AMA

 Webcast:  
Wikibrands,  Wikicommuni=es  
How  to  Manage  the  
World  of  Engaged  Brands  

Presenter:  
Sean  Moffi.,  President,  Agent  Wildfire  

@seanmoffi.  |  @wikibrands  

28  April  2011  AMA  Webcast  Sponsored  by      

 Who  is  Sean  Moffi.….  
Just  A  Blonde  Guy  With  a  Cause  

Day  Job  –  President,  Agent  Wildfire    Night  Job  –  Author,  Wikibrands  

Our  Humble  ContribuVon  –  Wikibrands  
Published  by  McGraw-­‐Hill    
 (2011  Launch)    

Twi.er:  @wikibrands  
Facebook  page:  Wikibrands  

Website:  www.Wiki-­‐Brands.com  

Richard  Florida,  Best  Selling  Author,  

“A  must  read  for  business  leaders”  

Don  Tapsco.,    Digital  pioneer  and  author,  

Wikinomics  
“This  is  an  important,  perhaps  seminal  book”  
Your  Voice  –  Community  Management  
50  survey  quesVons  you  always  
wanted  to  know  

Access  to  research  ahead  of  Vme  

Chance  to  win  Wikibrand  books  and  

a  workshop    

Live  event/seminars  

Twi.er:  @communitygurus  
h.p://www.surveymonkey.com/s/2011wikicommuniVes  
 Poll  QuesVon  -­‐The  Zeitgeist  of  
Community  Management  
In  managing  your  Wikibrand  communi=es,  what  percentage  of  your  
=me  and  effort  is:  

 Building  a  supporVve  and  open  corporate  culture  

 Rallying  internal  resources  and  staff  
 AcVng  as  a  bridge  between  company  and  customer  
 Building/curaVng  content  for  community  environments  
 ModeraVng/managing  owned  community  environments  
 Outreaching/responding  in  social  media/external  communiVes  
 Listening  to  feedback  and  insights  
 Measuring,  monitoring  and  reporVng  performance  
 None  of  the  above  
So  what’s  Wikibrands  about?  
 We  searched  far  and  wide  to  come  up  
with  a  fresh  argument  for  social  business  
Wikibrands  -­‐  The  new  currency  for  
today’s  marketplace:  
-­‐   Customer  parVcipaVon  
-­‐   Social  influence  
-­‐   Digital  engagement  
-­‐   Word  of  mouth  
-­‐   Online  community  
-­‐   Grassroots  markeVng  
-­‐   Connected  media  
-­‐   Member  collaboraVon  
-­‐   Awesome  content  

Equals  
success  in  business  
Do Brands even Belong in
my Social Spaces!
Don’t  be  fooled,  people  want  social  
brands…they  just  don’t  want  pushy  
marketers  
-­‐  85%  of  people  want  companies  
engaging  with  their  customers  in  social  
media  

-­‐  56%  of  people  feel  a  stronger  

connec=on  with  those  companies  they  
interact  with  in  social  media  

-­‐  TwiEerers  are  three  =mes  more  likely  

to  embrace  brands  than  average  
populaVon  
Business  and  Brands  sVll  Ma.er….  

…but…  
A  Demanding  and  AcVvist  Customer  
Culture  has  Taken  Over  
Freedom  
• iTunes,  Craigslist,  Zipcars  

Customiza=on  
• Nike  ID,  My  Space,  Jones  Soda    

Scru=ny  
• Amazon,  RED  

Integrity  
• Innocent  Drinks,  Vans,  Trader  Joes  

Collabora=on  
• John  Fluevog,  Wikipedia,  Doritos  

Entertainment  
• Red  Bull,  Axe,  You  Tube  

Speed  
• Zara,  Calvin  Klein,  Google  

Innova=on  
• Nokia,  Toyota  
 Forget  social  media…  

…we  need  social  business  

 The  real  Wikibrands  challenge…  
Global  internet  industry    $  1  trillion  annually  

Global  educaVon  industry  $  2  trillion  annually  

Global  IT  and  CommunicaVons  $  3  trillion  annually  

Global  health  care  industry  $  4  trillion  annually  

Global  energy  industry    $  6  trillion  annually  

Global  banking  industry    $  7  trillion  annually    

How  do  we  reinvent  some  of  these  

industries?  
 Wikibrands  …  A  Manifesto  for  the  
Future  of  Business  -­‐  Born  in  Canada  

