What  Is  Value?  p.06                      Events  Calendar  p.10                    Cars  4  Sale  p.

18
May  2011

After all...it’s a driven world

THE OFFICIAL MAGAZINE OF SUPERCAR SUNDAY

 contents:
ISSUE 17, MAY 2011
EDITOR IN CHIEF Dustin Troyan

ART DIRECTOR Tim Cummings

SENIOR COPY EDITOR Louis Berkman

PRINTING Jay Press-Press Graphix

DESIGN Tim Cummings

WEB DESIGN Jeff Balbien

STORIES BY Jay Parille

Officer Leland Tang
Bruce Meyer
Louis Berkman
Dustin Troyan

PHOTOGRAPHY Greg Grudt

www.speedandmotion.com

ADVERTISING Auto Gallery

Auto Trixx
All Car Parts, LTD.
Lavaggio
Universal City Nissan
Press Graphix
Coastline Motorsport
Fusion Motor Sports
Precision Auto Body

09 Valley Pacific
Hangar
Simi Pacific
SoCal Shop Guy
Dent Mechanix
1080 Signs
Community Chiropractic
Nutek

Payments and Deadline

Payments are made in advance of printing.
Please submit payment with ad submission.

Artwork due by the 15th of month

prior to publication month.
Preferred payment method is check.
We do accept credit cards.

18 15 Please make checks payable to:

Connected Media Group, LLC.
23907 Ventura Blvd., Calabasas, CA. 91302

Questions or comments:
Dustin@connectedmediagroup.com
818-516-5053

SIZING:
Full Page 8.625” x 11.125”
1/2” Page 7.875” x 5” (if horizontal) and
3.875” x 10.375” (if vertical)
1/4” Page 3.875” x 5”
Business Card 2” x 3.5”

10
PRICING:
13 09 Front Cover Space...........................................$750
Full Page Inset................................................. $600
Full Page Back Cover......................................$600
Full Page...........................................................$500
Half Page..........................................................$400
Quarter Page....................................................$300
Business Card..................................................$100
Calendar Page..................................................$550
Cars 4 Sale..........................................................$50

Artwork Specifications:
HI-REZ PDF or PDF/X1-A / CMYK
with all high resoulution graphics and fonts embedded
Email artwork to:
Dustin@connectedmediagroup.com

What Is Value?
STORY BY DUSTIN TROYAN
V alue. What is value? I think that val-
ue is a showing of appreciation and
consideration. Value in a customer, a friend,
an associate or business partner. How do
you create more value? How do you com-
pete in this marketplace?
Provide a better value at a better price.
Go further, innovate and provide a better
experience for your customer. Part of value
is the passion behind a service or product.
Is there passion? I know all of this sounds
redundant. For those who read the business
journals or are fresh out of college these
topics have probably been drummed in over
and over, but likely without practical appli-
cation. How does this correlate to your dai-
ly business or your personal relationships?
I suppose it means working harder, smarter,
and appreciating every cent that someone
is willing to pay you. Stop making excuses
and go the distance. This is value.
It is strange but it appears that there are
a lot of people out there that are willing to
go only so far. I appreciate the opportunity
cost of time, and that sure we all deserve a
break or vacation, but in this economy may-
be we don’t. Why do we go a little further?
It is simple to set ourselves apart. I am sure
that there are those of you out there read-
ing this and saying, “I have done my part”
or “I have gone far enough” or perhaps even
“I don’t get paid enough for this or that.” I
can understand that sentiment and frustra-
tion, but I can also appreciate ambition and
6 www.drivenworld.com
from the editor
opportunity. What made this country great
is the sense of opportunity, not entitlement.
Hard work and achievement, this is what
sets America apart. This still applies today.
Back to value. How to retain customers
and increase business? Simple: provide a
better product and service for less than your
competitor while providing a more fulfilling
experience. Find ways to increase the value
of the relationship and make the customer’s
life easier. This may be as simple as a phone
call or taking the time to stop by. It could
be finishing a product or service ahead of
time or delivering it personally. A sense of
consideration and appreciation goes a long
way and people remember it!
Now back to opportunity. What is an op-
portunity? How do you define it? Perhaps
you when you were young and you played a
sport; you hit a home run, scored a goal or
made the winning shot, which was an op-
portunity. You showed your skills and you
shined. This “shining” is what will make
people talk and bring people back. Where
can you showcase your craft, knowledge,
and ambition every day of your life? I know
we all have good days and bad days, but
finding consistency in the appreciation of
not only others, but yourself and what you
are capable of will transcend every aspect of
your life. Find ways to increase the passion
at your workplace, family interactions, and
all parts of your life.
Can you take small steps that will lead to
the large one that you have wanted to ac-
complish for years? Can you partner with
a complimentary business and grow to-
gether? Do you have more services you can
offer at an exceptional value that your cur-
rent customers do not know about? What
else can you do and do well? How about
your employees? Can you ignite passion in
them? Understand, everything you do is a
reflection of what you are capable of doing,
so to it all well. Do it so well that people
are amazed. Do it consistently so they know
you are consistent in what you say and do.
Do it honestly so they trust you. Think long
term and try to have a client for life, not just
a “one-time” customer.
I n next month’s issue you will see an ad
for my own business, Connected Media
Group. It will explain what I am now doing
since Village Coffee Roaster Retail closed. I
would ask that if you need any of the servic-
es CMG provides, please give me a shot. I
whole heartedly believe in everything I have
written and would love to have the opportu-
nity to prove what CMG can do for you and
your business.
Best,
Dustin Troyan
President & CEO
Connected Media Group
www.connectedmediagroup.com
Collision Repair Partners for
Acura 101, Bob Smith BMW/Mini, Mercedes-Benz of Calabasas,
& The Auto Gallery

