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Master licence for Turkey

Master licence for Turkey

Master licence for Turkey
BUSINESS PLAN

BUSINESS PLAN

Kochlöffel is one of the pioneer chain restaurants in Germany, and has been offering high-quality

Kochlöffel is one of the pioneer chain restaurants in Germany, and has been offering high-quality products at its convenience restaurants for five decades. Its food ranges from the premium Kochlöffel grilled chicken, to tasty bratwurst and curried sausages, fresh salads and filled and toasted baguettes, to various burgers, all of which is carefully packaged for those customers wanting the takeaway option. The restaurants are mostly located in highly frequented areas of large and medium-sized cities, as well as in attractive shopping malls.

(Germany)

COMPANY AND DETAILS System and restaurant name Kochlöffel Country of origin Germany Company headquarters

COMPANY AND DETAILS

System and restaurant name

Kochlöffel

Country of origin

Germany

Company headquarters

Lingen / Ems, Lower Saxony

Industry

Fast food

Founded

1961

Sales channels

Independent outlets,

 

since 1995: Franchised outlets

National locations

approx. 90, 35 of which are Kochlöffel franchises

International locations

Poland: 6 Kochlöffel companies, Turkey: 1 Kochlöffel franchise (Istanbul)

Total sales turnover in 2010

43 million €

Staff

Outlets: approx. 1,000, system headquarters 50

Website

www.kochloeffel.de, www.conieco.com, www.kochloeffel.com.tr

  MASTER LICENCE   Following success in Poland, Kochlöffel now wants to expand in Turkey.
  MASTER LICENCE   Following success in Poland, Kochlöffel now wants to expand in Turkey.
  MASTER LICENCE   Following success in Poland, Kochlöffel now wants to expand in Turkey.
  MASTER LICENCE   Following success in Poland, Kochlöffel now wants to expand in Turkey.
  MASTER LICENCE   Following success in Poland, Kochlöffel now wants to expand in Turkey.
 
 

MASTER LICENCE

 
Following success in Poland, Kochlöffel now wants to expand in Turkey.

Following success in Poland, Kochlöffel now wants to expand in Turkey.

Master Licensee sought for selected regions in Turkey:

- Acquisition of the Master Licence for the relevant region

- Granting of sub-licences

- Creation and management of an outlet network comprising independently-run outlets and licensed outlets

- Development of the brand in the target region

- Opening of at least 10 Kochlöffel restaurants (independent outlets and licensed outlets) within the first 5 years

MASTER LICENCE

MASTER LICENCE

TASKS: - Search for sub-licensees - Choose suitable commercial premises for Kochlöffel restaurants - Master

TASKS:

- Search for sub-licensees

- Choose suitable commercial premises for Kochlöffel restaurants

- Master licensees and sub-licensees to build and fit out the restaurants as per the Kochlöffel system

- Regional procurement of goods as per the Kochlöffel specifications

- Use standard advertising resources in the country‘s official language

- Active regional and location-based marketing

  MASTER LICENCE   COMPETITIVE ADVANTAGES - Exclusive use of the “Kochlöffel” trademark with territorial
  MASTER LICENCE   COMPETITIVE ADVANTAGES - Exclusive use of the “Kochlöffel” trademark with territorial
  MASTER LICENCE   COMPETITIVE ADVANTAGES - Exclusive use of the “Kochlöffel” trademark with territorial
  MASTER LICENCE   COMPETITIVE ADVANTAGES - Exclusive use of the “Kochlöffel” trademark with territorial
  MASTER LICENCE   COMPETITIVE ADVANTAGES - Exclusive use of the “Kochlöffel” trademark with territorial
 
 

MASTER LICENCE

 
COMPETITIVE ADVANTAGES

COMPETITIVE ADVANTAGES

- Exclusive use of the “Kochlöffel” trademark with territorial protection.

- Use of extensive, long-time Kochlöffel know-how to open and manage Kochlöffel convenience restaurants.

- Tried-and-tested product range aimed at a broad target audience.

- Consultancy and support for market analyses, opening the pilot establishment and further developing the region with internal licensees and sub-licensees.

