Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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1. ? To provide a conceptual foundation in competitive business strategy
2. ? To discuss core concepts and analytical tools of competitive business strategy
3. ? To stress importance of competencies and capabilities for competitive strategy
4. ? To discuss managerial action for effective strategy implementation and CSR
5. ? To analyse real world business casesin and provide possible strategic solutions
6. ? To understand business strategy through discussions from industry professionals
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-? Henry Mintzberg͛s view of ͚strategy͛
5Ps for Strategy: plan, ploy, pattern, position, and perspective
-? Intended, deliberate, evolutionary, and realized strategy
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-? Identifying company͛s strategy
-? Business strategy and ethics
-? Relationship between strategy and business model
-? Why strategy is important?
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-? Company͛s macro-environment
-? Industry͛s dominant economic features
-? Competitive forces and business strategy
-? Critical success factors for future competitive success
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-? Resource competencies and competitive capabilities
-? Resource weaknesses and competitive deficiencies
-? Market opportunities and threats to profitability
-? Five generic competitive strategies
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-? Framework for executing strategy
-? Components of building an o rganization
-? Staffing the organization
-? Building core competencies
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-? Why good people behave badly in organizations?
-? Corporate Social Responsibility: Competing responsibly
-? Seven habits of spectacularly unsuccessful executives
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-? Strabucks: Identifying company strategy
-? Microsoft and Red Hat: Contrasting business models
-? Auto manufacturers: Strategic group map application
-? Wallmart: Low cost provider strategy
-? General Electric: Develops a talented and deep management team
-? Toyota͛s production system: capability translates into competitive advantage
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? Johnson & Scholes: Exploring Corporate Strategy Text and Cases, Prentice Hall
? Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari: The complete
guide through the wilds of str ategic management, Prentice Hall