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RESPONSE

Action Against Hunger’s Quarterly Newsletter | SUMMER 2009

 ASH-BASED
C
INTERVENTIONS
Innovative Cash
Transfers Restore
Hope and Dignity
in Kenya

Providing
Clean, Safe
Water
ACF’s Vital WASH
Programs in
Myanmar, Uganda,
and D.R. Congo

POLITICAL
VIOLENCE 
IN KENYA
Glenn Hughson
on Field Work and
the Importance
of Good Coffee

Plumpy’doz:
Ready-to-Use-
Foods Show 
Promise in 
Preventing
Malnutrition 
in Kenya
Page 2
The truth
There are a lot of serious prob-
lems in the world that claim our
attention, but one in particular

is we know
stands out for its moral clar-
ity: the fact that an accident of birth
condemns as many as 5 million children

how to save a year to die horrible deaths from hunger-


related causes. This is all the more tragic
because it’s predictable and preventable. If

starving we chose to do so, we could come together


as global citizens and end this deadly shameful scourge.
We know how to save starving children if we can reach them.

children Unfortunately, less than 10% of the 19 million children threatened


by severe acute malnutrition have access to treatment, and in just the

if we can
past two years, the total number of undernourished has grown by
more than 100 million. Yet these grim statistics don’t tell the whole
story: We’ve also seen significant progress in the fight against hunger.

reach them.
For example, new community-based models of treatment and
prevention are capable of reaching children on a far greater scale
than ever before, thanks in part to a range of new micronutrient-
dense Ready-to-Use-Foods (RUFs) that allow us to scale up the
impact and coverage of our programs. With the help of these highly
effective nutritional products—products such as Plumpy’doz (see p.
2)—we’re able to deploy new preventive strategies that could keep
millions of kids safe from the dangers of acute malnutrition.
Regional progress has also been made in the effective delivery of
assistance. As detailed in our lead article (see p. 8), Action Against
Hunger successfully introduced an innovative cash-based assistance
program in Kenya after last year’s post-electoral violence destroyed
homes and displaced thousands. In a pioneering collaboration with
a Kenyan bank, our teams crafted a carefully targeted assistance
program that restored livelihoods, economic independence, and a
sense of local empowerment.
Of course, our success depends in large part on the skill and
devotion of our field staff, and this issue profiles Glenn Hughson,
who opened our emergency base in Nakuru just days after ethnic
violence displaced thousands in Kenya. Thanks to the commitment
of humanitarian workers such as Glenn—staff who serve under very
difficult and dangerous conditions—Action Against Hunger is able
to help entire communities overcome hunger, restoring self-suffi-
ciency, independence, and dignity in the process.
Enjoy this edition of Response, share it with friends, and thanks
for your support!

Nan Dale
Executive Director

response // summer 2009 www.actionagainsthunger.org


contents

2 6 12

Action Against Hunger | ACF-USA  2 NEWS & UPDATES


is a global humanitarian organization Breaking news, field updates, and highlights from ACF’s life-
committed to ending world hunger. saving programs
Recognized as a leader in the fight against
malnutrition, ACF works to save the lives
of malnourished children while providing
4 PROGRAM FEATURE
communities with sustainable access to safe Cash-Based Interventions: Innovative Cash Transfers
water and long-term solutions to hunger. Restore Hope and Dignity in Kenya
With 30 years of expertise in emergency
situations of conflict, natural disaster, and 6 SUCCESS STORIES
chronic food insecurity, ACF’s life-saving P roviding Clean, Safe Water: ACF’s Vital WASH Programs
programs benefit some 5 million people in Myanmar, Uganda, and D.R. Congo
in more than 40 countries each year.
8 FIELD STAFF PROFILE:
P olitical Violence In Kenya: Glenn Hughson on Field Work
Board of Directors and the Importance of Good Coffee

chairman executive director 0 PARTNERSHIPS:


1
Raymond Debbane Nan Dale
Gatorade Goes the Distance: Enlisting Athletes to
The Invus Group, LLC Action Against Hunger
Help Save Lives

chairman emeritus Yves-André Istel 12 ANNOUNCEMENTS


Burton K. Haimes Rothschild, Inc. A roundup of ACF’s outreach activities, donor profiles,
Orrick, Herrington
Ketty Maisonrouge
and innovative partnerships
& Sutcliffe LLP
Columbia University
Joseph G. Audi Business School
InterAudi Bank
Daniel Py
Alexis Azria Medical-Instill
Writer Technologies 247 West 37th Street, 10th Floor
Email: info@actionagainsthunger.org New York, NY, U.S.A. 10018
Cristina Enriquez- Thilo Semmelbauer
Bocobo Web: www.actionagainsthunger.org RSS: www.actionagainsthunger.org/rss
Enriquez-Bocobo Wendy C. Weiler
Constructs Argosy Partners

