GERBER CHILDRENSWEARS DESIGN YOUR OWN ONESIES BRAND UNDERWEAR CONTEST RULES July 18-September 30, 2011

NO PURCHASE NECESSARY TO ENTER OR WIN. PARTICIPANTS NEED ONLY BE FANS OF SPONSORS FACEBOOK PAGE TO ENTER. THE PURCHASE OF ANY GOOD AND/OR SERVICE WILL NOT INCREASE THE CHANCE OF WINNING. 1. CONTEST SPONSOR; TERM. The Design Your Own Onesies Brand Underwear Contest (the Contest) is sponsored by Gerber Childrenswear LLC (the Sponsor). The Contest entry period starts July 18, 2011 at 12:00 p.m. Eastern Daylight Time ("EDT") and ends on September 30, 2011, at 11:59 a.m. EDT. All entries received after 11:59 a.m. EDT on September 30, 2011, will be ineligible. If Sponsor does not receive an entry for any reason, or if an entry is not entered correctly, the entry will be invalid and the entrant will be ineligible for a prize. 2. ELIGIBILITY. ONLY LEGAL RESIDENTS, WHO ARE 18 YEARS OF AGE OR OLDER, OF THE 50 U.S. STATES AND THE DISTRICT OF COLUMBIA, EXLUDING RESIDENTS OF THOSE STATES WHERE THIS CONTEST IS PROHIBITED BY LAW, ARE ELIGIBLE TO ENTER OR WIN. Neither Sponsor nor any of its affiliates warrants that this Contest is valid in a particular jurisdiction. Residents of jurisdictions where this Contest is prohibited are ineligible to compete in the Contest. An individual must be a Facebook fan of Sponsors Facebook page (www.facebook/gerberchildrenswear) (Sponsors Facebook Page) to enter the Contest. Employees of Sponsor or any of its affiliates, subsidiaries, advertising and promotion agencies, or of any company retained by Sponsor to promote, administer, or advise with respect to the Contest (and their respective affiliates), as well as members of said employees immediate families, are not eligible to enter. 3. HOW TO ENTER. Each participant may enter an unlimited number of Onesies Brand Underwear designs by utilizing the application in the Contest tab of Sponsor's Facebook Page. Participants may (a) upload their own graphic image to a blank image of Onesies Brand Underwear to which to add a creative phrase composed by the participant; or (b) choose a Onesies Brand Underwear icon to which to add a creative phrase composed by the participant. Participants may further customize their designs by selecting colors and fonts. Only original, amateur designs and/or sayings are eligible to win. Participants may not upload the trademarks, copyrights, or other intellectual property of any entity or individual other than the participant. By entering the Contest, a participant represents and warrants that the submitted design is an original work created solely by entrant and does not infringe on the copyrights, trademarks, moral rights, privacy, or intellectual property rights of any person or entity, and that no other party has any right, title, claim or interest in the design or any of its constituent elements. The design may not include obscene, profane, defamatory, sexually explicit, or otherwise objectionable content, as determined in Sponsors sole discretion. Sponsor reserves the right, in its sole discretion, to delete entries. In the event of a dispute, an entry will be deemed to have been submitted by the owner of the Facebook account from which it was sent. For these purposes, a Facebook account owner shall mean the natural person assigned to such account by Facebook. 4. PRIZES: One (1) Grand Prize and Twenty (20) Runner-Up Prizes. One (1) Grand Prize, an Amazon.com gift card valued at approximately Three Hundred and Fifty Dollars ($350.00) retail, shall be awarded to one (1) Grand Prize Winner. In addition, the Grand Prize-winning design shall serve as the inspiration for a Onesies Brand Underwear design to be created by Sponsor for its 2012 line. Twenty (20) Runner-Up Prizes will be awarded at the conclusion of the contest. Each of the Runner-Up Prizes will be an Amazon.com gift card valued at approximately Twenty-five Dollars ($25.00). 5. SELECTION OF WINNERS & JUDGING CRITERIA. Sponsor shall select the Grand Prize Winner and Runners-Up at the conclusion of the Contest. The winner of the Grand Prize shall be determined by Sponsor in its sole discretion, based on criteria such as the skill, originality, and creativity of the design. However, Sponsor may be influenced by the designs which are most liked in Sponsors Facebook album created for the Contest. Therefore, participants may wish to encourage their friends to become fans of Sponsors Facebook Page and express their liking for particular designs. Participants names and submitted designs will be visible in the photo album at the Contest tab of Sponsors Facebook Page. Any member of Facebook will be able to like entries by visiting the Contest tab at Sponsors Facebook Page. 6. NOTIFICATION. The Grand Prize Winner will be notified by Facebook message and/or email and certified mail within fifteen (15) days after the Contest ends. Sponsor will attempt to notify the Runners Up by email within fifteen (15) business days of their selection. Where such notice is not possible however, or in Sponsors sole discretion, Sponsor may notify the Runners Up by certified mail up to fifteen (15) days after the Contest ends. The Grand Prize Winner and Runners Up will be required to sign and return an

