Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Management
Faculty of Management
1. INTRODUCTION
MBA students are required to take this module. They will gain 12 credits or 30 points
under this module. Therefore, it affects the CGPA. Hence, it is the critical module in
MBA Programme.
2. OPPORTUNITIES
This module enables MBA students to develop interest and enhance their expertise in the
area which they have profound implications in their later endeavours.
Simple advice from The GCM – make the most out of it.
3. OBJECTIVES
The aim of this module is to provide the opportunity to conduct an extended systematic
enquiry under supervision into a business area where the MBA students are interested in.
More specifically,
To success in the course, MBA students have to demonstrate two broad abilities: analyses and
syntheses, in ways appropriate to choose and solve the research problems. This requires the
students to extract and dissect the essential elements of the situation and to integrate information
and opinions through the framework of the researcher's own judgements and viewpoints. These
abilities must be demonstrated at a level of sophistication at least equivalent to that expected in
other graduate papers.
4. COURSE DESCRIPTION
It might be no 'problem' to be solved in the beginning of the research. You might have no
idea if the problems exist in the organisation where you are conducting the research
unless you are asked to deal with one or you look for one.
On the other hand, the research may concern not with diagnosing or solving the
problems, but with the feasibility of establishing new or proposed products, services,
approaches or new ventures. It may, in other words, require you to be involved in
research for which there is not present basic or precedents to serve as a set of guidelines.
Whatever is in the project you to undertake, you must make sure it contributes to
knowledge.
From what has been written above you may gain the impression that there are two
distinct "types" of research for both theoretical and practical. All research embodies
elements of theoretical and practical application.
6. INVOLVEMENT
Project should be carried out individually. A project conducted for candidate's sponsoring
organisation has the advantage of:
7. DEADLINES
There are four key deadlines to meet - the initial proposal, the first meeting with
supervisor, the submission of the final draft, the submission of the final report.
At the commencement of the research effort, the deadlines will be set, between
supervisor and students.
8. RESEARCH PROPOSALS
Note: Any research proposal must be approved by the GCM, Faculty of Management,
Multimedia University
9. SUPERVISION
The course objectives are to identify the personal supervision of one senior Multimedia
University academic staff, who is referred to as the Chief Supervisor. And where
necessary and appropriate, a co-supervisor may also be appointed to supervise the
student's project. The Chief Supervisor has an overall and continuing responsibility for a
project and co-ordinates the relationship between the individual / group and the
supervisor and the agency hosting the research. The chief supervisor has an overall and
continuing responsibility for a project and co-ordinates the relationship between the
individual/ group and the supervisor and the agency hosting the research. The chief
supervisor acts as the examiner of the final report. The co-supervisor is invited to submit
a grade, which is taking into account of the letter in determining, by the final grade by the
Dean in the consultation of the MBA co-ordinator. In exceptional circumstances, a senior
staff member from other universities may be appointed as a research supervisor.
Since supervisor is the key ingredient in this course, it is important for you to identify
two supervisors as soon as possible. The procedures are as follows:
• You will be provided with a list of staff members in the university who are
available for project supervision.
• You might, if you wish, suggest two staff members from the list provided to have
the areas of expertise nearest report topic.
• Complete the proposed topic and supervision proforma as per Appendix 1 and
send it to the MBA co-ordinator not later than the last day or line scheduled Business
Policy section.
1. Select the area, which you are interested in or the area which, you can handle it and
competent. Begin the task of encapsulating your topic in one simple question. Your task
of encapsulating your topic in one simple question. Your task in the project will be to
answer to that question fully.
2. Check with your supervisors that the area you have chosen is suitable. Negotiate what is
required for acceptance of the finished report. That is, what are the normal expectations
about the research activity, which will answer the question, you are asking yourself. What
is the appropriate length for the kind of assignment you have set yourself? What are the
constraints applying to the project (e.g. time, scope of what do you want to do, costs, etc).
Do bear in mind that you must be able to complete the project with the time available.
3. Narrow your area of interest to a specific topic. Finalise the specific research question
you intend to answer. There should be inherently one major question in each research
project. Projects lacking this one question often from problems of definition and focus.
(However, finalising this specific question does not prevent you from later changing the
direction of your project as you progress with it, in response to new or unforeseen
developments).
4. Write an initial research plan of the approach you will follow in answering your question.
Get your supervisor to comment on this.
5. Survey the literature relevant to your topic. Remember it is a rare piece of research which
has no antecedents or which takes place in isolation. You should try to see your project in
relationship to what are the probably numerous other similar studies that have been
carried our before. Find information that helps you to understand how your study fits into
the literature of the area.
