Volume 6 n Issue 2

March/April 2011

HOLLYWOOD
CHA MBER OF COM MERCE
PHOTOS BY MARLENE PANOYAN
HOLLYWOOD CHAMBER OF COMMERCE n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

PREMIERE INVESTORS CLUB

Hollywood Chamber of Commerce deeply appreciates
the support of our largest member investors,
the Premiere Investors Club for their help
in furthering the Chamber’s advocacy agenda.
GOLD LEVEL PREMIERE INVESTOR

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Paramount Contractors & Developers
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Andrews International
Author Services
Briggs Law
Capitol Records
Iron Mountain Film & Sound Archives
Original Farmers Market

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www.hondaofhollywood.com

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or call (323)469-8311
2 n hollywoodchamber.net
n Creating a Strong Economy n Promoting Hollywood
COVER EXCLUSIVE
Hollywood Loses 6,000 Jobs.
Chamber Calls for CEQA Reforms
M ore than 6,000 jobs have been lost in
Hollywood over the past two years –
not because of the Great Recession but
because of lawsuits or the threat of law-
suits. (See sidebar on next page) The stag-
gering loss of jobs has led the Hollywood
Chamber of Commerce to call for reform
of CEQA laws.
“Virtually all major development in
Hollywood has ground to a halt,” said
Chamber President & CEO Leron Gubler.
“The sad thing is that thousands of people
could have been put to work if it had not
been for these lawsuits or threats to sue. And
now other developers are reconsidering
doing projects in the community because
they are fearful of frivolous lawsuits.”
Gubler said the problem is that even
Installation to Honor Tippi Hedren and
Install Marty Shelton and New Board
M ovie legend Tippi Hedren will receive
a Lifetime Achievement Award from
the Hollywood Chamber of Commerce at
its 90th Annual Installation & Awards
Luncheon on Thursday, April 7th, at the
Hollywood Roosevelt Hotel.
On the same occasion, the Chamber
will install its officers and directors for
2010 to 2011. Marty Shelton, vice presi-
dent of NAI Capital Commercial Real
Estate, will be installed
as the Chamber’s
Chairman of the Board.
The day will begin
with a reception at
11:30 a.m. at the
Roosevelt Hotel, 7000
Hollywood Blvd., fol-
lowed by the luncheon
at noon. Admission is Marty Shelton
$75 for Chamber mem-
bers, with reserved tables of ten at $800.
Reservations can be made at www.holly-
woodchamber.net.
As of press time, Gold Level Sponsors
included The Hollywood Reporter and
Millennium Partners/Argent Ventures, with
Silver Level Sponsors including CRA/LA,
Iron Mountain Film & Sound Archives,
The Original Farmers Market and
Paramount Contracting. Anyone interested
n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community
when the lawsuits have no merit, the
lengthy court process can kill a project
because developers are unable to absorb
the carrying costs of the land while fighting
off the challenge.
Perhaps the most visible Hollywood
example of the problem is with the pro-
posed Sunset-Gordon Project. In January,
the California State Supreme Court reject-
ed the final appeal from appellants, hand-
ing the City and developers a hollow victo-
ry. Unfortunately, it had taken two-and-a
half years to complete the case, which was
originally filed in August 2008. The devel-
opers were unable to hold on and lost the
property late last year.
Continued on Page FIVE
in being a sponsor should contact Kaylee
Kiecker at the Hollywood Chamber.
Hedren is an American actress and for-
mer fashion model with a career spanning
more than six decades. She is primarily
known for her roles in two Alfred
Hitchcock films, The Birds and Marnie, and
her extensive efforts in animal rescue at
Shambala Preserve, at 80-acre wildlife
habitat which she founded.
She is the mother of
actress Melanie Griffith,
and they share credits
on several productions,
notably Pacific Heights.
She has appeared in
more than 40 films. In
2003, she was honored
with a star on the
Tippi Hedren Hollywood Walk of
Fame.
She joins a stellar list of past Chamber
honorees, which have included: Steve Allen,
Ralph Edwards, Art Linkletter, Debbie
Reynolds, Rhonda Fleming, Melissa Gilbert,
Tab Hunter, Bob Barker, Esther Williams,
Cloris Leachman, and Tony Curtis.
Shelton is a commercial real estate bro-
ker specializing in the development, retail
leasing and sale of multi-family/mixed-use
projects in the L.A. area for more than 15
HOLLYWOOD BUSINESS ADVOCATE
Volume 6 n Issue
2
March/April 2011
HOLLYWOOD
CHA MBER OF
COM MERCE
PANOYAN
PHOTOS BY MARLENE
Plans for Paseo Plaza, Sunset & Gordon,
Emerson College and Target projects are
some of Hollywood’s developments on hold.
years. He has been involved in a variety of
commercial transactions - from bank asset
sales to shopping center sales.
He has served on the Chamber Board of
Directors since 2006, has been Treasurer
and a Vice Chair, and has co-chaired the
Economic Development Committee and
the annual Hollywood Economic
Development Summit.
Joining Shelton as Chamber officers for
the 2011 to 2012 year will be: Chris Barton
of Sunset-Gower Studios, senior vice chair;
Randy Baumberger of Paramount Pictures,
vice chair; Cindy Chong of Hollywood &
Highland, vice chair; Heather Cochran of
the Motion Picture Academy, vice chair;
Bruce Gorelick of the Renaissance
Hollywood Hotel, secretary; and Scott Moe
of SDM Advisory Group, treasurer.
Sam Smith of Genesis Financial will
also be honored as the outgoing chair of the
board.
In addition, several new board mem-
bers will be sworn in for the first time,
including: Donelle Dadigan of the
Hollywood Museum, Michael Gargano of
Argent Ventures, Howard Green of the
Walt Disney Co., Don Jacinto of the
Hollywood Roosevelt Hotel, Beth Marlis
of Musicians Institute, Michael Rembis of
Hollywood Presbyterian Medical Center,
Neal Saavedra of KFI and Stanley Savage
of The Original Farmers Market.
CHAMBER BUSINESS BENEFIT
providing networking opportunities
hollywoodchamber.net n 3
 HollywoodBusiness n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

ADVOCATE
Volume 6 n Issue 2 n March/April 2011
Bimonthly Published by The Chair’s Message ... by Sam Smith

HOLLYWOOD
CHA MBER OF COM MERCE Moving Hollywood
Hollywood Chamber of Commerce
7018 Hollywood Boulevard
Hollywood, California 90028
MAIN (323)469-8311 • FAX (323)469-2805
www.HollywoodChamber.net

