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Scope of Business
Toys have been an important and integral part of our childhood
and growing up stages since ancient times. Though some of the
modern age toys are completely different and much more
advanced than Traditional toys, there are some toys, which have
been around since centuries and continue to be the favorite toys
of everyone's childhood, like the wooden rocking horse.
The children of today, their habits, requirements and
needs, likings, upbringing, etc. are very much different from those
of the previous generations. Thus, their toys have also undergone
a lot of evolution and modifications. Nowadays, there are many
types of toys available, which not only entertain the kids, but they
are educational and help in the overall growth of the children.
However, wooden toys, though they are traditional, continue to
rule the charts even now, because of their advantages and
features. They are not just simple toys without relevant details
or great features, but have evolved into bright, eye-catchy and
educational toys of today.
3. Our Policy
These toys are made for children between 4 to 7 years
old and keeping in view the point of the parents, what
they want for their children. These toys can be dangerous
for the children who are under the age of 3 because a
child at that age has no sense of his. He can swallow,
pinch, or smash it into his head etc. That is why we have
prohibited our toys on the ages less than 3. These toys
are not for infants, toddlers and children who still mouth
objects. Children will love to play with these wooden toys
because it is something diverse with the same old plastic
and it has a plus point too that it does not usually break
early then the plastic ones. They remain new as once
brought because of the polish. A child can play with our
toys everywhere like in the cars, daycare center’s
schools, at the baby sitter’s and grandparent’s house etc.
We are making toys by keeping these things in mind.
4. Why us...?????
There are many other companies which are
competing with us in the same scope of business but yet
we have a good customer number of international and
local customers. Our customer’s interest in our toys is our
main motivator to keep exceling ahead and offering
quality products in a competitive market. The following
points are distinguishing that why people have to choose
us.
• Safety
• Natural material & Fine Craftsmanship.
• Cheap.
• Tough.
• Easy Cleaning.
• Return Policy.
4.1 Safety
4.3 Cheap
We offer products at a very reasonable and competitive
price for all classes of consumers. We try use the best
materials available and design toys which are perfect in
craftsmanship and offer them all at a very reasonable
price. Infact we try to give the customers the best value
for their money.
4.4 Toughness
4.5 Cleaning
The toys can be easily cleaned with a cloth or Scotch
Brite pads. They can easily be cleaned by using a damp
cloth with a mild cleaning agent. Some more delicate
looking toys can be cleaned by using a soft brush.
5. Target Market
I.Adults
II.Young Children
III.Consumer budget Specific
IV.International
5.3 Adults
We are also targeting the adult consumers because if
you are a male or a female you will buy anything which is
precious to you or its eye appealing to you and more of
that if it is cheap you will certainly buy it for your kids or
as a decoration piece. So as explained above our toys are
eye appealing and eye catching if anyone sees it once he
would like its fine work and will buy it. Our toys can be
entertaining and also can be used for the decoration. We
have a wide range of collectibles for the adults because
every adult person fantasizes about his childhood
memories; we are offering him a chance to look into his
past.
Marketing:
1. Selling:
We sell the wooden toys at a very suitable price which is affordable for all
the people .As we previously explained that customer satisfaction is our top
most priority. We are committed to give our valuable customers the full
value for their money and the best quality affordable .We are new to the
market so in order to get our Name in popular we have to give some special
discount offers and Low selling price at the start.
We are selling different types of wooden toys which play a vital role in the
nourishment of Children.
So, our price for
2. Competitor’s price:
1. Local:
*Cars Rs 800
The price of the Wooden toys in Local toy stores we visited are
2. International:
There is wide range of wooden toys competitors in America and Europe.
There is very much demand of the wooden toys because the
people have a good taste of fine craftsmanship and collecting things there
but as usual the productivity is low, that’s why the price is high.
The price of the some toys of renown Wooden Toys Companies In America
are:
*Car 75$
*Puzzle 50$
*Blocks 75$
3. Margin of profit
As we are new to the market. Our profit margin is quite low. We first need
to get our name in established in the consumer’s mind and to set
ourselves as a good well reputed brand. Our profit margin is just 20-25%
at maximum.