6. Now that you have some idea of other, similar projects, re-think your approach in the
light of what you have learned. If necessary, rewrite your research plan and show it to
your supervisors. Think again about the validity (and practicalities) of what you have
planned. Can your questions in fact be answered by a research project of this nature? Are
your really able to do it with the time available?
7. If your answer to these questions is yes, now is the time to rewrite your research plan in
more detail and send it to your supervisor for comment.
8. Once your plan is approved, start to work on the project itself. Often it is helpful to create
schedule of the activities you have to complete and the time you available. Estimate how
long each activity will take, add another 50% as a safety margin, and allocate time to
each item accordingly.
9. Prepare a draft outline of the sections of the report. As you do the research, try to write
parts of each these sections as you go. This helps you to keep an overview of the entire
project and avoid getting to wrap up in any one aspect to the detriment of whole.
10. As soon as it is clear how the final report is going to look, send a draft copy of it to your
supervisors for comments. Make corrections and changes as required. Complete the
report and send it in, in final typed form.
Listed below are the procedures for the final year project. Kindly follow the steps as below:
Step 1 Step 2
Complete Research and Consult a lecturer and
Case Methodology draft out the proposal.
(BRM7154)
Step 3 Step 4
Step 7 Step 8
Step 9 Step 10
Number of Copies
A student is required to submit the research project in the following format: three bound copies,
two diskettes to the Faculty Assistant Director. All research projects must be submitted within
the deadline given by the course coordinator.
Paper
High quality bong paper A4 size, 80b/m2 must be used for all the submitted copies. The paper
should be white in colour, acid free and "non-erasable" kind.
Corrections
Corrections of typographical errors, or changes in the text, figures or tables, must be made as
cleanly and invisibly as possible. Correction fluid cannot be used. Corrections should be made on
the original before recopying or reprinting the problem page.
Text should be typed, one and a half-spaced, on one side of the paper only. All information
excluding page numbers must be within the text area. All typing, print, illustrations, etc should
be on one side of the paper only.
Abstract and bibliography should be typed, one and a half-spaced, and be double-space between
entries.
Pagination
Every page except the title must be numbered. Title page is "I" but is not numbered.
Preliminary pages are to be numbered in lower case Roman numerals (ii, iii, iv etc); the text page
ate to be numbered in Arabic numerals and all pages must be numbered consecutively and
continuously, irrespective of volumes.
Photographs
Photographs should be black and white whenever possible possible. Pages containing
photographs should be numbered as regular pages. When photopgraphs are to be used, they are
to be scanned. Using tape, glue or any type of adhesive to insert photographs is not acceptable.
Pages with photographs should be copied on a colour photocopier.
Non-paper formats
Labels for diskette include
i. Author's name
ii. Degree date
iii. Copyright notice
iv. Operating system
v. Density
vi. Hardware required (if appropriate)
The various pages in a thesis should normally be arranged in the following manner:
a. Blank page
b. Title page (Counted as lower-case Roman numeral "i" but not numbered)
c. Copyright page (always numbered lower-case Roman numberal "i")
d. Declaration (numbered consecutively with a Roman numeral)
e. Acknowledgements (if any; numbered consecutively with a Roman numeral)
f. Dedication (if any; numbered consecutively with a Roman numeral)
g. Abstract (numbered consecutively with a Roman numeral)
h. Table of Contents (if any; numbered consecutively with Roman numeral)
i. List of Tables (if any; numbered consecutively with Roman numeral)
j. List of Figures (if any; numbered consecutively with Roman numeral(s))
k. Preface (if any; numbered consecutively with Roman numeral(s))
l. Text (including introduction; first page always numbered with Arabic numeral "1"; pages
numbered consecutively)
m. Appendices (if any; Arabic numerals, pages numbered consecutively with rest of text)
n. References (Arabic numerals, pages numbered consecutively with rest of text)
o. Glossary (Arabic numerals, pages numbered consecutively with rest of text)
p. Notes (If any; Arabic numerals, pages numbered consecutively with rest of text)
q. Index (If any; Arabic numeral, pages numbered consecutively with rest of text)
r. Bibliography (Arabic numerals, pages numbered consecutively with rest of text)
PRELIMINARY PAGES
Title Page
The form and contents of the title page must follow the format of the example given in Appendix
C. Title should be capitalised. The month and year cited on the title page are the month and year
of Research Project submission. The title page is counted as page "i", however, the number is not
printed.
Declaration
Please refer to the format (Appendix D)
Abstract
This is a summary of the thesis, which will state the problem, the methods of investigation and
the general conclusion. An abstract should be approximately 300 words. Line spacing is one and
a half spacing. Double spacing for the next paragraph. Typeface to be used is Times New Roman
and the font size is 12.