Subscription available for $25/year

Considerable effort is made to ensure accuracy
and reliability of the information published, but the
M y father was a wise and plain spoken man. One of his favorite sayings was “If you’re
not moving ahead, you’re falling behind!” Those words are especially true for
Hollywood today.
Chamber does not guarantee accuracy nor does it
assume any liability for the use of any information Over the course of the past few years we have seen both the economy and “greenmail”
published. Official positions of the Hollywood litigants lay waste to Hollywood’s future and most of its premier development projects. As
Chamber of Commerce are taken only as a vote of
record of the Board of Directors and clearly we struggle to resurrect the renaissance of Hollywood we are met with challenges that seem
referenced as such in Hollywood Business. at times insurmountable. But get past them we must. In order to do so we must unite the
community forces that drive our city and focus our attention on the issues that hold us back.
OFFICERS Facing us head-on this year, along with our ongoing need to maintain the luster of our
MD Sam Smith, CFP Chair of the Board community, is the challenge of finding reasonable reforms to address the misuse of the
Marty Shelton Senior Vice Chair
Chris Barton Vice Chair California Environmental Quality Act
Cindy Chong Vice Chair that has evolved into a cottage industry
Heather Cochran Vice Chair engaged by few but harming so many.
Scott Moe Treasurer The Hollywood Chamber of Commerce
Tej Sundher Secretary
Bill Farrar, Jr. Imm. Past Chair has begun the process of bringing togeth- The Hollywood Chamber
er a coalition of business, labor and envi-
DIRECTORS ronmental interests to find a reasonable has strongly supported
George Abou-Daoud
Randall Baumberger
Jeff Anthony
Donelle Dadigan
way to address the abuse while at the
same time strengthening this important
the establishment of a
Michael Druyen
Brian Folb
Richard Falzone
Michael Gargano
statute. Effective CEQA reform is critical separate parking district
to moving the economy of Hollywood
Laurie Goldman
Howard Green
Bruce Gorelick
Philip S. Hart forward and essential to maintaining the for Hollywood that would
Don Jacinto
Lillian Kuo
Fariba Kalantari
Anastasia Mann
quality of our community. allow us to more
Another impediment to moving
Carol Massie
Don Mushin
T. Hutson Morris-Irvin
Todd McNulty Hollywood forward are those that insist effectively manage our
on treating Hollywood’s parking facili-
Ahmad Ouri
Mark Panatier
Sharon O’Rourke
Michael Rembis ties as a commodity and not as a critical
parking resources while
Fred Rheinstein Stanley Savage
Neil Saavedra Frank Stephan resource. Thanks to the strong and effec- increasing revenue for
Michael Taylor tive leadership of Council President Eric
Garcetti and a united front of communi- the city.
HONORARY DIRECTORS ty leaders, Hollywood fended off the
Oscar Arslanian Chris Baumgart Mayor’s effort to sell off a 50 year lease
Neelura Bell Jeff Briggs of our most valuable parking structures
Carol Cassella Karen Diehl
Beatrice Girmala John Goodwin for a short term fix. A bitter sweet victory, but a victory none-the-less. Now we are faced
Kerry Morrison Rochelle Silsbee with the challenge of better utilizing this resource to help address the serious budget issues
Don Tillman Christi Van Cleve we continue to face and to further enhance the retail, tourism and entertainment environ-
ment that sustains us. The Hollywood Chamber has strongly supported the establishment
STAFF of a separate parking district for Hollywood that would allow us to more effectively man-
Leron Gubler age our parking resources while increasing revenue for the city.
President & CEO
Mick Barrett As the Hollywood Chamber assesses its priorities for the upcoming year, it is impera-
VP of Administration tive that we evaluate the mission and priorities of our other community efforts as well.
J.J. Connaughton From the Walk of Fame and the long awaited beginning of its repair, to the Hollywood
Membership Account Executive
Bette Jean French
Sign, to the Hollywood Chamber Community Foundation and our newly formed
VP of Membership Hollywood Chamber of Commerce Political Action Committee, we need to keep a laser
Kaylee Kiecker like focus on our greatest needs and continue to use our best assets to keep moving
VP of Marketing & Business Development Hollywood forward!
Vivian Kish
Executive Assistant
Ana Martinez-Holler
VP of Media Relations
Marléne Panoyan
Director of Communications
Nicole Shahenian
VP of Public Policy
Steven Shawver
Director of Information Technology
4 n hollywoodchamber.net
n Creating a Strong Economy n Promoting Hollywood n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community HOLLYWOOD BUSINESS ADVOCATE

COVER EXCLUSIVE

Hollywood Loses 6,000 Jobs.

Chamber Calls for CEQA Reforms
Continued from Page THREE

What had been proposed on the site of

the Old Spaghetti Factory was a 23-story
project with Los Angeles’ first work-force
housing for middle income residents with
305 units. In addition, there would have
been 40,000-sq.ft. of creative office space,
13,500-sq.ft. of retail space, and a ½ acre
park for the community.
“It would have been a beautiful project
at the gateway to Hollywood,” noted
Gubler. “Instead, we now have a boarded-
up building, often covered with graffiti and
surrounded by a chain link fence.” The
plaintiffs had challenged the 20 percent
reduction in parking approved by the city,
even though the project was close to mass
transit and the mixed-use nature of the
project would have allowed for better max-
imization of parking resources at all times
of the day.
Jobs on Hold in Hollywood
Project Construction Jobs Permanent Jobs
Sunset & Gordon 400
1601 Vine Street 347
Emerson College 600
Target 125-150
Boulevard 6200 2,200
Paseo Plaza 300
Chamber leaders met with Senator Curren Price to ask him to introduce a bill that would reform
and strengthen CEQA, and which would give more certainty to the process of dealing with
development challenges based on CEQA.
“Can anyone seriously argue that we are that the judges do not stick to the timelines
better off with the current abandoned build- outlined in the state law,” said Sheri
ing and blighted conditions?” he asked. Bonstelle, of Jeffer Mangels Butler &
The Chamber has met with local legis- Mitchell LLP, who has been working with
lators, who represent Hollywood, and the Chamber’s Economic Development
asked for their support to reform the CEQA Committee to research and draft a bill.
process. Currently, 13 bills have been “The judges interpret the law liberally
introduced in the legislature, that would without realizing how devastating delays
reform CEQA. The can be for projects.”
Chamber has also
been working on a
“This is the Chamber’s number-one
priority for 2011,” said Gubler. “We are
draft bill that would interested in a reasonable approach that
100 help to shorten the protects the interests of all parties. We are
483 timeline for CEQA under no illusion that it will be easy to get
50–60 reviews. reforms passed, but it is something that
400 “Almost every- needs to be done.”
600 one supports the
750 aims of CEQA, but CHAMBER BUSINESS BENEFIT
there is a problem representing the interests of business with government

