Amity Global Business School Noida-125

Assignment

Subject: “GCSR”

Submitted to: submitted by:

Prof. RaghavanSir Mohammed Saleem

Banday
E.rollment:
A30101909103
 Assignment No#1

CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility (CSR) is becoming an increasingly

important activity to businesses nationally and internationally. As
globalization accelerates and large corporations serve as global
providers, these corporations have progressively recognized the
benefits of providing CSR programs in their various locations.
CSR activities are now being undertaken throughout the globe.

What is corporate social responsibility?

The term is often used interchangeably for other terms such as

Corporate Citizenship and is also linked to the concept of Triple
Bottom Line Reporting (TBL), which is used as a framework for
measuring an organisation’s performance against economic,
social and environmental parameters.

The rationale for CSR has been articulated in a number of ways. In

essence it is about building sustainable businesses, which need
healthy economies, markets and communities.

The key drivers for CSR are:

1. Enlightened self-interest –
Creating a synergy of ethics, a cohesive society and a
sustainable global economy where markets, labour and
communities are able to function well together.
2. Social investment –
Contributing to physical infrastructure and social capital is
increasingly seen as a necessary part of doing business.
3. Transparency and trust –
 Business has low ratings of trust in public perception.
There is increasing expectation that companies will be
more open, more accountable and be prepared to report
publicly on their performance in social and environmental
arenas
4. Increased public expectations of business –
Globally companies are expected to do more than merely
provide jobs and contribute to the economy through taxes
and employment.”

Q.why company needs to address the same?

Companies need to answer to two aspects of their operations; the

quality of their management and quantity of their impact
on society in the various areas. It is not necessary that all the
better performing companies are equally contributing to the
society. A company which professionally managed, causing no
harm to the environment and contributing something to the
society in which it operates, can be regarded as a better
company.

Each and every company has to interact with lot of internal and
external components as illustrated in the figure given below. All
these components can influence the functions of a company.
Since the company is operating in a society, it cannot stay away
from the social issues. The society provides both customers and
resources to fulfill the business objectives of the corporate
companies. An important aspect of CSR is how enterprises
interact with their internal and external stakeholders; employees,
customers, neighbors, nongovernmental organizations, public
authorities, etc). Any problems occurred in the society can affect
the organization as well and hence the wellbeing of the society is
the responsibility of the organization also. Since the companies
are utilizing immense resources of the society, they should take
the responsibility of serving them as well. Giving employments to
the public alone need not be the responsibility the organizations
should undertake. They have much wider aspects to cover as far
as the strength of the society is concerned. Moreover, the society
has already accepted the tension between corporate rationality
and social responsibility as an inescapable condition of living
prosperously and the companies should respect that.

CSR is visualized differently by different countries. In the United

States, CSR has been defined in terms of a philanthropic model in
which the companies make profits, unhindered except by fulfilling
their duty to pay taxes and donate a certain share of the profits to
charitable causes. In European model, CSR focused on operating
the core business in a socially responsible way, complemented by
investment in communities for solid business case reasons.

➢ The importance of serving the society where the companies

are operating is a legal and moral responsibility for both the
public and private companies. Big companies are always
exploiting the resources of a place and they should
compensate for that. Companies should understand that, it
can stay in the market with the help of the customers and
the society in which it operates alone. Neither financial
abilities nor the smart governance or management will help
the companies in achieving their long term goals. In order to
achieve long term goals, the companies need to execute
their social responsibilities in a fruitful manner.

Assignment No#2
Q2. Why sustainable development has become order of
the day? How companies are addressing the issue.

Corporate sustainability is a business approach that creates long-term

consumer and employee value by not only creating a "green" strategy
aimed towards the natural environment, but taking into consideration
every dimension of how a business operates in the social, cultural,
and economic environment. Also formulating strategies to build a
company that fosters longevity through transparency and proper
employee development.

