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Press Release # 1
PRISPA team
Solar Decathlon Europe 2012
TABLE OF CONTENTS
PRISPA team 6
Values 7
Target public & market 7
Prispa Website 8
Project description 8
Universities : 9
List of team members 10
PRISPA Association 14
Dissemination strategy 21
It’s new.
Define us in terms of numbers and you will get about 50 people. And counting.
Define us in terms of goals and you will get about 50 people fully
dedicated to nature and educ ation in every way.
As our primary focus were knowledge, educ ation and gaining experience, engaging in
an international competition such as Solar Decathlon Europe was more of a statement
of our multidisciplinary, than a simple enrollment process. This stateme nt supported our
already established goals and plans for the Romanian society, so it was only natural for us
to start working more thoroughly and put our creativity and determination to good use.
June 2010 saw PRISPA team kick starting the project, encouraging students
majoring in subjects varying from architecture, engineering or product design to
communication and marketing to be a part of the project and share our enthusiasm.
Before the team in its current structure was organized, and before PRISPA Association
was created, we had an initial management unit that steered the team into a certain
direction. Currently, all the tasks of the Management Unit have been taken over by
the Board of Directors from PRISPA Association. Thus, it was the Management Unit’s
task to initiate a day of team building, which aimed to foster awareness of what team
spirit is and to prompt commitment to the common targets and goals of the team.
Mission statement
It’s bold.
Our mission is to create and promote a market-oriented house that can fulfill the conditions
our clients ask for: safety, comfort and most important, low price. As a participant at the
Solar Decathlon Europe, Romania’s team, PRISPA, has reached its first and utmost important
goal: to prove we too can develop a sustainable and ecological project. What we provide to
the real estate is the first, but determined step to an environment-friendly client service.
4 PRISPA Team
Values Target public & m arket
6 PRISPA Team
In terms of information dissemination, a key event to our team’s progress was our first official
presentation. We recently attended the general meeting of the National Council of the
Romanian Order of Architects (OAR) were we presented our audience details on both the
competition itself (its goals and general profile - standards, organizers, tasks, evaluation
criteria) and Romania’s first participation. We enco untered very enthusiastic people, thrilled
to meet the team that will place a winner’s sticker next to Romania’s name. We asked for their
support and they were more than glad to offer their know-how and experience. We explained
the way we have come together and how we have been working so far, obtaining a verbal
agreement from the board of OAR for their support and collaboration in this competition.
All in all, we have so far put together our main ideas and creativity to generate our
leading concept: PRISPA. Faced with our first Deliverable, we are happy to have
seen a collaborative effort from all our team members and crew. The universities
have started working well together, guiding their students, and last but not least
our minds are shaping up the PRISPA with more and more vivid imagery.
Universities :
Associated universities:
“Ion Mincu” University of Architecture and Urbanism
(UAUIM) University Politehnica of Bucharest (UPB)
Technical University Of Civil Engineering of Bucharest (UTCB)
Collaborating universities:
University of Bucharest (UB)
National University of Arts Bucharest (UNA)
National School of Political and Administrative Studies (SNSPA)
University of Agronomic Sciences and Veterinary Medicine (USAMV)
The Bucharest Academy of Economic Studies (ASE)
“I. L. Caragiale” National University of Theater and Cinematography (UNATC)
8 PRISPA Team
Decathletes :
Andra PavelDecathlete
UNA, Faculty of Decorative Arts and Design, Industrial Design, 3rd year
10 PRISPA Team
Teachers – Team Members :
12 PRISPA Team
Faculty of Building Services and Equipments
speciality engineer
Supporting teachers:
Collaborating universities:
Name: University of Bucharest (UB)
Field of activity: Education
With a national and international prestige acquired ever more than 145 years, the
University of Bucharest is one of the leading institutions of
higher educ ation in Romania. With more than 50 institutes,
departments and research centers in permanent collaboration
with similar centers in other countries, this university has been
and continues to be a valuable promoter of reform measures and
development of the higher educ ation system. UB received the
Diploma of Excellence from the Ministry of Education in 200 0.