Hollywood Chamber of Commerce PAC

Contributions to Hollywood Chamber of Commerce PAC are not tax deductible as
charitable contributions for federal income tax purposes. Hollywood Chamber of
Commerce PAC may accept unlimited contributions from individuals, businesses and
political committees. Hollywood Chamber of Commerce PAC (FPPC ID# 1326981)
777 S. Figueroa Street, Suite 4050, Los Angeles, CA 90017, Scott Moe, Treasurer.
Return completed fax to (323)469-2805.
Enclosed is my contribution, payable to Hollywood Chamber of Commerce PAC for:
q $5,000 q $1,000 q $500 q $100 q Other $________________
The following information is required by State Law: CREDIT CARD INFORMATION (If paying by credit card)
Name: ____________________________________________________________________________________________________________________ Name on Card: ____________________________________________________________________________________________________
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Home Phone: ( _____________ ) _____________________________________ Signature: ____________________________________________________________________________________________________________
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hollywoodchamber.net n 5
HOLLYWOOD CHAMBER OF COMMERCE
PUBLIC POLICY
Plan to Lease Hollywood
Parking Garages Derailed
Three of the nine public parking garages proposed in the lease were in the heart of Hollywood:
Parking garages at 6370 Sunset Blvd. at the Cinerama Dome, 1718 N. Cherokee Ave., and 6801
Hollywood Blvd. at Hollywood & Highland.
T hanks to strong opposition from the
Hollywood Chamber of Commerce,
the Hollywood Property Owners Alliance
and other business and residential groups
in Westwood, a proposal by the City of Los
Angeles to lease nine parking garages to
the private sector for 50 years has been
rejected.
The City Council, led by Council
President Eric Garcetti, voted 12 to 0 to
reject an appeal from Mayor Villaraigosa
to strip out protections for Hollywood and
to continue with the planned lease.
“When we first learned about the pro-
posal in late October, the future looked
bleak,” said Chamber President & CEO
Leron Gubler. The proposal, which by that
time was moving fast, was needed to close
a $53-million gap in the City budget for the
current fiscal year. City officials said that
without the lease, the City would have to
lay off up to 1,000 employees.
Hollywood Chamber of Commerce Announces
its Support of the NBC Universal Evolution Plan
The Hollywood Chamber of
Commerce Board of Directors recently
endorsed the highly anticipated NBC
Universal Evolution Project. The
Evolution plan proposes to upgrade and
improve NBC Universal’s production and
post production facilities while providing a
revitalized entertainment destination, mod-
ern office space and a new residential
neighborhood with 35-acres of open space.
The Hollywood Chamber’s support came
after extensive review of the Evolution
Draft Environmental Impact Report
(DEIR).
More than a year ago, the Hollywood
Chamber’s Economic Development
Committee established a NBC/U subcom-
mittee to ensure that Hollywood’s concerns
and issues were addressed. After careful
6 n hollywoodchamber.net
n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
“What they lost sight of in the headlong
rush to lease the garages was the impact it
would have on business community,”
noted Gubler. “If the original proposal had
been approved, we would have seen huge
price spikes that would have severely dam-
aged our ability to build a retail district in
Hollywood. Local residents would have
voted with their feet and would have
shopped where parking was free or com-
petitive.”
Maximum parking rates at Hollywood
& Highland could have risen to as much as
$4.80 an hour in the first year of the pro-
posed lease.
The Chamber and HPOA met with City
officials and was able to convince them of
the need to include guarantees to protect
Hollywood businesses within the “Request
for Proposals” (RFP) that was to have been
issued to interested parties. The City sent
out the RFP and discovered that no one was
review of the DEIR, the Chamber’s sub-
committee submitted several recommenda-
tions to the Evolution Plan to help best pre-
serve the interests of the greater
Hollywood business community. The
Chamber’s recommendations included
several ideas to help reduce traffic; the
establishment of a major grocery store, dry
cleaner, and specialty restaurants amongst
the retail planned for the project; establish-
ing an adequate mixture of home owner-
ship and rental units within the project to
foster long-term commitment to the com-
munity; and encouraged the developers to
provide timely notification to businesses &
residents in Hollywood for pending lane &
road closures and alternate routes during
each phase of the construction.
The Hollywood Chamber of
willing to submit a proposal if they had to
guarantee the retail parking rates.
“The fact that no one was willing to bid
with these stipulations confirms our fears
of what would have happened had the orig-
inal proposal been approved,” commented
Gubler. “It would have set back the revital-
ization of Hollywood by decades.”
Gubler said that special appreciation
needs to go to Council President Garcetti
for protecting Hollywood’s interests.
Without his strong support, the victory
would not have been possible.
Garcetti suggested that the City explore
other options including:
1 the possibility of the CRA paying off
the debt on the garages and creating a
parking district;
2 involving the City’s own pension
funds in some manner;
3 selling individual garages to stake-
holders such as the CIM Group that
owns Hollywood & Highland; or
4 modernizing the garages and adjusting
rates to bring in more revenue for the City.
The Chamber and HPOA both are
working with the City to determine how
the City can increase its return from the
garages and how the community can pro-
tect its interests.
“Obviously, if we do nothing, then
another proposal to lease the garages could
eventually arise,” noted Gubler. “It is in
everyone’s interest to use this incident as a
‘wake-up call’ and to develop a plan that
works for the City and for Hollywood.”
CHAMBER BUSINESS BENEFIT
representing the interests of business with government
Hollywood Chamber reviewed and endorsed
the NBC/Universal Evolution Plan
Commerce will keep you informed as this
important project continues to make its
way through the City’s planning process.
For further information on the NBC
Universal Evolution Plan, please visit
http://nbcuniversalevolution.com.
CHAMBER BUSINESS BENEFIT
creating a strong economy
n Creating a Strong Economy n Promoting Hollywood
PUBLIC POLICY
Hollywood Businesses
Optimistic for 2011
A benchmark survey of Hollywood
Chamber members shows that a slight
majority of businesses had an average or
below-average year in 2010, but that most
businesses are optimistic about 2011.
The survey, conducted in January,
showed that 51 percent of businesses rated
2010 as average or below. However, 70 per-
cent said that they predicted 2011 would be
a better than average year for business.
A total of 41 percent said their business
was up in 2010, while 34 percent said busi-
ness was down, and 23 percent said there
was no change. About 23 percent of com-
panies said that they did layoffs in 2010,
while 36 percent said that they hired addi-
tional employees.
When asked to rank the City of Los
Angeles as to its business friendliness, 62
percent ranked the city as average or below.
As a follow up question, we asked how the
City could improve its business friendliness.
Members were not shy in their responses.
The most frequent suggestion was to
streamline the business tax procedure and to
reduce the gross receipts tax. One respon-
Hollywood Chamber DC Delegation
to Meet with Obama Administration
Officials and Local Members of Congress
to Advocate Hollywood Interests
A delegation of representatives from the
Hollywood Chamber of Commerce will
visit Capitol Hill May 2 to 4, to advocate
issues of importance to Hollywood and the
greater Los Angeles region. Each year the
Chamber’s Legislative Action Committee
spearheads the annual advocacy trip to edu-
cate Members of Congress on issues includ-
ing: transportation funding for Los Angeles,
housing and homelessness initiatives, edu-
cation and work-force development, anti-
piracy legislation, and tourism.
This year, the Hollywood Chamber will
also be participating in the regional advo-
cacy efforts of Los Angeles on the Hill, a
delegation of over 200 business and com-
munity leaders from throughout Los
Angeles County that will be convening in
Washington to meet with members of
Congress and Obama Administration offi-
cials on priorities important to the Southern
California economy. “Recognizing the
n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community
dent said, “City business taxes are capricious
and we are fearful that the business may be
taxed within an incorrect business type.”
Another said, “There is too much red
tape. The City doesn’t lend a helping hand to
resolve issues, and makes every encounter
with it so complicated and confusing that
even the brightest of minds and experts have
difficulty navigating their way through the
system, never mind the expense.”
Other suggestions included to provide
financial incentives for businesses to locate
in L.A., change the restrictions on parking
after 6 p.m., to reduce red tape, deal with
homeless issues, make it a simple proce-
dure to open a business, to not privatize
city parking garages, to reduce fees and
expedite permits, to improve transparency,
to regulate street characters and vendors,
and to be more development friendly.
Thirteen percent of members respond-
ed to the survey, which the Chamber plans
to conduct on an annual basis.
CHAMBER BUSINESS BENEFIT
creating a strong economy
importance of regional cooperation in
order to get the LA economy moving
again, the Hollywood Chamber of
Commerce is excited to participate in the
Los Angeles on the Hill advocacy efforts”
stated Leron Gubler, the Hollywood
Chamber’s President & CEO. “With so
much at stake for Hollywood and commu-
nities throughout Southern California, it is
important that as a region, we can show
Congress that Southern California speaks
with a united voice on the major issues
concerning our economic recovery”.
If you are interested in participating in
this or future Chamber advocacy trips,
please contact the Chamber’s Vice
President of Public Policy, Nicole
Shahenian at 323-468-1373 or via e-mail at
Nicole@hollywoodchamber.net.
CHAMBER BUSINESS BENEFIT
representing the interests of business with government
HOLLYWOOD BUSINESS ADVOCATE
Hollywood Chamber
Positions on March 8,
Los Angeles City
Ballot Measures
O n March 8, 2011 Los Angeles resi-
dents voted on a number of key
issues. These were the positions of the
Hollywood Chamber:
SUPPORTED Measure G: Police and
Fire Pension Reform - Would raise retire-
ment age for new police and fire officers
from 55 to 62 and require workers to con-
tribute 2 percent of salary to cover health
costs.
OPPOSED Measure H: Campaign
Contributions - Would reform local cam-
paign laws to ban political contributions
from those who have contracts with or are
bidding on city contracts exceeding
$100,000.
OPPPOSED Measure I: DWP
Accountability - Would create an Office of
Public Accountability for DWP and serve
as a ratepayer advocate for consumers.
SUPPORTED Measure J: DWP Budget -
Would require DWP to submit its budget,
and estimate its annual transfer to the city’s
general fund earlier to coincide with the
council’s budget debate.
NO POSITION on Measure L: Library
Funding - Would increase allocation for
city libraries from .0175 to .03 percent of
property owners’ assessed valuation.
NO POSITION on Measure M:
Marijuana Tax - Would impose 5 percent
tax on medical marijuana sold at clinics
allowed to operate in LA.
SUPPORTED Measure N: Campaign
Matching Funds - Would reform local
campaign laws to increase public matching
funds for candidates and would bring the
City into compliance with the recent
Supreme Court decisions on campaign
finance laws.
OPPOSED Measure O: Oil Extraction
Fee - Would impose a quarterly tax of
$1.44 on each barrel of oil produced from
each oil well located within the City.
NO POSITION on Measure P: Reserve
Fund - Would establish contingency and
emergency reserve accounts.
SUPPORTED Measure Q: City
Employment Provisions - Would provide
for charter changes including expanding
automatic civil service exemptions to
include Deputy Chiefs of Fire, limiting
number of applicants testing for civil serv-
ice positions.
CHAMBER BUSINESS BENEFIT
representing the interests of business with government
hollywoodchamber.net n 7
HOLLYWOOD CHAMBER OF COMMERCE
PROMOTING HOLLYWOOD
Chamber Promotes Hollywood to Local and Foreign
Press at the 8th Annual Awards Media Center
T he Chamber’s 8th
Annual Awards Media
Center was a terrific suc-
cess during Oscar® week!
Hollywood was showcased
to over 100 media outlets,
including CNN, KABC,
Reuters, IMDB, E!
Entertainment, and the
Associated Press. Media
guests from places like
New Zealand, India,
Austria, Russia, and the
UK, were pampered and
informed while they
learned more about the
Hollywood community. Around 140 media representatives from around the world visited the Chamber’s 8th Awards Media Center over two days.
The Chamber’s Award
Media Center was a central location for press media a true feel of what is available in
to obtain information and interviews from a
variety of Chamber members and the press
raved about their experience. “It was great to Keith gave autographed copies of her book
be treated like a celebrity at the Media
Center,” said a press agent from NBC.
Adding that “we look forward to this every
year!” L’Oréal Paris was the presenting spon- plings were available from Pink’s Hot Dogs, to remind them of their visit to Hollywood!
sor and treated press and attendees to
makeovers, consultations, and samples of
their product. Hollywood & Highland gener-
ously offered prime space just above the red
carpet for the Media Center, and ELS was
able to convert the empty retail space into an Sharkwater Liqueur. Special interviews were Kaylee Kiecker Vice President of Marketing
impressive ‘showroom.’ Cirque de Soleil per-
formers were on hand to entertain the media,
Indian Motorcycle brought in their 2011
Indian Chief, and the Hollywood Museum
provided an elaborate display to give the
23rd Annual Hollywood Expo Returns to
Universal Hilton on Wednesday March 23
H ollywood’s top business-
es, restaurants, hotels,
and attractions will showcase
their goods and services to
hundreds of event planners,
celebrity assistants, travel
writers, concierges, and
chamber members who are specifically
looking for new and exciting services. The
Expo features menu samples from the
area’s best restaurants, a variety of compli-
mentary cocktails, and excellent network-
ing opportunities! With over 400 people
attending, the Annual Hollywood Expo is
an ideal setting to showcase your new prod-
uct and to also remind the community of
8 n hollywoodchamber.net
n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
Hollywood. The Da Vinci Exhibit offered
complimentary tours, author Gaelyn Whitley
and other sponsors such as LA Inc. and
Universal Studios ensured that the press was left with satisfied appetites, a strong knowl-
informed and engaged. Delicious menu sam-
The Happy Ending, Maui and Sons, Hard
Rock Cafe, Hooters of Hollywood and
McDonald's while Legacy Entertainment
provided beverages from Victory H2O, Adult
Chocolate Milk, Chadwick Bay, and
given by Leron Gubler (Hollywood
Chamber), Ana Martinez (Hollywood Walk
of Fame), John Pavlik (Walk of Fame
Nominating Committee), Christie Van Cleve
(Hollywood Historic Trust), Donelle
what you have to offer. The
2011 Hollywood Expo is pre-
sented by Kaiser Permanente
and The Hollywood Reporter.
Gold Level sponsors include:
The Hollywood Museum,
The Universal Hilton Hotel,
and U.S. Bank. Silver Level sponsors
include: Author Services, Discover
Hollywood, Holiday Inn Express, LA Inc.
and Yellow Cab Company. Bronze Level
Sponsors include: Global Messaging,
Madame Tussauds, Paramount Contractors
& Developers, and Starline Tours. For more
information on the 23rd Annual Hollywood
Expo, please contact Kaylee Kiecker, Vice
Dadigan (Hollywood Historic Trust), Donald
Haber (BAFTA), Gloria Pink (Pink’s Hot
Dogs), Rosemary Lord (‘Hollywood Now &
Then’ author), and Gaelyn Whitley Keith
(‘Father of Hollywood’ author.) The media
edge of our partners, and special goodie bags
Special thanks to Councilman Tom LaBonge
who offered the press a tour of the famous
Hollywood Sign up close and personal.
To promote your business in the next
annual Awards Media Center, please contact
and Business Development for the Chamber
at kaylee@hollywoodchamber.net.
CHAMBER BUSINESS BENEFIT
promoting your business
President of Marketing and Business
Development for the Hollywood Chamber
at kaylee@hollywoodchamber.net
Exhibit space is limited and available on a
first come, first served basis. The annual
Hollywood Expo is one of the Chamber's
best-attended networking event. Admission is
$10 for members and $20 for future members.
When: Wednesday, March 23
from 5:00pm – 7:30pm
Where: Universal Hilton Hotel
Grand Ballroom
555 Universal Terrace Parkway
Universal City, CA 91608-1001
Sponsorship rates start at $500
Exhibitor rates start at $375
CHAMBER BUSINESS BENEFIT
promoting Hollywood
n Creating a Strong Economy n Promoting Hollywood n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community HOLLYWOOD BUSINESS ADVOCATE
WALK OF FAME