➢ Strategic Principles For Corporate Sustainable Development :-

Transparency
Deals with the idea that by having an engaging and open environment within the
company as well as the community will improve performance and increase profits. It is
an open culture that promotes employee involvement in regards to the innovation and
creative processes. Reaching out to the community creates a much bigger team, is
extremely cheap, and provides evaluation from all angles. Companies are looking
inward and realizing changes must be made to fulfill environment needs such as energy
efficiency, limiting product waste and toxicity, and designing innovative products.
Employee Development
People are the most important renewable resource and therefore, are the strongest
asset to any organization. A strong development program could be the underlying factor
for a company's success or failure. Employees are the concrete foundation for the
company and must be thoroughly analyzed and evaluated to tap into their true
motivations and desires. For a company that wants to reach its greatest potential,
employees must work towards improvement rather than perfection. Programs should be
implemented that rewards star performers, fosters the creative learning process, and
provides comprehensive training and evaluating.
Resource Efficiency
Companies must adapt to this rapidly changing environment by
being prepared to change and implement new creative ideas
related to sustainability. Companies should not throw away old
products and materials, but rather be prepared with upgraded
technology that can transform the product. New solutions that
improve recycling and waste redirecting can ultimately reduce
costs and increase profits. For example, WAL-MART Store Inc. has
redirected more than 64 percent of the waste generated by stores
and Sam’s Club facilities. In 2009 alone, they recycled more than
1.3 million pounds of aluminum, 120 million pounds of plastics,
11.6 million pounds of mixed paper and 4.6 billion pounds of
cardboard. On an annual basis, they expect to save around $20
million and prevent 38 million pounds of waste being sent to
landfills.
Companies focused on sustainability are appointing a Chief
Sustainability Officer leading a department with a mandate to
proactively develop and implement a corporate sustainability
strategy.

How companies are addressing the issue:

Sector Company Reasons

CSR initiatives for Local community
area in education, healthcare,
community by forming SHGs .Also it
Sundaram has been responsible for
Auto Ancillaries Clayton Ltd. afforestation of Eastern Ghats.
Ashok Leyland manufactures fuel
efficient trucks.The company has
also launched a dedicated mobile
emission clinic operating on
highways and at entry points to New
Delhi. The clinic checks vehicles for
emission levels, recommends
remedies and offers tips on
maintenance and care.They have
Drivers training centres, awareness
sessions for sexually transmitted
disease for the drivers.It emphasis
on green supply chain management
Ashok Leyland and research efforts at conserving
Automobiles Ltd. resources.
The company has been working on
100% financial inclusion of villages
and creating financial awareness by
providing financial education
services and debt councelling to all
Union Bank strata of the society especially the
Banking Ltd. rural population
Cement ACC Ltd The aims at developing community
living around tis factories.It has a
separate environment prerformance
report measuring the impact of its
process and products and
mentioning the activities linked to
reducing those impacts such as
quarry rehabilitation, use of
alternate renewable resources of
 energy, greening,reduction of air
emissions etc.
The company's CSR activity is
linked to reducing the negative
impact of company's products and
process.They have reduced the
usage of hazardous pollutants like
heavy metal based pigments and
Kansai Nerolac dyes every year.Their paints are
Chemicals Paints Ltd. water based paints.
Besides working for the community
they have used their core
competence and are manufacturing
CDs and DVDs at as low costs as
Rs.28 and Rs.34 to stop piracy of
the CDs which are available at the
same price with bad quality. The
company has helped in creating
jobs for the underprivilidged youth
by providing them training in
technical courses and helping them
Computers Moser Baer get placed.
It focuses on developing social
infrastructure and enhance the
quality of life of communities around
GMR the locations where the Group has a
Infrastructure presence. It operates through its
Construction Ltd. foundation GMRVF.
Siemens has worked on wild life
preservation by creating awarness
on protection of the Oliver Ridley
turtes, one of the endangered
species on Chennai seacoast.The
‘Turtle Walk’ is an initiative taken by
the company to educate the fishing
community and the general public
living near the beach on the need to
protect Oliver Ridley turtles .
Besides this they also work towards
providing equal opportunity for the
disabled,home for street children
Electronics Siemens Ltd and children of single parents.
 Larsen and Toubro has built
projects thereby enriching lives of
many. For eg:they were involved in
constructing the pipeline network for
resovoirs and dams in drought
prone districts of Andhra Pradesh.
They are one of the few in the
country to use clean fuel
technology. Besides this their other
efforts have been maternal and child
health, primary education, HIV/AIDS
awareness, health centres for eye
check-up, immunization, TB clinic,
Larsen and daycare programme for family
HeavyEngineering Toubro Ltd. planning, skin and leprosy clinic.
HDFC has consistently maintained
its focus on enabling the lower and
middle income groups to access
affordable housing.HDFC has a
clearly defined CSR philosophy and
uses its core competence in the
housing sector for projects in micro-
Financial Services HDFC Ltd. finance and low-income housing.
Dabur has initiated some significant
programmes for ecological
regeneration and protection of
endangered plant species The
FMCG and company is also involved in
Consumer Dabur India reforestation in the Himalayan
Durables Ltd. ranges.
The Praj Foundation has taken CSR
initiativesin Healthcare, Education
and Welfare for underprivileged
sections of society including slum
Engineering Praj Industries dwellers.
Tata Steel has created cities like
Jameshedpur around its industrial
facility and has taken care of roads,
sanitation, water, electricity supply,
healthcare and street lights. It has a
seperate environment management
section that includes reduction of
emission, energy use, regeneration
of forests, road cover, recycling of
Iron and Steel Tata Steel Ltd. wastes.
 TCI Foundation they worked in the
fields of education and healthcare
including the HIV awareness,
prevention and cure programs n
Gujarat, Jharkhand, Andaman &
Nicobar Islands and Tamil Nadu.
TCI has undertaken Project Kavach
for the prevention, diagnosis, and
cure of HIV AIDS in the truck
drivers. Besides this they have been
involved in Infrastruture
Transport development, natural resource
Corporation of management, disaster relief
Logistics India Ltd. management.
Some of the key initiatives taken by
the company are reuse, recycle of
water and waste acid, waste oil ,
reduction in noise level, energy
conservation etc .It has also
adopted CII-Codes for Afirmitive
Tinplate Co. of action for ecologically sustainable
Metal India Ltd. business growth.
BPCL has adopted 37 villages .This
includes making substantial
investments for nearly a decade and
a half in them to make them fully
self reliant, providing them fresh
drinking water, sanitation facilities,
medical facilities, enhancing their
income standards by imparting
vocational training and agricultural
innovations,healthcare,
empowerment of women
etc.Towards enviornment the
company confirms to stringent ECO
friendly EURO- III norms, reduce the
level of pollutants in the air, rain
water harvesting, Project Boond to
Oil and Gas BPCL save water
BILT has site specific community
initiatives. Some of its environment
initiatives are farm forestry,
reduction of water consumption,
reduction of effluent
discharge,natural resouce
management. The farm forestry
Ballarpur programe has generated rural
Paper Industries Ltd employment .
 Jubilant has a separate environment
report measuring the impact of their
products and process thereby
reducing the environment load
through process improvement.They
Jubilant are working for the communities
Pharmaceuticals Organasys Ltd. around their manufacturing sites.
The company has made pioneering
efforts to develop and popularize
Micro Irrigation Systems in India
which increases the yield using
existing water resources Besides
working on sustainability in the core
business,JISL is working on various
developmental activities with the
community such as building of
concrete roads, drainage, providing
for financial assistance and
scholarships to some children.JISL
has taken up climate
change mitigation projects like
biogas from waste water treatment,
afforestation,solar lighting and
heating, vermicompost, and usage
of electric vehicles that have led to
Polymers and Jain Irrigation reduction in emissions of carbon
Plastics Systems Ltd. dioxide .
Suzlon Energy They have pioneered the use of
Power Ltd. wind energy.
Infosys, being in the information and
knowledge sector, focuses on
education as a major CSR activity
through programmes that support
academic research, rural reach of
basic computer education, student
fellowships and teacher
training.Some innovative projects
Infosys undertaken in education include the
Technologies "Library for Every Rural School
Software and ITES Ltd. project".
Telecommunication GTL Ltd. GTL supports visually challenged
s through Project Netra. Through its
initiative 'Knowledge on Wheels' -a
mobile computer lab that spreads
computer litreacy in rural parts of
the country. The initiative has
helped cover 8000 children.It has
also extended support to physically
 challenged by providing them with
motorized three wheelers under the
Project Samman.They mentor street
children and provide non formal
education to children in slums.
Arvind Ltd.in its rural initiative has
started the Arvind Organic Cotton
Growing Project in Vidharba. The
project has brought a significant
improvement in income to over 1000
farmers. Some of its other initiatives
are vocational programmes for rural
poor, helping the rural poor in
improving the yields in their farms,
upgrading infrastructure in a rural
Textiles Arvind Ltd. primary school.
3M has adopted a Life Cycle
Management Policy requiring all
business units to conduct LCM
reviews for all new products from
manufacturing through customer
use and disposal and to conduct
LCM reviews on existing products
Trading 3M India Ltd. on a prioritized basis.
Titan has holistcally integrated the
CSR process and has programs
covering the employment of
physically challenged,
empowerement of women by
partnering with SHGs.Titan provided
training and worked with Myrada to
source the necessary equipment.
Following early successes the
initiative was converted into a
privately held company run and
owned by the women themselves,
supported by further technical
training and expertise from Titan.
The company was called MEADOW
(Management of Enterprise and
Titan Industries Development of Women).
Miscellaneous Ltd.
 Assignment #3