Pierre N. Fay Kara Young


Luxottica Group Cover: ACF-Nepal, courtesy S. Remael
This page: ACF-Kenya; ACF-Palestine, courtesy J. Pomerantz; ACF-USA, courtesy B. McKinnon

Action against HUnger 1


c NEWS & UPDATES
Promising Initiative
Pilots Prevention
in Kenya
New project distributes Plumpy’doz
to help at-risk children weather the
hungry season

This February, thanks in part to gener-


ous grants from the Richard & Rhoda
Goldman Fund and the Starr Interna-
tional Foundation, Action Against
Hunger launched a new initiative to
prevent severe acute malnutrition in the
Mandera District of northeastern Kenya.
This remote, arid region struggles with a
seasonal and often devastating “hunger Plumpy’doz provides at-risk children with a micro-nutrient boost during the hunger season.
gap” that begins in May and causes mal-
nutrition rates to spike well beyond crisis rapidly developing bodies are most fragile, Throughout the project, a research
levels. As a result, the lives of thousands we are distributing Plumpy’doz to approxi- team will gather and analyze data from the
of young children are jeopardized every mately 5,000 children between the ages communities participating in the program,
year. And this remains true even for those of 6 months and two years. Distributions along with comparable data from a careful-
children whose diet may provide sufficient will take place over a period of six months, ly selected control group. The implementa-
caloric intake but fails to supply the es- ensuring that children have the necessary tion protocols have been developed with
sential nutrients necessary for growth and nutrients during the “hunger gap,” when help from Tufts University, the Kenyan
healthy development. the poor quality and limited diversity of Medical Research Institute, and Kenya’s
To reduce the need for treatment and food might otherwise result in severe acute Ministry of Health.
protect these young children when their malnourishment.

Plumpy’doz: A Ready-to-Use- Strategic use


Food with Great Promise for
Prevention of Ready-To-
A range of Ready-To-Use-Foods (RUFs) Are Now Avail-
able for Tackling Seasonal Hunger Use-Foods
Over the past decade, micronu- (RUFs) can prevent
trient-dense Ready-to-Use Foods
(RUFs) have become indispensable children with moder-
in the treatment of acute malnutri-
tion. RUFs contain a full comple-
ment of essential nutrients, require
ate acute malnutrition
no refrigeration, and are easy to store. In Mandera, northeast
Kenya, we’re using a product called Plumpy’doz. Similar to the
from becoming severe
treatment-strength Plumpy’nut but with a lower dosage and fewer
calories, Plumpy’doz is primarily composed of vegetable fat and acute cases.” Senior
Marie-Sophie Simon
Nutrition Advisor
peanut paste fortified with 20 vitamins and minerals. Action Against Hunger

2 response // summer 2009 www.actionagainsthunger.org


Feeding Hunger What Would it Cost to Prevent
& Insecurity: New
Publication Offers Acute Malnutrition?
Blueprint for In addition to broader investments in local agriculture, a minimum package
of life-saving programs could prevent acute malnutrition
Grappling with
Global Food Crisis Community-based Management of Malnutrition and Child Growth Promotion
programs protect children from acute malnutrition,
ACF’s latest publication assesses the
impact of the global food crisis and
while a number of tested arrangements could guarantee
access to food and income during the hunger season.
$55 billion
offers concrete solutions This minimum package costs between $40 and $70 Preventing Acute
billion—which is the cost of ending childhood deaths Malnutrition
Action Against from hunger. Sound like a lot? Let’s compare:
Hunger’s lat-
est publicatioN, $60 Billion: Global Bottled Water Sales
Feeding Hunger &
Insecurity: Field $46 Billion: Global Sales of Salty Snacks
Analysis of Volatile
Global Commod-
$72 Billion: U.S. Soft Drink Sales
ity Food Prices, Food
Security, & Child-
$49 Billion: Global Pet Food Sales
hood Malnutrition,
offers an assessment of the global food crisis
and its impact on vulnerable communities. Source: Seasons of Hunger: Fighting Cycles of Quiet Starvation Among the World’s Rural Poor, a Hunger Watch publication,
Action Against Hunger, 2008
The report is based on a series of in-depth
surveys that ACF carried out in the wake of
the global food crisis, targeting households
in Ethiopia, Sierra Leone, Liberia, and the
Central African Republic. While the inflated The Global Food Crisis:
food prices did not have an immediate
impact on malnutrition rates, the findings
Comparing Food & Oil Prices
suggest a significant, persistent impact on
Most of us in the U.S. experienced the Global Food Crisis in terms of skyrocket-
livelihoods and dietary diversity, which are
ing oil prices: we spent 2008 wincing at exorbitant prices at the pump. Imagine how
key determinants of malnutrition.
the crisis appeared to poor families around the world who suddenly couldn’t buy basic
Produced by ACF’s policy research and
foodstuffs, let alone gas? Here’s how this crisis affected different markets:
advocacy department, Hunger Watch, this
publication was undertaken after the rapid 350
price increases of early 2008. These spiking
food prices led to riots in over 30 countries, 300
Rice 
(FAO index)
sparking international calls for action and
repositioning world hunger and local agri- 250 Wheat
culture as global priorities. Drawing on over (index based on US Gulf
FAO Food
price, baseline Jan 2007) Price Index
thirty years of experience in combating food 200
insecurity and malnutrition, Feeding Hunger
& Insecurity outlines key recommendations 150
Maize
for responding to this global food crisis. (index based
The report not only offers proven solutions 100
on US Gulf
for addressing the underlying causes of the Crude Oil price, baseline
(nominal price) Jan 2007)
crisis, but also provides estimates on how 50
much these interventions might cost.
0
Jan 07 Mar 07 May 07 July 07 Sept 07 Nov 07 Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov 08