"Skate  to  
where  the  
puck  is  
going,    
not  to  where  
it  is."  
The  Challenge  Today  
-­‐   Top  5  Arguments  for  Wikibranding  

-­‐   6  Benefits  to  Wikibrand  communiVes  

-­‐   The  10  Things  to  Get  Right  

-­‐   Culture  –  SupporVng  It  
-­‐   FLIRT  Model  –  Building  It  
-­‐   MILC  Model  –  Maintaining  It  

-­‐   Community  Tools  –  The  11Cs  

-­‐   Community  Management  –  15  Roles  and  

Survey  Results  

-­‐    5  Summary  Thoughts    

-­‐     Q  &  A  
 Why  Now?  
Top  5  arguments  for  Wikibranding  
Social/CollaboraVon/Engagement  
 Reason  #1  -­‐  Business  Models/Culture  
Business  Needs  to  Get  Genuine  

#1    The  Need  for  AuthenVcity  and  Transparency  -­‐  42%  

#2    The  rise  of  social  networks  -­‐  38%  

#3    Increasing  role  of  wireless/mobile  -­‐  35%  
#4    Customers/people  waning  a.enVon  spans  -­‐  25%  
#5    Media  fragmentaVon  -­‐  22%  
#6    Change  in  mass  markeVng  effecVveness  -­‐  20%  

Agent  Wildfire  -­‐The  Buzz  Report,  April  2010  

A Premium Brand is Now a Mark of Participation
Reason  #2  –  Brand  ImperaVves  
 ParVcipaVon  is  the  New  Brand  Currency  

“Something  you  Buy”   “Something  you  Trust”   “Something  you  Want”  

“Something  you    
“Something  you  Prefer”   “Something  you  Love”   ParVcipate  In”  
 Reason  #3  –  Media  Shiys  
The  World  is  Connected  and  Engaged  
1.3  Billion  Social  Networkers  Globally  
Facebook  -­‐  640  million,    130  friends  each,  1,000+  fans  per  page  
Wikipedia  –  265  million  readers.  17  million  arVcles  
Twi.er  –  190  million,  190  followers  each  (ayer  2  yrs)  
LinkedIn  –  101  million,  61  friends  each,  189  index  on  post-­‐grad    
YouTube    -­‐  144  million  unique  monthly  visitors  watch/292  minutes  per  month  
Flickr  –  45  million  members/5.0  billion  photos  
Foursquare  –  8  million/381  million  checkins  
Amazon  –  650  million  users  annually,  $24  billion  sales    
GroupOn  –  35  million  users  annually,  $500  milion  sales  
Quora  –  600,000  registered  users  

-­‐  Spending  82%  more  =me  on  social  networks  than  they  did  last  
year  
Reason  #4  -­‐  Economic  Reason  -­‐  
 Engagement  Sells  

Engaged  brands  drive    

value  +18%  

Non-­‐engaged  brands  
decrease  in  value  -­‐6%  

Source:  Interbrand  2010  Best  Global  Brands  report  

Reason  #5  –  Plus  it’s  what  your  CEO  cares  
about  (or  should  care  about)  
C-­‐Suite  Interest  –  
 The  CEO's  #2  and  #3  prioriVes  
are  customer  service  and  
experience;    

AdverVsing  and  promoVon  

rank  #12  and  #14.  

Source:  Microsoy  Roundtable  Study  

Why  Should  Business  Wikibrand?    
6  Benefits  
Six  Big  Wikibrand  Benefits  

Brand  Advocacy  (MarkeVng)  

-­‐   Word  of  mouth  
-­‐   Referral/recommendaVon  
-­‐   Badging  
-­‐   Sales/traffic  
-­‐   ReducVon  in  media  budgets  

Brand  PercepVon  (PR)  

-­‐   Awareness/exposure/SEO  
-­‐   Affinity  
-­‐   Empathy/respect  
-­‐   Lead  industry  conversaVon  
Six  Big  Wikibrand  Benefits  
Brand  Support  (Customer  service)  
-­‐   Customer  service  
-­‐   EducaVon/  advice  
-­‐   Value-­‐add  experience  
-­‐   Lead  industry  conversaVon  

Brand  Serendipity  (HR/Corporate)  