Hollywood Walk Of Fame Committee

Now Accepting Nominations for 2012
N ominations for the Hollywood Walk of Fame are now being
accepted by the Hollywood Chamber of Commerce. Deadline
for submission is May 31, 2011 at 12 noon. All nominations will be
considered at the annual Walk of Fame Committee meeting to be
held in June. The committee will make selections for the year 2012.
Nomination applications can be obtained by downloading at
www.hollywoodchamber.net or by sending a self-addressed,
stamped envelope to:
Walk of Fame Committee
c/o Hollywood Chamber of Commerce
7018 Hollywood Boulevard, 2nd Floor
Hollywood, CA 90028
The Walk of Fame categories include motion pictures, televi-
sion, radio, recording and live theatre. The committee will select
approximately 12-15 names for insertion into the Walk. When
nominating an individual or group, the sponsor must submit a
photo, a bio and the nominee’s qualifications as well as a list of
contributions to the community and civic-oriented participation. A
letter of agreement from the nominee or his/her management must
be included with the application.

Ceremonies are open to the public. Events begin at 11:30 a.m.

The Hollywood Chamber has unveiled seven stars so far in 2011 on the Early arrival is advised. Visit www.WalkOfFame.com
famous Hollywood Walk of Fame. From left: (top) Stan Lee, Colin Firth,
Donald Sutherland, (above) Adam Sandler, John Langley, Alec Baldwin CHAMBER BUSINESS BENEFIT
and (below) Zubin Mehta all received stars in the last two months. promoting Hollywood