Feeding Hunger & Insecurity:


View the Full Report Source: The Food and Agriculture Organization of the United Nations, Energy Information Administration
www.actionagainsthunger.org/report

Action against HUnger 3


h PROGRAM FEATURE

Innovative Cash Transfers


Restore Hope & Dignity in Kenya
Pioneering cash transfer program taps ATMs to restore livelihoods and empower communities
displaced by post-electoral conflict in Nakuru, Kenya.

There is no “one size fits all”


strategy for helping families
and communities rebuild after a
devastating crisis. Action Against
Hunger’s Food Security
& Livelihoods Programs uphold
Photo: ACF-Liberia, courtesy V. Burger

this principle when working


to restore self-sufficiency by
respecting a community’s
economic and cultural character.

4 response // summer 2009 www.actionagainsthunger.org


Each community has its own unique a range of income-generating activities for ment for longer-term livelihood support. But
assets, and it’s our job to work with lo- those displaced individuals who lost what surprisingly, only a quarter of the beneficia-
cal leaders to identify these assets and little capital they had possessed. “Cash-based ries followed this strategy. Another quarter re-
integrate them into a project’s overall de- interventions make sense for jumpstarting served the first disbursement for longer-term
sign. While this painstaking commitment income opportunities,” explains ACF’s Food needs, such as small business investments or
to community participation is essential, Security & Livelihoods Adviser, Silke Pietsch. the purchase of farming implements, and the
contexts are different, requiring new models “These people are adults and can decide for remainder divided the first disbursement for
and novel approaches. themselves what they need to start a micro- both short- and long-term needs.
The political instability that unfolded in enterprise or get a business off the ground.”
Kenya in January of 2008 presented Action Given Nakuru’s urban setting, with DIVERSE STRATEGIES
Against Hunger with one such set of unique financial institutions and an active econ- There were some adjustments along the
challenges. Nakuru, the regional capital omy, Action Against Hunger developed a way—replacements were found for 114
of Kenya’s Rift Valley Province, had been novel solution: Why not enlist a local bank households disqualified after the first round
particularly affected by the post-election to secure beneficiaries’ grants in formal of disbursements—but the overwhelming
violence that tore through Kenya last year. majority successfully combined the grants
With populations displaced along ethnic with their own creativity and regained their
lines, livelihoods disrupted, and homes ACF’s Cash-Based Interventions economic independence.
destroyed, communities were left adrift to View the Technical Publication One elderly woman, disabled by polio,
fend for themselves in makeshift camps. www.actionagainsthunger.org/technical used the entire grant to buy a corn pop-
While most humanitarian assistance ping machine and sell bags of popcorn at
centered on the needs in the camps, a sig- the roadside. On her first day, she reported
nificant number of the displaced had gone accounts? Equity Bank, a local institution that she sold 200 bags of popcorn at 10
undetected, having sought shelter with with two Nakuru branches and multiple shillings each, earning 2,000 shillings for a
friends and relatives in Nakuru instead of ATM machines, agreed to open accounts morning’s work. She now hopes to expand
the camps. After establishing a presence in for Action Against Hunger’s program her business by convincing other disabled
the camps, Action Against Hunger discov- beneficiaries. As customary bank fees would friends to join her.
ered that there were unmet needs in town, have depleted some of the grant money, Another group of women used the
where residents struggled to rebuild their ACF assumed responsibility for any ATM grants to rebuild their social and economic
homes and support their families without card purchases, transfer costs, and with- lives. Pooling their money, they bought
any access to income. Action Against Hun- drawal fees. And another innovative cash motorized spinning wheels and raw wool
ger saw a clear opportunity to introduce a transfer program was born. (which was cheaper in bulk) and formed
cash-based program to meet these over- a spinners’ cooperative. As they had all
looked needs. REACHING THOSE MOST IN NEED lost their husbands in the recent violence
According to the program’s comprehensive and were afraid to stay alone, they used a
A NEED FOR INNOVATION eligibility criteria, the project targeted heads portion of the grant money to rent a house
Some type of cash-based intervention of households who were single parents, where they could live and work together.
often makes sense in such situations, but elderly, disabled, chronically ill, or who had The success of the program and the value
the usual mechanisms didn’t seem to fit at least one member in an emergency nutri- of the cash grants cannot be overstated:
Nakuru’s diverse, urban environment. A tion program. Eligibility also depended on With a very modest outlay, some 1,000
standard cash-for-work program didn’t seem economic factors such as asset losses, work families were back on the road to self-
appropriate; most of the destroyed proper- opportunities, external support (family or sufficiency. In an interesting twist, however,
ties had been privately owned, leaving little otherwise), and number of dependents. Equity Bank’s involvement added an entirely
opportunity for such community-wide Eventually, 1,000 households received new dimension to the project, providing
projects. Cash voucher programs were an- cash grants of $130 dollars each (roughly participants with a level of financial security
other possibility, but vouchers are restricted 10,000 Kenyan shillings), distributed over 2 they had never experienced before. Having a
to specific food and non-food items, which to 4 week intervals depending on invest- formal bank account empowered more than
wouldn’t have helped the displaced in Na- ment needs. Over 80% of the participants half the participants to save an average $32
kuru. Cash grants were another option that represented households headed by women, from the original grant for future emergen-
might have worked in Nakuru’s urban set- and all beneficiaries were required to attend cies; they were no longer fearful of losing
ting, but distributing large sums of money financial management training sessions. whatever they didn’t immediately spend.
might encourage theft, not to mention Project designers expected that benefi- It is quite possible that this new distri-
make it difficult to monitor how the grants ciaries would use the first disbursement for bution mechanism (i.e., bank ATMs)—
were used or measure their effectiveness. immediate needs—such as food, clothing, beyond the cash grants themselves—has
What was needed was some sort of health care, and construction materials to re- helped some of Nakuru’s most vulnerable
livelihood revitalization program to foster build their homes—and the second disburse- residents achieve self-sufficiency.

