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INTRODUCTION

Every business conducted for the purpose of selling or offering for sale any

goods, wares, or merchandise, other than as a part of a "wholesale business" to the

final consumer can be defined as retail business

Retail is the second-largest industry in the United States both in number of

establishments and number of employees. The U.S. retail industry generates $3.8

trillion in retail sales annually ($4.2 trillion if food service sales are included),

approximately $11,993 per capita. The retail sector is also one of the largest

worldwide.

Wal-Mart is the world's largest retailer and the world's largest company with

more than $312 billion (USD) in sales annually. Wal-Mart employs 1.3 million

associates in the United States and more than 400,000 internationally. The second

largest retailer in the world is France's Carrefour.

WHAT IS RETAILING?

Retailing is all the activities involved in selling goods and services directly to final

consumers for their personal, non-business use.

The word retail is derived from the French word retailer, meaning to cut a piece off or

to break bulk. A retailer buys goods or products in large quantities from manufacturers

or importers, either directly or through a wholesaler, and then sells individual items or

small quantities to the general public or end user customers, usually in a shop, also

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called store. Retailers are at the end of the supply chain. Marketers see retailing as part

of their overall distribution strategy.

TYPES OF RETAILING

Retailing can be classified under two heads:

 Store Retailing

 Non-store Retailing

Store Retailing

Retail stores come in a variety of shapes and sizes, and new retail types keep

emerging. They can be classified by one or more of several characteristics:

 Amount of service

 Product line

 Relative prices

1) AMOUNT OF SERVICE

Different products require different amounts of service, and customer service

preferences vary:

Self-service retailers

Customers are willing to perform their own "locate-compare-select" process to save

money. Today, self-service is the basis of all discount operations, and typically is

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used by sellers of convenience goods (such as supermarkets) and nationally branded,

fast moving shopping goods (such as catalog showrooms).

Limited service retailers

Retailers such as Sears and J. C. Penney, provide more sales assistance because they

carry more shopping goods about which consumers need information. Their increased

operating costs result in higher prices.

Full service retailers

Like specialty stores and first-class department stores, have salespeople to assist

customers in every phase of the shopping process. Full service stores usually carry

more specialty goods for which customers like to be waited on. They provide more

liberal

return policies, various credit plans, free delivery, home servicing, and extras such as

lounges and restaurants.

2) PRODUCT LINE:

Retailers can also be classified by the depth and breadth of their product assortments.

The depth of a product assortment refers to the number of different versions of each

product that are offered for sale. The breadth of the assortment refers to the number of

different products that the store carries.

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Specialty stores carry a narrow product line with a deep assortment within that line.

Examples include stores selling sporting goods, books, furniture, electronics, flowers,

or toys. Today, specialty stores are flourishing, due to the increasing use of market

segmentation, market targeting, and product specialization.

A department store carries a wide variety of product lines. Each line is operated as a

separate department managed by specialist buyers and merchandisers.

Supermarkets are large, low-cost, low-margin, high-volume, self-service stores that

carry a wide variety of food, laundry, and household products.

Convenience stores are small stores that carry a limited line of high-turnover

convenience goods. These stores located near residential areas and remain open long

hours, seven days a week. Convenience stores must charge high prices to make up for

higher operating costs and lower sales volume, but they satisfy an important consumer

need.

Superstores, combination stores, and hypermarkets are all larger than the

conventional supermarket. Many leading chains are moving toward superstores

because their wider assortment allows prices to be 5-6% higher than conventional

supermarkets'. Combination stores are combined food and drug stores. Examples are

A&P's Family Marts and Wal-Mart's Super centers. Hypermarkets combine

discount, supermarket, and warehouse retailing, and operate like a warehouse

3) RELATIVE PRICES

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Retailers can also be classified by the prices they charge. Most retailers charge

regular prices and offer normal quality goods and customer service. Some offer

higher quality goods and service at higher prices. Retailers that feature low prices

include:

Discount stores sell standard merchandise at lower prices by accepting lower margins

and selling higher volume. Occasional discounts or specials do not make a store a

discount store. A true discount store regularly sells its merchandise at lower prices,

offering mostly national brands, not inferior goods.

OBJECTIVE OF THE STUDY

SPECIFIC OBJECTIVE

1. To find out the contribution of Bin Sale in total sale of Big Bazaar

& food Bazaar.

SUB OBJECTIVE

1. To find out the productivity of the Bins

2. To find out the suitable impales for the Bins.

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3. To find out the browser and purchase

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 RETAILING

Retailing consists of business activities involved in selling goods

and services to consumers for there personal, family or household use. It

includes every sale of products to the final consumer. It is the last stage in

the distribution process. A retailer or retail store is any business enterprise

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whose sales volume comes primarily from retailing. Any organization

selling to the final consumer – whether manufacturer, wholesaler or

retailer is doing retailing. It does not matter where how the goods are sold

or where they are sold.

There is a tendency to think of retailing as primarily including the

sale of tangible goods, but it is essential to recognize that retailing also

includes the sale of services. The word retailing is derived from the

French word retailer which means ‘to cut up’.

INDIAN RETAIL SECTOR

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 Organized retailing has finally emerged from the shadows of unorganized

retailing and is contributing significantly to the growth of Indian retail

sector.

Some facts about the Indian retail sector:

• Retail is India’s largest industry, accounting for over 10% of the

country’s GDP and around 8% of the employment.

• The sector is expected to increase three fold from the present Rs 5 billion.

• Organized retail will form 10% of total retailing by the end of this decade

(2010).

• From 2006 to 2010, the organized sector will grow at the CAGR

(Cumulative Annual Growth Rate) of around 49.53% per annum.

• Hypermarket is emerging as the most favorable format for the time being

in India.

The Indian retailing sector is at an inflexion point where the growth of

organized retailing and growth in the consumption by the Indian

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population is going to take a higher growth trajectory. The Indian

population is witnessing a significant change in its demographics. A

large young working population with median age of 24 years, nuclear

families in urban areas, along with increasing working-women population

and emerging opportunities in the services sector are going to be the key

growth drivers of the organized retail sector in India.

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 India is the country having the most unorganized retail market.

Traditionally it was a family's livelihood, with their shop in the front and

house at the back, while they run the retail business. More than 99%

retailer's function in less than 500 square feet of shopping space. Global

retail consultants KSA Technopak have estimated that organized retailing

in India is expected to touch Rs 35,000 crore in the year 2005-06. The

Indian retail sector is estimated at around Rs 900,000 crore, of which the

organized sector accounts for a mere 2 per cent indicating a huge potential

market opportunity that is lying in the waiting for the consumer-savvy

organized retailer. Purchasing power of Indian urban consumer is growing

and branded merchandise in categories like Apparels, Cosmetics, Shoes,

Watches, Beverages, Food and even Jewellery, are slowly becoming

lifestyle products that are widely accepted by the urban Indian consumer.

