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Strategic management is the conduct of drafting, implementing and evaluating cross-

functional decisions that will enable an organization to achieve its long term objectives. It
broadly encompasses strategy formulation and strategy implementation. Considering the
need and importance of effectively executing business strategy, the course is designed to
provide insights to competitive business strategy. After discussing what is strategy a
conceptual review of strategy formulation is provided to set the ground for discussing
competitive strategy in a business environment. A framework for strategy execution is
discussed along with processes for building core competencies and competitive capabilities.
Actions that promote good strategy execution and effectively managing internal operations
of the firm are identified. The need for ethics and corporate social responsibility are
stressed to compete with responsibility. The business model and strategic drivers of a
multinational corporation are analysed for practical illustration of competitive business
strategy. Functional areas of marketing, finance, human resources, and information
technology are discussed in a strategic perspective.

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1. ? To provide a conceptual foundation in competitive business strategy
2. ? To discuss core concepts and analytical tools of competitive business strategy
3. ? To stress importance of competencies and capabilities for competitive strategy
4. ? To discuss managerial action for effective strategy implementation and CSR
5. ? To analyse real world business casesin and provide possible strategic solutions
6. ? To understand business strategy through discussions from industry professionals

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-? Henry Mintzberg͛s view of ͚strategy͛
5Ps for Strategy: plan, ploy, pattern, position, and perspective
-? Intended, deliberate, evolutionary, and realized strategy

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-? Strategic vision, mission, and goals
-? Strategic management vs. operational management
-? Strategic analysis, strategic choice, strategy implementation
-? Levels of strategy ʹ corporate, business, functional/operational
-? Strategic management in different contexts ʹ small firms, MNCs, public sector

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-? Identifying company͛s strategy
-? Business strategy and ethics
-? Relationship between strategy and business model
-? Why strategy is important?
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-? Company͛s macro-environment
-? Industry͛s dominant economic features
-? Competitive forces and business strategy
-? Critical success factors for future competitive success

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-? Resource competencies and competitive capabilities
-? Resource weaknesses and competitive deficiencies
-? Market opportunities and threats to profitability
-? Five generic competitive strategies

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-? Framework for executing strategy
-? Components of building an o rganization
-? Staffing the organization
-? Building core competencies

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-? Why good people behave badly in organizations?
-? Corporate Social Responsibility: Competing responsibly
-? Seven habits of spectacularly unsuccessful executives

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-? Strabucks: Identifying company strategy
-? Microsoft and Red Hat: Contrasting business models
-? Auto manufacturers: Strategic group map application
-? Wallmart: Low cost provider strategy
-? General Electric: Develops a talented and deep management team
-? Toyota͛s production system: capability translates into competitive advantage

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-? This is a project work on strategic analysis of a multinational corporation (MNC).
Strategic insights of the MNC will be drawn from discussions from industry experts
and published corporate information. The analysis will include:
1.)? Business model and Competitive strategy of the MNC
2.)? Strategic insights of one of the following
‘? Marketing
‘? Financial
‘? Human Resources
‘? {perations
‘? Information Technology
-? The deliverables are: project presentation and project report

 
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G ? Thompson, Strickland, & Gamble: Crafting and Executing Strategy, McGraw-Hill

? Johnson & Scholes: Exploring Corporate Strategy Text and Cases, Prentice Hall

 ? Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari: The complete
guide through the wilds of str ategic management, Prentice Hall

 ? V S P Rao& V. HariKrishna : Strategic Management Text and Cases, Excel Books.