-­‐   Stories/InspiraVon  
-­‐   Corporate  social  responsibility  
-­‐   Galvanize  employees  
-­‐   TradiVonal  media  interest  
Six  Big  Wikibrand  Benefits  
Brand  Content    (Media/Customer  Experience)  
-­‐   Co-­‐innovaVon/soluVons  
-­‐   User-­‐generated  CreaVve  
-­‐   User-­‐generated  content  
-­‐   Reviews/raVngs  

Brand  Insight  (Research  and  InnovaVon)  

-­‐   Idea  sVmulus  
-­‐   Beta-­‐tesVng  
-­‐   Market  research/polling  
-­‐   Industry/compeVVve  intelligence  
If  Lubricants,  Scissors  and  Insurance  Can  Do  It,  
So  Can  You  
The Recipe for Success?


..10  Factors  
 The  FLIRT  Model  –  A  Recipe  for  Wikibrand  Success  

CULTURE  

CULTURE  
#1  -­‐  A  Culture  Change  is  Required  

MASS     DIRECT     WIKIBRAND  

MARKETING   MARKETING   MARKETING  
There  is  a  big  difference  between  
“Being  Social”  
Versus  “Doing  Social”  
The  Biggest  Wikibranding  Sins  
-­‐  Listening,  Content  and  Focus  
#2  -­‐  FOCUS–  Marry  All  ParVes’  Interests/CapabiliVes  
 #2  -­‐  FOCUS–  Three  Big  Axioms  

Social/member  needs  >    Company  needs  

The  social  customer  has  4  seconds…  

Focus      >    Technology  

#3  LANGUAGE,  CONTENT  &  
OUTREACH  
“do  I  like  this/is  there  enough  of  this/can  I  idenVfy  with  this/do  they  
know  me?”  
 LANGUAGE  –    
If  you  wouldn’t  say  it  in  real  life  to  a  friend,  don’t  say  it  on  
the  social  web    
 CONTENT–    
If  the  Customer  is  King,  than  Content  is  Queen  
Blog    –  Min.  3  posts  per  week  
 -­‐  well-­‐tagged  

Tweets  –  Min.  4  tweets  per  day,  well  

 spaced  apart  
 -­‐  50/50  conversaVon/distribuVon  

Video  –    Min.  1  video  per  month  

 -­‐  Embed  in  other  things  (blog,  
 twi.er,    Facebook)  

Email  –    Min.    1-­‐4    newsle.er  per    month    

Profiles  (LinkedIn/Facebook)  
 -­‐  Pictures,  Full  Bio,  Interests  
 -­‐  Join  Groups  
 -­‐  Ask/answer  quesVons  
OUTREACH  –  Some  of  these  people  are  not  like  the  others,    
Forget  100,000  Followers,    Start  at  Finding  1000  Real  Fans  
Seeding  the  Influencer  Curve…at  the  Right  Time  

“The Ones “The Ones

Who Create Who Provide
Ideas” Credibility”

“The Ones “The Ones

Who Spot & Who Connect
Scout New & Spread the
Stuff” Word”

“The Ones Who “The Ones

Sell and Lead Who Attract
Opinions” Attention”
4.  INCENTIVES  &  MOTIVATIONS  
“what’s  in  it  for  me?”  
Never  Forget  –  Humans  are  Hard  Wired  
Social  Animals  

41
 25  Community  IncenVves  -­‐  Intrinsic  
“How  do  I  iden9fy  with,  help  the  community”  

•  Be.er  life/supporVng  cause  

•  Challenge/compeVVon  
•  CreaVvity  
•  Fun  &  enjoyment  
•  Group  effort/achievement  
•  Learning  
•  SaVsfying  curiosity  
•  WanVng  to  make  a  be.er  product  
•  Meet  people  of  similar  interests  
 25  Community  IncenVves  -­‐  Extrinsic  
“How  do  I  appear  to  others?”  

•  Ability  to  join  VIP  circle  

•  Access  to  exclusive  channels  
•  Access  to  exclusive  resources  
•  Chance  for  wider  Fame  
•  RecogniVon  (peer  &  company)  
•  ReputaVon  building  
•  Recogni=on  by  company  
•  ReputaVon  by  peers  
 25  Community  IncenVves  -­‐  Explicit  
“What  is  my  direct,  tangible  reward?”  