Indian retailers need to advantage of this growth and aiming to grow,

diversify and introduce new formats have to pay more attention to the

brand building process. The emphasis here is on retail as a brand rather

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than retailers selling brands. The focus should be on branding the retail

business itself.There is no doubt that the Indian retail scene is booming. A

number of large corporate houses —Tata's, Raheja's, Piramals's, Goenka's

— have already made their foray into this arena, with beauty and health

stores, supermarkets, self-service music stores, new age book stores,

every-day-low-price stores, computers and peripherals stores, office

equipment stores and home/building construction stores. Today the

organized players have attacked every retail category.

The Indian retail scene has witnessed too many players in too short

a time, crowding several categories without looking at their core

competencies or having a well thought out branding strategy. The growth

rate of super market sales has been significant in recent years because

greater numbers of higher income Indians prefer to shop at super markets

due to higher standards of hygiene and attractive ambience. With growth

in income levels, Indians have started spending more on health and beauty

products. Here also small, single-outlet retailers dominate the market. In

recent years, a few retail chains specialised products have come into the

market. Although these retail chains account for only a small share of the

total market, their business is expected to grow significantly in the future

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due to the growing quality consciousness of buyers for these products

.Numerous clothing and footwear shops in shopping centres and markets

operate all over India. Traditional outlets stock a limited range of cheap

and popular items; in contrast, modern clothing and footwear stores have

modern products and attractive displays to lure customers. With rapid

urbanization, and changing patterns of consumer tastes and preferences, it

is unlikely that the traditional outlets will survive the test of time. Despite

the large size of this market, very few large and modern retailers have

established specialized stores for products.

There seems to be a considerable potential for the entry or

expansion of specialized retail chains in the country. The Indian durable

goods sector has seen the entry of a large number of foreign companies

during the post liberalization period. A greater variety of consumer

electronic items and household appliances became available to the Indian

customer. Intense competition among companies to sell their brands

provided a strong impetus to the growth for retailers doing business in this

sector. Increasing household incomes due to better economic

opportunities have encouraged consumer expenditure on leisure and

personal goods in the country. There are specialized retailers for each

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category of products (books, music products, etc.) in this sector. Another

prominent feature of this sector is popularity of franchising agreements

between established manufacturers and retailers. A strong impetus to the

growth of retail industry is witnessed by economic boom and driver of

key trends in urban as well as rural India.

OPPORTUNITIES IN VARIOUS SEGMENTS:

These are different segments cercerned with food, beverage, grocery,

fashion & life style etc.

EMPLOYMENT OPPORTUNITIES IN INDIAN RETAIL

SECTOR

URBAN EMPLOYMENT :- Employment opportunities for

youth, According to PricewaterhouseCoopers (PwC) it is said that

retailing will create additional eight million jobs though retailing In India

and will benefit population by employing local (Urban) youth and others

directly or indirectly. But it is feared that our friendly neighborhood

kirana shops where, one can make purchases in small quantities and

return the goods if not found good and many more friendly services, will

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be on the verge of disappearance there by creating a vacuum which

cannot be filled by the big organized one.

RURAL EMPLOYMENT: - Contract Farming is the new mantra

of organized retailing in India. There is no doubt that the farmers are in

some way benefited by contract faming where in, the latest technology

and equipment and scientific farming is done by farmers with the help of

retailers there by increasing the productivity in agriculture, and uniform

payment for their produce through out the crop irrespective of

fluctuations in market price. But one should also focus on the freedom of

farmers to sell their produce at will. It is evident in India that rich farmers

who possess vast lands are the beneficiary but farmers who have little

land and dependent on other trades are marginally benefited by this kind

of business.

RETAIL : A STRONG PILLAR OF INDIAN ECONOMY

Retailing is the last mile infrastructure to access and deliver goods to

consumers. Retail forms the backbone of the nation's delivery system and

its importance can be exemplified by the network of 15,000 KVIC outlets

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which support 4 lakh plus small and medium handicraft manufacturers

across the country.

It also serves as the last mile infrastructure to the manufacturers as well as

the government for tax collection. For instance, the success of the VAT

proposal depends on its being able to be implemented at the retailer level,

but nobody has consulted with them as a body yet on this issue.

Furthermore, retailing is also an important and large contributor to the

GDP and a major employment generator. In India, for the last four years

its contribution to the GDP was around 13%. The sector gainfully

employs 6-7% of the total workforce in India.

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 COMPANY PROFILE

entertainment. Pantaloon Retail India Ltd, is India’s leading retail

company with presence across food, fashion, home solutions and

consumer electronics, books and music, health, wellness and beauty,

general merchandise, communication products, E-tailing and leisure and

Headquartered in Mumbai (Bombay), has over 450 stores across 30

cities in India and employs over 18,000 people. The company owns and

manages multiple retail formats catering to a wide cross-section of the

Indian society and its width and depth of merchandise helps it capture

almost the entire consumption basket of the Indian consumer.

Founded in 1987, as a garment manufacturing company, Pantaloon

Retail forayed into modern retail in 1997 with the opening up of a chain

of department stores, Pantaloons. In 2001, it launched Big Bazaar, a

hypermarket chain, followed by Food Bazaar, a supermarket chain. It

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went on to launch Central, a first of its kind, seamless mall located in the

heart of major Indian cities. Some of it’s other formats include, Collection

I (home improvement products), E-Zone (consumer electronics), Depot

(books, music, gifts and stationaries), aLL (fashion apparel for plus-size

individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories).

It has recently launched its etailing venture, futurebazaar.com.

Some of the group’s subsidiaries include Home Solutions Retail India Ltd,

Future Bazaar India Ltd and ConvergeM Retail India Ltd, which leads the group’s

foray into home improvement, etailing and communication products, respectively.

Other group companies include Pantaloon Industries Ltd, Galaxy Entertainment

and Indus League Clothing. It has also entered joint venture agreements with a

number of companies including ETAM group, Gini & Jony, Liberty Shoes and Planet

Sports, a company that owns the franchisee of international brands like Marks &

Spencer, Debenhams and Guess in India.

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 FUTURE GROUP

Pantaloon Retail is the flagship enterprise of the Future Group, which

is positioned to cater to the entire Indian consumption space. The Future

Group operates through six verticals:

1. Future Retail (encompassing all retail businesses)

2. Future Capital (financial products and services)

3. Future Brands (management of all brands owned or

managed by group companies)

4. Future Space (management of retail real estate)

5. Future Logistics (management of supply chain and

distribution)

6. Future Media (development and management of retail

media)

Future Group's vision is to, "Deliver Everything, Everywhere,

Everytime to Every Indian consumer in the most profitable manner."