Action against HUnger 5


A SUCCESS STORIES

Water, Sanitation, & Hygiene:


Life-Sustaining Services
Ensuring access to water, sanitation, & hygiene in Myanmar, Uganda, & the D.R. Congo

In Action Against Hunger’s


integrated approach to
eradicating malnutrition,
the extension of water,
Community- sanitation, and
based  hygiene (WASH)
solutions for services is crucial
water poor for communities
populations faced with scarce, Photo, this page: ACF-Palestine, courtesy J. Pomerantz

unsafe drinking water,


inadequate sanitation,
and poor hygiene. But each
context presents unique
challenges and requires a
customized approach, as these
examples from Myanmar, Uganda,
and the D.R. Congo suggest.

6 response // summer 2009 www.actionagainsthunger.org


It’s a bitter irony that An Action Against Hunger Water and
Sanitation team visited Pakiya to assess THE SPHERE HANDBOOK:

the torrential rains the situation. Soon, a new water point Ensuring Minimum
was under construction. Meanwhile,
of a tropical cyclone Action Against Hunger distributed sani-
Relief Standards
can leave millions of people without a tation kits, and began holding education
drop of clean water. When Cyclone Nar- sessions aimed at improving local water
gis ravaged coastal Myanmar—claiming and sanitation practices.
over 80,000 lives—survivors found that The team gave the people of Pakiya
their wells and rice paddies were badly a sustainable source of water, as well as
contaminated by brackish floodwaters. the knowledge needed to care for this
Safe drinking water was difficult to ob- precious resource. The significance was
tain; agriculture was nearly impossible. not lost on Mrs. Otto, who was eager to
join the newly-formed water committee.
CLEAN WATER IN  “All I want is to maintain the new water
POST-NARGIS MYANMAR point like one of my children,” she said.
With half of its citizens already living In recognition of our decades of
below the poverty line, Myanmar would experience responding to disas-
CONGOLESE REFUGEES IN UGANDA
have had little chance of recovering from Although in Pakiya the Action Against ters around the world, Action
such sweeping destruction on its own. Hunger team knew what they were fac- Against Hunger has been invited
Fortunately, the world was watching. ing, the mission is not always so clear-cut. to help revise the latest edition
A generous outpouring of donations In late 2008, Congolese refugees fleeing of the Sphere Humanitarian Charter
enabled Action Against Hunger to join violence began crossing into western and Minimum Standards in Disaster
with other organizations in stopping Uganda. Action Against Hunger sent a Response—more commonly referred
the spread of hunger, dehydration, and Water and Sanitation team to prepare for to as the Sphere Handbook.
disease that often follow a disaster of this the influx expected at the Matanda camp.
magnitude. Soon after the skies cleared, Used by hundreds of relief orga-
Within just a few weeks time, there were
Action Against Hunger began airlifts 11,000 refugees living in the camp. nizations, the Sphere Handbook
into affected areas, bringing water puri- Matanda was intended as a transit provides a comprehensive set of
fication kits, pumps—and seasoned field center, meaning that people were sup- standards to ensure that benefi-
staff with the expertise needed to begin posed to stay for no more than one week ciaries receive the proper amount
the recovery. before they were resettled. However, of clean water, adequate nutrition,
Action Against Hunger’s water, sani- problems with the proposed resettlement safe shelter, and other necessities.
tation, and hygiene (WASH) programs areas meant that many refugees stayed at
played a crucial role in averting a second The latest revision of the Sphere
Matanda for months on end.
humanitarian catastrophe in post-cyclone Working against challenging sanita- Handbook will take into account
Myanmar. But the beneficiaries of our tion conditions and difficulties in the the issues of climate change,
programs are not always the victims of provision of water, Action Against Hun- risk reduction, and the “cluster
headline-grabbing tragedies. Our teams ger was able to adapt to the changing approach”—a method of respond-
travel to remote communities all over the mission at Matanda. “We were lucky that ing to an emergency that employs
world, assessing conditions and provid- we had skilled and dedicated staff,” said agencies based on their strengths
ing assistance to people whose urgent Naruth Phadungchai, Action Against and abilities.
needs might otherwise go unnoticed. Hunger’s Head of Base in the region.
Action Against Hunger is honored to
Conditions at the camp steadily im-
SUPPORTING RETURNEES IN proved as the refugees began to resettle at help improve the Sphere Handbook.
UGANDA Nakivale in mid-January. Together with respected organiza-
Mrs. Otto Rose, a mother of five from For many of us, clean water and tions around the world, we are
the Ugandan village of Pakiya, spent sanitary living conditions are the norm. committed to the principle that ev-
years in a displacement camp with her But to 1 to 2.6 billion people around the eryone deserves a life with dignity.
children. When the family was finally world, they are only ambitious dreams.
allowed to return home, they found that Whether responding to emergencies,
Pakiya’s only source of water was nearly improving conditions in isolated villages, Sphere Standards in Practice:
Addressing Cholera in Zimbabwe:
dry. The community did what it could or providing for thousands of refugees,
by digging new wells, but still the water www.actionagainsthunger.org/audio
Action Against Hunger’s Water and
