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Rukab
Majida Rukab
Cultural Anthropology
studying human culture(s) and societies involves data that cannot always be measured
qualitative research, and choosing a particular method should take the nature of the
data and the context of the work into consideration. Claire Sterk, an anthropologist in-
search strategy to collect her data. Sterkʼs choice of method was flexible, informal and
allowed her to gain exceptional access to information that another more formal and
! In her research on prostitutes, Sterk set out to describe the life of prostitutes from
the womenʼs own point of view. She was interested in exposing their true stories in an
up-close and real way. Some key points Sterk was interested in learning about included
how the women got started in the life of prostitution, the “various processes involved in
their continued prostitution careers, the link between prostitution and drug use, the
womenʼs interaction with their pimps and customers, and the impact of the AIDS epi-
1 Claire E. Sterk 2001 ʻTricking and Tripping: Fieldwork on Prostitution in the Era of AIDSʼ in Applying Cul-
tural Anthropology: an Introductory Reader (Fifth Edition) edited by Aaron Podelefsky and Peter J. Brown,
Mountain View Californaia: Mayfield Publishing Company, 14.
Essay 1! Rukab
! In order to expose the prostitutesʼ true stories in a real way, Sterk needed a flexi-
ble approach that would allow her to move from one setting to another at various times
for observation because the nature of the prostitutesʼ work demanded this kind of
movement. Her approach also needed to bring her both physically and emotionally
close to her subjects. Sterk would need to follow the women and be around them long
enough to understand from their experiences. Gaining the prostitutesʼ trust would also
be a fundamental part of her research so that the prostitutes could fully disclose aspects
of their lives that were significant to Sterkʼs work. Sterk was able to accomplish this by
studied.2 Sterk made a conscious effort to be supportive and provide “practical assis-
tance” to the prostitutes in order to gain their trust because as she states, “the process
! Sterk also needed a method that did not require a hypothesis because she did
not specifically have one. Sterk did not state any expectations about what she would
observe with the prostitutes. She was interested in simply making note of her observa-
tions and coming to conclusions based on these examinations. Direct observation sat-
isfies this need since it allows for gathering a “depth of information about a particular
behavior”.4 This type of data collection is also considered “strong in validity” because
direct observation is the “best available approximation to the truth”, and this was of par-
ticular importance for Sterk because as mentioned above, she wanted to reveal the
! Sterkʼs research strategy also needed to be informal so that there were no limita-
tions to gathering her data. A formal method such as a structured questionnaire or in-
terview with a number of predesigned questions could be limiting because it can prevent
the researcher from capturing answers not covered in the questionnaire or interview.
For this reason, Sterkʼs involvement in dialogue with the women along with her use of
open-ended questions during her interviews enabled her to “gain and insiderʼs
perspective”.6 For example, Sterk explains that by “being a careful listener and probing
for additional information” she was “able to uncover the complexities of their lives”.7
class on culture, became an active participant alongside the people he was studying.
by an individual within the group observed because the workers inside the plant he was
studying were mostly Mexicans.8 While Sterk always made clear that she was a re-
searcher, Striffler penetrated his observed group, not revealing his identity or intentions.
Both strategies enabled the researchers to get very close to the individuals they were
observing, which allowed them both to gather in depth information and to get accurate
5"Collecting Data Through Observation." Social Research Methods. Web. 25 Feb. 2011.
<http://www.socialresearchmethods.net/tutorial/Brown/lauratp.htm>.
6 Sterk 18.
7 Sterk 18.
8Steve Striffler 2002 ʻInside a Poultry Processing Plant: an Ethnographic portraitʼLabor History, Vol. 43,
No. 3, p. 312.
Essay 1! Rukab
representations of what was going on. With Sterk, however, she was able to further col-
lect data via interviews because the prostitutes knew she was studying them and there-
fore Sterk was able to point-blank question and survey the women. Striffler may have
been limited because he had to remain inconspicuous but Sterk was free from this
! Sterk applied an appropriate method of research for studying the lives of prosti-
tutes. She considered the nature of her work and understood the need for a flexible and
informal approach for data collection. In choosing the right strategy, Sterk was success-
ful in gaining extraordinary access and gathering intimate and in depth information.
Essay 1! Rukab