Heard on the World-famous

Hollywood Walk of Fame
“What would the world do
without music? Zubin has
entertained millions of
people all over the world.
We have been waiting for
you to get your star for
many years Zubin. This man
is always traveling the world.
Setting the standards for
This time we got you! Zubin world-wide communication
is more than a conductor, he
is a mensch and he speaks
Yiddish very well. Zubin is a
mensch because when I had Your
my stroke, I was very depressed and feeling sorry for communication
myself. Before a flight to England, he and his wife Nancy
came to visit me to cheer me up. That is why he is a
needs understood
mensch.” -- Kirk Douglas on Maestro Zubin Mehta with results
Stargirl Fun-facts on the Boulevard
Joanne Woodward was the first celebrity to be
photographed in front of her Walk of Fame star.
Follow Stargirl: Twitter at wofstargirl
877.246.8877 • www.wrightcolor.com
Facebook at Hollywood Walk of Fame ask for Sandy Benson
hollywoodchamber.net n 9
HOLLYWOOD CHAMBER OF COMMERCE
NETWORKING EVENTS
Chamber’s LOHO
Program Scheduled to
Re-launch in May 2011
L ast October, the Chamber’s Tourism
Committee launched a special promo-
tion geared towards residents of Southern
California to entice them to re-discover
Hollywood. The promotion was named
“LOHO” (Locals Only Hollywood Offer)
and offered a savings of up to 50 percent off
on major attractions in Hollywood. Due to
the success of the first run and the signifi-
cant media attention the program garnered,
the Committee decided to
make this an annual event,
and add a ‘buy-in’ opportu-
nity so that an advertising
component could be added.
Kaylee Kiecker, the
Chamber’s VP of marketing and Business
Development, credits the hard work of the
Committee co-chairs, Tej Sundher and Jim
O’Callaghan, who have made tremendous
strides in securing marketing dollars and
negotiating advertising packages.
So far, the Committee co-chairs have a
commitment of $30,000 from partners,
which will get the program close to
$400,000 worth of advertising packages. In
order to make this program work with the
new components, the LOHO program will
have to wait to re-launch in May of 2011.
The month of May, like October, is a slower
month for tourism and for the attractions and
ample time to plan for promoting the new
LOHO. Committee co-chair Tej Sundher of
Hollywood Wax Museum said, “Enticing
local residents to experience Hollywood in
May would give a much-needed jump start
to the tourism season, when their friends and
families arrive. The extra time can also allow
for a stronger marketing campaign and
secure more advertising dollars.”
Co-chair Jim O’Callaghan of LA Inc,
has been successful in securing close to
$400,000 worth of advertising. With strong
campaigns through radio, billboards, bus
backs, and social media outlets, the co-
chairs are confident that LOHO will
become a familiar event for all locals in the
greater Los Angeles area. O’Callaghan is
looking forward to “working with the local
businesses and the Hollywood Chamber to
make this May’s LOHO a tremendous suc-
cess and great way of showing off all the
hard work everyone has put into making
Hollywood a great place to visit.” For more
information, please contact Kaylee Kiecker
at Kaylee@hollywoodchamber.net.
CHAMBER BUSINESS BENEFIT
promoting Hollywood
10 n hollywoodchamber.net
n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
Buca di Beppo Universal Citywalk
Hosts Chamber’s April Mixer
I t’s time to get Bucafied!”
Buca di Beppo, an authen-
tic Italian restaurant offering
pany has expanded to 87
locations nationwide, and its
first location in Europe
flavorful Italian cuisine, is recently opened just outside
hosting the Chamber’s April of London.
28th mixer. Guests will be Dishes enjoyed for gen-
treated to samplings of erations in villages through-
Buca’s dishes while enjoy- out Italy inspire the menu,
ing an ambience true to the giving Buca its authentic
spirit of Italian culture. The Italian fare. Innovative, new
mixer will be held from 5:30 recipes inspired by Northern
p.m. to 7:30 p.m. Cost to and Southern Italian cuisine
attend is $10 for members go beyond the traditional
and $20 for future members, style creating the unforget-
which includes delicious table “Buca experience”.
appetizers and two bever- Buca’s dishes are meant to
ages. Buca di Beppo is locat- be shared making it a perfect
ed in Universal Citywalk at destination for group gather-
1000 Universal Studios ings, special events and cel-
Boulevard. Self parking is ebrations. Menu items
$10; with the Curious include unforgettable appe-
George lot the most conven- tizers, salads, pastas, pizzas,
ient to the restaurant loca- entrees, desserts, beer and
tion (exit from North 101 to fine wine.
Universal Studios Drive or Go to www.bucadibep-
use Cahuenga Boulevard). po.com or call (818)509-
RSVP to rsvp@holly- 9463 for more information
woodchamber.net, or visit www.holly- and reservations. Join us for “mangia &
woodchamber.net. vino!” at Buca di Beppo!
The first Buca di Beppo opened its doors
in 1993 in the basement of a Minneapolis CHAMBER BUSINESS BENEFIT
apartment building. Since that time the com- providing networking opportunities
Belmont Village Hosts Chamber’s May Mixer
B elmont Village Senior
Living of the Hollywood
Hills will host the Chamber’s
May mixer The mixer will be
held from 5:30 p.m. to 7:30
p.m. on Thursday May 26th
on the lovely patio of
Belmont Village, located at
2051 N. Highland Avenue. Please note the ties, and support from a well-trained staff.”
venue is on the west side of Highland. Belmont Village also serves the needs of
Parking is no charge in the Belmont individuals with Alzheimer’s disease and
Village garage. Admission is $10 for mem- memory loss through its proprietary
bers and $20 for “future members”, which Person-Centered Living™ and Circle of
includes appetizers and two beverages. Friends™ programs. For more informa-
Belmont Village is a beautiful facility tion, please call (323)874-7711 or visit
offering independent and assisted living for www.belmontvillage.com.
seniors. Director of Community Relations, Enjoy great food while making new
Dawneen Lorance, stated, “We are business connections! RSVP to rsvp@hol-
renowned across the senior care industry lywoodchamber.net.or visit www.holly-
for distinctive design, high standards for woodchamber.net.
life safety, and a reputation for quality.
Residents enjoy chef-prepared meals, CHAMBER BUSINESS BENEFIT
housekeeping, transportation, social activi- providing networking opportunities
n Creating a Strong Economy n Promoting Hollywood n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community HOLLYWOOD BUSINESS ADVOCATE