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One of the core values at Future Group is, 'Indianess' and its corporate

credo is - Rewrite rules, Retain values.

FUTURE GROUP

Pantaloon Retail is the flagship enterprise of the Future Group,

which is positioned to cater to the entire Indian consumption space. The

Future Group operates through six verticals: Future Retail (encompassing

all retail businesses), Future Capital (financial products and services),

Future Brands (management of all brands owned or managed by group

companies), Future Space (management of retail real estate),Future

Logistics (management of supply chain and distribution) and Future

Media (development and management of retail media spaces).

The company operates their chain of super markets under the brand

names of

• Big Bazaar – Discount stores

• E-Care – Customer Service Support

• E-ZONE – Consumer Durables

• Food Bazaar – Exclusive food market

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 • Central - Hypermarket

• Pantaloons – Fashion apparels

Three special zones in E Zone The Liberation Zone offers personal

products like computers, laptops, handy cams, MP 3 players and mobile

phones. While entertainment products such as Plasma / LCD, Flat TV’s,

Home Theatre systems, DVD players, and Stereo systems are displayed in

the Experience Zone. And in the Home Zone segment, one gets to pick

electronic goods of his or her choice including Refrigerators, Air

Conditioners, washing machines and Microwave ovens among other

kitchen related appliances.

E-Care – the special post-purchase customer service support The

service and support at EZone will be unparalleled with the special ‘E-

Care’ customer support centre. E-Care is a special, dedicated support

system designed to offer the best customer service after purchase of any

product at EZone.

MANAGEMENT MANAGEMENT

• Kishore Biyani Managing Director

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 • Ved Prakash Arya Director- Operations & Chief Operating

Officer

• Gopikishan Biyani Executive Director

• Rakesh Biyani Executive Director

Type Subsidiary of Pantaloon Group

Founded 2001
Headquarters Jogeshwari, Mumbai, India
Industry Retail
Products Department store, Grocery store
Owner Kishore Biyani
Present Pantaloon Group
Slogan Is se sasta aur accha kahin nahin
Website http://www.pantaloon.com/bigbazaar.htm

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Shop front of a Big Bazaar at the Bharth Mall in Mangalore.

Big Bazaar is a chain of department stores in India, currently with

75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It

works on the same economy model as Wal-Mart and has considerable

success in many Indian cities and small towns. The idea was pioneered by

entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big

Bazaar stores are located only in India. It is the biggest and the fastest

growing chain of department store and aims at being 350 stores by the end

of year 2010.

Big Bazaar was struck by a controversy in 2003. Eleven people

were arrested after alleged Shiv Sainiks barged into Big Bazaar and went

on a rampage spree at Mulund in North Mumbai on Dec 21, 2003.The

mob of around 200 people entered the store and broke the window-panes

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 of the Big Bazaar shopping mall according to the police. The Sainiks were

protesting against the security guard employed at the shopping mall who

had beaten up a 22-year-old man on "charges of shoplifting", leading to

his death subsequently.

OVERVIEW OF ALL DEPARTMENTS OF BIG BAZAAR

There are seven departments in pantaloons which are as follows-

1. Store Operations

2. Supply Chain

3. HR

4. VM

5. IT

6. Commercial

7. Marketing

1. STORE OPERATION

This department is most important and it directly interacts with

customers. This dept. manages and focuses the selling of merchandise to

the customers with the help of team members and team leaders.

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 Store consists of several depts. such as Men’s (Men’s formal,

Men’s causal, Men’s occasion wear), Women’s (Women’s formal,

Women’s casuals, Women’s sports wear, Women’s young fashion,

Women’s ethnic wear, Lingerie), kids and Blue sky. A store is leaded by

Store Manager (SM) and every dept. is leaded and guided by Dept.

Manager (DM). DM guides the team leaders and team members how to

sale to the customers and is responsible to achieved the sales target. DM

provides proper guidelines to team leaders and tea m members regarding

how to handle the customers, how to build customer relationship, how to

maximize ticket size and motivate them to increase sales and to achieve

the sales target. DM/ADM watch and decides about the requirement of

merchandise of the store and as per the requirement receives from

warehouse. DM is responsible for his respective dept.

2. SUPPLY CHAIN

Supply chain involves all the activities which start from supply of

raw materials to manufacturer and end with sale of final goods to the final

consumer. It includes suppliers, manufacturer, distributor, retailer and

final consumer.

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3. HR

This dept. keeps eyes on the activities of every employee of the

store. This dept. remains in contact with every employees and prepares

report about their performance, sanctions leave and recommend for their

promotion, bonus, incentives, training, punishment and other appraisal.

4. VM (VISUAL MERCHANDISING)

Visual Merchandising is...

a) A tool to achieve sales.

b) A tool to increase productivity.

c) A mechanism to ease customer buying behavior.

VM Aspects

- Clarity

The Offer

The Company's Images

The Structure of Store

Within Department

Merchandise

- Authority

- Discipline

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 - Diversity

- Flexibility

VM involves color blocking, merchandise presentation, in-store

displays, window displays, mannequin handling etc. VM manage interior

and exterior look of the store and maximize product appeal opportunities.

5. IT

This dept. has main work of server handling. IT dept. uptate new

scheme on system and handle all the information system of the store. This

dept. protects the misuse of computers and responsible so that all the

systems work properly. IT dept. regulates networking of computers inside

the store.

6. COMMERCIAL

This dept. mainly involves cashiers who maintain book-keeping,

banking, accounting and also do floor management (manage customers at

cash counter). Cashiers of the store maintain petty cash book and they

pass the staff bill and small spending like xerox, conveyance, etc.

Payment upto maximum of Rs.20,000 is allowed by the cashiers of the

store.

7. MARKETING

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 This dept. has vital role in any industry. Here, marketing involves

sales promotion and all promotional activities, advertisement, event

management, survey, mall launching, store opening and footfalls

watching. The main motive of marketing is to increase footfalls in the

stores.

PRESENT STATUS OF THE ORGANIZATION IN INDIA

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• India discover Fresh Fashion

• In 8 cities there are 35 pantaloons store over 1 million sq. ft. in

India.

• Isse sasta aur accha kahin nahi!

• There are 75 Big Bazaar over 100000 square feet in india.

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 FUTURE PLANS OF THE ORGANISATION

• India discover Fresh Fashion

• The company wills open15 more pantaloons store over 0.5 million

square feet in India.