 





 






 
 


 


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Porsche & BMW Factory Trained

Mercedes-Benz Factory Certified
www.pabbodyshop.com
818.888.7654
fax: 818.349.1561

Celebrating 50 Years of Excellence www.drivenworld.com 7


Cast Iron Is Not
Just For Headers
STORY BY LOUIS BERKMAN
I am a cook. Not a chef, sous chef, pastry
chef or current Food Network flavor of the
week. I prepare food that people WANT to
eat. I am a COOK!
There are two main components to doing
a job well. The first is having the knowledge
and experience to actually DO a particular
job. The second component is having the
right TOOLS to do a job. An experienced
master mechanic that uses inadequate tools
is really not much of a mechanic no matter
how much he knows. The same is true with
cooking. I may be the most knowledgeable
cook around but if I use typical mass market
lightweight consumer grade pans, my cook-
ing knowledge will not be effectively trans-
lated into a desirable result. People probably
WON’T want to eat what I am cooking. This
brings me to the subject of this article, cast
Iron.
There are a myriad of choices out there in
pots and pans. The secret is only acquiring
those pieces that are necessary for the cook-
ing to be done. What I have found to date is
that cast iron cookware is definitely the way
to go. How can something as pedestrian as a
cast iron skillet be the ne plus ultra of cook-
ware? To answer this question, we need to
look at a little bit of history.
Cast Iron cookware is quintessentially
American. It became widely distributed
throughout the country during the 1800’s.
It would be almost impossible to imagine
the early settlers using anything other than
cast iron to cook in. Cast iron is reasonably
priced (cheap is such a NEGATIVE word!),
is exceptional to cook in, and with a small
amount of care will be left to your children
and grandchildren. How many things can
you buy for $40 that can be multigenera-
tional?
Lodge, the number one US brand of cast
iron has been manufacturing the same
product in Tennessee for over 100 years.
The Lodge skillet you purchase today is
the SAME skillet they made 100 years ago
with the exception of it now coming pre-
8 www.drivenworld.com
cooking tips
seasoned. Properly seasoned (a simple task
who’s difficulty is VASTLY overstated) a cast
iron skillet will fry better than any pan. It
will sear better than any expensive cookware
you can find. Food cooked in it will simply
TASTE better. This should be what we are
all looking for.
The different taste of food cooked in cast
iron is due to the physical properties of cast
iron. Cast iron is actually an inefficient con-
ductor of heat. It tries to hold as much heat
as it can and only releases stored heat when
it has to. This is why it is so great for frying.
Because of the tremendous amount of heat
cast iron holds, the fat doesn’t cool down
when food is added. With such a minimal
drop in temperature, the hot fat can do its
job without being ab-
sorbed by the food
being fried. What you
wind up with is fried There are two main
food that is crisp, deli-
cate and NOT greasy.
components to doing
The same things hold a job well.
true for searing and
sautéing. Because the
iron doesn’t cool down when food is placed
in the pan, sautéed food seals and develops
a wonderful crust from the cooking process.
T he number one argument against cast
iron seems to be that it is heavy. Yes,
cast iron is heavier than aluminum or stain-
less steel. Yes it requires some additional
care after use. These issues can be dealt
with. Weight can be addressed by choosing
pans carefully. If you can’t comfortably lift
a 15 inch cast iron pan, don’t use it. Stay
with sizes that you can comfortably handle.
If a pan is too heavy for the cook to lift nasty
burns can result. Since cast iron holds heat,
it will sear your skin very nicely if you are
not careful. Just remember to COOL a cast
iron pan COMPLETELY before you wash
it. If it is too hot and gets wet it will crack.
When you wash a cast iron pan, use hot wa-
ter and a stiff nonmetallic brush. DO NOT
EVEN GET IT NEAR A DISHWASHER!
Try not to use any soap products. Soap
will wash the seasoning right out a cast iron
pan. If the remains in the pan won’t come
out with hot water and a good scrubbing,
try boiling some water in the pan until it
loosens the stuck on food. After the pan
has been washed, dry it completely and then
put a light coat of fat on the surface of the
pan to keep it from rusting and to keep the
“seasoning” IN (on?) the pan. I used to use