would not flow. Sanitation programs improve the odds
for people in peril. A

Action against HUnger 7


D FIELD STAFF PROFILE

Political Violence In Kenya: 


Glenn Hughson on Field Work
and the Importance of Good Coffee
A conversation with Action Against Hunger’s project coordinator in Kenya

Photo: ACF-Malawi, courtesy J.E. Atwood

8 response // summer 2009 www.actionagainsthunger.org


What Led to Kenya’s Post- ventions. Two distinct programs were
Election Violence? launched: (1) an urban, low-income Glenn At A Glance
Kenya held elections on December housing cash distribution that aimed
27th, 2007 and the skewed results led to provide IDPs and host families who
to accusations of ballot fixing. The had taken in IDPs with direct capital
aftermath of the results led to ethnic to restart livelihood activities; and (2)
violence between a number of different a rural cash voucher program aimed at
communities that had supported the providing non-food items and assisting
leading parties. Homes and businesses returnees in their transition home.
were burned and looted, water points
poisoned, families separated, women Were the programs successful?
were raped, and over 1,200 people were ACF successfully responded to the
killed. All in all there were approximate- immediate needs of the population
ly 250,000 internally displaced people when the need was the greatest and the Abroad, what can’t you live without?
(IDPs) in Kenya this past year, many population the most destitute—right It is impossible to live without music while
of whom were pushed from the rural after the violence took place. This timely working abroad. Music that is familiar and
areas towards the main urban centers of intervention allowed ACF to establish connects one with home is always nice.
Nakuru and Molo. a relationship with the beneficiaries, What music cures homesickness?
In Nakuru there were two main which led to a greater level of success in All kinds, though mostly music from
camps, separated along ethnic lines. The programs going forward. Canada. I listen to music depending on my
camp in Afraha Football Stadium grew ACF also successfully implemented mood and depending on what I am doing.
to a population of just under 10,000, a very effective exit strategy—key to any House or trance if I am working (no lyrics
while on the other side of town the emergency response program. All of the to distract), rock or metal for waking up,
Nakuru Showground swelled to nearly program initiatives we implemented were showering, etc. Folk, old country, or reggae
17,000. The number of IDPs within Na- subsequently handed off to the appropri- while driving.
kuru and elsewhere continued to grow ate ministry or phased out in a timely
Guilty pleasure while in the field?
as dotted incidents of violence plagued manner. Throughout, ACF successfully
Packets of powdered Kraft dinner cheese;
the countryside. coordinated with and provided assis-
mix with pasta and voila, Kraft dinner. Not
tance to the government administration.
entirely healthy but if you’re from North
What needs did ACF address? Thanks to our collaborative efforts, ACF’s
America, then for sure you’ve grown up
ACF was on the ground in Nakuru by nutritional surveillance and outpatient
with the stuff.
the first week of January 2008, helping care services were effectively taken over
displaced populations with immediate by the regional Ministry of Health. Strangest food you’ve ever eaten?
short term needs: essential items like Hard boiled chicken fetuses. Doesn’t even
blankets, pots, cooking utensils, plastic Why do you do field work? taste like an egg!
sheeting, soap, wash basins, feminine I have to admit that the traveling is Most bizarre cultural practice?
napkins, buckets, and jerry cans were quite an attractive draw! But to tell you Drinking a bottle of vodka before having a
distributed. As the population of the two honestly, I enjoy connecting with people meeting in Mongolia.
large camps in Nakuru swelled, ACF from different cultures. I enjoy learning
began nutritional surveillance and thera- Best survival tip for the field?
from them and sharing ideas through
peutic nutrition programs for children Communication. Got a problem? Talk it out.
constructive dialogue that leads to an
under 5 years of age. We also initiated Got a story or information to share? Tell it.
improvement in their circumstances.
the construction of latrines, shower Communication is the backbone of every
blocks and water point facilities in the culture and will take you a long way.
And why work with ACF?
camps as well as ‘soak away’ drainage and The direct action that Action Against Item you can’t leave home without?
refuse pits. More IDPs continued to ar- Hunger takes in its interventions, paired My camera. Aside from work, I love pho-
rive and the need for hygiene and health with the transition towards creating tography. Every now and then I somehow
education programming grew critical. longer term solutions to chronic prob- believe I am quite good.
This ‘soft’ style of program complement- lems is the main reason I am with the First thing you do when home?
ed the ‘hardware’ construction phases of organization. I appreciate and respect I have a Tim Horton’s coffee. (There is
our water and sanitation activities. this approach. The thrill of establishing one on the road right outside the airport
When the IDP populations began re- a new team and getting them to work in Toronto.)
turning back to their locations of origin, together with the local community is
ACF initiated early recovery program- what continually brings me back. n
ming in the form of cash-based inter- Glenn Hughson: The Full Interview:
www.actionagainsthunger.org/profile