Sustainability Overview:
“Tata Steel believes that the primary purpose of the business is to
improve the quality of people's life. Tata Steel will volunteer its
resources to the extent it can reasonably afford, to sustain and
improve healthy and prosperous environment and to improve the
quality of life of the people of the area in which it operates.”
- CSR Policy, 2003.
The Jamshedpur : Tata Steel's Home City
“Be sure to lay wide streets planted with shady trees, every
other of a quick growing variety. Be sure that there is plenty of
space for lawns and gardens. Reserve large areas for football,
hockey and parks. Earmark areas for Hindu temples,
Mohammedan mosques and Christian churches.” J. N. Tata

Society
Building Community Network
"Every Company has a special continuing responsibility towards the people
of the area in which it is located. The Company should spare its doctors,
managers to advice the people of the village and supervise near
development undertaken by co-operative effort between them and the
company" - Mr. J.R.D. Tata

Sustainability Initiatives
Facilitating sustainable development and inclusive growth, Tata
Steel Corporate Sustainability Services (CSS) has been taking
steps through its operating social arms that address the needs of
the community. In its areas of operation, capacity building for
human, social and financial value creation has spawned initiatives
in sustainable livelihood, education, health, renewable energy and
affirmative action with the objective of improving the economic
and social status of the communities.

The most prominent social-activity groups are:

• Tata Steel Rural Development Society (TSRDS)

• Community Development & Social Welfare Department
(CD&SW)
• Tribal Cultural Society (TCS)
• Tata Steel Family Initiatives Foundation (TSFIF)
• Urban Services

Rehabilitation and Resettlement Initiatives

Tata Steel's Rehabilitation and Resettlement (R&R) programme
has extended beyond a fair resettlement scheme to an entirely
new process of sustained well-being for project impacted families.
The Company’s R&R initiatives guarantee a better future for local
people and is positioned as the ‘Tata Steel Parivar’ programme.
It encompasses -
• Fair and just compensation packages for land.
• Communicating the CSR initiatives of Tata Steel to involved
stakeholders.
• Creating awareness about the advantages of industrialisation
and employment opportunities to the beneficiaries.
• Initiating and conducting coaching and training sessions in
various trades to improve employability at the project sites and
for the project affected families for all age groups, including
women.
• Development of rehabilitation colonies in collaboration with
villagers - with basic civic amenities, drinking water, power,
streetlights, sewerage, schools, dispensaries, access to
education, community areas and places of religious worship.
• Psychological and emotional impact management.
• Formation of Self-help groups.
• Employment opportunities for members of displaced families in
the Company plant or associate companies.
• Customised training programmes to improve the employability
of local youths.
• Micro-credit and micro-enterprise projects, especially for
women.
• Basic health and hygiene services
• Culture preservation schemes and educational scholarships.