a light coating of cooking spray to do this
but I have graduated to what I think is the
best product to coat the pan; a paper towel
with some Crisco on it. A small container
of Crisco kept by the stove will allow you to
keep your cast iron usable and “non-stick.”
In addition to seasoned cast iron there
is also enameled cast iron. These products
come from Europe and Asia and require
no “seasoning”. They are enameled inside
and out and are usually dishwasher safe. I
have a set of Le Creuset Dutch ovens from
5 to 13 quarts capacity. Rarely does a day
go by that one of these is not pressed into
use. For making roasts, soups, stews, casse-
roles, pretty much everything that won’t fit
into a skillet, these Dutch ovens are beyond
reproach. Food can be cooked either in the
oven or on top of the stove. Slow cooking at
moderate heat produces succulent, intensely
flavorful food. The gentle, even heat pro-
duced in a cast iron Dutch oven will make
even the toughest cuts of meat a joy to eat.
So on top of everything else, using cast iron
pans will help you to become a more eco-
nomical cook.
Industry News
Shaver  Automotive  Group  
Announces Opening of New FIAT Studio, Arrival of New 2012 Fiat 500
Shaver Automotive Group is pleased to announce that it now offers sales and service of the new
2012 Fiat 500 at its new FIAT Studio in the Thousand Oaks Auto Mall.
THOUSAND OAKS, CA, March 26, 2011
/24-7PressRelease/ -- Shaver Automotive
Group is pleased to announce that it now
offers sales and service of the new 2012 Fiat
500 at its new FIAT Studio in the Thousand
Oaks Auto Mall.
Shaver Automotive Group invites FIAT
customers in Southern California to test
drive the Fiat 500, the first FIAT vehicle to
be sold in the United States since 1984.
Shaver's FIAT Studio is located in the
heart of the Thousand Oaks Auto Mall.
The 2012 Fiat 500 is a four-passenger city
car that offers Italian styling, modern tech-
nology, excellent fuel efficiency and a great
value to attract a new generation of Ameri-
can drivers.
"The new Fiat 500 brings something truly
unique to a fast-growing segment in Amer-
ica, delivering Italian-by-design function,
value and efficiency intelligently tailored for
our market," said Andrew Shaver, President.
The 2012 Fiat 500 will appeal to Ameri-
can consumers who want their vehicle to be
as engaging, individualized, ecologically re-
sponsible and technologically savvy as they
are.
The Fiat 500 is offered in three models
(Pop, Sport and Lounge) and is available in
14 vivid exterior colors with 11 unique seat
combinations and five wheel choices. All
models are equipped with the state-of-the-
art 1.4-liter MultiAir engine, coupled with a
choice of either a manual five-speed or auto-
matic six-speed transmission.
To arrange a test drive of the new 2012
Fiat 500, contact Mike Pieper at www.fiatus-
aof1000oaks.comor call 888.283.5490.
The physical location of Shaver's FIAT of
Thousand Oaks is 3888 East Thousand Oaks
Blvd. Thousand Oaks, CA 91362.
Shaver Automotive Group is one Cali-
fornia's premier privately owned dealership
groups and has been serving the automotive
needs of customers since 1936.
Learn more at www.shaverauto.com
It is with great sadness and a heavy
heart that I write this note that my
dear friend Tom Sparks passed away
peacefully in his sleep.
Tommy was 84 years old and had
been married to his wonderful wife
Laura for 62 years. They had two lov-
ing daughters, Jenny and Barbara and
two grandchildren Cody and Lacy.
Tom was my second father and
added so much to my life…we trav-
eled coast to coast together and en-
joyed our great friendship and the car
hobby together for over 50 years.
Tom was born in Iowa and came
to California and was an early midget
racer, hot rodder, car builder, Pebble
Beach winning restorer and Pebble
Beach Judge… but will be most re-
membered for being a world class
great friend.
Tom had an automotive repair and
restoration shop in Hollywood from
the mid-fifties until the late 90’s and
was home to many Pebble Beach
winning cars. He was also a world
class cyclist and won the California
State Road Racing Championship in
1959.
He and Laura opened their home
and wonderful car collection for just
about every car club in the country.
They were THE most wonderful cou-
ple and always welcomed car friends.
Everyone who knew Tommy loved
him and he will be soooooo missed.
The funeral service will be private,
but in the meantime keep Laura and
their family in your prayers…
Blessings,
Bruce Meyer
www.drivenworld.com 9