Action against HUnger 9


a PARTNERSHIPS

Gatorade Goes the Distance 


in the Fight Against Hunger
G Movement: New partnership with Action Against Hunger enlists athletes to save lives

What is G? We know
it’s the seventh letter
of the alphabet and a
family-friendly motion
picture rating. But
it’s also part of a new
initiative by Gatorade
called G Movement—
one that goes well
beyond the beverage.
To celebrate their
popular line of
rehydrating sports
drinks, Gatorade has
joined forces with
Action Against Hunger.
The goal? Use the
power of athletics to
fuel Action Against
Hunger’s mission to
prevent childhood
deaths from global
malnutrition.

10 response // summer 2009 www.actionagainsthunger.org


From the weekend warriors of personal training from an expert, or a
rugby leagues, to the daily jogger once-in-a-lifetime snowshoe expedition. No Roll in the Park:
training for her first marathon And everyone will be able to watch Skater Completes
and the next undiscovered Golden the athletes’ journeys unfold at www.
Gloves champ, people of all stripes can actionagainsthunger.org/g-movement. 3,800 Mile Journey to
now put their athletic prowess to work For added inspiration, Gatorade Fight Hunger
in the fight against acute hunger and will generously match all funds raised
malnutrition. Action Against Hunger through this program, up to $100,000
and Gatorade are seeking athletes and total. Also, the athlete who raises
aspiring athletes alike who are fired up the most funds will receive special
and ready to use their competitive edge recognition from Action Against Hunger
for a great cause. and a year’s supply of Gatorade.
Beginning this fall, individuals
from across the United States can
apply online to participate. Step one Considering that
involves applicants choosing their own
personal, physical challenge. For those it costs as little as
who never had the drive to scale Mount $50 to provide a Last summer, 21 year-old Jack
Everest before, saving a child from acute
malnutrition could be just the incentive malnourished child Sisson completed an inline skating
they need. And what better way to find excursion across the country to
that extra motivation to hit the gym than with life-saving
promote Action Against Hunger’s
by supporting Action Against Hunger’s treatment, you could life-saving programs. A Dartmouth
life-saving programs?
Once the personal challenges are make a world ’09 student, Sisson decided to break
set—whatever they may be—participants from the typical summer vacation to
will collect donations from friends and of difference
do something extraordinary: On June
family members to meet their goals. All
10th, he set off on a 72-day journey
money raised will go to Action Against “We’re delighted for the opportunity
Hunger, so whatever the sport, whatever to help Action Against Hunger fulfill from Yorktown, VA that took him
the challenge, we’re asking athletes to its mission and to contribute to the through 10 states and 5 sets of in-line
rally friends, families, and communities fight against acute malnutrition,” said skate wheels.
to cheer them on and support the Mary Doherty, Director Gatorade Sports
cause as they sweat it out to end acute & Event Marketing. “For every athlete Sisson’s dedication to promoting
malnutrition. Whether it’s a dollar per out there who wants to test the limits a global cause through athletics
mile run, lap swum, goal scored, or meter of their abilities for a worthy cause, this
garnered plenty of attention across
climbed, the contributions pledged will is their chance.”
encourage the athletes to meet their The goal of this innovative partnership the country—Rollerblade, the
goals while simultaneously providing is to raise at least $200,000 to fight manufacturer of inline skates, even
Action Against Hunger with the funding deadly malnutrition around the globe, provided a $5,000 matching gift. Jack
necessary to reach more children but we can’t do it without you! No
ultimately raised over $11,000 for the
threatened by acute malnutrition matter what your fitness level or preferred
across the world. physical activity, your participation will fight against hunger and has been
Gatorade’s G Movement initiative go a long way in achieving this goal. featured in a video on Gatorade’s
will support all participants with access Considering that it costs as little as $50 G Movement website where he inspires
to online training tips and tools as well to provide a malnourished child with
others to take on hunger.
as Gatorade products. In addition, life-saving treatment, including ready-
Gatorade will provide five people—pre- to-use foods and expert supervision, you
selected by Action Against Hunger could make a world of difference—the
based on their motivation and athletic difference between life and death—for as G Movement: Get Involved
challenge—with grants of $2,000 each many as 4,000 children.
Inspired? Interested in getting involved?
to help them complete the athletic feat What is G? As Gatorade puts it, Visit Action Against Hunger’s G Movement
of their choosing. With Gatorade’s help, “G is giving back.” Are you up to the website, check out inspiring videos,
nothing can stand in the way of those G Movement challenge? view profiles of participating athletes,
coveted rock climbing lessons, some extra and get registered!
www.actionagainsthunger.org/g-movement

