Values behind communities

Would you give the contact details of

your belongings to a perfect stranger?

Alina Semchemkova, Kiev, Fashion Designer

 TheBlogTV is the first
Social Media Company
in Europe.

Since 2007 we engage

online audiences and convert
them into communities for
top brands and enterprises,
leveraging on video content
and social expertise.

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Our uniqueness
Social TV Shows /

We are pioneer and leader in

WebTV & VideoBlog /
building communities based on
participatory value and video
Vertical Social Network /
communications
Premium Clubs/
We engage ourselves in each
community to make them grow and Consumer Labs /
create a permanent dialogue between
our clients and their audiences. Contest Platform /

Crowdsourcing/

Social Enterprise /

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Our Philosophy

We believe in participatory
value creation
We believe all brands and enterprises
are now facing a new challenge and
can leverage on their community to
create new economic value.

We have a top class team

in 4 countries
TheBlogTV has more than 120
people in France, Spain, Italy and the
UK. Experts in their field and
specialists in the social networking.
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The Opportunity
Communities can TheBlogTV

participate in the Communities Internet

Crowd
Brand & Enterprise
Userfarm
`
Value Creation
Topic / Engagement /
Web 2.0 has Interest / Responses /
Engagement / Comments /
disclosed new
opportunities to extract
value from real time R&D! Web 2.0 Creative ideas Customer
Service!
and Solutions
crowd participation,
emerging
collaboration, Prod! Sales!

knowledge sharing. Internal Marketing !

Process! & PR!

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Engaging in real The Risk
conversations is to lose grip with your target
audience and let someone
COMMON INTEREST

else disintermediate your

company

We believe our clients should own

their communities and have access
to all information and insights. We
track and crunch all data in order to
MEASURE

RESPOND
understand our communities. With
ANIMATE

Facebook, Twitter, etc. accessing

ENGAGE

these RAW data are very

REACT

complicated if not impossible and

could be very expensive
Other CLIENT
TBTV NEW
COMMUNITY SITES
sites

We build a social media

ecosystem for our
communities
Our communities are deeply linked with
all main social networks through API
and ad hoc apps. This, and a SEO
constant activity, maximize audience
engagement and project viralization.

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 What we offer?

27/06/2009
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Our practices
and format
CROWD
TheBlogTV has FUNDING

developed a
unique portfolio
of 10 practices
addressing all
main customer IDEA
PLATFORM
needs

INDUSTRIES
CLIENTS
VALUE CREATION
PRACTICE
Under development
FORMAT
TheBlogTV - Full Service Approach

•  Insights and Creativity We find a strong insight in the market

Develop concepts and ideas focused on a

•  Concept and strategy
•  Construction & design
specific target to meet the objectives of the
brand and build a strategy.
Social Design, Graphic & User Interface
Development and License
Multimedia & Mobile

•  Editorial planning Creation of a editorial plan based on

community focus

•  Content Content management and production

Content Crowdsourcing
Production
Social Media Strategy
•  Diffusion Buzzing & Seeding
SEO, SEM, SMM

•  Management Planning
Community Management
Project Management
Reporting & Accounting
•  Reporting

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 Case Studies

27/06/2009
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Social TV Shows / Babel All Colours of Italy

Client Category
The first and only User Generated television channel
dedicated to Italian immigrants created for civic Edutainment
purposes, social and entertainment.
Goals Countries

Customer Acquisition Italy

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© BABEL is a TheBlogTV property
WebTV & Videoblog / Wired TV

To be
replaced by
a Wired Pic

To be
replaced by a To be
Wired video replaced by
a Wired Pic

Wired TV is a Video section of the Wired Client Category

website engaging the audiences around HiTech
their editorial topics with a customized
videoplayer and enhanced sharing Goals Countries
functionalities.
Traffic Italy

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Vertical Social Network/ Nokia Play

Client Category
Is a community dedicated to sharing happenings Entertainment
and experiences related to the music, entertainment
and mobile. Goals Countries

Retention Italy
(ie Subscription)
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Vertical Social Network/ Wind Business Factor

Client Category
WBF is a social network dedicated to start up
and emerging companies with special deals, Small Business

opportunities, contests and training material.