affidavit of eligibility, liability release, and publicity release (where legal) within fourteen (14) days of prize notification. In the event of non-compliance with any of the rules set forth herein, or if any prize notification is returned as undeliverable, a winners prize may be forfeited and awarded to an alternate winner, to be selected by Sponsor in its sole discretion. Sponsor is not responsible for, and shall not be liable for, late, lost, misdirected, or unsuccessful efforts to notify a winner. 7. CONTEST WINNERS: The names of the Grand Prize Winner and Runners Up may be posted on Sponsors Facebook Page, website (www.gerberchildrenswear.com), or Twitter account (www.twitter.com/gerberwear). The identity of the winners can also be obtained by writing to Gerber Childrenswear LLC, Attn: Marketing, 7005 Pelham Rd., Suite D, Greenville, SC 29615. 8. USE OF IMAGES AND LIKENESS; RELEASES. By accepting a prize, winners agree (to the extent permitted by their states laws, including those of Tennessee) that Sponsor and those acting under Sponsors authority may use winners' names, biographical information, pictures/portraits, likenesses, and/or voices in connection with any current or future media for advertising and promotional purposes without further compensation at the sole discretion of Sponsor, unless prohibited by law. Winners also shall be required to sign and return within ten (10) days of Sponsors request an Affidavit or Declaration of Eligibility, Liability Release, and where legally permissible a Publicity Release and Warranty of Ownership of the design, granting to Sponsor and its licensees and agents the irrevocable, perpetual, worldwide, non-exclusive, and royalty-free license to reproduce, distribute, display, and create derivative works based on the entry without additional compensation. Participants specifically acknowledge that Sponsor may use their designs as the inspiration for future Sponsor product(s), without any license fee, royalty, or other compensation by Sponsor. BY ACCEPTING A PRIZE, WINNERS AGREE THAT SPONSOR, ITS PARENT COMPANY, AFFILIATED COMPANIES, AGENTS, RETAILERS, ADVERTISING AND PROMOTION AGENCIES, AND ALL OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS, WILL HAVE NO LIABILITY WHATSOEVER FOR, AND WILL BE HELD HARMLESS BY WINNERS FOR ANY LIABILITY, INJURY, LOSS, OR DAMAGE OF ANY KIND, INCLUDING DEATH, TO PERSONS AND PROPERTY, DUE IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF ANY PRIZE OR PARTICIPATION IN THIS CONTEST. All entries become the sole property of Sponsor and will not be returned. Notwithstanding any rule herein, an entrant has the right to refuse to provide personal information to Sponsor in accordance with any applicable laws. Should a Contest winner refuse to provide a mailing address to Sponsor, the winners prize may be forfeited and awarded to an alternate winner. Before providing any personal information, please read our Privacy Policy, which is available at www.gerberchildrenswear.com, or upon request from Gerber Childrenswear LLC, Attn: Marketing, 7005 Pelham Rd., Suite D, Greenville, SC 29615. By submitting a completed entry form, you consent to the collection, processing, use and disclosure of the information contained in your entry form according to our Privacy Policy. 9. GENERAL CONDITIONS. THIS CONTEST IS VOID WHERE PROHIBITED. A copy of these rules may be obtained at Sponsors Facebook page or website, or by sending a self-addressed stamped envelope to: Gerber Childrenswear LLC, Attn: Marketing, 7005 Pelham Rd., Suite D, Greenville, SC 29615 within thirty (30) days of the Contest deadline date. Residents of Vermont may omit return postage. Questions regarding this Contest may be sent to Gerber Childrenswear LLC, Attn: Marketing, 7005 Pelham Rd., Suite D, Greenville, SC 29615. By entering the Contest, participants agree to these rules and all eligibility requirements and all decisions of Sponsor. Sponsor reserves the right to examine the source material for a winning design in order to confirm compliance with these rules. Decisions of the Sponsor are final on all matters relating to this Contest. The reporting and payment of all tax liabilities incurred by any winner as a result of the Contest are the sole responsibility of the winner. All federal, state, and local laws and regulations apply. Prizes are awarded AS IS and WITHOUT WARRANTY OF ANY KIND, expressed or implied, including, without limitation, any implied warranty of merchantability or fitness for a particular purpose EXCEPT as expressly specified on the product by the manufacturer. No substitution of prizes will be permitted, except by Sponsor, who may substitute a prize of equal or greater value if the advertised prize becomes unavailable. Prizes are non-transferable and may not be redeemed for cash. Odds of winning will be dependent upon the skill, creativity, and originality of the participants design, as decided in Sponsors sole discretion, but may be influenced by the number of entries received and number of fans of Sponsors Facebook Page who like a particular design. If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest and award prizes from among all eligible entries received prior to cancellation or termination. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, mail delivery error or delay, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant's or any other person's computer related to or resulting from participation or downloading any materials in the Contest. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR

UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM OR CRIMINAL SANCTIONS AGAINST ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 10. Right of Non-Participation: Pursuant to federal law, any individual has the right to notify Sponsor that she does not wish to be contacted by Sponsor regarding any future Contest, sweepstakes, promotion, or mailings and that Sponsor may not use any information provided to it by such individual for any purposes other than as needed for this Contest. Sponsor may be so notified by mail at Gerber Childrenswear LLC, Attn: Marketing, 7005 Pelham Rd., Suite D, Greenville, SC 29615 (or by calling the toll free number, 1-800-4GERBER). If no entrant qualifies for any prize to be awarded pursuant to this Contest, then the prize or its equivalent cash value may be awarded to a charity of the Sponsors choice. Sponsor reserves the right to verify the eligibility qualifications of winners. This Contest is governed by U.S. and applicable law. By entering the Contest (or pressing the submit button for e-mail or Facebook transmission) you have agreed to all the rules and conditions of the Contest as set forth herein.