It’s Auction Time,
Get Out The Cash!
STORY BY JAY PARILLE
I f it is January, it must be the start of the
car auction season. If you think the econ-
omy is down; you wouldn’t know it by the
way the vehicles were selling in Scottsdale,
Arizona. Barrett-Jackson auctions are now
no reserve. Whatever the final bid is, is the
winner. The other auction houses, MotoX-
otica, Russo & Steele, RM, Gooding & Co
still auction cars the old fashion way, with
RESERVES.
Last year’s tally for all the houses was a
whopping $160 million! Only three million
down from the record year of 2007, $163
million. Barrett-Jackson reported the larg-
est sales of the week with just under $70 mil-
lion. From this year’s sales B-J raised just
under $4 million for charities. Chevrolet
auctioned off the first 2011 Camaro convert-
ible and Ford auctioned off the all new 2011
Ford Mustang Boss 302 Laguna Seca edi-
tion. All the proceeds went to charities. For
12 www.drivenworld.com
event review
the price of the Camaro ($225,000) not only
do you get the car, but you are also invited as
a guest of Chevrolet to this year’s Indy 500
where you will get the opportunity to drive
one of the Indy 500 Camaro Pace Cars in
one of the parade laps.
The biggest seller for B-J wasn’t an ex-
otic Ferrari, Corvette, Mercedes-Benz, or
Porsche. It was a boat! Not your everyday
trout hauling Glaspen boat. But, a 2010
Marine Technology Inc., Catamaran Cus-
tom 44’ Performance Boat. This fiberglass
behemoth was themed after a 2008 Special
Edition Corvette Z06. This boat was built
with all original GM parts, headlights, door
panels, taillights, steering wheel etc.
Barrett-Jackson would not be Barrett-
Jackson without some controversy. A 1964
Pontiac Bonneville ambulance slated to be
auctioned was declared to be the ambulance
used to transport President JFK’s body after
the assassination. A group calling itself the
Professional Car Society is a club made up
of people who restore hearse, ambulances,
limos, and other specialty cars. They de-
clared that this emergency vehicle may not
be the one that transported the president.
After much hype the car was finally auc-
tioned for $132,000.
The top seller of the week was auctioned at
Gooding & Company. A 2006 Ferrari FXX
Evoluzione brought $2,090,000. Gooding
only offered 131 vehicles for bid. They had a
92% sales rate. Out of the 131 lots offered, a
121 were sold. The final numbers for Good-
ing were $34,980,000.
RM auctioned off a 1955 Mercedes Benz
300SL Gullwing. It sold for $1,375,000.
They sold 172 vehicles out of a total of 180
for a sales rate of 96%.
Russo & Steele auctioned off some incred-
ible Detroit muscle. A 1970 Plymouth Hemi
‘Cuda found a new home for a reported
$1,705,000! The down side to this car was
the fact that it is an automatic. (What would
it bring if it had a 4-speed?) R & S had sales
of $21,000,000. Not bad for a company that
wasn’t sure they were going to be back this
year due to all the damage that was caused
by the tents that collapsed on many of the
vehicles due to all the wind and rain at last
year’s event.
Let us not forget that more than cars are
being auctioned. If you are looking for a
new airplane, you have come to the right
place. Cessna had a display of some of the
new aircraft they have developed. Tires,
rims, automobile art, clothing, auto acces-
sories, jewelry, etc., are also offered for sale.
Ford and Chevrolet have started to use auc-
tions to showcase their new wares. There is
something for everyone at these events.
What is in store for this year for the auc-
tion companies? There doesn’t seem to be
a shortage of players. Kruse Auction was
forced out of business last year by the state
of Indiana. It seems they were having prob-
lems issuing checks to the seller once the
car was sold. MotoeXotica picked up were
Kruse left off and started the weeklong fren-
zy a week earlier than all the other auction
houses. B&J, along with Russo & Stelle, have
now increased their auctions from once
a year to 4 times a year. Sales of Detroit
muscle and European exotics may be down
a little this year, but it looks like they will be
back shortly.
www.drivenworld.com 13
14 www.drivenworld.com
Cars & Trucks:
Just Getting More
Sophisticated
STORY BY MARK HARPER
C ars and trucks keep getting more so-
phisticated. Sensors are everywhere
sending information to your car’s computers
making traveling safer, smarter and more ef-
ficient. Nowhere is this better demonstrated
than in your vehicle’s dynamic systems. Turn
the key on in any new car and you'll be hyp-