The Faculty of Geography, Meteorology and Hydrology Department within the University
of Bucharest are offering to PRISPA team input in the analysis of
environmental factors for a specific location, all data necessary
for our project. Faculty of Communication is providing human
resources for copyrighting and strategy development.
The Faculty of Design and Decorative Arts, with Graphic Design and Product Design
departments, is involved with its students in two main project
areas: visual identity and interior and product design.
14 PRISPA Team
contribute to national and international change and evolution.
SNSPA will provide project management and communication knowledge, with
the involvement of its students in PRISPA team.
Name: PriceWaterhouseCoopers
http://www.pwc.com/ro/en
Field of activity: Audit and assurance, Consulting Deals, Human resources, Legal, Tax
Short description: PwC is present on the Romanian market since 1991 and has provided a
wide range of services in assurance, tax, and business consulting.
Collaboration with Team PRISPA: PwC is pleased to provide consulting services to Team
PRISPA for the Solar Decathlon Europe 2012 competition.
Name: David&Baias
www.david-baias.ro
Short description: D&B David and Baias, law firm correspondent to PwC in Romania,
provides you with integrated, innovative and pragmatic solutions,
by providing assistance, representation and legal advice.
Collaboration with Team PRISPA: Legal support for Team PRISPA and PRISPA association.
Name: DC Communication
www.dccom.ro/
Field of activity: Communications and Public relations
Short description: DC Communication is one of the first company
specialized in Public Relations from Romania.
Collaboration with Team PRISPA: Support the project development, help at the
implementations of communications strategy.
1 6 PRISPA Team
the transformation of the industry it was evolving in.
Collaboration with Team PRISPA: Targeted partners, negotiations in progress.
Name: Eaton
www.eaton.com
Field of activity: Eaton offers a comprehensive portfolio of end-to-end electrical
solutions including distribution, generation, and quality control
equipme nt and full-scale engineering and support services
Short description: Eaton is a global technology leader in diversified power management
solutions that make electrical, hydraulic and mechanical power operate more
efficiently, effectively, safely and sustainably.
Collaboration with Team PRISPA: Targeted partner, negotiation in progress.
Name: GLULAM
www.glulam.ro
Field of activity: Timber structures, thermal insulated panels.
Short description: GLULAM is a Scandinavian majority-stock company,
leader in Romania in production of glued laminated
timber and sandwich thermal insulator panels.
Collaboration with Team PRISPA: Targeted partner, negotiation in progress.
NGO’s :
Name: The Romanian Green Building Council (RoGBC)
www.rogbc.org
Short description: The Romanian Green Building Council is a non-profit, non-
political association encouraging the market, educational, and
legislative conditions necessary to promote high performance
construction that is both sustainable and profitable.
Collaboration with Team PRISPA: General consulting in organizing, events
and fundraising for Team PRISPA.
18 PRISPA Team
Dissemination strategy
Internal dissemination -
communication within the team
Necessary steps
In parallel, the Management Unit, which now Dissemination towards the public
functions as Board of Directors within the We have prepared a Press Release for
PRISPA Association has been working on Romania. Together with the involved
different administrative aspects. We have universities, our partners and our sponsors,
obtained from UAUIM a dedicated studio in we will have an official “launching ceremony”.
the school building (15/02/2011) in which we
have been working within the Prispa team We are also preparing our participation to
since then. At the same time, we gathered different events to promote the project. One
the necessary paperwork and authorizations of them will be the Street Delivery, a street
to create the association that will ensure a festival that happens every year in June
legal existence and a transparency guaranty (10-12/06/2011) in Bucharest during three
towards future sponsors and an easier days. This is a very popular happening that
management of the resources of the team. attracts a significant audience. To this end,
we have booked a stand for the Prispa Team.
Dissemination towards partners and sponsors
The third dissemination path we are studying
All our existing partners and sponsors have involves going in schools and interacting
been very happy to learn about our with teenagers and children. It is very
qualification. We have received some material important to create germinal interest for
for the organization of the Call for Application sustainability, especially in a country that
from one of our sponsors, Medical Events is not very familiar with the concept.
and some consultancy for Fundraising
from RoGBC. Together with PWC, we have
22 PRISPA Team