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Many bottled waters are simply tap water that¶s been treated to remove impurities. Common purifying processes include
distillation, deionization, and reverse osmosis. While these purification processes do render contaminated water fit for drinking,
they also strip out almost all of the water¶s mineral content and nutrients. This is the reason that purified water often has no taste
and a dull mouthfeel.

It¶s also important to note that some purification processes can¶t remove certain elements from water, including arsenic,
pesticides, antibiotics, and elements stemming from an aging infrastructure.


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Like municipal tap water, non-artesian spring water can be affected by surrounding pollutants, whether the spring has been
polluted at its source or through contact as the water breaches the surface. If a spring is located near industrial or manufacturing
centers, for example, it could be at risk of exposure to toxins and other contaminants. Once water from a spring passes up and out
of the ground, it comes in contact with the air ± and at the surface, there¶s nothing to protect it from bacteria, ground pollutants,
and other undesirable elements.

Do you have faith in your own local water supply, let alone bottled water that comes from a municipal reservoir on the other side
of the country? Do you know which industries surround you and impact your water supply?1
1 See for example, http://www.nytimes.com/2009/12/08/business/energy-environment/08water.html?_r=1

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FIJI Water is uncontaminated, uncompromised, and untouched. Preserved and protected by geography and geology, FIJI Water¶s
aquifer is hundreds of miles away from the nearest industrial center and confined below the earth¶s surface. Equatorial winds
carry clouds thousands of miles across the open Pacific to Fiji¶s Yaqara Valley, where there are no local industries or even farms
to compromise our water¶s purity. When the water-bearing clouds finally reach Fiji, they¶re already holding some of the purest
water on the planet.

By definition, artesian water comes from deep within the earth and is protected by solid, confining layers of stone and clay, and
in most cases it can only be brought to the surface by man. There is no opening, not even a porthole to the surface, and the water
never comes in contact with the air. (In fact, according to the Environmental Protection Agency, water from artesian aquifers
often is purer than other water sources because the multiple strata of rock and clay provide a critical protective shield against
potential contamination.)1

In the case of FIJI Water, natural artesian pressure forces the water up and into our completely sealed bottling system, which has
been designed to eliminate any contact with the environment.
1 Source: US Food and Drug Administration; FDA Consumer Magazine, July-August 2002
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Far from pollution. Far from acid rain. Far from industrial waste.

The island nation of Fiji is a cluster of green jewels set in the endless blue of the Pacific. In fact, the very name ³Fiji´ has become
an icon of beauty, nature, simplicity, and remoteness ± and when it comes to drinking water, ³remoteness´ is a critical blessing.

In this isolated and idyllic setting, FIJI Water is drawn from an artesian aquifer that lies hundreds of feet below the edges of a
primitive rainforest.

That distance and isolation is part of what makes FIJI Water so much purer, healthier, and richer in taste than other bottled
waters.

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It begins as rain falling on the tropical island of Viti Levu¶s luxurious north coast. From there it filters down through layer after
layer of ancient volcanic rock, cleansed of impurities and contaminants at every stratum. At the same time, this natural filtration
process is V
 beneficial minerals such as silica, calcium, and magnesium to our water, which contribute to its distinctly soft,
smooth ³mouthfeel´ (a professional tasters¶ term that refers to a liquid¶s taste and texture).

In fact, while FIJI Water tastes great cold or chilled, many people prefer to drink it at room temperature so that they can get the
full effect.

Another critical factor in preserving FIJI Water¶s outstanding taste is our use of the highest-grade PET resin in our bottles. The
structural integrity of our distinctive bottle prevents acetaldehyde from leaching into our water. This is important because water is
more delicate than wine or soda, so even trace amounts of acetaldehyde can impart an off-taste.

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Water is essential to good health, and, after oxygen, is the second-most important substance for your body. In fact, the human
body is composed of approximately 50-60% water. It helps regulate body temperature, carry nutrients and oxygen to cells,
remove waste, dissolve minerals and other nutrients, cushion joints, and protect organs, as well as a host of other critical
physiological processes.

FIJI Water is especially healthful for our bodies because of its unique mineral profile, which is derived by seeping through the
many layers of rock that also shield our water from contaminants.



 
When the Fijian rains fall over the Yaqara Valley, the rain water filters down through layers of ancient volcanic rock over many
years. Along the way, our water gathers silica (also known as silicon), an important mineral that some believe may improve skin
and make joints more flexible. Generally helpful in managing the effects of aging, silica may also help strengthen the skeletal
system and support bone health.1 Dietary intake of silica varies between 20 and 50mg per day. With 91mg of silica per liter, FIJI
Water is a smart ² and delicious ² way to get it.

Just as important is the fact that silica gives FIJI Water its distinctive soft mouthfeel. So enjoy a bottle. You¶ll find that each and
every drop of FIJI Water tastes remarkably pure and smooth.

1 Neilson, FH, Seaborn, Carol, ³Silicon: a nutritional beneficence for bones, brains and blood vessels?´ Nutrition Today. July/Aug 2003.

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Bicarbonate is essential for maintaining the body¶s pH balance. Working as an important buffer, it helps prevent our blood from
becoming too acidic or alkaline and can help prevent the lactic acid buildup that leads to muscular fatigue.1 Enjoy enhanced
performance by drinking FIJI Water before and during exercise.


The human body needs to maintain a balance of acidity and alkalinity in order to maintain optimal health. As a result of smoking,
stress, or certain foods, excess acids can accumulate in the body with potentially negative effects.1 Some believe that high acid
levels are associated with headaches, allergies, sinus problems, and even more serious illnesses.2 With a pH of 7.8, FIJI Water¶s
mild alkalinity contributes to the body¶s overall health


Experts at the American Dental Association believe that fluoride helps keep our teeth strong.1

Bottled, filtered, and well waters all contain varying amounts of fluoride, but many brands of purified bottled water undergo
reverse osmosis or distillation treatments that remove most, or even all, of the fluoride from the water. FIJI Water contains
0.26mg of naturally occurring fluoride per liter, contributing to your daily intake of this tooth-strengthening element.

1 http://www.ada.org/2467.aspx

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Electrolytes are charged ions found in the body that help regulate important physiological functions through electrical impulses.
During exercise, our bodies lose these essential charged ions ² and need to replenish them ² at a faster rate than usual.1
While sports drinks offer an ample dose of electrolytes, they can also be high in calories and sugar. Many bottled waters that
boast about their electrolyte content have actually added them to what is otherwise municipal tap water stripped of nutrients. FIJI
Water is different ² healthful, right from the source. With 208mg of naturally occurring electrolytes per liter, FIJI Water offers
the replenishment we need for everyday hydration or during exercise.

1 www.runnersweb.com

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FIJI Water, the world¶s finest water, is committed to quality

and excellence in our product, people,
profitability, and strategic partners. We are dedicated to
communicating the passion and unique
properties of our brand to consumers worldwide and
continuing to invest in the future while preserving
and cherishing the pristine source.