• IS se sasta aur accha kahin nahi!

• The company will open 120 Big Bazaar at the end of June 2008 in

India.

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Marketing Strategy

The company is forking out over Rs 100 crore (Rs 1 billion) for this massive

expansion of the 'Big Bazaar' brand across Mumbai, Kolkata, Nagpur, Bhubaneswar

and Ahmedabad. Biyani is also offering innovations that retailers abroad don't offer.

He has recently launched a new section in his hypermarket called Gold Bazaar where

jewellery is bought and sold.

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And he is also setting up Victoria Memorial, a 150,000 sq ft shopping mall in

Bangalore. Victoria Memorial will experiment -- following the Selfridges model -- by

displaying high-profile readymade brands and collecting a commission on their sales.

2.5) SWOT Analysis

Strengths:

1) Good supply chain management

2) Variety of products available under one roof

3) Higher PROFIT margins on sold products

4) Good brands available at affordable prices

5) Cheap goods available to the consumers due to the absence of middlemen

Weakness:

1) High attrition rate

2) Employees are not well trained in handling esteemed customers

3) Sub standard Quality of goods

4) There is no proper channel of advertising for promoting their products

Opportunities:

1) Huge potential rural market to be tapped

2) Opportunities available in the cosmetics industry

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THE MARKETING PLAN OF BIG BAZAAR

3.1) Target:

 The target audience for big bazaar includes people based on the economic

status.

They mainly cater to urban middle class and price sensitive customers. As a

marketing strategy they offer huge festive discounts to lure the customers as the

festive season is a time when many have plans to buy and try out new products .they

also have various schemes such as 50 % discount on the tagged price for a day.

Whatever you buy is 50% less than the original price. They basically promote their

product as being the cheapest anywhere in India.

Biyani in one of his interviews says that Ahmedabad was a very difficult market.

People were so conscious. We realized that people traveled in groups of 8-10. The

whole society came to shop together. They shared the rickshaw fair. They knew the

price of every product in the wholesale as well as in the retail market. So when we

launched our Ahmedabad store, it was our most challenging market. We thought 'what

more can we do for these customers'.

3.2) Positioning of Big Bazaar:

Big Bazaar is not just another hypermarket. It caters to every need of your

family. Where Big Bazaar scores over other stores is its value for money proposition

for the Indian customers.

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At Big Bazaar, you will definitely get the best products at the best prices -- that’s

what we guarantee. With the ever increasing array of private labels, it has opened the

doors into the world of fashion and general merchandise including home furnishings,

utensils, crockery, cutlery, sports goods and much more at prices that will surprise

you. And this is just the beginning. Big Bazaar plans to add much more to complete

your shopping experience.

Isse sasta aur accha kahin nahi – This can be used for the POSITIONING

strategy. Shop till you drop!

Big Bazaar has democratized shopping in India and is so much more than a

hypermarket. Here, you will find over 170,000 products under one roof that cater to

every need of a family, making Big Bazaar India’s favourite shopping destination. At

Big Bazaar, you will get the best products at the best prices -- this is our guarantee.

From apparel to general merchandise like plastics, home furnishings, utensils,

crockery, cutlery, sports goods, car accessories, books and music, computer

accessories and many, many more. Big Bazaar is the destination where you get

products available at prices lower than the MRP, setting a new level of standard in

price, convenience and quality.

If you are a fashion conscious buyer who wants great clothes at great prices, Big

Bazaar is the place to be. Leveraging on the company’s inherent strength of fashion,

Big Bazaar has created a strong value-for-money proposition for its customers. This

highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets,

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which principally revolve around food, groceries and general merchandise. Boasting

of an impressive array of private labels, Big Bazaar is continually striving to provide

customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids wear,

sportswear or party wear, Big Bazaar fashions has it all!

3.3) Pricing of Product:

As it were, Biyani's new strategy for Big Bazaar also centre’s on fashion, but

with a volumes orientation. It will retail what Biyani calls commoditized fashion -

blue jeans, white shirts. Biyani is planning to buy these in very large numbers, drive

prices down, and sell. Take denim. Recalls Singh: "Pantaloons has jeans from Bare at

Rs 695 and above. Newport, priced at Rs 599, was the cheapest pair of jeans in the

market. So, we contacted Arvind Mills and asked if they could give us jeans at Rs

299 if we were willing to take 100,000 units a month." That is where Ruf-n-Tuf came

in. The brand had been discontinued when Pantaloon first contacted Arvind. From

now on, it will be available only through Big Bazaar. There is a similar deal for T-

shirts.

3.4) Pricing strategy

The recent stampedes at Big Bazaar stores have triggered a debate around the

much desired discount game and varying strategies adopted by organized retailers to

show their mettle. Well, a mad rush at Kishore Biyani’s Pantaloon stores may be a

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compliment for his success, but for Technopak Advisors COO Harminder Sahni it

conveys nothing.

In India, one sees a stampede everywhere, which is a result of huge demand and less

supply. Big Bazaar’s stampede exemplifies the same. In a city of 12 million people,

there is one store that is trying to position itself as a discount destination. Even if only

1% of the city dwellers visit the store, it adds up to 1, 20,000 people. Such a huge lot

in a store that can handle not more than 15,000 people will indeed lead to a stampede.

However, he adds that the discount war is a rediscovering exercise undertaken by the

first generation retailers who, perhaps inspired by international retailers, are trying to

understand the requirements of customers and thus fill the gaps at their end. So, if

Wal-Mart has the discount principle, why not our own Big Bazaar?

Discount and several other developments in and around the organized retail trade (the

3% of the total retail trade) indicate the changing dynamics of the sector and the way

the business will take shape in the years to come.

BIG BAZAAR is concentrating on buying in volumes through cash purchase which

give us an edge. Ultimately, the convenience, value and variety given to customers

will make a difference. Be it managing a supply chain, grappling with hundreds of

suppliers or handling store inventory — the modern retail industry is a big affair. Then

follow other aspects like positioning of the brand with apt pricing, packaging and

retail experience, understanding the customers, dealing with partners such as

suppliers, mall developers and franchisees. However, the biggest challenge is saving

bucks either through margins or rentals, so that there is profit even after the discounts.

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Though it reads as a complete win-win situation, it is surely a tough target to be

achieved.

3.5) Advantage

Huge marketing space at their disposal a good brand image to compliment that

and a trained and efficient sales force all adds to their advantage to serve customers

better. They also have the advantage of having their outlets in selected prime locations

in the city (phoenix mills – Mumbai).An exhaustive research is conducted before

finalizing location for the shop. A loyal customer base following also adds to the

advantage as its help in positioning their product accordingly.