Goals Countries

Customer Acquisition Italy

(Subscription)

15 © BUSINESS FACTOR is a TheBlogTV property

Premium Club / Juventus

Client Category
Premium Club (e.g. euro 36/yr.) in which fans can Juventus FC Premium Club
share their own passion.
Exclusive content: Games, Videos in HD quality,
Goals Countries
Interactive chats with players
Revenues Italy
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Consumer Lab/ Vodafone

Client Category
Is a platform where customers exchange Consumer
information and advice with various participatory engagement
tools: Forum, Blog and Wiki.
Goals Countries
Subscription / Italy
Retention
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Contest Platform/ Roma Europe Festival

REWF award the work of the talent people with cash Client Category

prizes and offers the possibility of visibility and Festival

international relations for creative.
•  6 competitions per year Goals Countries
•  Offline events Talent Scouting Italy
•  Media partnerships, all managed by TheBlogTV. (ie participants)

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Contest Platform/ Compass 50th

Client Category
50annicompass.compassonline.it
The first community dedicated to group stories and Anniversary
create a collective history of Italians.
•  Everyone can participate
Goals Countries
•  Enriched with the stories and video interviews of public
figures. Content Italy

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Social Intranet/ Magma Solution

Magma – The Easy Social Enterprise

TheBlogTV has developed a Social Enterprise
Platform that includes the following functionalities:
•  Management profiles.
•  Knowledge Sharing in all formats.
•  WebTV, VideoSharing.
•  Agenda and Calendar of events
•  Webmagazine and Microblogging.
•  Chat, Messaging Platform,
•  Brainstorming, Questions & Answers.
•  Creation of working groups with dedicated tools.
•  Publication and archiving with semantic search.

Magma is a white label platform that can be customized
allowing the customer to change graphic and choose the
desired functionalities.

Client Category

Social Intranet

Goals Countries

Productivity" UK
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(ie participation)
Crowdsourcing / Userfarm
THE FIRST VIDEO CROWDSOURCING PLATFORM IN
EUROPE.
The term “crowdsourcing” refers to the development
of a project, service, or a specific product to a
distributed ensemble of people organized as a team.

UserFarm is the first video crowdsourcing platform in
Europe, the ideal partner for TV channels, brands,
media agencies, web publishers looking for original
video content.

WHITE LABEL CROWDSOURCING PLATFORM FOR ALL
NEEDS
UserFarm platform is also offered as a white label
crowdsourcing platform for all customers’ needs:
idea, design, graphic, music, video, translation, etc.

Client Category

110 Clients Co-creation

Goals Countries

Content Production France, Spain, Italy, UK

Active Participants

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© USERFARM is a TheBlogTV property
 Company Profile

27/06/2009
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 Our portfolio of clients

TheBlogTv currently clients

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 CORPORATE STRUCTURE
TheBlogTV Shareholders
Innogest Capital - the largest
Italian Venture Capital Fund,
focused on Seed & Early
Stage Investments.

TLcom - a London-based
Venture Capital fund,
investing since 1999 in
Telecom, Media e
Technology companies.

Zodiak Media Group - one of

the world's leading creators,
producers and distributors
of content for TV, radio, new
media and cinema.

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TheBlogTV is 120 people across Contact:
Claude Spasevski - Managing Director
4 European countries claudespasevski@theblogtv.co.uk

TheBlogTV UK
London
22a Cope Place W8 6AA
Tel: (+44) 783 750 37 80

TheBlogTV Italy
Rome Milan
via Casilina 939, 00172 via Deruta 20, 20132
Tel: (+39) 06.97848159 Tel: (+39) 02.28187671

TheBlogTV Spain
Barcelona Madrid
Diagonal 329, PisoB, 1ºDerecha - 08009 " Calle San Bernardo, 20. 2°-2ª - 28015
Tel: (+34) 93.4765792 Tel: (+34) 91.75.89.615

TheBlogTV France
Paris
38 rue des Gravilliers, 75003
Tel: +33 1 44 61 50 75