Tata Steel's Resettlement and Rehabilitation programme 'Tata

Steel Parivar' is to be independently audited to provide an
objective assessment of how families displaced by the Company's
greenfield projects are affected over the years.

Tribal Upliftment Programme: Uthnau

Uthnau is evidence of how much Tata Steel has invested in the
communities around it – both financially and emotionally. The
word ‘ Uthnau’ has its roots in the language of the Santhals and
stands to denote the upliftment and progress for the tribal people.
In areas around Jamshedpur as also in the areas of its operations
in Jharkhand, Orissa and Chattisgarh, Tata Steel in a number of
ways has touched the lives of the tribals. Tata Steel is dedicated
and committed to bring the indigenous tribes of Jharkhand to the
mainstream of civilisation. Some of the initiatives taken in
different areas of development may be grouped as follows:

Education

• Adult literacy programmes

• Youth leadership programmes
• Early child education centres
• Several camp schools for tribal children
• A technical training centre in Seraikela

Health

• Family planning camps

• Immunisation camps for children
• Cataract operation camps
• ‘Cleft lip and palate’ operation programmes
• HIV/AIDS awareness programmes
• Mobile Medical Camps

Development of Employees
Believing that a happy workforce is a productive workforce, Tata
Steel has always extended its support to the cause of employee
welfare and development thereby ensuring an enriched life for all
its people.
At Tata Steel, there is a continuous effort of staying in touch with
employees to ensure that there is the right culture to engage
them in consistent performance improvement. There are well-
established and effective arrangements at each business location
for transparent communication and consultation with Works
Councils and Trade Union representatives. Further, the Company
has always registered steady quality improvement and
productivity enhancement through dedicated efforts of the
Company’s Performance Improvement teams, focused on
technical best practice transfer and the value of knowledge
networks.

Towards the well-being of employees Tata Steel has put into

practice many initiatives, events and programmes that have
helped to create not only an enduring loyalty amongst employees
but also enabled them to have a more fulfilled life. Tata Steel's
Performance Management System has the following aims:

• Align the activities and behaviour of the workforce with

Company values and objectives
• Assess the performance of individuals comprehensively and
fairly
• Develop the capabilities of employees to enhance performance
• Develop corporate culture
• Enhance line management relationships

Special Benefits Provided for Employees

• Medical facilities: Free medical facilities for employees and

their family, which continues even after retirement.
• Housing facilities: Subsidised electricity, water and housing
facilities to all employees.
• Higher studies: Monetary incentives to employees acquiring
higher qualifications in a related field along with study leave,
scholarships etc. when necessary.
• Holiday Homes: Tata Steel has five holiday homes for benefit
of employees during vacation.
• Tata Steel Officers’ Beach Club: All officers of Tata Steel are
eligible to be members of the Beach Club that offers holidays in
elite hospitality chains.
• Family Benefit Scheme: In the tragic case of a fatality in the
Works, a monthly pension equal to the amount of the last drawn
salary of the deceased is given to the legal heir until the time
the deceased would have attained the age of 60.

Environment
Environment Conservation Initiatives
The growing energy needs of the world can only be attained through energy conservation,
which in turn needs adoption of new and efficient technology, modernisation of equipment
and new ways of operating.