3.6) Distribution

Since big bazaar is mainly targeted towards middle class consumers as a

distribution strategy they manufacture few products themselves which enables them to

earn better margin profits and stay ahead of competition. For fruits and vegetables

they have a ware house in vashi from which they order their supplies. The suppliers

have to fill in a tender, from which the firm quoting the lowest price is selected for the

supplies. In the same way for clothing and accessories they have their own designers

(Rocky S –Pantaloons) who design their line of products and later big bazaar sells

them in the open market. For branded electronic items like mobile phone and cameras

they order them directly from the company. Their distribution strategy is simply,

purchasing in bulk from the suppliers and then sell it to the end user at a cheaper price.

Even the warehousing strategy has been fine-tuned so that costs are kept to a

minimum. In Mumbai, for instance, the three stores will be served by a single

42
warehouse. It hopes to put together a similar strategy in Delhi where it wants to open a

second store. Keeping costs down is clearly the cornerstone of policy at both chains.

Pantaloon chief Biyani ensures cheaper prices by keeping watch at every step. Says

Biyani: "We do three things -- buy directly from the manufacturers so that the middle

man is eliminated. We buy in cash and get a cash discount, and manage our stocks

turns so that we don't have money stuck up. The benefits are passed on to the

customers."

So, for instance, as many as 60 per cent of Big Bazaar's products are bought directly

from the manufacturers and the saving could be anywhere between 6 per cent and 40

per cent. Cash discounts (for buying goods upfront in cash) on the other hand could

range from 2 per cent to 10 per cent. And the company pushes for a stock turn of 40-

50 times a year for its food items, and once a month for ready to wear.

Big Bazaar Wholesale Club

The Big Bazaar Wholesale Club brings to you an opportunity to save in bulk as

you buy in bulk. In line with the Big Bazaar tradition of providing best deals at best

prices, the Big Bazaar Wholesale Club provides you bulk deals at wholesale prices.

An extension of Big Bazaar, the Big Bazaar Wholesale Club offers multi-packs and

bulk packs of a select range of merchandise at wholesale prices. The merchandise

categories range from Food & FMCG to Home Linen and many more. You will not

find any merchandise being sold loose/single unit (except fresh) at a Big Bazaar

Wholesale Club.

43
The Big Bazaar Wholesale Club is located adjacent to a Big Bazaar in the form of a

separate section. Taking care of your savings, the Big Bazaar Wholesale Club will

ensure that the more you buy, the more you save. If you enjoy shopping at wholesale

markets for your entire family or you have a huge circle of friends who would like to

get together for their monthly shopping needs or if you are a retailer looking for

wholesale offers then the Big Bazaar Wholesale Club is the place to shop at.

To shop at the Big Bazaar Wholesale Club, you just need to enroll yourself as a

member of the club. If you possess an Anmol card or an ICICI-Big Bazaar card then

you are automatically enrolled as a member of the Big Bazaar Wholesale Club.

Fun Zone and Baby Sitting

Big Bazaar can also provide the adults a carefree and tension free shopping experience

to the shoppers today as most of the family believes in shopping together which is the

case observed in Gujarat. The parents can enjoy a carefree shopping experience while

their kids are looked after by the caring baby sitters.

44
- Seating Arrangement while waiting in queues

There is lack of seating arrangement as brought out in the customer reviews of Big

Bazaar. Hence we recommend something like below for the same.

45
- Maternity care category

This can be introduced as a new section catering to new mothers or

pregnant women.

Here apparels and products catering to this specific audience can be

made available.

- Increase the number of Cash counters

46
To counter the rush at BB during peak hours, the number of counters can be increased

so as to reduce queue time.

- Increase no of sales attendants

To counter shop lifting and the rush of customers and also with the view to increase

customer satisfaction, the number of sales attendants can be increased.

BIG BAZAAR, MULUND – AN ANALYSIS

SIZE OF THE STORE

The store at Mulund is a huge outlet with approximately 60000 sq ft of retail space

divided between two floors – Ground and First.

TYPE OF RETAIL FORMAT

Big Bazaar is a hypermarket - a superstore which combines a supermarket and a

department store. The result is a gigantic retail facility which carries an enormous

range of products under one roof, including full lines of groceries and general

merchandise. A consumer can ideally satisfy all of his or her routine weekly shopping

needs in one trip to the Big Bazaar. The store’s business models focuses on high-

volume, low-margin sales.

LOCATION

Big Bazaar is strategically located on one of the busiest streets of Mulund having

heavy vehicular as well as pedestrian traffic. It is situated on the ground and the first

floor of the R-Mall which is at a 5 minute distance from the Mulund station and a

throw away distance from checknaka.

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TRADING AREA

Trading Area is a geographical area containing the customers of a particular firm for

specific goods and services. For Big Bazaar, the primary trading area initially was the

residents of Mulund as well as Thane. However, after a store was opened even in

Thane, only thaneites near the checknaka prefer the Mulund Big Bazaar.

THE LAYOUT

The store is divided into two floors; ground and the first. The ground floor houses all

categories of products like apparels, bed and linen, furniture, gifts & artifacts, etc. The

first floor is the food bazaar where one can find grocery, fruits, vegetables, ready to

eat packs, etc.

AVERAGE FOOTFALLS

On weekdays, the store receives average footfalls of approximately 3000. On

weekends and during festive periods the average footfalls often shoot up to

approximately 8000-10000.

TARGET CONSUMERS

Big Bazaar is a value store. It offers products at the lowest possible price and has

rightly targeted the middle class consumers who is highly price conscious and seeks

value in the purchase made.

PRODUCT CATEGORIES

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The store houses a long list of product categories. An indicative list is given below:

Men’s & Women’s Apparels

Kids Wear

Footwear

Bed and Bath

Gifts and Artifacts

Utensils & Plastic items

Appliances

Grocery

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SOME OF THE PRODUCT CATEGORIES AT BIG BAZAAR

Men’s and Women’s Apparels

Food Bazaar – Fruits Section

Furniture Section Bed and Linen Section

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PRODUCT VARIETY

As seen from the product categories, the product width at Big Bazaar is quite large.

The store also has a good product depth i.e. the variety available in each of the product

categories. This variety is a combination of manufacturer’s brands and private labels

majority being private labels.

NUMBER OF EMPLOYEES

The total employee strength at Big Bazaar is 220 inclusive of the category managers

and the sales staff. The average educational qualification of the sales staff is 12th

standard.

SOURCING POLICY

Big Bazaar sources its products either directly from the manufacturers or they

outsource the production. The proportion of products outsourced to that sourced from

manufacturers is 85:15. Hence we can see large number of in-house labels at the store.

