Home Consumer Markets & Advertising

Sources by Topic Librarian: Hyun-Duck Chung

Companies Market Research Reports . Consumer Research . Branding &
Industries Packaging . Advertising . Regulation . Sample Plans
Consumer
Markets & Market Research Reports
Advertising
Finance & Mintel Reports
Investing
Labor & Provides reports on consumer attitudes, lifestyles, and trends.
Human Tracks product innovation in relation to select companies.
Resources Lists advertising agencies.
Procurement Euromonitor GMID Passport
& Logistics
Countries & Offers Market Share statistics on many consumer product categores.
International Provides reports on consumer attitudes, lifestyles, and trends.
Business Covers North America (U.S., Canada), Asia-Pacific, World
Patents &
Trademarks Frost & Sullivan Reports
News
High-Technology and Idustrial sectors.
Business
Plans Gartner Group
Specialized Focuses on markets for ICT product categories in varous industries.
Databases

Business
Source Consumer Research: Geographies, Demographics,
Premier Psychographics, Sociographics
Derwent
Euromonitor ReferenceUSA
GMID U.S. Residential database
Frost &
SimplyMap
Sullivan
Allows you to map demographic and points of interest data.
Global Insight
IBISWorld American Fact Finder (U.S. Census)
Lexis Nexis
Academic Log Into North Carolina (LINC) (N.C. State Data Center)
Mintel
Morningstar Facts & Figures (NC OSBM, State Data Center)
ReferenceUSA
SimplyMap Spending and Time Use Surveys (Bureau of Labor
S&P Statistics)
NetAdvantage
Thomson ONE ESRI Data - Tapestry Market Segmentation System
Wharton's http://www.esri.com/data/esri_data/tapestry.html
Research Data Identify top three neighborhood lifestyles by ZIP code.
Service Community Tapestry Handbook (PDF) .
(WRDS)
Handbook of Marketing Scales: Multi-item Measures for Marketing and
Consumer Behavior Research
DH Hill Library , Learning Commons HF5415.3 .B323 1999

Opinion Poll Statistics & Data Sets Guide

http://www.lib.ncsu.edu/data/opinionpolls.html

Branding and Packaging Products

Brands and their Companies
DH Hill Library, Learning Commons T223.V4 A22
Available through Gale Directory Library

Business Source Premier

Advanced search limit by "product review" or click
on More Options and search by "product name".

Lexis Nexis Academic

Power search limit by index term "branding" or "product
management".

PaperChem
Search for "packaging" or "marketing".

Advertising & Media

Search for articles on your topic using the databases below (you can cross
search these databases at the same time in EBSCO. Once you are in
EBSCO, look for "Search Other Databases" or "Choose Databases"):

Business Source Premier

Film & Television Literature Index
Communication and Mass Media Complete
PsychInfo
 Advertising Red Books - Advertiser & Agencies
Find advertising agencies used by large companies, and major accounts
held by agencies, medium of advertisement used and total expenditure
figures.

Direct Marketing Market Place

DH Hill Library, Learning Commons HF5415.1 .D57
Find companies that use direct marketing and those that supply them:
catalogers, consultants, creative services, list brokers, telemarketers,
letter shops, publications, associations and events.

Broadcasting and Cable Yearbook

DH Hill Library Stacks (4th floor) HE8689 .B77

Gale Directory of Publications and Broadcast Media

DH Hill Library, Learning Commons Z 6951 .A97
Available online through Gale Directory Library.

Advertising Age Data Center

http://adage.com/datacenter/

Advertising Research Foundation - Councils

http://www.thearf.org/channels/councils
Most of the content on this site is restricted to members or at cost,
but individual Council pages provide free access to PDFs of powerpoint slides
from previous meetings.

American Marketing Association

http://www.marketingpower.com
Free registration gets you access to webinars and reports related to
marketing.

All Advertising Agencies

http://www.alladvertisingagencies.com
Helps you screen and identify ad agencies based on venue/ad type,
industry, annual budget and zip code.

Regulation of Marketing in U.S.

Marketing practices are regulated at the federal, state and local levels.
Generally, federal regulations apply to interstate commerce, and state and local
regulations govern intrastate commerce. Below are three major regulatory
bodies that play a part in product labeling practices and advertising claims:

Federal Trade Commission - Business Information

http://www.ftc.gov/bcp/business.shtm
 Food & Drug Administration - Information for FDA-Regulated
Industry
http://www.fda.gov/oc/industry/default.htm

Federal Communications Commission

Media Bureau: Industry Analysis Division

http://www.fcc.gov/mb/industry_analysis/
Enforcement Bureau: Regulation of Obscenity, Indecency and
Profanity
http://www.fcc.gov/eb/oip/Welcome.html

Sample Marketing Plans

MPlans.com
http://www.mplans.com/spm/

MoreBusiness.com

http://www.morebusiness.com/templates_worksheets/bplans/printpre.brc

Knowthis.com: Marketing Virtual Library

http://www.knowthis.com/general/marketplan.htm

BusinessTown.com Marketing Plans

http://www.businesstown.com/marketing/plans-sample.asp

Marketing and Strategic Planning

http://marketing.about.com/cs/marketingplans

Librarian Contact Information

Hyun-Duck Chung, Librarian, Management and Entrepreneurship
513-2119
hyun_duck_chung@ncsu.edu