notized with lights that flash and sparkle be-
fore you've even left your driveway. Symbols
for ABS, TCS, ESP, ESC, DSC, VSC, DSP,
WTF. The list goes on and on. Maybe you’re
lucky and
just have
the one that -small price for safety,
shows a car
with two
enjoying your car’s full
“s” shaped
skid marks
potential.
under it.
Heck, some of your best car stories might
include the activation of these lights when
you almost lost it during spirited driving.
The impish grin you get when you push the
button that turns these systems off comes
with the warning that if you run out of tal-
ent your stability program will not be there
to save you.
One sensor that is part of this type of sys-
tem is the steering angle sensor (SAS). This
sensor’s function is to monitor the steering
wheel location and rate at which the driver
is turning it. If you think of your steering
wheel as a clock this sensor measures the
location of the wheel in degrees. The infor-
mation is used to vary hydraulic pressure in
variable assist power steering systems or by
the stability control system to improve han-
dling, braking and traction.
A little bit of history first. In the eighties
car makers introduced the first generation
of variable assist power steering systems.
These early systems were primitive by to-
day’s standards only altering the hydraulic
pressure of the power steering when vehicles
were traveling at higher speeds and return-
ing it to normal at low speeds. The faster you
went the lower the assist. This would help
steering feel and stability at higher speed
and ease of use at lower speeds. The SAS was
very simple and did not require any “intel-
ligence” to accomplish this purpose.
Fast forward to today’s cars and we find the
steering angle sensor has taken on a key role
in stability programs and traction control
systems. The sensors have become very pre-
cise, measuring the steering wheel’s location
to within tenths of a degree. Stability control
systems keep track of the driver’s steering
input using the steering angle sensor. This Drive To
Arrive
is also the
case for
lateral sen-
sors, yaw
sensors, Myths about the "tint" on the front
and wheel
s p e e d
side windows. It is illegal because po-
lice officers can not see into the ve-
sensors. hicle!
In simple terms the steering angle sensor -This is a myth, the Tint Law doesn't
tells the ABS computer where the driver even mention color.
is steering the vehicle. The lateral and yaw
sensors tell the computer how the vehicle is The truth is that 26708(a)(1) VC,
responding to those commands while the states: A person shall not drive any
wheel speed sensors monitor traction. The motor vehicle with any object or ma-
ABS computer uses information from the terial placed, displayed, installed,
sensors to determine the vehicle dynamics. affixed, or applied upon the wind-
If the vehicle is losing traction, over steering shield or side windows.
or under steering the system kicks in to keep
the vehicle under control. The film in the tint prohibits/re-
Because of all of these systems perform- stricts the "temper" glass feature of
ing a wheel alignment has become even the front side windows. So, when a
more complex AND important procedure. driver or passenger's head contacts
Millions of cars today could use an align- the window, the glass- either fails to
ment and on newer cars they REQUIRE the break into small pieces or it
SAS be checked and reset after service. SAS takes a greater force to shatter the
has to KNOW if your car is aligned and go- glass. This is a safety risk to
ing straight down the road. the driver & passenger.
Next time you bring your car in to the
shop for alignment, be certain to ask the Public Service Announcement by:
service writer to have the technician check Leland Tang
and reset the sensor as needed. Even if you Public Information Officer
are charged, this is a small price for safety State of California
Department of Highway Patrol
enjoying your car’s full potential.
West Valley Area
Valley Pacific Frame & Alignment
www.ValleyPacific.com
valpacmh@msn.com
www.drivenworld.com 15
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Factory Trained Technicians with over 30 years of experience
 Many services available from pre-purchase inspection to complete restoration

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 Free pick up and delivery (LA area). Loaner cars available
 Dedication to quality at a competitive price Follow our updates on

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18 www.drivenworld.com
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