• The private labels under the men’s apparels category include:

° Knighthood

° Shatranj

° Denim Jeans & Cool Casuals (DJ&C)

° Ruf & Tuf

• Private labels under the Female’s category include:

° Denim Jeans & Cool Casuals (DJ&C)

° Shaila

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 ° Shristi

• For the kids, their private label is known as Pink-n-Blue.

In case of appliances like CTV, refrigerators, Cell Phones, etc, the store directly

purchases them from the respective manufacturers.

Thus, eliminating the intermediaries and thus their hefty commissions.

SOME OF THE PROMOTIONS AT BIG BAZAAR

• ‘The Great Exchange Offer’ by Big Bazaar drew more than 200,000

customers to avail of the scheme. The store offered a way to dispose of old

household items and receive a price 4-8 times higher than what the local kabari-

wala can give. The months of February and March are usually dull for consumer

buying and the scheme was a means to boost sales during the slack period.

• Big Bazaar has recently announced a customer relationship building

initiative to reach out to middle-class women customers. A brand new woman's

English magazine, `My World' will be circulated on a complementary basis

amongst all the 210,000 Big Bazaar-ICICI Bank co-branded credit card holders.

My World will provide fashion and shopping-related information.

• Big Bazaar also had a four-day `Freedom Weekend' offer valid at all the

Big Bazaar outlets, functional from August 12-15. “Freedom Weekend” ensured

never before offers and rock bottom prices on all household and consumer goods

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 • The store also plans to set up beauty parlours for men as well as women

with services being offered at a `discount' compared to the existing market rates, in

line with the Big Bazaar's concept of a discount store.

ADVERTISING

Big Bazaar has been using several media’s to reach its consumers. The media used

includes:

• Television

• Print

• Radio

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THE PRINT CAMPAIGNS

This ad communicates the fact that Big Bazaar offers you products at rates which you

can afford and that fashion is not just confined to a few but within everyone’s reach.

The other ad tried to communicate the special offers the store had on Women’s Day.

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Visual Merchandise

The format used by Big Bazaar for in-store marketing is usage of signages and

navigators which is basically visual merchandise. The Layout of Big Bazaar is such

that the first floor is for the food bazaar which provides the basic necessity to

customers. Thus they lure the customers to enter the outlet and then with the help of

announcements of discounts to the first and second floor that is the apparel and

consumer durables section.

Advertising

Advertising is done through full page newspaper ads and radio. In the full page

newspaper ads, models used are middleclass average looking men and women and

kids to portray a middleclass family.

Ambience

The entire ambience of Big Bazaar like the tiles and ceilings are specially designed to

portray a economical outlook so that the customers can relate it to the positioning

tagline “Is se sasta aur accha kahin nahi

Mahasaving Day

Big Bazaar has the “Wednesday bazaar” wherein a straight 40% discount is given on

the price of products. In addition to this, weekends are the peak periods for shopping.

In Gujrat for example Monday is a holiday. So as a marketing strategy discounts are

introduced on that day specifically.

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Marketing Gimmick

They have offers like “buy one and get one free”. However they do have their margins

like 40% in apparels and consumer durables and 20% in food. Their revenue is from

apparels and consumer durables from their local brands.

They have a tieup with ICICI for credit card for women only for shopping. They also

have loyalty cards for regular customers.

They arrange magic shows and mehendi and tattoo counters for customers who have

purchased above a certain level. These customers get coupons which can be redeemed

by using these counter facilities.

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57
 RESEARCH METHODLOGY

The methodology adopted for collection of data through the

questionnaires

DESCRIPTIVE RESEARCH- Descriptive research includes surveys and facts

findings enquiries of different kinds. The major purpose of Descriptive research is the

58
description of the state of affairs, as it exists at present. It provides the data about the

population or universe being studied. Descriptive research is used when the objective

is to provide a systematic description that is as factual as accurate possible. In this

project we have to find whether Advertising and sales promotion influences the sales

of the Big Bazaar and Vishal Mega Mart, therefore our research is descriptive.

SAMPLE SIZE- The sample size that we have taken is 50 units, out of which the

number of males and females were as follows-

Male- 28 in number

Female- 22 in number

SAMPLE AREA- Since the research is on Retail Industry so the sample area that

is covered is as follows-

SAMPLE DESIGN- Simple random method

SOURCES OF DATA COLLECTION- Data collected in this project is both

collected both from both primary and secondary sources of data collection which are

as follows-

PRIMARY DATA - Interview, Questionnaire

SECONDARY DATA - Internet, Magazines, Books, News Paper etc

CONTRIBUTIONS OF SALE ACOORDING TO THE CASH TILL

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SALES FLOW IN THE WEEK

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Total Sale Rs. 48,789

Avg. Sale per day Rs. 6,969.86

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TOTALSALE OF BIN, STAND & OTHERS IN A WEEK

Total Sale Rs. 48,789

Bin Rs. 18,278

Stand Rs. 17,153

Others Rs. 13,358

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 TOP 3 MARCHANDISE OF THE BINS

Top 3 Merchandise of the Bins

% in toal
Rank Cash till Merchandise Value % in Total Sales
Bins
Candico
1 14 2,440 13.35 5
Chocolate
2 10 Parle Milano 1,511 8.27 3.1

3 7 Orchard Soaps 1,500 8.21 3.07

TOP 3 MARCHANDISE OF THE OTHERS

Top 3 Merchandise of others

% in total
Rank Cash till Merchandise Value % in Total Sales
Other

1 2 Surf Excel 2,073 15.52 4.25

2 11 Garnier Shampoo 1,990 14.9 4.08

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 400ml
3 9 Santoor Talc 1,411 10.56 2.89

TOP 3 MARCHANDISE OF THE STAND

Top 3 Merchandise of the Stand

% in toal
Rank Cash till Merchandise Value % in Total Sales
Stand

1 3 Wipro CFL 3,540 20.54 7.26

2 5 Bikano Namkeen 3,225 18.8 6.61

3 3 Bingo Chips 1,496 8.72 3.07

DISTREBUTION OF BINS, STAAND AND OTHERS IN BIG

BAZAAR & FOOD BAZAAR

Big Bazaar Food Bazaar

Bin 19 Bin 15
Stackable0 Stackable 14
Others 2 Others 8
Total 21 Total 37

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CONTRIBUTION OF BIN STAND & OTHERS IN BIG BAZAAR &
FOOD BAZAAR SALE WHEN CASH TII IS OPEN