MASTER LICENCE   CONDITIONS   ONE-OFF FEE   50,000 Euros start-up fee for the regional
MASTER LICENCE   CONDITIONS   ONE-OFF FEE   50,000 Euros start-up fee for the regional
MASTER LICENCE   CONDITIONS   ONE-OFF FEE   50,000 Euros start-up fee for the regional
MASTER LICENCE   CONDITIONS   ONE-OFF FEE   50,000 Euros start-up fee for the regional
MASTER LICENCE   CONDITIONS   ONE-OFF FEE   50,000 Euros start-up fee for the regional

MASTER LICENCE

 

CONDITIONS

 

ONE-OFF FEE

 

50,000 Euros start-up fee for the regional Master Licence upon contract conclusion. Start-up fee for an independently-run Kochlöffel restaurant : 15,000 Euros per restaurant. The start-up fee for the opened restaurants is credited against the one-off fee.

ONGOING FEES DURING THE CONTRACTUAL TERM

For independent operation Franchise fee:

5% of net sales turnover 1% of net sales turnover

Advertising fee:

 

Different fee regulations apply for sub-licensees.

PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8

PRODUCTS

 
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8
PRODUCTS   © kochlöffel   8

© kochlöffel

 

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  RESTAURANT     © kochlöffel   9
  RESTAURANT     © kochlöffel   9
  RESTAURANT     © kochlöffel   9
  RESTAURANT     © kochlöffel   9
  RESTAURANT     © kochlöffel   9
 
 

RESTAURANT

 
 
 
 

© kochlöffel

 

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RESTAURANT

RESTAURANT

RESTAURANT © kochlöffel 1 0
RESTAURANT © kochlöffel 1 0

© kochlöffel

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PRESS   Kochlöffel has almost as long a history as Wienerwald. Founded in 1963 in
PRESS   Kochlöffel has almost as long a history as Wienerwald. Founded in 1963 in
PRESS   Kochlöffel has almost as long a history as Wienerwald. Founded in 1963 in
PRESS   Kochlöffel has almost as long a history as Wienerwald. Founded in 1963 in
PRESS   Kochlöffel has almost as long a history as Wienerwald. Founded in 1963 in

PRESS

 

Kochlöffel has almost as long a history as Wienerwald. Founded in 1963 in Rheine (Emsland), this fast-food chain now has 100 branches. Along with chicken, the menu includes burgers (beef), sausages und salads. The main featured product, however, is its half chicken, or which some 4 m portions are sold a year to around 13 m guests. Not even bird flu could make much (permanent) effect here. “Yes, we did see sales of half chickens fall at the start of 2006”, admits franchise manager Wolfgang Kaiser, “but sales more than recovered towards the end of the year.” 25 – 30 % of food sales are generated by this crispy poultry product (€ 2,75 per portion, three halves for € 6,49), a further 10 – 15 % by processed chicken ingredients, such as “Chicken Krossies”, so chicken burgers and chicken wings. Put it all together, and chicken of whatever kind accounts for more than 40 % of food sales.

“People see us as a chicken specialist”, confirms Wolfgang Kaiser. “That is our core expertise and our classic product, and we shall continue to rely on it in future.” When it comes to processed chicken specialities (which, incidentally, suffered no adverse effects from bird flu, since the guest does not associate them directly with a bird) they are experimenting with new taste profiles, such as piquant, or Asian.”

Around one third outlets are currently run by franchisees. Typical characteristics: an A1 site in medium-size towns or cities. The restaurants have seating areas of between 70 and 100 sq m. A smaller type of outlet, 30 cq m and above, can be set up in shopping centres and railway stations. Total sales for Germany in 2010 were € 43 m.

Kochlöffel has also been operating in neighbouring Poland since 1995. Its outlets – of which there are currently six – are called conieco.; average guest numbers per unit per month are 10.000. The product rage is the same as that in Germany, but the food comes solely from Polish suppliers.

 

Quelle: FOODSERVICE EUROPE & MIDDLE EAST - www.kochloeffel.de

CONTACT

CONTACT

Kochlöffel GmbH Herzforder Straße 9 49808 Lingen Germany

Kochlöffel GmbH Herzforder Straße 9 49808 Lingen Germany Wolfgang Kaiser Telephone: +49 (0) 591 / 9160

Wolfgang Kaiser Telephone: +49 (0) 591 / 9160 260 Fax: +49 (0) 0591 / 1200 Email: w.kaiser@kochloeffel.de www.kochloeffel.de