Action against HUnger 11


ANNOUNCEMENTS

Schools Across America Race to End Global Hunger


The Race Against Hunger campaign gets students moving to help end acute malnutrition
Armed with youthful idealism raise over $10,000, displaying the extraordinary power of
and a desire to make the world today’s youth to make a difference by turning ideals into
a better place, students around action. In France, where the Race Against Hunger was
the country are making strides in the first developed ten years ago, over 500 schools and more
fight against global hunger with than 165,000 students participated in 2008, raising over
ACF’s international Race Against €2 million ($2.5 million) to fight global hunger
Hunger campaign. Modeled after and malnutrition.
Action Against Hunger’s highly Building on the tremendous success of the inaugu-
successful student outreach program in ral Race in Chicago, the second annual Race Against
France, the Race Against Hunger aims to Hunger spread across the nation, taking root in 21 cities
educate middle school students about the with over 11,000 students from 42 participating schools!
problem of global hunger while inspiring As one Chicago teacher put it, the Race Against Hunger
them to be part of the solution. offers “an opportunity to help students rethink some of
Spring 2008 marked Action Against our cultural habits that contribute to global hunger and
Hunger’s pilot Race Against Hunger in the perhaps to make a lasting change in their personal lives
U.S., with four middle schools participating as well as lives across the globe.”
in Chicago, Illinois. Five hundred students ran to fund-

Hands 4 Hunger The Youth Effect: Big Red Relief Concert, a campus-
wide concert to highlight the global
Students highlight global hunger Student Action food crisis and support Action Against
with “Hands 4 Hunger” project Against Hunger Hunger. “Action Against Hunger
doesn’t just give food away; it tries to
Students at Clinton Township Middle Cornell’s Big Red Relief make sure that those whose lives it
School in New Jersey created a poignant Concert embodies the touches are given the tools to ensure
learning activity on global hunger with a proj- creative engagement of their own well-being,” says student
ect called Hands 4 Hunger that symbolizes the students across the country organizer OreOluwa Badaki. “Big Red
25,000 people who die every day from hunger- Relief believes in this goal, and we look
related causes. Students created a collage of Students from all over the country
forward to helping make this a real-
2,500 colorful hand-shaped cutouts, each have responded to global hun-
ity.” The concert raised an impressive
representing 10 of these 25,000 fatalities. As a ger’s growing prominence in the
$4,350, but equally important is the
public display, the collage educates as well as news—global food riots, the spike in
example that Cornell students have set
impresses, providing facts about global hunger. food prices, and revised estimates that
by working to end global hunger.
“I thought it would be effective in spread- global hunger now affects over 1 billion
ing an important message, not to mention people (up from 854 million a couple of
fun,” explains Abbey Daudelin, eighth grade years ago). These headlines have moved
student and leader of the project. Enrichment America’s youth to take action in creative
Teacher Diane Cormican concurs: “It’s pretty ways, whether forming service learning
powerful when you see it.” clubs at school, holding educational
The Clinton Township eighth graders felt fundraisers such as ACF’s Fast for Aware-
compelled to educate others about global hun- ness, or taking individual action to raise
ger after learning about the crisis in Darfur, and awareness and funds by skating across
their efforts have not stopped there: they’ve also the U.S. for Action Against Hunger!
enrolled in the 2009 Race Against Hunger. Of remarkable note are the Cornell
University students who organized the

