ASSIGNMENT

OF
MANAGEMENT INFORMATION
SYSTEM
ON
MEDIA(AAJ TAK)

SUBMITTED TO:- SUBMITTED BY:-

MR.Jagjit singh simrat pal
614240846
B B A (Vth)
 Aaj Tak

Type cable television network

Branding Aaj Tak
Country India
Availability India, worldwide
Founded by TV Today Network
Slogan "Sabse Tez"
Owner India Today Group
Key people Aroon Purie (CMD)
Launch date 31 December, 1999
Aaj Tak
Channel Information
Aaj Tak was launched by TV Today Network as a 24-hour Hindi news channel on 31st
December 2000 in line with the Group's mission of exploring the television medium.
It started as a 20-min news capsule on the terrestrial network and in the last few
years, evolved as the Nation's Best News Channel. It covers India with insight,
courage and plenty of local flavour. Its focus on accuracy and timeliness of content
and its innovative presentation style have been well facilitated by its strong credo of
"Ankhen Khol De" journalism. This has ensured its leadership position and allowed it
to set the agenda for news broadcasting in the country. Not surprisingly, Aaj Tak has
been awarded the "Best News Channel" by the Indian Television Academy for 6
successive years It has won several accolades including the Abbys, RAPA, Promax,
Indian Marketing Awards, Indian Telly Awards & the BBC-Reuters declaring Aaj Tak
as the most trusted news source in India, Its unique style of passionate story telling
and live coverage has become its hallmark emerging as a clear trendsetter making
news a part of the average Indian's daily life.

Aaj Tak is the #1 rated 24-hour Hindi-language news channel in India. Aaj Tak has
earned the tag line "Nation's Best News Channel" due to its aggressive journalism
and cutting edge reporting. Aaj Tak's wide array of news programming includes daily
new bulletins on "Aaj Subaha" and "10tak," politics, sports, business, entertainment,
international coverage and much more.

TELEVISION
TV Today Network – We deliver India

TV Today Network, India’s number one news network consists of four news
channels– Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak. The network has been
built on the basis of credible journalism, and a presentation style that connects with
the viewers.
Aaj Tak and Headlines Today are available in the US on the Echostar platform, via
the Dish Network. The channels’ popularity in the US has been increasing
exponentially ever since their launch in October 2005 – the number of subscribers
and enquiries are very heartening. Soon, these channels will be available in other
international markets.
The most recent development of the network has been the shifting of satellite from
INSAT 2E to PAS 10. Also, all TVTN Channels are now encrypted. This is another step
in the direction of providing viewers with quality content, and a superior viewing
experience.
TV Today Media Institute, launched in 2005 is the TV Today Network’s foray into
education. This has been done with a view to cater to the need for quality
journalists, as a result of the booming news industry.
Aaj Tak – We deliver Breaking News
Aaj Tak was launched by TV Today Network as a 24-hour Hindi news channel on 31st
December 2000 in line with the Group's mission of exploring the television medium.
Aaj Tak emerged as a clear trendsetter by making news a part of the average
Indian's daily life.
Aaj Tak, which started as a 20-min news capsule on the terrestrial network, has, in
the last few years, evolved into the Nation’s Best News Channel. Aaj Tak's focus on
accuracy and timeliness of content and its innovative presentation style have been
well facilitated by its strong credo of “Ankhen Khol De” journalism. This has ensured
its leadership position and allowed it to set the agenda for news broadcasting in the
country. Not surprisingly, Aaj Tak has been awarded the “Best News Channel” by the
Indian Television Academy for 6 successive years. Aaj Tak has won several accolades
including the Abbys, RAPA, Promax, Indian Marketing Awards, Indian Telly Awards,
etc. The latest feather in the cap is BBC-Reuters declaring Aaj Tak the most trusted
news source in India, based on a research conducted by C Voter/Globescan. Aaj Tak
– Sabse Tez

Headlines Today
Headlines Today, India's first exclusive 24-hr English news channel was designed for
individuals who want more than just News.
The all-new Headlines Today has a programming and special feature based format
that gives the viewer not only the daily dose of news, but also a lot more.
Young anchors that the discerning urbanite would be able to relate to, along with a
slick design, the channel aims at presenting to the viewer more content – whether
you like sports in general or golf in particular, automobiles in general or formula one
racing in particular, the film industry in general or Hollywood in particular, we have a
programme for you at the top of the hour.

Tez – We deliver Headlines

Tez is a 24-hour Hindi News Channel, which aims at delivering news to the busy
viewer, who does not find enough time to devote to long and detailed news bulletins.
The channel has shorter news wheels with back-to-back news and no long-winded
discussions or unnecessary analysis. In short, maximum news in minimum time.

Tez is the first truly differentiated product in the increasingly cluttered Hindi news
space.

Tez – Khabrein Phataphat

Dilli Aaj Tak – We deliver Delhi
Dilli Aaj Tak is a Delhi/NCR specific 24-hr Hindi news channel. The purpose is that
anyone living in Delhi/NCR should tune into DAT to gain information on absolutely
anything happening in the capital. The look and feel of the channel is stylish and
vibrant, and the content is led by utility in the capital region.