MEMBER SPOTLIGHTS

THE FELIX IN HOLLYWOOD TOUR COMPANY GARDEN OF EVA LANDSCAPE DESIGN GROUP INC.
At long last Hollywood history is at hand...on foot! Unlock the Garden of Eva Landscape Design Group is a full-service Los
secrets, glamour, anecdotes, and stories of “Old Hollywood” in a Angeles residential and commercial landscape design, contracting
specially designed 90-minute walking tour. Hollywood historian and maintenance company – insured, bonded and licensed (Lic.
Philip Mershon has incorpo- 853306) by the State of California. Known for eco-friendly and sus-
rated years of research into tainable “green” gardens, featuring drought-tolerant local and
this fascinating, one-of-a- Mediterranean plant
kind adventure. Philip stated, species, owner Eva
“We’ll talk about how Knoppel stated, “We
Hollywood (the town) hap- are equally at home
pened and why Hollywood designing English-style perennial gardens, gardens featuring native
(the business) happened here. wildflowers, vegetables and herbs as well as contemporary, Zen-
We’ll discover the origins of inspired minimalist gardens. By covering all aspects of a garden’s
four major film companies, creation or expansion, we offer our clients a budget-conscious, time-
three radio networks, three television networks, three record com- sensitive matrix that provides for better communication, accountabil-
panies, and 3 world class recording studios. You’ll even see the ity and feedback.” Garden of Eva offers clients a full range of serv-
location of the neighborhood bootlegger who delivered to the stu- ices including conceptual design, hardscape, irrigation, installations,
dios! “Small-sized groups ensure a “VIP experience”. For more water features, lighting and specialty maintenance. Chamber mem-
info visit www.felixinhollywoodtours.com or call (323) 929-0302. bers will receive a 10 percent discount! To view many Eva
Knoppel’s landscape creations, please visit www.garden-of-eva.com,
or call (323) 461-6556 for an appointment.
FILM NOIR TOURS
Explore “Old Hollywood” with Film Noir Tours. Living history
guides dressed in 1940’s attire will escort guests on such unique THE HEMOPHILIA FOUNDATION
tours as “The Black Dahlia” walking tour. Travel the footsteps of OF SOUTHERN CALIFORNIA
the infamous fem fatale and see where she lived, dined and danced The mission of the Hemophilia Foundation of Southern California is
in 1946 “Noir Hollywood”. Walking tours are held on Saturdays to improve the quality of life and build community for families and
and Sundays from 11 a.m. to individuals living with hemophilia or other bleeding disorders by
2 p.m. and 3 p.m. to 5 p.m. offering a variety of programs and services that educate, advocate and
Film Noir Tours will also support their needs. One of the many worth-
be offering WWII jeep tours while programs the foundation provides is a
of WWII Hollywood sites medically-staffed summer camp for children.
with Willy’s jeeps. Once-a- The camp provides kids with an opportunity to
month jeep rides take partici- have fun while learning how to manage
pants through WWII their illness and become productive adults.
Hollywood hangouts and the Help support the Hemophilia Foundation of
resting places of celebrities Southern California, and the Send a Youth to
who served in WWII. Space Camp by calling 323-525-0440 to make a
is limited and advanced donation. Located at 6720 Melrose Avenue in
reservations are required. Hollywood, foundation office hours are 9 a.m.
Additional Film Noir Tours to 5 p.m. Monday through Friday. For more information please visit
include walking tours us at www.hemosocal.org, or call (323) 525-0440
through downtown Los
Angeles which explore old
“Film Noir” movie locations HIGH ARTE INTERNET MARKETING, GRAPHIC,
and sites. President Charles MEDIA & WEB DESIGN
Morfin stated, “Film Noir Tours is committed to bringing back to High Arte is an internet marketing, graphic, media and web design
life the colorful history of the 1940’s era in Los Angeles and firm that combines marketing expertise with an imaginative
Hollywood.” Please visit www.filmnoirtours.com for further approach to its creative services. High Arte works with start-ups,
details and to make reservations. professionals and corporations to develop or focus their marketing
strategy by providing the tools, web
design and on-line business development
BETA ISRAEL TEMPLE to implement video and media produc-
Dr. Ernesto A. Moshe Montgomery, Chief Rabbi of The Beta Israel tion, email, and direct-mail marketing,
Temple, is a “British Jamaican Jewish seer and kabalist.” The spiri- search engine optimization, social media
tual leader of Beta Israel African-American Jewish temple of Los marketing, corporate branding and com-
Angeles, Dr. Montgomery has appeared in local, national and inter- munications. CEO & Creative Director
national publications regarding his predictions and prophecies. Dr. Bolen High stated, “High Arte will do
Montgomery is a retired Jamaican police commander and a graduate whatever’s necessary to implement our
of the University of Judaism / Department of Continuing Education clients’ strategy and make their business visible, viable and most of
in Los Angeles. Dr. Montgomery states through his service to the all profitable.” Chamber members will receive a 10 percent dis-
British Intelligence service MI-5 during World War II, his efforts count. For more information please call (323) 656-6517,
“have been credited to the Allied victory and have been of service to info@higharte.com or visit www.higharte.com. Office visits by
humanity.” Please call (818) 705-4740 for more information. appointment only please.
hollywoodchamber.net n 11
HOLLYWOOD CHAMBER OF COMMERCE n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
MEMBER SPOTLIGHTS
SENIOR WELLNESS PROGRAM OPENS AT ALSC
Los Angeles City officials and the Hollywood Chamber celebrat-
ed the opening of the Senior Wellness Program at Assistance
League of Southern California (ALSC) Hollywood Senior
Multipurpose Center in March. Pictured from left are Councilman
Tom LaBonge; Barbara Linski, Executive Director of Hollywood
Senior Multipurpose Center; Council President Eric Garcetti;
Wendy Overmire, President of
ALSC; and Laura Trejo, General
Manager, Dept. of Aging. The
center gears toward healthy
aging and fitness through evi-
denced based programs, preven-
tative health screenings and
socially engaging activities.
These programs are provided
with the assistance of Partners in Care Foundation. The
Hollywood Senior Multipurpose Center is located at 1360 N. St.
Andrews Place in Hollywood. For more information call
(323)957-3900 or visit www.assistanceleague.net.
HOLLYWOOD HAIR DESIGN CELEBRATES 45 YEARS
Tom LaBonge recently congratulated Anthony (Tony) Morales
(left) of Hollywood Hair Design for 45 years of service. Starting
his business in 1966, Morales boasts “I still have three of my orig-
inal clients!” His workspace is
full of photos from over the years,
including photos of his family.
Tony is quite the humanitarian,
and was recognized by
Councilman Woo in 1998. Tony
is a friendly, meticulous and
experienced barber and hair styl-
ist who has given his business a
truly unique look. Known for his generosity, Tony gives clothing
and money for those who have none. For a unique haircut experi-
ence, support Tony’s business and receive a haircut of true quality
and detail. Hollywood Hair Designs is located at 5255 Hollywood
Blvd. in main Thai Town shopping center and has been in business
as Tony says, “before Thai Town was even here.”
ENJOY THE BEACH AT MAUI & SONS BAR & GRILL
Chamber officials celebrated the ribbon-cutting ceremony of Maui
& Sons in February. Patrons were greeted with hulu dancers and
invited to enjoy food, drinks, and
entertainment. Stemming from
the surf wear company, they offer
an authentic island escape at 6708
Hollywood Blvd. in the courtyard
of the Egyptian Theater. From the
largest outdoor patio on
Hollywood Blvd. surrounded by
palm trees and tiki umbrellas to
the hanging sharks and surf-
boards, this is one destination that
can’t be missed. Enjoy Hawaiian
BBQ style cuisine, large fresh
exotic cocktails. Sip on a Mai Tai
enjoy the Lava Wings that range
in heat from ‘moderate’ to
‘insane.’ For details, please visit
www.mauiandsonsbarandgrill.com.
12 n hollywoodchamber.net
THE LEUKEMIA & LYMPHOMA SOCIETY
On October 1st Sunset Gower Studios in Hollywood welcomes the
2011 Light The Night Walk benefiting The Leukemia & Lymphoma
Society (LLS). That night, teams of LA businesses, families and
other groups will gather for an inspirational evening of hope for
survivors, in tribute to the lives of lost loved ones, and to raise
funds for life-saving cancer research and patient support. LLS is
the world’s largest health organization dedicated to funding blood
cancer research and pro-
viding education and
patient services. Its mis-
sion: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma,
and improve the quality of life of patients and their families. Please
contact Tiffany Scott, Campaign Manager at (310) 846-4731,
tiffany.scott@lls.org or visit www.lls.org. For team registrations
please visit www.lightthenight.org/los.
TAN MAN OF HOLLYWOOD
Tan Man, located at the corner of
Sunset and La Brea in Hollywood, is
a value-priced tanning salon offering
five levels of UV tanning, as well as
both air brush and magic spray tan-
ning. Great package offers include
unlimited tanning from just $18.99 monthly, or only $99.99 unlim-
ited yearly - that’s just $8 a month! Tan Man has been seen on and
featured on Fox, E network and on ABC’s “Best of LA” as “the
best tanning salon in Hollywood”. Call (323) 822-8269 or stop by
Tan Man at 7117 ½ Sunset Boulevard to visit. Convenient on line
sign up is available by visiting www.TanManTanning.com, and
hours of operation are 7 a.m. to 11 p.m.
TRU HOLLYWOOD
Located at 1600 Argyle in
Hollywood, Tru Hollywood offers
patrons the feel of a 1950’s
Hollywood supper club and live
entertainment venue. Located in a beautiful, classic, multi-level
building originally built in 1948, Tru Hollywood has a gorgeous
open-air patio overlooking the main room, elegant 1950’s decor with
hardwood flooring, European sparkling-diamond walls and lavish
furnishings. The main floor has two bars with crystal waterfalls, and
burlesque dancing. The basement is a cozy lounge area with dining
and warm furnishings. “Tru Hollywood is a “truly” unique venue
inspiring a lot of Hollywood buzz”, stated President George Younan.
For more information and reservations please visit www.truholly-
wood.com, or call (323) 461-1600.
ZIPCAR HOLLYWOOD – WHEELS
WHEN YOU WANT THEM
Zipcar is the world’s leading car-shar-
ing service with more than 530,000
members and 8,000 vehicles. Zipcar is
located in major metropolitan areas (including Los Angeles) and
college campuses throughout the United States, plus offers servic-
es in Canada and the United Kingdom. With more than 30 makes
and models of self-service vehicles available by the hour or day,
Zipcar offers residents and businesses an alternative to the high
costs and hassles of owning a car. To join or get more information,
visit zipcar.com/la or, for information about how to sign up your
business, visit zipcar.com/business.
n Creating a Strong Economy n Promoting Hollywood n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community HOLLYWOOD BUSINESS ADVOCATE

MEMBER SPOTLIGHTS

Hollywood Arts HOLLYWOOD CHAMBER WELCOMES THIRTY NEW MEMBERS

Council Presents
25th Annual Ask about the many benefits of joining the Hollywood Chamber of Commerce...
Charlie Awards AboutHollywood.com High Arte / Internet Marketing, Patch.com
Dave Ockum Graphic & Web Design David Peck

