SWOT Analysis:

STRENGTHS:
• Pan-India reach
• Experienced telecom service provider
• Total telecom service provider
• Huge Resources (financial & technical pool)
• Huge customer base
• Most trusted telecom brand
• Transparency in billing
• Easy deployment of new services
• Copper in last mile can be used for easy broadband deployment
• Huge Optical Fibre network and associated bandwidth

WEAKNESSES:
• Non-optimization of network capabilities
• Poor marketing strategy
• Bureaucratic organizational set up
• Inflexibility in mindset (DOT period legacies)
• Limited number of value added services
• Poor franchisee network
• Legacy of poor service image
• Huge and aged manpower
• Procedural delays
• Lack of strategic alliances
• Problems associated with incumbency like outdated technologies,
unproductive rural assets, social obligations, political interference,
• Poor IT penetration within organization
• Poor knowledge Management

OPPORTUNITIES
• Tremendous market growing at 20 lac customers per month
• Untapped broadband services
• Untouched international market
• Can capitalize on public sector image to grab government’s ICT
initiatives
• ITEB service markets
• Diversification of business to turn-key projects
• Leveraging the brand image to source funds
• Almost un-invaded VSAT market

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• Fuller utilization of slack resources
• Can make a kill through deep penetration and low cost advantage
• Broaden market expected from convergence of broadcasting,
telecom and
entertainment industry

THREATS
• Competition from private operators
• Keeping pace with fast technological changes
• Market maturity in basic telephone segment
• Manpower churning
• Multinational eyeing Indian telecom market
• Private operators demand for sharing last mile
• Decreasing per line revenues due to competitive pricing
• Private operators demand to do away with ADC can seriously effect
revenues
• Populist policies of government like “OneIndia” rates

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SCOPE FOR FURTHER STUDIES:

Working course of business can be, or will be, converted into Cash within one year without
undergoing Capital Management is concerned with the problems that arise in attempting to
manage the Current Assets, the Current Liabilities and the inter-relationship that exists
between them. The term Current Assets refers to those Assets which in the ordinary a
diminution in value and without disrupting the operations of the firm. The Major Current
Assets are Cash, Marketable Securities, Accounts Receivables and Inventory.

Current Liabilities are those Liabilities, which are intended at their inception, to be paid in
the ordinary course of business, within a year out of the current assets or the earnings of the
concern .The basic Current Liabilities are Accounts Payable, Bills Payable, Bank Overdraft
and outstanding expense. The goal of Working Capital Management is to manage the firm's
Assets and Liabilities in such a way that a satisfactory level of working capital is maintained.
This is so because if the firm cannot maintain a satisfactory level of working capital, it is
likely to become insolvent and may even be forced into bankruptcy.

The Current Assets should be large enough to cover its current liabilities in order to ensure a
reasonable margin of safety. Each of the current assets must be managed efficiently in order
to maintain the liquidity of the firm while not keeping too high a level of any one of them.
Each of the short term sources of financing must be continuously managed to ensure that
they are obtained and used in the best possible way. The interaction between current assets
and current liabilities is, therefore, the main theme of the theory of management of working
capital.

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CONCLUSION:

Any change in the working capital will have an effect on a

business's cash flows. A positive change in working capital
indicates that the business has paid out cash, for example in
purchasing or converting inventory, paying creditors etc. Hence, an
increase in working capital will have a negative effect on the
business's cash holding. However, a negative change in working
capital indicates lower funds to pay off short term liabilities
(current liabilities), which may have bad repercussions to the
future of the company. If you would like to get a better
understanding of financial statements.

The result of the study can be useful for the telephone provider companies. The factors affection

consumer buying behavior is change according to their income effect . I have segmented the survey

in three categories i.e. student , self employed & serviceman. Student are much attracting by the

mobile phone. They wants to purchase on financed influence by cash sales promotion schemes

students are using their mobile for fun & joy. Serviceman & self employed are giving preference to

average low maintenance & price in comparison to looks colors & brand image. Serviceman wants

to purchase a landline phone for home use.

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Bibliography:

Books:
• Dr. S. N. Maheshwari, Financial Management, English Revised Edition.
• M.Y. Khan and P. K. Jain, Financial Management,
• Ravi M. Kishore, Financial Management, 6th Edition.
• I.M. Pandey, Financial Management.

Website:
• http://www.google.
• http://www.wikipedia.com.
• http://www.bsnl.co.in

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