When Cash tills are open

Cash till no. No. of days Total Sale Average Sale

1 0 0 0
2 1 345 345
3 1 2240 2240
4 3 2272 757.33
5 5 1642 328.4
6 7 6439 919.86
7 7 3399 485.57
8 7 2470 352.87
9 7 2019 288.43
10 6 1235 205.43
11 5 1232 246.4
12 1 830 830
13 0 0 0
14 0 0 0
Total 24123
CONTRIBUTION OF BIN STAND & OTHERS IN BIG BAZAAR &
FOOD BAZAAR SALE WHEN CASH TII IS NOT OPEN

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When Cash tills are not open
Cash till no. No. of days Total Sale Average Sale
1 7 4417 631
2 6 4945 824.17
3 6 4891 815.17
4 4 636 159
5 2 647 323.5
6 0 0 0
7 0 0 0
8 0 0 0
9 0 0 0
10 1 0 0
11 2 1613 806.5
12 6 1222 203.67
13 7 3444 492
14 7 2852 407.43
Total 24667

SALES GRAPF WHEN CASH TILL OPEN/NOT OPEN

Sale when Cash till is open Rs.24, 123

Sale when Cash till is not open Rs.24, 667

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 RESEARCH FINDINGS

RESEARCH FINDINGS FROM THE DATA ANALYSIS INTERPRETATION

The data analysis of feedback from the respondents resulted in following
findings:

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 Key Issues encountered by Big Bazaar Agra on daily basis –
In the survey respondents were asked about various aspects of shopping
experience they had at Big Bazaar, Ratan mall, Agra. These responses from
respondents resulted in framing Key Issues. Every Key Issue has different
subset of problems reported by respondents. These Key Issues are:
a. Sales Executive Problems – This consist of problems related to employees
(team members / promoters / part-timers) of Big Bazaar, pacific mall,
Agra. Like: Employees unaware of offers/discounts; Employees are not
interactive with customers; Confused Employees waste time; Employees
are less in number; Employees lack in product knowledge; Employees
found wasting time in useless activities; Employees absence from section
while sales time etc.
b. Unsatisfied with S.K.U quality – S.K.Us are Stock Keeping Units i.e.
different products at Big Bazaar. There were problems like: Rice quality
not good; Vegetables were not fresh; Masoordal not good; Apparels
finishing is not up to the mark; Apparel quality is cheap; Moist Sugar etc.
c. Service Issue – It includes some of the service issues like; products not
available after regular demands; delay in sales process; on complain of
damage chair/table no fitter came; Fridge problem solved late; Delay in
service of microwave; Non availability of cell for checking watch etc.
d. Absence of products – Big Bazaar caters to every need of customer, so
availability of products is really imperative for better customer service and
satisfaction. But still there were some products like Rasoi ratan Atta, MDH
Masala Range, Kohinoor basmati rice; Idly maker, and certain other minor
products availability of which is essential for Big Bazaar for sustaining
their dominance in Organized Retail format.
e. Absence of Branded stuff – Big Bazaar at Agra is surrounded by not only
fashion conscious people but also brand conscious people. These customers

68
 also demand value for money. Non availability of the brands in some of
the sections like BB Fashion is a major issue for Big Bazaar.
f. Crowd Problem – Big Bazaar works on the concept of an “Indian Bazaar”.
There is large mix of products that are offered on discounted prices which
makes Big Bazaar a profitable destination. That’s why Big Bazaar
encounters a large number of footfalls on huge offers, discounts and other
events. This further gives chances of criticism that there is crowd problem
at Big Bazaar. Although there are only 11% of total responses for Non
Sectional customers who reported so (see Figure 2.1). The challenge for
Big Bazaar is crowd management and distribution of population on
different days.
g. Billing problem – Cash Tills are an important touch point for providing
good customer service in our stores. A well managed Cash Till ensures that
more products can be billed and every product leaving the store is billed in
the most efficient manner. But Billing issues and problems are turning to
be major problem for Big Bazaar. These are directly related with the
training and knowledge aspects of cashiers and everyone in Big Bazaar, as
they should also be aware of cashiering.

Big Bazaar is divided into floors and further into sections on each floor. This is done
to serve customers in best possible way and to compose an organized environment in
Big Bazaar to shop. These sections include Food Bazaar, Men’s Section, Ladies
Section, Kids Section, GM Home, Electronic Bazaar, Furniture Bazaar etc.
After all the Key issues were framed, Section wise and Non Sectional
Feedback was derived. This made it clear that what are the Key Issues of different
sections and Issues which are general in nature i.e. apart from all the sections.
Following are the Section wise findings from the data accumulated:
• Food Bazaar – As it’s clear from the Figure 1.1 above that most of the people
who have responded for Food Bazaar have reported Quality as major issue in

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 this section. 39% of the responded customers of Food Bazaar are Unsatisfied
with some of the S.K.Us of Food bazaar. Another major Key Issue is Sales
Executive problem. Absence of products remains the lowest reported issue by
customers.
• BB Fashion – Dissatisfaction with the present quality of S.K.Us is one of the
major issue for BB Fashion. Nearly 61% of the respondents for BB Fashion
customers are found to do report the same. Moreover Apparels happens to be
mostly criticized S.K.U related to quality. Absence of Branded Stuff (22%)
and Service issues (17%) are another two Key Issues related to BB Fashion
(see Figure 1.2).
• Furniture Bazaar – The two major Key issues of furniture bazaar are Service
Issues (50%) & Absence of Product (50%). Service issues are mostly related to
after sales service.
• Electronic Bazaar – 67% of 38 respondents for Electronic Bazaar had problem
with Non availability of product. Remaining had criticized service provided by
Electronics Bazaar.
• G.M Home – Absence of products and Sales Executive problems are the major
issues with G.M Home. The major problem of Non availability of S.K.U is
with Utensils, Plastics etc.

Findings from Non Sectional feedback is as follows

• Apart from all the sections Billing problems (21% out of 68 responses) are a
matter of concern for Big Bazaar. These problems occur mostly due to
inefficiency of cashiers to handle large footfall situations, mistakes by
warehouse employees, delay in upgrading of schemes/offers etc.
• Sales executive’s problems and Service issues are another major problem in
Big Bazaar irrespective of sections. Both the issues have 20% responses out of
68 people.

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 • Crowd problem as discussed previously happens to be a criticized area by
some of the respondents. But crowd situations are generally a part of Retail
formats. What remains on the part of Big Bazaar is how efficiently they can
manage this crowd.

