browsers.
Several
interactive
features such as
subscription to
One of the few newsletter create
government websites good user
which launches experience.
successfully with all
features functional in
42 multiple browsers.
Implications of a Sub-par e-Presence
A poor web presence costs both the government and the citizens heavily in
terms of time and financial costs. In the long term, the entire country is
severely impacted due to lost productivity and lack of transparency. One of
the biggest beneficiaries of an excellent government web presence has
paradoxically not been the elite, but the vulnerable sections of the society
who are increasingly leveraging the transparency and interactivity afforded
by an easily accessible online government to make impactful, meaningful
changes to their daily lives.
GOVERNMENT
Multiplicity of standards prevent integrated
information sharing for G2G, G2B and G2C CITIZENS
services/ websites
Higher costs and time spent on
Lack of interactivity of government internet government related tasks/ records
channel bound to increase load on
government offices – time/ cost impact Sub-optimal decision related to
government schemes and policies
Perception of government’s efficiency and
citizen friendliness impacted – especially Compliance costs with regulatory
among youth requirements increases
Increased vulnerability to corruption
due to information asymmetry
Empowerment of citizens directly
impacted
Measurement
Government organisations must measure customer satisfaction and usability
of these websites using expert views, heuristic studies and citizen feedback.
Centre of Excellence
Developing web policies and requirements for government websites is an
on-going process, requiring a structured dialogue between all stakeholders.
The Ministry of IT and NIC should establish a Center of Web Excellence, to
create processes to approve guidelines, best practices, set standards,
44
monitor progress and to co-ordinate across multiple government agencies
involved in the initiative.
Integrated e-Presence
Transaction
Integrated
e-presence
Interaction Information
Best
Practices Research
Regular monitoring The centre shall
of adherence to Centre for provide consulting
standards with an Web services to
annual survey & Moni Excellence government on
awards for the best toring ing
sult design, compliance
portals among Con and improvement
government entities for e-presence
to be instituted. implementation.
Training
46
Methodology
Webchutney performed a heuristic analysis on 35 Central and 35 state
government websites using a proprietary Webchutney measurement
toolbox that included over a hundred parameters* to assess ease-of-use
and functionality of these sites.
A heuristic analysis is a relatively low cost and rapid approach for evaluating
website usability. This systematic approach consists of thoroughly
examining a site based on a set of generally accepted criteria (heuristics)
and judging the site's success in meeting these criteria. Usability criteria are
based on best practices that describe common properties of usable
interfaces; they have been developed over the last several decades in
software development circles and adapted as needed for websites.
While there are a number of ways to evaluate usability, heuristic analysis
can often uncover many of the significant usability problems that exist with
a site. A heuristic analysis is often the first step in a comprehensive usability
analysis and may be followed by user testing and other evaluations.
? !
47
Note: The website of Assam is the only state government portal which was non-functional at
the time of this study, and thus not included. Also, it is possible that some sites may have
changed between the time of our evaluation and the publishing of this report.