•  Customer  service  
•  InformaVon/advice  
•  3rd  party  incenVves  
•  Customized/personalized  
treatment  
•  Cash  rewards  
•  Non-­‐monetary  rewards  
•  Discounts  
•  Invita=on  to  Events  
•  Points  accumulaVon  
5.  RULES,  GUIDELINES  &  RITUALS  
“what  can/can’t  I  do  here?”  
 Rules  -­‐  Kodak  –  Good  Empowering  Rules    

•  Experience  FacilitaVon  

•  Legal  &  Ethical  Concerns  

•  Employee  Policies  

•  Ownership  

•  Support,  Training  and  

CerVficaVon  

•  Rituals/Customs  
6.  TOOLS  &  PLATFORM  
“how  and  where  does  it  work?”  A  home  and  away  game  
The  Three  Headed  Pla~orm  World  
 Have  a  Home,  Neutral  and  Away  
Game  

Home:    Neutral:   Away:  

Website   Brand  Pages   Social  Networks  
Blog   Personal  Profiles   Sharing  Sites  
Community   RSS  Feed   Other  Blogs  
Forums   Facebook  Connect   Influencers  
 The  Home  Game  –  Community  Pla~orm  
EMC  –  Smart  Customer-­‐Driven  Pla~orm  Choice  –  Criteria:  
Website  +  Owned  Community  +  Affiliated  Community  