5.1.1 Level of Customer awareness at Big Bazaar, Pacific Mall, Agra –

There are various offers and discounts occasions at Big Bazaar. These Offers/Discount
events are the property of Big Bazaar. These includes Wednesday Bazaar, Monthly
Bachat Bazaar, Sabse Saste 3 Din, Exchange offer etc. For Big Bazaar these
Occasions/ Events are differentiating factors and therefore it becomes essential that
customers should get aware of these initiatives by Big Bazaar.
This project also aimed at analysis of customer awareness of these Events/Occasions
at Big Bazaar. The table of findings for these is as follows
: Customer awareness at Big Bazaar, Pacific Mall, Agra

S.No Event/Occasion Yes No Total No. of

Responses
1. Wednesday Bazaar 39 83 122

2. Monthly Bachat Bazaar 29 97 126

3. Sabse Saste 3 Din 31 92 123

4. 5 Din Maha Bachat Ke 21 103 124

5. Exchange Mela 54 68 122

Customer’s Response table for events

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Some of the observations regarding Customer Awareness were –

• Customers visited for Big Bazaar, Ratan Mall, Agra are not much aware of
certain Important events like Wednesday Bazaar, MBB etc. The main problem
is that customers are purchasing on these days but are not aware about the
concept and benefits of purchasing on these Offer/Discount periods. For
example: MBB says that Plan for commodities and products which are priority
for every household at the start of each month.
For building long term loyalty with customers its imperative that they
should know about the motives behind these events and how they and their
family can benefit from them.
• Creating spokesperson is also up to a great extent depends on the familiarity of
Spokesperson with the concept on which Big Bazaar works. Knowledge about
different events which are properties of Big Bazaar can go a long way in
creating such entities and growth in loyal customers.
• For events like 5 Din Mahabachat Ke customer awareness is exceptionally
low. The main reason for this probably is that Big Bazaar, Ratan Mall, Agra
for, which awareness study was done, started in November 2008.

72
73
• Initiative should be taken to interact with the customers while they are

browsing.

• There should be a separate Gift counter for free items or they should be

given from the sections itself.

74
• Cashiers need more training in terms of being polite, patient and alert

while billing.

• There should be competitions organized for the cashiers, for example,

fastest cashier, accurate cashier, etc. This would increase speed and

accuracy in bills.

• The problems/suggestions recorded in the SHARE WITH US! should be

redressed and the best query should be awarded which the management

thinks could effect the sales.

• There should be drinking water facility inside the store.

• There should be an area where people can sit and relax, especially for old

age people.

• There could be one more system at the CSD as during rush hours

customers have to wait for long.

• There should be workshops on wastage reduction, which will result in

cost reduction.

• Expiry dates of the various products should be tracked regular.

CONCLUSION

Store Operation:-

75
1. It was very good experience in Big Bazaar. I observed, knew and

learnt many new things regarding customers and retailing.

2. There are various types of customers, some customers just come to

visit and to know about the offers but they are not interested in

purchasing.

3. Some customers are pre-planned and they don’t take much time and

they interested in purchasing.

4. Some customers go for impulse purchasing but they are not pre-

planned.

5. Some customers create disturbances and that time a salesperson

must have patience.

6. When a large numbers of customers come to store then also a sales

person must have patience and he has to manage himself.

7. A salesperson should have politeness and convincing power.

8. When we work in retail store, we are for providing services to

customers. That time we have to be ready to do every type of work as per

requirement and we have to leave ego.

76
9. The offers introduced on different items attract and pull the

customers towards retail store.

10. Visual merchandising plays a vital role to pay attention of the

customers.

11. We can learn from anyone and we should respect to everyone.

12. We should work as a team and then we can easily achieve the

target.

Marketing:-

13. There must be three things in malls- Fun, Food & Fashion then

only a mall is complete.

14. A mall must try to maximize footfalls and for this malls take

initiatives and often organise some cultural or events inside the mall.

15. Mall location also matters. The mall should be at the place where

ease of conveyance, good locality and all necessary facilities should be

there.

BIBLIOGRAPHY

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. Internet

1. www.google.com

2. www.rediff.com

3. www.bigbazaar.com

Books

1. Kotler Philip: Principles of Marketing

2. Boyd : Marketing Research

QUESTIONNAIRE

78
 Name: ……………………………. ………

Occupation: ……………………………….

Age: - (1) 15-25 (2) 25-35 (3) 35-45 (4) above 45

Address: - ……………………………………

…………………………………………….

……………………………………………

Ph.no: - …………………………………………

1. Who had advised you to visit in Big Bazaar?

(1) Neighbors (2) Friends (3) Relatives (4) others (Adv.,

during visit)

2. What are you often seeking in Big Bazaar.?

(1) Oil (2) Spices (3) Dry fruits (4) Open

grocery (pulse, sugar, etc)

3. When do you visit in Big Bazaar?

79
(1) Once in a week (2) once in a month (3) seldom

(4) oftenly

4. The quality of merchandise is………………………………….

(1) Very good (2) good (3) average (4)

so-so

5. Which is the most favorable brand in Big Bazaar?

(1) Food bazaar (2) ITC (3) TATA (4)

regional brand

6. Which special offer do you like in Big Bazaar?

(1) Buy 2 get 1 free (2) buy 1 get 1 free (3) combo pack

offer (4) additional offers

7. The products variant in Big Bazaar are…………………………..

(1) Very good (2) good (3) average (4)

so-so

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8. The prices of food bazaar products are…………………………….

(1) Cheap (2) equal to market price (3) expensive (4) some

cheap &some expensive

9. Which oil brands do you preferred in Big Bazaar?

(1) Sundrop (2) saffola (3) fortune (4) other

brands

10.Which spices brand do you preferred in Golden Big Bazaar?

(1)PRS (2) sahiba (3) Everest (4) food

bazaar (5) catch

11.Where do you make your purchase

(a) Local retail store (b) Super stores. (c) both

12.How many times in a month do you visit?

(a) Daily (b) Weekly (c) Monthly.

13.Where do feel you get a better option?

(1) Superstores,…………………………

(2) Kirana Stores ………………………

(3) Any other ………………………

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14.Which of the following factors influence your decision to shop at a

superstores and not of the kirana, store or vice-versa ?

Factor Super-Store Kirana store

1) Range of product.

2) Ease of purchase

3) Behaviour of sales Personals

4) Facility to Examine product

5) Accessibility

15.Do you agree that trend should be change from unorganized (Kirana

stores) to organized (Superstores) Retailing?

(a) Strongly agree (b) agree (c) not sure (d) disagree.

16.Any Suggestion regarding organized & unorganized retailing?

______________________________________________________

______________________________________________________

__________

17.Any suggestion for Big Bazaar, Please specify……………………..

……………………………………………………………………………
……
……………………………………………………………………………
…….

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********Thanks for Your Cooperation********

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