T he Hollywood Arts Council

will present the 25th Annual
Charlie Awards
PO Box 18521
Beverly Hills, CA 90209
(323) 825-4000
Bolen High
1341 N. Crescent Heights, #203
West Hollywood, CA 90046
331 N. Maple Drive
Beverly Hills, CA 90210
(310) 621-3814
Luncheon on (323) 656-6517
Friday, March Archer Classic Hollywood Tours, PIP Printing and Marketing
25th, starting at Inc. Jackie’s Hair A Go Go Services
11:30 a.m. in the Kay S. Dougherty Jackie Walls Darlene Michener
Blossom Room 24801 Riverchase Drive., #118 838 Foothill Blvd. 15826 Ventura Blvd.
at the historic Valencia, CA 91355 LaCanada Flintridge, CA 91011 Encino, CA 91436
Hollywood Roosevelt Hotel at (888) 502-8687 (818) 790-2652 (818) 986-9245
7000 Hollywood Boulevard.
Emceed by ABC7’s George Atmosphere Creative Jose O’Malley’s Roland Communications
Pennacchio, celebrity guests Alex Dena Glenda Kelley Annet Peairs
will present awards to individu- 4519 Sunset Blvd. 6057 Harold Way 11333 Moorpark St., #417
als and companies for signifi- Los Angeles, CA 90027 Hollywood, CA 90028 Studio City, CA 91602
cant contributions to the arts (323) 664-1635 (323) 337-2226 (818) 509-3080
and Hollywood. The 2011
Charlie Awards honorees The Beta Israel Temple L. Ron Hubbard Public Relations Office Tan Man of Hollywood
include: Larry King (Media Ernesto A. Moshe Montgomery Monica Sanzpolo Adam Cox
Arts); Sunset Gower Studios PO Box 1829 1308 L. Ron Hubbard Way 7117 ½ Sunset Blvd.
(Hollywood Arts); Hollywood Hollywood, CA 90078 Los Angeles, CA 90027 Hollywood, CA 90046
Tower/Hollywood Labelle (818) 705-4740 (323) 953-3292 (323) 882-8269
(Architectural Arts); Celebration
Theatre (Theatre Arts); L. Ron California Butcher Block Lexington Tim Overbeck
Hubbard’s Writers of the Future Stephen Kfoury Jeremy Chin c/o 7018 Hollywood Blvd.
(Literary Arts – Inaugural 4172 Belvedere St. 1718 Vine St. Hollywood, CA 90028
Presentation in this new award Irvine, CA 92604 Hollywood, CA 90028
category); Starline Tours (949) 355-4887 (323) 461-1700 Time Warner Cable
(Entertainment Arts); and Nine Business Class
O’Clock Players/Assistance Café Entourage The Leukemia & Lymphoma Isreal Argueta
League (Community Arts). Nazareth Abovian Society 17777 Center Court Drive, Suite
The Annual Charlie Awards 1600 Vine St., Unit 3 Tiffany Scott 800
help support Project S.O.A.R. Hollywood, CA 90028 6033 W. Century Blvd. Cerritos, CA 90703
(Students Overcoming All Risks), Los Angeles, CA 90045 (310) 925-0384
the Hollywood Arts Council’s California Dance Inc. (310) 846-4731
After School Art Workshops held Richard Heiman TJS Services, Inc.
in eight Hollywood area elemen- PO Box 2009 Maui and Sons Gigi St. Johns
tary schools, and its Annual Wrightwood, CA 92397 Sunset Entertainment Group 20521 Quedo Drive
Children’s Festival of the Arts (714) 865-7509 6708 Hollywood Blvd. Woodland Hills, CA 91364
held each August at Paramount Hollywood, CA 90028 (877) 554-8577
Pictures. Cochran Creative Media
An online auction for one- Vanessa Cochran Merrill Lynch Tru Hollywood
of-kind celebrity items, shows, c/o 7018 Hollywood Blvd. Michael Greer George Younan
arts, etc. is being held at Hollywood, CA 90028 350 S. Grand Ave., 27th Floor 1600 Argyle Ave.
www.biddingforgood.com/hol- (917) 903-8199 Los Angeles, CA 90071 Los Angeles, CA 90028
lywoodartscouncil in advance (213) 236-1072 (323) 461-1600
of the Charlie Awards. The 25th Garden of Eva Landscape
Annual Charlie Awards Design Group mygofer.com World Wide Wadio
Luncheon is open to the general Eva Knoppel Robb Murphy Richard Frank
public. Tickets are $100 each. 743 N. Hudson Ave. 6310 W. 3rd St. 6464 Sunset Blvd., Suite 1180
For reservations and informa- Los Angeles, CA 90038 Los Angeles, CA 90036 Hollywood, CA 90028
tion, please call 323-462-2355 (323) 461-6556 (310) 497-7834 (323)957-3399
and visit the website www.hol-
lywoodartscouncil.org. Valet Film Noir Tours Partylite Gifts, Inc. Zipcar
Parking is available. Charles Morfin Betty Fox Richard Paisner
PO Box 93661 c/o HCOC 7018 Hollywood Blvd. 25 First Str., 4th Floor
CHAMBER BUSINESS BENEFIT Hollywood, CA 90093 Hollywood, CA 90028 Cambridge, MA 02141
providing networking opportunities (714) 583-2470 (818) 562-1880 (866) 494-7227
hollywoodchamber.net n 13
HOLLYWOOD CHAMBER OF COMMERCE n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

CHAMBER HIGHLIGHTS

Chamber’s Bootcamp Hollywood Chamber Honors Two Local Heroes

Introduces New SBA The Hollywood Chamber honored Council
Lending Programs District 13 staffer Mitch O’Farrell and Captain
Beatrice Girmala of LAPD Hollywood Division

E xciting news for small businesses: own-

ers could get up to $250,000 in capital
under new loan initiatives from the federal
for their outstanding leadership in dealing with
the issues of characters, CD vendors and rogue
tour operators on Hollywood Boulevard.
government. On Friday, March 25th Roberto Pictured from left are Los Angeles City Council
Barragan, President of the Valley Economic President Eric Garcetti, Mitch O’Farrell,
Development Center (VEDC), will speak to Chamber chair Sam Smith, and Cpt. Girmala.
Chamber members about the new
Community Advantage loan and Small Loan
Advantage programs to be launched this
spring. Loans are made directly to small-
Chamber Welcomes New Members in March
businesses via nonprofit lenders including
the VEDC, and through larger, existing SBA
lenders such as banks. The new loan policies
are expected to be good news for small-busi-
ness owners, particularly in low – to moder-
ate – income communities, those less than
two years old, and those owned by veterans.
Don’t miss this important presentation
brought to you by the Chamber’s Small
Business Committee and the VEDC. The Hollywood Chamber’s March mixer was generously hosted by Public Kitchen & Bar at
Business Bootcamp will be held from 8:30 the Roosevelt Hotel introducing an exciting new addition to the 1920’s landmark.
a.m. to 10:30 a.m. on Friday March 25th in Guests also had a brief tour of the ‘Spare Room’ and ‘Beacher’s Madhouse.’ Chairman
the Chamber offices, located at 7018 Sam Smith welcomed these new members: Stephen and Loni Kfoury, California
Hollywood Boulevard. Admission is $10, and Butcher Block; Rick Heiman, California Dance Inc.; Sara Shults, Williams Data
advanced reservations are required as space is Management; Jackie Walls, Jackie’s Hair A Go Go; Tiffany Scott, Leukemia &
limited. Discounted (with validation) valet Lymphoma Society; Fred Maypark and Godfrey Harris, Da Vinci Exhibit; Betty and
parking at the Roosevelt Hotel is $3.30. Light Billy Fox, Partylite Gifts, Inc.; Darlene Michener, PIP Printing & Marketing Services;
refreshments will be served. Please RSVP by Adam Cox, Tan Man Of Hollywood; Patrick Whalen, PRG.
noon Thursday March 24 to ensure your
reservation! RSVP to rsvp@hollywoodcham- Hollywood Chamber’s Community
ber.net or visit www.hollywoodchamber.net. Foundation Presented New Grant
CHAMBER BUSINESS BENEFIT During the March mixer at the Public Kitchen & Bar, the
providing valuable information to help your business Hollywood Chamber Community Foundation Chairman Bill
Farrar (left) presented Theatre West a grant for $1,250 at
the March mixer at Public Kitchen & Bar. The funds will help
Business Resource Books transportation costs for children from LAUSD & Hollywood,
to go to schools directly and teach performing arts.
were Mailed in February
Copies of the new Chamber Welcomes New Members in January
Hollywood Business
Resource Book 2011
were mailed to the
membership and to
other businesses in the
greater Hollywood
area. This book is just
one of the many ways
your Hollywood Chamber is working to
benefit its members and their businesses
in Hollywood. The annual guide has a Hollywood Chamber’s March mixer was generously hosted by Public Kitchen & Bar at
distribution of some 10,000 copies and the historic Hollywood Roosevelt Hotel. Chairman Sam Smith welcomed new
offers a glimpse of Hollywood’s members: Dave Ockun, Abouthollywood.Com; Whitney Rosensen, Art Dimensions
entertainment industry, dining and Inc.; Dena Alex, Atmosphere Creative; Ernesto Moshe Montgomery, Beta Israel
nightlife. We hope you find this a valuable Temple; Vanessa Cochran, Cochran Creative Media; Charlie Morfin, Film Noir Tours;
reference tool when you are looking for Eva Knoppel, Garden Of Eva Landscape Design Group; Bolen High, High Arte; Brett
help, entertainment, or old friends in Hyman, Night Vision Entertainment; Anna Bakalis and Alec Tuckman, Patch.Com;
Hollywood–we know it will bring business Yanick Godbout, Québec Government Office in L.A.; John Saffell, TJS Services, Inc.;
to those of you who advertise in its pages. Richard Frank, World Wide Wadio; and Tim Overbeck.
14 n hollywoodchamber.net
n Creating a Strong Economy n Promoting Hollywood n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community HOLLYWOOD BUSINESS ADVOCATE