-­‐   Type  of  Soyware/Language  

-­‐   Cost,  Resources  &  Time  

-­‐   CustomizaVon    

-­‐   Scalability  &  Usability  

-­‐   Security  &  Ownership  

 Amazon  –  Designed  for  Socialness  

Amazon  
-­‐  Designed  for  
Socialness  
 Some  rooms  you…  

Play   Entertain  

Learn   Create  

Converse   Escape  
 …so  it  is  with  social  media  
Buy  

Play   Entertain  

Learn   Create  

Converse   Escape  
 The  Core  10  for  a  Business  

           Tool                          Metaphorical  Room    Organiza=onal  Benefits  

1.   Facebook        -­‐  “ The  Living  Room”        -­‐  Ubiquity,  Socialness,  IntegraVon  
3.  LinkedIn        -­‐  “ The  Office”              -­‐  BtoB,  Deals,  Professional  Community  
4.  Twi.er              -­‐  “ The  Front  Porch”              -­‐  Trends,  Viralness,  Launches  
7.  Blog                        -­‐  “ The  Garden”                            -­‐  News,  Comments,  Feeds,  SEO  
8.  Community  Site  –  “ The  Pool”                  -­‐  Fans,  Deep  Engagement  
9.  YouTube    -­‐            “ TV  Room”                                -­‐  Entertainment,  Previews,  Video  
10. Email  Provider  –  “ The  Mailbox”          -­‐  Outbound,  ConnecVon,  Fans  
11. Flickr                    -­‐  “ The  Gallery”                          -­‐  Photos,  ArVsts,  Celebrity  
12. Wiki                      -­‐  “Workshop”              -­‐  CollaboraVon,  Fan  community  
13. Slideshare  –  “ The  Library”          -­‐  Thought  leadership,  Trends,    Ideas  
The  Away  Game  -­‐  Kray    -­‐  The  Tools  of  Word  of  Mom  
Mint.com  –Connected  and  Awesome  
Where  You  Are  
7.  COMMUNITY  MANAGEMENT  
“who  will  lead  the  conversaVon?”  
You  can  Keep  Anybody  Happy  IniVally,  How  Do  
You  Get  Them  To  Stay  in  Love  
 –  Community  Success  Factors  –    
Top  Ingredients  
#1  -­‐  The  customer/member  experience  provided                  ExecuVon          
#2  -­‐  A  conversaVon  worthy  idea/concept                                                  Strategy  
#3  -­‐  Clear  objecVve/mission/value  statement                                  Culture    
#4  -­‐  Expert  moderaVon/dialogue  management                          ExecuVon    
#5  -­‐  Great  service/responsiveness                                                                        ExecuVon      
#6  -­‐  A  great  product/brand                                                                                                    Strategy  
#7  -­‐  The  quality  of  the  people/members  who  parVcipate      Exec.  
#8  -­‐  The  culture  of  a  company                Culture  
#9  -­‐  A  strong  community-­‐building  process                                            ExecuVon    
#10  -­‐  Ability  to  demonstrate  value                Strategy          
#11  -­‐  CreaVvity/entertainment  value                                                              ExecuVon  
#12  -­‐  Frequency  of  acVvity  and  presence                                                ExecuVon  
#13  -­‐  Content  that  is  relevant  and  fresh                                                      ExecuVon  
 –  Community  MoVvaVon  –    
Why  Do  People  Join  
#1  -­‐  Social  ConnecVon  
#2  -­‐  Shared  Community  Values/Culture  
#3  -­‐  Expression/CreaVvity/VenVng  
#4  -­‐  Establishing  influence  with  key  decision  makers  
#5  -­‐  Access  to  Special  InformaVon/Advice  
#6  -­‐  Appealing  to  Hobbies/Interests  
#7  -­‐  Making  a  difference/to  ma.er/support  a  cause  
#8  -­‐  Novelty/Entertainment/Fun  
#9  -­‐  CulVvaVng  ReputaVon/Status  
#10  -­‐  MutualisVc  relaVonship  (they  win/you  win)  
#11  -­‐  Brand/Company  Resonance  
#12  -­‐  Non-­‐monetary  reward/support  
#13  -­‐  A  challenge  of  latent  skills  and  talents  
#14  -­‐  Monetary  reward/support  
 –  Community  Impasses  –    
Hurdles  
#1  -­‐  Company  culture    
#2  -­‐  Lack  of  execuVve/managerial  support    
#3  -­‐  Too  controlling    
#4  -­‐  Lack  of  authenVcity/genuine  engagement    
#5  -­‐  Lack  of  community  leadership    
#6  -­‐  IneffecVve  measurement    
#7  -­‐  Lack  of  relevant  skills  of  people  involved    
#8  -­‐  No  clear  purpose    
#9  -­‐  Lack  of  ongoing  strategy/plan    
#10  -­‐  Lack  of  investment    
#11  -­‐  Inability  to  link  member  and  company  objecVves    
#12  -­‐  No  link  to  business  objecVves    
#13  -­‐  Li.le  dialogue  or  interacVon    
8.  LIFE  STAGE  OF  THE  COMMUNITY  
“when  do  we  need  to  adapt?”  
The  Life  Stage  of  Social  Media/Community  
Milestone  achievement  
User  generated  content  
IncenVves  materialized  
Mass  supported   Expansion  
Expected  cycle  of  acVvity   Broadened  focus  
Company  culture  change  
Self-­‐governance  
Tiered  membership  
Fresh  produced  content  
Highlight  contribuVon  
IncenVves  pitched  
Networked    
Seeded  audience  
9.  METRICS,  MEASUREMENT,    
INSIGHTS  &  ROI  
“what  do  we  measure  and  look  for?”  
Social Media Measurement - No Silver Bullet Formula
Different Brand Yardsticks

-­‐   Measure  The  

Applause,  Not  the  
A.endance  

-­‐ Try  many  small  

testable  experiments  

-­‐ Have  goals,  track  

over  Vme    
10.  CULTURE  &  ORGANIZATIONAL  
 CHANGE  
“how  will  we  be  changed?”  
Top Twitter Brand - Zappos
– Living the Core Values

68  
Or  When  in  Doubt,  What  Would  Charlie  Sheen  
Do…  
Community  Mantra  -­‐  Treated  Customers  like  VIP  Fans  
Thinktank/ Scout/
Sounding Mystery Turning  Users,  Customers  and  
Board Shopper
Consumers    
User

Customer Consumer

Into  Authors,  Producers,  Scouts,  Testers  

and  Collaborators  &  Broadcasters    

Collaborator/ Brand Fan Community

Member/
Producer
VIP Insider

Evangelist/
Ambassador/
Advisory Advocate Into  Community  Members,  
Seeded
Council/
Cause
Adopter/ Advocates,  Ambassadors    
Beta Tester
Torchbearer and  Evangelists  
 The  Tools  –  The  11  Cs  of  Community  

-­‐   Communica=on/Content i.e. photo/video/albums/news

-­‐   Compe==on i.e. rewards, contests, status
-­‐   Customiza=on  i.e. widgets, avatars, profiles
-­‐   Conversa=on  i.e. blogs, forums, comments

-­‐   Connec=on i.e. messaging, integration, feeds

-­‐   Community i.e. social networks, groups, teams
-  Categoriza=on i.e. tagging, sections, levels, lists
-­‐   Collec=ve  Wisdom  i.e. rating, ranking, voting, polls

