Identity Guide

claire cabrera

UX Designer

Claire Cabrera
User Experiance Designer
Identity Guide • Logo

claire cabrera

UX Designer

Claire Cabrera 2
User Experiance Designer
Identity Guide • Logo: Scalability

claire cabrera

UX Designer

claire cabrera

UX Designer

claire cabrera

UX Designer

Claire Cabrera 3
User Experiance Designer
Identity Guide • Logo: Freespace

1/2 X

X claire cabrera

UX Designer

Claire Cabrera 4
User Experiance Designer
Identity Guide • Logo: Color Varients

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UX Designer UX Designer

claire cabrera claire cabrera

UX Designer UX Designer

claire cabrera claire cabrera

UX Designer UX Designer

Claire Cabrera 5
User Experiance Designer
Identity Guide • Business Card

How we spend our days is,

~Annie Dillard, The Writing Life

how we spend our lives.
claire cabrera

clairecabrera.com
of course,
UX Designer

Claire Cabrera
User Experiance Designer

313.999.7321
claire.cabrera@gmail.com
clairecabrera.com

Claire Cabrera 6
User Experiance Designer
Identity Guide • Website: Homepage

Claire Cabrera 7
User Experiance Designer
Identity Guide • Website: Contact Form

Claire Cabrera 8
User Experiance Designer
Identity Guide • Website: Resume

Claire Cabrera 9
User Experiance Designer
 10
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• Brochure Sample: Front

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Claire Cabrera
UX Designer

User Experiance Designer

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Identity Guide

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Claire Cabrera
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313.999.7321
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clairecabrera.com
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• Brochure Sample: Back
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Identity Guide
How we spend our days is, of course, how we spend our lives.
~Annie Dillard, The Writing Life
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11
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Claire Cabrera
molestie dictum, posuere sit amet lectus.
User Experiance Designer
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Identity Guide • Paperbag

Top
claire cabrera
UX Designer

claire cabrera
UX Designer

Claire Cabrera 12
User Experiance Designer
Identity Guide • Colors

Primary Colors

CMYK=6, 6, 0, 87 CMYK=0, 6, 27, 15

RBG=30, 30, 32 RBG=217, 203, 158
HEX=#1E1E20 HEX=#D9CB9E

Accent Color

CMYK=0, 76, 85, 14

RBG=220, 53, 34
HEX=#DC3522

Secondary Colors

CMYK=15, 0, 2, 75 CMYK=5, 0, 2, 83
RBG=55, 65, 64 RBG=42, 44, 43
HEX=#374140 HEX=#2A2C2B

Claire Cabrera 13
User Experiance Designer
Identity Guide • Typography: Main Typeface

AB CD E F G H I JK L MN OP QR ST UVWX Y Z
ab cd e f g h ijk lm n opq r stu v wx y z
1234567 8 9 0
Century Gothic

AB CD E F G H I JK L MN OP QR ST UVWX Y Z
ab cd e f g h ijk lm n opq r stu v wx y z
1234567 8 9 0
Century Gothic Italic

ABC DEF G H I JK L MN OPQRST UVWX YZ

ab c d ef g h i j k l m n op q rst u vw xyz
1234567890
Century Gothic Bold

ABC DEF G H I JK L MN OPQRST UVWX YZ

ab c d ef g h i j k l m n op q rst u vw xyz
1234567890
Century Gothic Bold Italic

Claire Cabrera 14
User Experiance Designer
Identity Guide • Typography: Web and Alternatives

AB CD E F G H I J K L M N O P Q R S T U V WX Y Z
ab c d e f g h i j k l m n o pq rstuvw xyz
12 3 4 5 6 7 8 9 0
Arial - For use on web

ABC DEF G H IJK LM NOPQR STUV WXYZ

a bcdefg h i j k l m n o p q r stuvw x yz
1234 5 6 7 8 9 0
Baskerville - For a Serif font

Claire Cabrera 15
User Experiance Designer
Identity Guide • Concept Explanation

The concept for this began with the devlopment of the logo. I explored
possibilities of playing off of the double Cs in my name as I often initial things
C2. After seeing the inital “owl” in the two Cs I played with more or less literal
interpretations of that. I also explored common meanings associated with Owls
to make sure it was a good fit.
Owls
• Move between worlds
user experiance professionals must move beween the worlds of users
and those making the software/device
• See well in the dark
the dark being the “black box” that is the users
• Associated with Magic
UX is a bit wizardry
• Associated with Wisdon, Art and Scholarship
 UX is a combination between art and scholarhip (research/science/
humanities)

The color scheme I selected needed to be modern, strong, and energetic.

There is also a balance between serious and playfulness in the color use. I used
the same font from the logo for the main typeface for consistency, Arial seemed
the best match for a web-safe font, and Baskerville a serif-font which had a
similar feel as century gothic.

The printed materials have an abstract patterned texture incorporated in

them, this could be printed in a varnish for a sublte effect. This provided a sense
of sophistication and interest to the peices. For the web-site I left this off as I
wanted to allow the focus to be on the images of the examples of work.

All of the photography included is my own.

Claire Cabrera 16
User Experiance Designer