CHAMBER FUNDRAISING

Chamber’s Community Foundation Introduces

the 2011 Heroes of Hollywood Fundraiser!
F ormerly known as the
‘Women
Distinction’ Fundraiser,
of
year’s Women
Distinction event and
of

knows first-hand what the

Committee, Carole applauded the years of
accomplishment that Women
Distinction afforded the Community
of

the new ‘Heroes of fundraiser needed. “We Foundation. “Through the Foundation, its
Hollywood’ luncheon have this great pool of Board, and past event co-chairs, we have
will open the door for companies and people in given out more than $600,000 in grants
new companies, organi- Hollywood that are doing over the past decade. To transition ‘Women
zations, and individuals incredible things. If we of Distinction’ into ‘Heroes of Hollywood’
to be recognized as a hero can honor them and raise is an ideal fit.” Carole continued, “I feel
in Hollywood. more funds for our local very privileged to be involved in helping
“Taking a distin- non-profits, it is our organize this special and unique event hon-
guished event and updat- responsibility to do just oring the true “Heroes of Hollywood.”
ing it to create more that,” she said. For information on the event, how to
opportunities seemed like Also co-chairing the sponsor, and how to nominate your Hero of
the right thing to do,” event is Carole Sarian, Hollywood, please visit www.hollywood-
said event co-chair Senior Vice President of chamber.net
Kathleen Cook, Director of Sales and the CrisCom Company. Having been
Marketing at the Hollywood Heights involved with the Hollywood Chamber for CHAMBER BUSINESS BENEFIT
Hotel. Kathleen was also co-chair of last years, and new to the Foundation assisting the community

CHAMBER THANKS RENEWING MEMBERS

1601 Cahuenga Corp. / DBA: Spotlight Room First Entertainment Credit Union Mels Drive-In
7950 West Sunset First Presbyterian Church of Hollywood Ms. Juliet Parr
Acey Decy Equipment Company Fortune Entertainment New South / Central Parking Systems
Air Parts International Sales Inc. GETTLOVE NewFilmmakers LA
AmGraph Holiday Inn Express Ocean Way Recording Inc.
Amoeba Music Global Messaging Network Paul A. Strabala CPA
Angstrom Lighting Go! Goldman Organization Picky Print Production, Inc.
AT&T External Affairs – Los Angeles Hard Rock Cafe Hollywood on Hollywood Blvd. Pinnacle Designs
bang. Comedy Theatre Hollywood Awards, Inc. QueensCare Family Clinics
Best Western Hollywood Hills Hollywood Downtowner Inn Renee Cohen
Best Western Hollywood Plaza Inn Hollywood Media Center Rotary Club of Hollywood Foundation
Beverly Center Hollywood Police Activities League SERVPRO
Broadreach Capital Partners Hollywood Roosevelt Hotel Silvers Investment Company
C B S Inc., Television City Hollywood Souvenir Outlet So Cal Storage-Hollywood
Café La Boheme Hollywood Tower Sony Pictures Entertainment
California State University, Los Angeles Hollywood-Los Feliz Kiwanis Club Special Event Management, Inc.
University Hollywood-Vine Dental Office Sperry Van Ness
Campus Hollywood, Inc. I.M. Chait Gallery / Auctioneers Step-Up on Second
Catalina Bar & Grill Iguana Vintage Clothing Sunset Bronson Studios
Chase Jennie Cooks Catering Sunset Gower Studios
Children of the Night K T L A, Inc Susan Grisanti, Guitarist
Church of Scientology – Celebrity Centre Int’l. Katsuya Hollywood Sweet Love Hangover
CIM Group, Inc. L.A. SHARES Tanya Hart Communications, Inc.
Comfort Inn & Suites LA Marathon LLC Terri Gerger, Sotheby’s International Realty
CoolRide LAS Engineering, Inc. The American Legion-Hollywood #43
Cottage Industries Construction / LegalZoom.com The Bowery
Lic#918881 Line 204 LLC The CW Network
Cushman & Wakefield Linoleum City, Inc The Gas Company
Deluxe Laboratories, Inc. Los Angeles Galaxy The Hanover Company
Dos Burritos Los Angeles Marriott Burbank Airport Hotel The Production Group Studios
Ecclesia Hollywood @ The Hwd. Pacific Los Angeles Youth Network The Saban Free Clinic
Theatre Loteria Grill Tom LaBonge Councilmember District 4
EFILM Digital Laboratories Major Properties Village Pizzeria Hollywood
El Capitan Theatre Marilynn Bradbury / Ramsey Shilling West Hollywood Marketing & Visitors
El Floridita Restaurant Associates Bureau
Extra Space Storage #1012 Mayfair Market Winnie Cooper
HOLLYWOOD CHAMBER OF COMMERCE n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

TESTIMONIAL
PRESORTED
FIRST-CLASS MAIL
Why I’m A Chamber Member! U.S. POSTAGE PAID

HOLLYWOOD
Promoting Hollywood
Assisting the Community GLENDALE, CA
Creating A Strong Economy PERMIT NO. 1233
“I’ve been involved with the Political & Legislative Action
CHA MBER OF COMMERCE Networking & Promoting Your Business
Hollywood Chamber of
7018 Hollywood Boulevard • Hollywood, CA 90028
Commerce for nearly ten Main (323)469-8311 • www.HollywoodChamber.net
years and can’t even
imagine a day when I would
not be. The Chamber
represents the interests of
not only those who do
business in or with Hollywood, but also
represents the business of Hollywood.
They are a Chamber that works hard for its
members, but they are also the world famous
Hollywood Sign and Walk of Fame. Few
chambers can boast this sort of visibility for
their community and businesses. Though the
Sportsmen’s Lodge Events Center is not in the
physical boundaries of Hollywood, we wouldn’t
EAT
dream of giving up the opportunity to invest in
membership with this iconic chamber!”
SHOP Visit
www.hollywoodchamber.net

Elizabeth McDonald PLAY for all your shopping needs

and support fellow members
Sales Manager, Sportsmen’s Lodge Events Center
12833 Ventura Blvd., Studio City. (818)755-5010 STAYHOLLYWOOD