Delhi’s rising consumerism, booming economy, rapidly improving infrastructure,

among other things, have made it a city to reckon with, at a global scale. A channel
from a highly respected media house, covering all aspects of life in Delhi, comes as a
boon for news consumers in the Capital Region.
The "Enhanced" Promo AdEx Database
The note below explains the classification guidelines along with examples:
At a broad level, on-air promotions on channels can be segregated into
1) Channel Content Promotion
This category comprises of all the programs, dayparts and image promotions for a
channel. For eg,
 Promotions of Kkusum (program)
 Promotions of Monday Comedies (multiple programs/Daypart)
 Promotion of Aaj Tak "sabse tez " (Channel)

2) Brand promotion/font>
This category comprises of various brands associating themselves with a program or
daypart as sponsors etc and thereby getting promoted.

This includes
 Tag on to various program promotions. For eg. This program is brought to you by
" Brand X".
 Joint promotion by a channel or a program with a brand.

1) On Air Promotion (Channel Property Promotion)

a) Promo Program (PP)

Single program promotion
-For e.g. : PP Aahat
PP HFF Devdas

b) Promo Branded Multiple Programs (PBMP)

More than one program promoted together as a brand
For e.g. : PBMP Monday Comedies
PBMP STPL Star Savera
PBMP HBO Tom Cruise Festival

c) Promo Channel image (PCI) Promotion by a channel at an overall level,

With clear objective of increasing walk-ins at a channel level and not at a specific
program level or time band.
For e.g. PCI Max Deewaana bana de

d) Promo Channel Properties (PCP) Promotion of more than one program without
branding
For e.g. PCP HBO (Next month on HBO)

e) Promo Channel General (PCG)

Would include logos, Stings, station -ids etc. Basically everything apart from the
above two.
For e.g. PCG Star World
PCG Sun TV
PCG Discovery.com

2) Brand Promotion
a) Promo Tag
Brand flash along with a voice over gets captured here.
For e.g. "This program is brought to you by Colgate"

b) Promo Channel/Brand
Innovative promotions by brands along with channel.
For eg . MTV and Mentos get fresh contest

c) Promo Program/ Brand

Innovative promotions by brands along with a specific program
HARDWARE & SOFTWARE INFORMATION
Aegis Media India gets new office at Nariman Point

Aegis Media India has decided to create a state-of-the-art, ergonomically designed and
environmentally sensitive, comprehensive media office in Mumbai.

Besides the Aegis Media India corporate headquarters, the new office at Mittal Chambers,
Nariman Point in South Mumbai, would house Carat, Isobar, Posterscope and the other Aegis
Media Group brands, as and when they are launched in India.

Ashish Bhasin, chairman, India, and CEO, South East Asia, Aegis Media, says, "As part of our
commitment to ensure that Aegis Media Group clients get the best of service in India, we
considered it necessary to make this investment. In our business, where so much changes every
minute, we need state-of-the-art infrastructure, 24x7 back-up enabled highest speed Internet
and processing abilities, as also have access to world class technology. The Beta trials of this
process and technology are on and we expect it to be able to be fully functional by August-end."

Bhasin adds, "This is just the first step towards Aegis Media claiming its rightful position as the
best full service media specialist agency in India. It is our resolve to make Aegis Media India the
happiest place to work in. We will invest in the best technology, computers and other hardware to
enable us to be the first media company in India to have high quality tools customised to our
market that work in real life and not in Powerpoint presentations only."
The office is designed on the principle of an 'open layout with private spaces', giving the best of
both the worlds, with the latest conference facilities, meeting rooms and staff recreation and
canteen areas. Every single media expert will have real time online access to the Aegis Media
worldwide tools, web solutions, research and data, enabling all the media planners and buyers to
access and use the global best practices.

It maybe noted that Aegis Media will have all its brands working in India by the end of this year.
Digital brand Isobar became active with the acquisition of Communicate2 in June this year. Carat
got Kartik Iyer as its MD in India. Posterscope is slated to launch within the next four months.

Source: India TV (Business Wire India)

Category: Business, Leisure, Entertainment, People
Location: New Delhi, Delhi, India

Living up to Rajat Sharma's promise to viewers and advertisers, India TV has beaten
Star News in aggregate ratings for the Week 12, 2008 (TAM CS 15+ HSM) with a
share of 18 per cent. India TV is now only marginally behind Aaj Tak, which is at
18.4 per cent.

In the CS 25+ ABC HSM category, India TV is at 18 per cent, which is the same as
Aaj Tak. Thus in this core TG, India TV is the joint leader among Hindi news
channels.

At a share of 19 per cent India TV is numero uno in CS Female 25+ ABC.

At 35 minutes per viewer (all day) in CS 15+ HSM, India TV continues to deliver
higher time spent than any other Hindi news channel.

At 20 per cent, India TV is the top Hindi news channel in the top 6 metro cities, in
both CS 15+ AB HSM and CS 25+ AB HSM.

Independent News Services (INS) chairman and India TV Editor-in-Chief Rajat

Sharma expressed quiet satisfaction at this team effort and promised that the
channel will achieve "the next frontier" soon.

With 20 years of work behind her, Ms Dhawan is one of India's senior most television
producers.

INS launched India TV in August 2004. Today it has a talent pool of 400+ personnel.
As per TAM, India TV is a leader, on the Elite Panel and in the C&S Hindi news
market in terms of shares, TVRs, time spends and audience reverts.

In March last year Fuse+ Media, an entity of ComVentures, a leading Silicon Valley-
based venture capital and private equity group with over $1.5 billion of assets under
management, had placed an equivalent of Rs 50.9 crore of FDI in INS for a 19.17
per cent stake, taking INS's enterprise value to Rs 270 crore. Earlier this year, after
another strategic investment, INS's enterprise value stood at Rs 500 crore
bibliograp