ARBITRATION

AND
MEDIATION CENTER

ADMINISTRATIVE PANEL DECISION

Rigoni di Asiago SpA v. Tim Fewster
Case No. D2011-0394

1. The Parties

The Complainant is Rigoni di Asiago SpA of Asiago (VI), Italy represented by Mod Law pllc, United States of
America.

The Respondent is Tim Fewster of Balwyn North, Victoria, Australia, internally represented.

2. The Domain Name and Registrar

The domain name <rigoniusa.com> is registered with Unitedkingdomdomains, LLC.

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on March 1, 2011.
On March 2, 2011, the Center transmitted by email to Unitedkingdomdomains, LLC a request for registrar
verification in connection with the domain name. On March 7, 2011, Unitedkingdomdomains, LLC
transmitted by email to the Center its verification response confirming that the Respondent is listed as the
registrant and providing the contact details.

The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name
Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution
Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy
(the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the
Complaint, and the proceedings commenced on March 8, 2011. In accordance with the Rules, paragraph
5(a), the due date for Response was March 28, 2011. On March 1, 2011, the Respondent sent a
communication to the Center.

The Center appointed Clive Duncan Thorne as the sole panelist in this matter on April 1, 2011. The Panel
finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and
Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the
Rules, paragraph 7.
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4. Factual Background

The Complainant Rigoni di Asiago SpA is an Italian corporation which manufactures organic jam and related
products sold in Italy, throughout Europe and in other countries outside of Europe including the United States
under its trade names and marks:

RIGONI
RIGONI USA
RIGONI ASIAGO
RIGONI DI ASIAGO USA

Together referred to as the “RIGONI marks”.

In addition to branding products with the RIGONI marks, the Complainant also uses product marks in
connection with different types of products, e.g., FIORDIFRUTTA for fruit spreads and NOCCIOLATA for
hazelnut and chocolate spreads.

The Complainant began doing business in the 1930s as a Rigoni family business, producing and marketing
honey and jams in Altopiano di Asiago, Italy. From 1979 to 1997, the company operated under the name
Apicoltura Rigoni di Mario E Paolo Rigoni & Company, S.n.c. (“Apicoltura Rigoni”). On November 11, 1997,
the Rigoni family established Rigoni di Asiago SpA. In the early 1990s, the company decided to focus
exclusively on organic products made from organic fruit and sweetened with apple juices. Appendix D to the
Complaint provides copies of marketing materials explaining the history of the Complainant and showing
products offered under the RIGONI marks.

Since 1996, the Complainant has continuously marketed and sold its organic products under its RIGONI
marks throughout the United States on its own and through three United States subsidiary distributors which
also trade using the name Rigoni.

The Complainant has spent substantial sums in advertising and promoting its organic products under the
RIGONI marks which has, in turn generated hundreds of millions of dollars in sales. The Complainant has
advertised and marketed its products under the RIGONI marks in prestigious publications throughout the
world including a recent advertisement in the New York Times. It has promoted its products at numerous
trade shows in Italy, throughout Europe and in the United States as well as through sponsoring sporting
teams and events. The Complainant’s products bearing the RIGONI marks have received critical acclaim
and reviews by consumers, thousands of Facebook fans, and gourmet food experts.

Since 1996, worldwide total sales of its organic jam products have exceeded USD two-hundred million, and
United States total sales of its organic jam products have exceeded USD eight million. The Complainant’s
products bearing the RIGONI marks are marketed and sold by numerous specialty, gourmet, and organic
food retailers, as well as specialty, gourmet, and organic food stores located online and in Italy, in Europe,
and in the United States. Copies of printouts from websites offering the Complainant’s products are annexed
at Appendix G to the Complaint.

The Complainant owns several trademark registrations and applications for the mark RIGONI DI ASIAGO.
These include the following:

(1) Italian Registration No. 0001039699 for the mark RIGONI DI ASIAGO;
(2) International Registration No. 924640 for the mark RIGONI DI ASIAGO; and
(3) United States Application Serial No. 77175544 for the mark RIGONI DI ASIAGO.

Copies of the trademark registrations and application are annexed at Appendix H to the Complaint.