Tata Steel has over the years focused on five principal areas of environment
management:

• Optimising all the natural resources to their fullest extent

• Focusing on water conservation and management
• Waste utilisation and energy conservation
• Pollution control (to reduce CO2 emission)
• Land reclamation along with afforestation

Employment Generation

The Tata group realises that its employees are its most valuable
human capital and they play a vital role in building a competitive
advantage of the Company’s business across the globe. Through
2008-2009, the Group has continued to demonstrate that the
recruitment of best talent and engagement of its employees is an
asset through both high and low demand cycles in the industry.
Tata Steel has continued the recruitment of apprentices and
graduates even during the economic slowdown and also focused
on external middle and senior management staff to meet its
existing need and prepare bench strength for future operations.
At the end of March 2009 Tata Steel in India employed over thirty-
four thousand people as permanent employees in addition to
providing indirect economic benefits to many thousands more
through its contractors and suppliers. There are many institutions
and organisations in and around Tata Steel including health
services, schools, sports facilities, clubs, credit societies etc.
which are supported by the Company financially and through the
contribution of skilled manpower.

In addition to the economic opportunities offered directly by the

business, the Company’s activities in an around its areas of
operation have promoted the economic well-being of people
through indirect employment and business opportunities.
Ancillaries and associate companies that thrive on the strength of
the main industry are also a permanent source of sustainable
employment. In India, Jamshedpur has one of the highest per
capita income and the highest per capita expenditure by
consumers.

In Europe, functioning as a wholly-owned subsidiary of Tata Steel

Europe, the aim of UK Steel Enterprise (UKSE) is to improve the
economies of those areas of the UK most affected by changes in
the steel industry. It offers business information and planning
advice, as well as loans and investment for start-ups and
expanding businesses.
Infrastructure Development
The pre-requisite for economic and social development in any region is the availability
of adequate infrastructure facilities. Tata Steel has always endeavoured to take the
necessary measures in this direction in order to ensure all conveniences in its areas of
operation and in the lives of extended communities.

Development around Jamshedpur:

though almost 75% of local residents of Jamshedpur are not

employees of Tata Steel, they are considered to be vital
stakeholders in the Company and equally entitled to the
continuing social, economic and environmental welfare of the
town. Tata Steel ensures a strong community infrastructure to
support the healthy operation of the business. Initiatives in this
direction include:

• Setting up of Jamshedpur Utilities and Services Company

(JUSCO) to provide committed municipal services to the
Jamshedpur township that can boast of having the highest
reliability in water and power services.
• Improvement and maintenance of roads and infrastructure
including beautification through parks and horticulture gardens.
• Tata Steel runs three primary schools, six high schools, one
college in the region apart from supporting nearly 500 other
schools.
• The 890 bed Tata Main Hospital provides quality health services
to employees and citizens of Jamshedpur
• Two super-dispensaries and nine dispensaries along with
HIV/AIDS support centres.
• The JRD Tata Sports Complex and Keenan Stadium for Cricket.
• Various Academies for the advancement of Sports.
• The Tribal Cultural Centre and Centre of Excellence for
advancement of culture.

Community infrastructure in Orissa

In Orissa, where Tata Steel is developing new operations, it has

worked with local communities to create many much-needed
facilities. Some initiatives include:

• Installation of 44 tube wells in 2008-09 to provide drinking

water.
• Irrigation facilities to villages such as Kalarangi and Kakudia
enabling the farmers to achieve harvests three times a year.
• A much-required bridge was built at Mutuda village to enable
access all year round.
• Drainage system at Bichakundi has been improved.
• Electrification of a number of villages and installation of bio-gas
plants
 Other Infrastructure Initiative
Health Facilities
• Outside Jamshedpur, medical services are extended through a -
66-bed Tata Steel Hospital at Noamundi, whose ultra-modern
Intensive Care Unit was inaugurated in April 2008 and a 47-bed
Hospital at Joda.
• Sneh Kendra HIV/AIDS support centre
• TSFIF resource centre – which has the goal of improving
reproductive health through integrated capacity building and
development programmes
Environment
• TSRDS has been instrumental in the protection of over 2000
hectares of regenerated forests
• Dimna Lake, a large manmade reservoir promotes rainwater
harvesting
• Parks, gardens and green spaces around areas of operation
• The Tata Zoological Park in Jamshedpur and several other
Botanical Parks in other locations.