12 response // summer 2009 www.actionagainsthunger.org


Hunger Awareness Rumbles
Through a Town Near You
Cross-country motorcycle trek raises awareness and vital funding
for global hunger programs
Cartier Shines
last spring, PRISM International, The cross-country event took place
a not-for-profit trade association for the May 10-16 and covered nearly 2,800 World renowned jeweler
commercial information management in- miles. Riders averaged an 8-hour daily partners with ACF to tackle
dustry, used a cross-country motorcycle trek schedule, traversing the varied terrain of childhood hunger
to raise awareness and vital funding for the the American South and by-passing major
Renowned luxury jeweler Cartier
fight against malnutrition. The trip is the cities. “Everyone interested in eliminating
recently partnered with Action
first charitable activity for the association global hunger was encouraged to get in-
Against Hunger on two successful
and will be part of PRISMgives, a broader volved, either by riding or donating—and
initiatives—an international “Love”
philanthropic effort. “The magnitude of the dedication really paid off.We exceeded
campaign featuring ACF as its charity
energy and enthusiasm for PRISMgives our $25,000 goal and are still receiving
partner, and a holiday giving campaign
was overwhelming—we just had to come gifts!” exclaimed Adams.
among US employees that raised funds
up with a kick-off activity that was equally
for ACF’s lifesaving programs. The
exciting,” said PRISMgives project coordi-
“Love” campaign reinforced Cartier’s long
nator, Tom Adams. If you’re interested in reliving the
journey, you can find details online at standing commitment to children’s chari-
www.prismgives.com ties, raising funds to support malnour-
ished children in North Rakhine State,
Myanmar (Burma). Giving At Thanks-
giving, the employee giving program,
Kiddy Clothier Estella built on Cartier’s holiday tradition of
Takes on Childhood Hunger presenting employees with gift certificates
for a Thanksgiving turkey. Through this
New York children’s clothier offers life-saving program, Cartier encouraged its employ-
premiums with purchases of top brands for children and babies ees to donate their gift certificates to sup-
As the global hunger crisis crescendoed last of RUFs like Plumpy’nut, a little known port ACF’s relief programs. By the end of
summer, leading children’s clothier Estella breakthrough cure for a big disease afflicting the campaign, more than 200 employees
embarked on a retail journey to help make less fortunate babies and kids—kids who are from across the US participated. Their
hunger history. During a four-month cam- the same age as the children our store caters generosity—a wonderful reminder of the
paign beginning in September 2008, Estella to,” said Estella co-founder Chike Chuk- power of collective acts of good will—
donated $0.60 for every online transaction wulozie. The campaign was an astounding helped provide more than 100 children
or in store purchase—the cost equivalent success, raising over $10,000 in just 12 with enough Plumpy’doz to keep them
of a packet of Plumpy’nut, the life-saving weeks and changing the lives of children all healthy and free from the dangers of
Ready-To-Use-Food (RUF) used to save the over the world. acute malnutrition.
lives of malnourished children.
Estella was eager to help children in
need given the company’s mission. “This To learn more, visit www.estella-nyc.com Cartier’s Love Campaign:
campaign was designed to raise awareness www.love.cartier.com

Action Against Hunger A La Carte Restaurants Against Hunger campaign. Café


Joul has already garnered over $1,700 for
New York City bistro Café Joul adds Action Against Hunger to the menu Restaurants Against Hunger, while expanding
Action Against Hunger’s local visibility and
Action Against Hunger’s popular Restau- the event was Café Joul, a popular French reach. With dedicated partners such as Café
rants Against Hunger campaign celebrated bistro known for its mouth-watering foods Joul, this year’s Restaurants Against Hunger
its 8th year in 2008, partnering with food and cozy atmosphere. Since June of last year, campaign is bound to be a success.
and beverage leaders to raise funds and aware- Café Joul has committed to donating $1.00
ness in the food-focused social environs of from sales of one of two popular items—their
the Tri-State Area. Adding to the success of green salad and a chocolate mousse—to the Restaurants Against Hunger:
www.actionagainsthunger.org/rah

Action against HUnger 13


With your help this could be AL GORE’S NEW MOVIE

Five million children die from malnutrition.


One film could save them:
No Hunger.

MAKE THIS AL GORE’S NEXT FILM: Ask Al Gore to make this film,
help end acute malnutrition, and save the lives of 5 million children
each year. View the Trailer, Sign the Petition: www.AskAlGore.org

Action Against Hunger receives top ratings from key charity watchdogs:
www.actionagainsthunger.org/financials

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