Since October 25, 2006, the Complainant has been the owner of the domain name <rigonidiasiago-
usa.com> which it uses to direct consumers to the English version of its website.
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The Complainant has successfully enforced its trademark rights including its rights in the RIGONI marks.
For example, the United States District Court for the Southern District of Florida found, after a full trial on the
merits, that the Complainant was the exclusive owner of the RIGONI marks, based on its continuous use of
the mark RIGONI in Italy since the 1930s and its continuous use of RIGONI designations in the United
States since 1996. A copy of the Judgment in the U.S. District Court is annexed at Appendix J to the
Complaint.

No evidence has been adduced by the Respondent in this Complaint. Instead, the Respondent,
Mr. Tim Fewster sent a short without prejudice letter to the Center by email on March 1, 2011 in which he
indicated, inter alia:

“I suggest your case will fail. However, I would consider a fair and reasonable offer for the domain if
your client agrees. This would minimize costs and fuss on all sides. Please advise as soon as
possible.”

In the absence of any evidence from the Respondent, the Panel accepts the truth of the Complainant’s
evidence as set out above.

5. Parties’ Contentions

A. Complainant

1. The Complainant has established rights in the RIGONI marks.

2. The Respondent’s domain name <rigoniusa.com> incorporates the distinctive marks RIGONI and
RIGONI USA and is therefore confusingly similar or identical to the Complainant’s marks.

3. The Respondent has no rights or legitimate interests in the domain name <rigoniusa.com>. There is
no evidence that the Respondent is using the domain name in connection with a bona fide offering of
goods or services, is not commonly known by the domain name, is not making a legitimate,
noncommercial or fair use of the domain name.

4. The Respondent registered and is using the domain name in bad faith.

5. The Respondent registered and uses the domain name:

(i) to intentionally attempt to attract, for commercial gain, Internet users by creating a likelihood of
customer confusion;

(ii) primarily for the purpose of disrupting the business of a competitor;

(iii) without taking any action to implement or make legitimate use of the domain name; and

(iv) by incorporating the Complainant’s entire mark without any cause or reason for doing so.

B. Respondent

There are no factual or legal contentions filed by the Respondent.

6. Discussion and Findings

A. Identical or Confusingly Similar

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The Panel accepts the evidence adduced by the Complainant that it has prior established rights in the
RIGONI marks. Moreover, on the evidence it is clear that the Complainant has established registered and
unregistered rights in the RIGONI marks including its trade names and marks RIGONI, RIGONI USA,
RIGONI DI ASIAGO and RIGONI DI ASIAGO USA.

The Panel finds that the domain name <rigoniusa.com> is identical to the Complainant’s mark RIGONI USA.
Moreover, it is also confusingly similar to the Complainant’s other RIGONI marks including the mark RIGONI
which differs only in the addition of the geographic description “USA”. The use of a geographic designation
such as “USA” cannot normally serve to save an identical or confusingly similar trademark from remaining
so.

In these circumstances, the Panel finds for the Complainant with regard to this element.

B. Rights or Legitimate Interests

There is no evidence that the domain name is being used in connection with a bona fide offering of goods or
services. Moreover, there is no evidence that the Respondent is commonly known by the domain name.
According to the Complainant, which has exhibited copies of sample printouts from the website associated
with the Respondent’s domain name, the Respondent’s only use of the domain name is for a website
containing sponsored links to other websites and businesses. Some of the sponsored links are to websites
and businesses offering products which directly and indirectly compete with the Complainant’s Rigoni
products such as organic foods and fruit spreads.

There is no evidence that the Respondent is commonly known by the domain name or that it does business
under the names Rigoni or Rigoni USA. The Panel therefore finds that the Respondent has no rights or
legitimate interests in the domain name.

C. Registered and Used in Bad Faith

The Complainant submits that the website used by the Respondent in connection with the domain name
evidences the Respondent’s bad faith attempt to attract for commercial gain Internet users by creating a
likelihood of consumer confusion through the diversion of Internet users searching for the Complainant’s
products bearing its RIGONI marks. On the evidence, it is clear that Internet users searching for the
Complainant’s products sold under the RIGONI marks are diverted through the Respondent’s Rigoni USA
website to links for competing food products sold by others.

In view of this the Panel, and taking into account that there is no evidence to the contrary, the Complainant
has established that the domain name was registered and is being used in bad faith.

7. Decision

For all the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel
orders that the domain name <rigoniusa.com> be transferred to the Complainant.

Clive Duncan Thorne

Sole Panelist
Dated: April 8, 2011