Table of Contents
This must include entries for preliminary pages (copyright, abstract, dedication,
acknowledgement, lists of tables and figures, and preface), text (main divisions and subdivisions
of the thesis), appendices, notes, references and index. Typeface to be used is Times New Roman
and the font size is 12. (Appendix F)
List of Figures
Figures (i.e graphs, photographs and other illustrative material) are to be listed on a separate
page. Number, title and page are to be given. Figures must be numbered in Arabic numerals
consecutively. (Fig 1,2,3 or 2.1, 2.2, 2.3, etc) in order of appearance and captioned. Typeface to
be used is Times New Roman and the font size is 12. (Appendix G)
Preface
This is a brief explanatory statement of why the author came to study the subject of the thesis.
Typeface to be used is Times New Roman and the font size is 12.
Text
The first page of the text is always numbered Arabic numeral "1". Typeface to be used is Times
New Roman and the font size is 12. Text contains the chapters of the thesis, in logical order, and
should normally include:
The title of a table and an illustration always appear above the table. If the table contains cited
data, acknowledgement is given in a source note using the words SOURCE followed by a colon.
If the style or data are rearranged, extended, or deleted, acknowledgement is given in a source
note using the words, ADAPTED FROM followed by a colon. The samples can be referred in
Appendix H.
REMINDER
The last paragraph of any should comprise at least two lines of text. Any heading appearing near
the bottom of a page should be followed by at least two lines of text. If this is not possible, the
heading and the line should be continued in the next page.
If the last paragraph of a page has to be continued on the next page, there must be at least two
lines of the text appearing on the next page.
Appendices
The pages should be numbered continuously with the rest of the text. Typeface to be used is
Times New Roman and the font size is 10 with one and half spacing. (Appendix I)
References
Every reference quoted or cited in the thesis must be included in the list of references and
numbered accordingly. References should be ordered alphabetically.
Citation style for references in text (Appendix J)
Citation style for reference in list (Appendix K)
Typeface to be used is Times New Roman and the font size is 10 with one and half spacing.
Glossary
The pages should be numbered continuously with the rest of the text. Typeface to be used is
Times New Roman and the font size is 10 with one and half spacing.
Notes
Bibliography
The pages should be numbered continuously with the rest of the text. Typeface to be used is
Times New Roman and the font size is 10 with one and half spacing.
Appendix A: Sample of Front Cover of the Thesis
Student's Name
Typeface : Times New Roman
Font size : 18
AUGUST 2000
Appendix B : Sample of Spine
Name of candidate
Typeface: Times New Roman
Font Size: 14
Degree Awarded
Typeface: Times New Roman
Font Size: 14
IBRAHIM BIN ABDULLAH EFFECTS OF THE CHILDREN ADVERTISING MBA AUGUST 2000
Student's Name
Typeface : Times New Roman
Font size : 18
AUGUST 2000
Appendix D : Sample of Declaration Page
DECLARATION
I hereby declare that this BMP 6164 Research Project is my original work except for quotations,
statements, explanations and summaries, which I have ready mentioned their sources. No portion
of this Research Project has been submitted in support of any application for any other degree or
qualification of this or any other university or institute of learning.
DECLARATION ii
ACKNOWLEDGEMENTS iii
DEDICATION iv
ABSTRACT v
TABLE OF CONTENTS vi
PREFACE ix
CHAPTER 1 INTRODUCTION
1.1 Television Advertising Industry in Malaysia 2
1.2 Rules and Regulation in Advertising
1.3 Effects of Children Advertising on Children and Parents
1.4 Advertising to Children - Ethnical Issues
1.5 Problem Statement
1.6 Objective of Study
1.7 Organisation of Research Project
Appendices
TABLE PAGE
1. Children's Profile
2. Parents and Demographic Factors
3. Age By Level of Understanding
FIGURE PAGE
1. Gross Income for Television and Radio Stations
2. The Effects of Advertising to Children
Computer .56
Punched Cards .80
Statistics .71
Desk Calculator .34
Attitude
Product
Brand
Producer
Seller
Advertisement
Advertising
Advertising Child
Influence on
parents
Behaviour Purchase influence
The American Psychological Association (APA) reference citation in text is used to provide
information for readers to locates the source of information listed in the alphabetical selected
bibliography or references at the end of dissertation or thesis.
DESCRIPTION EXAMPLE
One work by one author
• Within a paragraph, do not include the year In a recent study of reaction times, Kenneth
in subsequent references if the study cannot (1996) described the method also found.
be confused with other studies cited.