49
Appendix A: Parameters Used
in the Study
List of Parameters with overall results (as a %) for 70 Indian
Government websites:
Navigation Yes No
Is there more than one way to navigate the site? 0 100
Does the navigation open new window? (External Link) 0 100
Are the links that go off site clearly identified? 0 100
Is the site free from broken links? 1 99
Does the navigation help identify position in the site? 20 80
Does the site provide top link at the bottom of the long pages? 21 79
Are the links to non-web files identified as such? 24 76
Is the site map consistent with high-level navigation? 26 74
Are the links clearly marked? 27 73
Are the navigation bars at the top and at the bottom of the page for easy access? 31 69
Does the site have a site map? 33 67
Is the linked text different from the non-linked text? 36 64
Is the home page link inactive on the home page? 37 63
Does the site contain a “related links” page? 50 50
Is the local/global navigation scheme consistently applied across the site? 53 47
Is the site free from extraordinarily long pages? 53 47
Does the structure of the site match the way users think? 56 44
Are the navigation options clear? 57 43
Are the global navigation labels consistent across the site? 64 36
Are like items grouped together in navigation? 73 27
Is there a clearly identified link to the home page? 76 24
Are the labels user centred? 80 20
Does the user always know who the owner of the site is? 81 19
Does the site have a local navigation scheme? 83 17
Is the URL user centred? 84 16
Are sub-site URLs consistent with primary URL? 84 16
Are the page titles consistent with navigation? 86 14
Are all parts of the site accessible from the home page? 90 10
Does the site have a global navigation scheme? 91 9
Does the site provide the user an option to move out of the site or
close an application at any time? 96 4
Search Yes No
Are there relevancy ratings on the search results? 0 100
Do search results contain meaningful title tags and other metadata? 0 100
Does the site provide facility to sort search results by parameters
such as date or relevancy? 0 100
50 Does the site have advanced search facility? 17 83
Does the search provide relevant results? 26 74
Is the search facility accessible from every page? 34 66
Appendix A
Does the search field accept Boolean operators such as “and”? 40 60
Are the search outcomes free from similar results? 44 56
Is the search facility clearly marked? 46 54
Does the site have a search facility? 54 46
Design Aesthetics Yes No
Is the site interesting and appealing? 0 100
Does it encourage the user to click through? 0 100
Does it make the user want to come back? 0 100
Does the site always succeed in avoiding the need for the user to look at
the URL to see if he has left the site? 0 100
Does the site have different options for high speed and low speed users? 1 99
Does the site make appropriate use of the interactive medium? 14 86
Is the branding of the site memorable? 20 80
Is the site free from intrusive and annoying graphics or other media? 40 60
Is the use of colour, buttons and sliders helpful? 44 56
Does the branding match with the look and feel of the site? 49 51
Is the look and feel of the site consistent? 53 47
Is the objective of the site clear? 56 44
Does the site always prevent sub-brands from over shadowing the master brand? 70 30
Is the site free from horizontal scroll bar at 800x600? 71 29
Is the site free from downloads that require high bandwidth? 93 7
Does the site support more than one browser? 93 7
Content Yes No
Is the content organised based on user needs? 0 100
Are the higher-level pages free from large uninterrupted text blocks? 0 100
Does contextual information exist on the site? 0 100
Is the contextual information appropriate? 0 100
Is the language and tone of the content suitable to the target user? 1 99
Does the site provide facilities to download necessary fonts? 6 94
Does the site offer e-newsletters for updates? 13 87
Is there plenty of white space? 29 71
Do the font size, type and colour facilitate easy reading of the content? 31 69
Is the alternate language format as comprehensive in content and features? 31 69
Is the site free from obsolete data? 37 63
Does the site have language options? 43 57
Is the presentation organised to facilitate scanning the page? 46 54
Does the content appear to flow from the upper left corner
to the lower right corner? 46 54
Does the site have clear information hierarchy? 47 53
Is it easy to understand how information is organised on the site? 49 51
Is the content fresh and up-to-date? 64 36
Is the content free from spelling, grammatical and typographical errors? 69 31
Is the content constructed of simple, clear sentences? 70 30
Does the time sensitive information include last update? 70 30
Are the paragraphs short and to the point? 76 24 51
Is the content relevant for the target audience? 77 23
Appendix A
Steel 25
Statistics and Programme Implemetation 22
Madhu Sudhan
Madhu Sudhan is the Director leading dotGov,
Webchutney’s e-governance business.
55
Rajesh Arora
Rajesh Arora is the Vice President of dotGov,
Webchutney's e-governance business.
A sterling technology media professional with
over 14 years of robust industry experience in
Sales and Marketing, his past leadership in
online as well as offline companies include
IT Nation, Indian Express and CyberMedia.
Rajesh leads a dedicated team of digital
specialists and seasoned sales-force with operations spanning across
the country, to meet the increasing digital needs of emerging
enterprises and mid-size outfits, as they become the next set of
industry leaders in India.
He can be reached at rajesh.arora@webchutney.net
Shweta Bhandari
Shweta Bhandari is a Research Analyst
at Webchutney.
She carries a diverse business profile including
blue-chip companies like American Express and GE.
At Webchutney, she has contributed in writing
several research publications such as The Digital
Vote Bank, Viral Marketing and more recently the Digital Outlook
Report 2009. Her passion for discovery and thirst to engage in new
challenges lend immense scope and dimension to this field.
She can be reached at shweta.bhandari@webchutney.net
Services
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