-­‐   Co-­‐Crea=on/Collabora=on  i.e. CGM, ideas, reviews

-­‐   Contextual  Extensions i.e. mobile, offline, online, IM
-­‐   Culture  building  i.e. recruitment, engagement, causes
Community  101  -­‐  FourSquare  
 Community  201  
Intuit  –  BtoB  Community  Builder  
Community  201  
-­‐  Threadless  –    
Community  201  
-­‐  EMC  
Community  301  
-­‐  Mozilla  Firefox  
Community  301    
-­‐  Mozilla  Firefox  
 Community  Management  Survey  –    
Preliminary  Stats  
Full  Time/Part  Time  Employees        -­‐  2/1  people  

Size  of  Community  –  29%  over  100,000  members  

   -­‐  28%  5-­‐100,000    
   -­‐  43%  less  than  5,000  

Type  of  Community  Focus  

 -­‐  41%  Business  to  Consumer  
 -­‐  23%  Business  to  Business  
 -­‐  36%  Hybrid  

Community  Success  vs.  Expecta=on  –  51%  extremely  successful  

Composi=on  of  Community  

 -­‐  Customers/users      47%  
 -­‐  Influencers/early  adopters  19%  
 -­‐  Prospects/new  users  12%  
 Community  Management    Survey  –    
Preliminary  Stats  
Exclusivity  of  Community  
 -­‐  Completely  Open      29%  
 -­‐  Open  but  need  previous  experience  with  product  24%  
 -­‐  Open,  requires  qualificaVon    41%  
 -­‐  Closed      6%  

How  Do  They  Recruit  Community  Members  

 Employees    
 Twi.er  (or  other  microblogging  pla~orm)    
 Facebook    
 Discussion  Forums    
 TradiVonal  PR    
 Dedicated  Community  Portal    
 Conversion  of  website  visitors    
 Blogger  Outreach    
 Community  Managers  –    
The  Social  Web’s  Best  Party  Host  
 Top  Tasks  of  Community  Managers  

1.  CommunicaVon    
2.  Content  CreaVon    
3.  Company/brand  evangelism  
4.  Member/Customer  support    
5.  Ongoing  FacilitaVon    
6.  Metrics  ReporVng    
7.  Event  Host    
8.  Community  EvoluVon/Feature  Development    
9.  Internal  Rallying  Cry    
10. Community  AdministraVon    
11. Member  Recruitment/Crowdsourcing  
 Top  Skills  of  Community  Managers  
1.  Leadership/charisma    
2.  Diplomacy/PaVence    
3.  Customer/member  empathy    
4.  Persistence    
5.  Social/Networking    
6.  CommunicaVon  Skills    
7.  Technology  Skills    
8.  Passion  for  company/brand    
9.  Change  Agent    
10. CreaVvity    
11. Leads  the  lifestyle  of  the  customer    
 Leverage  Your  Own  Crowd  
Host  Employee/Customer/Professor  Ideajams  
 Find  Your  Real  Hardcore  Fans  
Invite  them  into  The  Front  Row  or  On  Stage  
Go  Ahead,  it’s  OK  to  FLIRT  
1.   Focus  

2.   Language  and  

Content  

5.  IncenVves,  
MoVvaVons  and  
Outreach    

7.  Rules,  Guidelines  

and  Rituals  

8.  Tool  and  Pla~orms  

In  a  world  of  no  Vme,  a.enVon  and  trust…don’t  
play  it  safe  or  follow  others  

There  is  only  one  thing  in  the  world  

worse  than  being  talked  about,  and  
that  is  not  being  talked  about.  
Oscar  Wilde,  The  Picture  of  Dorian  Grey  
Your  Voice  –  Community  Management  
50  survey  quesVons  you  always  
wanted  to  know  

Access  to  research  ahead  of  Vme  

Chance  to  win  Wikibrand  books  and  

a  workshop    

Live  event/seminars  

Twi.er:  @communitygurus  
h.p://www.surveymonkey.com/s/2011wikicommuniVes  
Invite  Us  Back,  Love  
Us,  Tell  20  People..  
Twi.er:  
@wikibrands  

Facebook  page  and  6  other  social  

extensions  

Become  an  ambassador  

Contact  me:  
smoffi.@agentwildfire.com  
Let’s Start The Conversation…

Inquire: smoffitt (at) agentwildfire.com

@seanmoffitt

Phone: 416-255-4500 x226

URL: www.AgentWildfire.com

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