• Join the names in a multiple-author citation as John and Smith (1997) demonstrated
in running text by the word and, use as
ampersand (&) for parenthetical material, as has been shown (Williams & Kenneth,
in tables and captions, and in the reference 1989)
list
Works with anonymous author
• When a work's author is designated as (Anonymous 1993)
"Anonymous", cited in text the world
Anonymous followed by a comma and the
date.
Author with the same surnames P.D. Luce (1989) and R.A. Luce (1990) also
• Include the authors' initials in all text found
citations to avoid confusion, even if the
year of publication differs. P.D. Luce et al. (1984) and D.O. Dykes (1980)
studied
Two or more works within the same surnames
• Arrange two or more works by the same Past research (Edeline & Weinberger, 1994,
author in the same order by year of 1995)
publication. Place in-press citations last.
Give the author's surnames once; for each Past research (Gogel, 1984, 1990, in press)
subsequent work, give only the date
• Identify works by the same authors (or by Several studies (Farrel & Hammond, 1987,
the same or two or more authors in the 1990, in-press-a, in press-b)
same order)with the same publication date
by the suffixes a,b,c and so forth after the Several studies (Johnson, 1991a, 1991b, 1991c;
year; repeat the year. The suffixes are Singh, 1983, in press-a, in press-b)
assigned in the reference list, where
references are ordered alphabetically by the
title.
• List two or more works by different authors Several studies (Balda, 1980, Kamil, 1988;
who are cited whithin the same parentheses Pepperberg & Funk, 1990)
in alphabetical order by the first author's
surname. Separate the citations by
semicolons.
Personal communications
• These are letters, memos, some electronic
communication (e.g. email, discussion
groups, message from electronic bulletin L.A. Schaie (personal communication, April
broads), telephone conversations, and the 18, 1999)
like.
As the do not provide recoverable data, (V-G. Nguyen, personal communication,
they are not included in the reference list. September 28, 1993)
They are cited in text only. Give the initials
as well as the surname of the
communicator, an provide as a exact a data
as possible.
The APA (American Psychological Association) reference style is used which includes the
following categories: periodicals, books brochures, book chapters, technical and research reports,
proceedings of meetings and symposia, doctoral dissertations and master thesis, unpublished
work, reviews, audio-visual media, and electronic media.
A reference list cites works that specifically support a particular article. The reference list must
be double-spaced, and entries should start with a paragraph indent; entries will then by typeset
with hanging indents.
Accepted abbreviations in the reference list for parts of books and other publications are:
DESCRIPTION ABBREVIATION
Chapter Chap.
Edition Ed.
Revised edition Rev. ed.
Second edition 2nd ed.
Editor (Editors) Ed. (Eds.)
Translator (s) Trans.
No date n.d.
Page (pages) p. (pp.)
Volume (as in Vol.4) Vol.
Volumes (as in 4 vols) Vols.
Number No.
Part Pt.
Technical Report Tech. Rep.
Supplement Suppl.
Alphabetising names
Arrange entries in alphabetical order the surname of the first author, using the following rules for
special cases:
• Single author entries by the same authors are arranged by year of publication, the earliest first
Kim, K.S (1991)
Kim, K.S. (1994)
• References with the same first author and different second or third authors
Kaufman, J.R., Jones,K., & Cochran, D.F. (1982)
Kaufman, J.R., & Jones,K. (1980)
• References with the same surname are arranged alphabetically by the first initial
Eliot, A.C (1983)
Eliot, G.R (1990)
• References with the same author (or by the same two or more authors in the same order) with
the same publication date are arranged alphabetically by the title (excluding A or The) that
follows the date
Exception: If the reference with the same authors published in the same year are identified as
articles in a series (e.g. Part 1 or Part 2) order the reference in the series order, not alphabetically
by title.
Order of work with corporate or with no authors, or agency, association, or institution as author.
If there is no authors, the title move to the author position, and the entry is alphabetised by the
first significant word of title.
Description Example
MALAY NAMES
• If a person never uses the word denoting Abdul Majib bin Zainuddin, Haji
filial relationship, enter the name as found
• Add after the name titles of honour, rank or Soppiee, Nordin, Dato'
position that are commonly associated with Ungku Abdul Aziz
the name Syed Hussin Ali
Nik Safiah Haji A. Karim
• If the title of honour, rank or position are
hereditary, entry by the title
CHINESE NAMES
• Enter the surnames first Foh, Kam Beng
Ching, Fancis K.W
• If a name of Chinese origin contains both (Name appears as Francis K.W. Ching)
Chinese and non-Chinese gives names,
record the non-Chinese given names Loh, PhilipFOOK Seng
preceding the Chinese given name (Name appears as Philip Loh Fook Seng
Subramaniam,P