Product Features:
A toy is any object that can be used for play and our wooden toys is just
like that they provide an entertainment while fulfilling an educational role.
The main feature of our product is that they should develop the sense of
child in every way like in education, entertainment, basic needs of
humans, games, music etc. Our wooden toys should be strong, clean,
modern and according to child’s imagination. Its innovative and very
beautiful design & craftsmanship attract the child to buy it because our
product helps the child to take it task easily.
Our wooden toy is clean, fine, highly color polished, educational and our
toys are not offensive for kids. And we also have plans to launch different
featured wooden toys which are new in market.
1. Stack and bull dinosaur wooden toys.
2. Animal pencils.
3. Musical instruments.
Quality:
Our product is nontoxic, made from all natural ingredients and safe .Its
natural and fine. And there is no sharpness in our toys which cuts the
hand, its fine and made of pure wood. We tend to give our customers
100% quality. The following quality features are given
• Natural
• Fine
• Smooth
• Safe
Placement:
RETAILITY:
In model town we have a small building at rent and the rent of the
building is around 20,000 rupees and this is also our shop and we store
and save all our wooden toys in it. So the building is acting as a
warehouse to our toys as well. In international market we have also a
small retail shop at rent and the rent of the shop is around 400 Euros.
Also we have made some arrangement with the local dealers of toys who
are offering our products to the consumer at a very reasonable rate.
These small retail shops are promoting our business in a good manner
and we are sharing a good chunk of profits made through that.
DISTRIBUTION:
We distribute our products at international outlets through a small
contract with a small shipping company who transport our products
through the sea route. From there we have arrangements with local
transport companies who transport the toys to our business places over
there. Currently we are trying to save in transportation costs to offer a
good price to the people buying our toys.
For the distribution in the local markets we have our own transport
vehicle which goes from our warehouse to the shops and delivers the toys
over there. We have made arrangements with local courier companies as
well to make some special deliveries for the retailers and our valued
customers.
PROMOTION:
ADDS:
WEBSITE:
All the specifications and features of our toys will be given in our website.
The toys will have detail HD pictures of them available at the web to show
the good detail that has been so finely been put into the toys. There will
be pricing information readily and regularly updated over there. All the
interactive flow chart of the toy making will also be there to educate
people the work that is behind this fine piece of art. Online shopping
facility will be added shortly. We will make a page of Wooden Toys on
some famous social networking site in order to educate people with the
toys. We will give a lot of details over there regarding our wooden toys
MEDIUM:
LOCAL COMPETITORS:
There are many types of local competitors in Pakistan. They are not
registered for wooden toys but they are selling regular toys. Because a
toy is always anything which is of interests to a child the most so all these
companies are our natural competitors who don’t compete in the same
league but are directly affecting our business. Some of the companies are
listed below
• KBS international
• ZNZ enterprises
• Rank Traders
• Amir associates
International competitors:
International market is relatively a big market to exploit and we have a
good number of same product class competitors having well-earned
reputation over there. The main competitors that have an impact on our
business are mentioned below.
• FAGUS, Germany
• HABA, Germany
• SCALINO, Switzerland
• THAMES & KOSMOS USA
Apart from these direct competitors there are other companies that are
also in the toy business so it is a tough market to exploit and penetrate.
RAW MATERIAL:
1. Plywood.
2. Different color polishes.
3. Paints.
4. Glue.
Cost of material:
Tali Wood
The wood we chose for our Toys is Tali its cost is about Rs 700-1200 per
foot.This wood is the best for toy making its sleek,fine, soft wood with easy
smoothing surface.
Polishes
The polish that cost on toys is rs 500 per litre. We are talking here about
good polish which is made of the best quality thinner,spirit,lakh and Varnish.
Paints
We use oil paints for colouring some of the parts of our wooden toys. The
costs of these oil paints are Rs1000-1200 per galoon.
Glue
We use the finest quality glue which is made in Swizerland ,best in toy
making. Its cost is about Rs 300 per Kg.
1. Tax Policy
We will pay all the taxes charged on us. And will pay each and every tax
which is legally imposed on us.
2. Labour law:
We will go according to all the laws of the labour. We will strongly follow the
labour laws of the country. We respect the rule of government regarding
labour laws. We are strongly committed to the child labour laws and
employee labour laws and follow the standards of minimum wages and all
other related laws.
3. Environmental law:
We will never destroy the Environment. Our work is for Wood but we will do it
according to the policies and laws of the Government. We get our wood form
governmental approved suppliers.
4. Trade restrictions:
1. Economic Growth:
Our business will be able to help in the economic growth of the country . We
are hiring many unemployed workers, mostly craftsmen whose work was at a
low scale due to the changing trends of the people, we are giving them a
chance to do what the do best and get the best for it. We are employing
skilled workers. In addition to that we are exporting our products and
promoting the art and heritage for our country, it may be small but we are
doing the best we can.
2. Interest Rates:
3. Exchange Rates:
The drastically changing exchange rates are making it difficult for us to set a
permanent price for our products in the international market. But we are
trying the best to keep the prices right for our products, in order to do so we
have to speculate the rising trends in the rates and set the prices
accordingly.
4. Inflation Rates:
Inflation is also majorly affecting our business, due to the rising inflation
trends it is very difficult to actually set the prices for our products and to
keep them at a permanent stat. This as a result is increasing our costs, so
at times we have to sell the product by decreasing our profits as well which
are already at a low level. Inflation effects everything so the raw material
gets more expensive, packing costs, transportation costs and administration
overheads also escalate so it is relatively difficult to keep our prices at a
good stable state.
Social Factors:
1. Health Consciousness:
As told earlier our toys are 100% safe no chemical dyes or polishes are used.
All are safe for children. We are aware of the health habits of our customers
and we respect them in every possible manner so we make toys that are
100% compatible to the child safety and human health measures. No doubt
misuse will have its dis advantages but we have specified age measures and
safety precautions on all of our toys.
3. Environment protection
We are not polluting the environment, all the garbage or un-used material is
disposed of safely according to the safety and international environmental
standards. We are trying to help building a good environment for all to live.
We are trying our best to play our role in protecting the environment and are
making arrangements to meet our objective. We are using recyclable
material in our toys to make a greener environment.
Technological Factors:
We have to know about all the new researches and developments happening
in our section in order to compete with the other companies. As technology
improves our products, we are using a mixture of old and new to make our
product better. We are doing much research on the technological trends for
our toys and are doing our best so that our customers get the best stuff.
Environment Factors:
Climate Change:
Changing climates have a big impact on our toys because good wood tends
to be seasonal and we have to get wood at high rates from the market in the
winter and the rains season. So we are trying to adjust according to these
climate changes by planning in advance and managing material requisition
planning accordingly.
Less:
Cost Of Goods Sold 1 650000
2.
Operating Expenses 3 160000
Working
Operating Expenses
Admin Expenses 20000
Rent Expense 40000
Misc Expenses 30000
2.
Total Admin 1 90000
Advertisement 40000
Sales Comission 30000
2.
Total Selling 2 70000
2.
Total Operating Expenses 3 160000
Other Income 3
Sales Discount 17000
Other Expenses 4
Chamber Expenses 2000
Balance Sheet
Current
Current Liabilities Assets
20000
Creditors 0 Inventory 20000
10000
Cash 0
66000
Bank 0
Non Current
Capital And Reserves Assets
40000
Opening Capital 0
18000
Net pofit 0
2013
2010 2011 2012
Customers 1k 2k 3.5k 5k
60000
10000 20000 40000 00
Net Revenue 00 00 00
40000
65000 10000 25000 00
Purchases 0 00 00
50000
R&D 0 20000 40000
13500
11000 13000 0
Admin 90000 0 0
20000
Selling & 12000 0
Marketing 70000 90000 0
50000
Other Expenses 0 20000 42000
81000 12400 28320 44350
Total Cost 0 00 00 00